ITV

Tag: Shreya Broadcasting

  • TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

    MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year.

    The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart from Hyderabad the channel is seen across both the Telugu-speaking states – Andhra Pradesh and Telangana.

    At present under Shreya Broadcasting – TV5 news in Telugu is the market leader followed by TV5 USA (exclusive for U.S.-based Telugu audience) and TV5 Money (business and travel news channel on digital platform) channels are available. And now the new devotional channel is added to the bouquet.

    Shreya Broadcasting managing director Ravindranath Bolineni, who is also the editor-in-chief for TV5 news network, said that the team for the new channel is in place and test signal is on. He informed that the channel is available in both Andhra Pradesh and Telangana in all the districts through all the multi-system operators (MSOs). It will also be available on direct-to-home (DTH) platforms soon. “We are also targeting the audience in this genre through digital platforms also.

    The new channel is the brainchild of the group chairman B R Naidu. He said that, at the time when there a heap of devotional channels, the new Hindu Dharmam channel of TV5 news network will bring freshness and carter to the need of the audience who were looking for something more than discourses. “Our content will not only focus on discourses of reputed scholars and religious leaders but also special programs of the Hindu culture and documentaries of temples will be showcased,” he added.

    Naidu informed that the concept of the Hindu Dharmam channel is to bring awareness among the viewers about Hinduism, Hindu traditions, Hindu culture and Hindu dharma. There will be live coverage of early morning and evening Pooja from the major well-known temples across India.

    The parent channel TV5 Telugu news, promoted by Shreya Broadcasting, has around 300 reporters covering the states of Telangana and Andhra Pradesh, and delivering hourly news bulletins and 30 special bulletins. It has gained a reputation for its incisive business reportage and programming.

  • TV5 to spawn business news channel TV5 Money

    TV5 to spawn business news channel TV5 Money

    MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

    Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

    The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

    The test signal was started in an informal programme on 29 July by Ravindranath.

    Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

    Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

    Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

    A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”

  • TV5 to spawn business news channel TV5 Money

    TV5 to spawn business news channel TV5 Money

    MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

    Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

    The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

    The test signal was started in an informal programme on 29 July by Ravindranath.

    Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

    Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

    Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

    A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”