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Tag: Shrek 2

  • Star Movies celebrates Children’s Day on November 14th

    Mumbai, November 10, 2005: It’s the only day when children get all the freedom to freak out and have fun because it’s their day. And Star Movies gives them a good reason to stay at home and tune-in to some of their all time favorite Hollywood movies like Home Alone, Three Men and a Baby, X2- X Men United, Good Boy, 3 Ninjas, Shrek 2, Sindbad: Legend of Seven Seas, this ‘Children’s day‘, on November 14th 2005 from 11 am onwards.

    The schedule is as follows

    Movie Time
    Home Alone 7:15 am
    Three Men & A Baby 9 am
    X2: X Men United 11 am
    Good Boy 1:35 pm
    3 Ninjas 3:20 pm
    Sinbad: Legend of Seven Seas 5:15 pm
    Shrek 2 7 pm

    At 5.15 pm, watch ‘Sinbad: Legend of Seven Seas’, the most daring and notorious rogue ever to sail the seven seas, has spent his life asking for trouble, and trouble has finally answered in a big way. Framed for stealing one of the worlds most priceless and powerful treasures, the Book of Peace, Sinbad has one chance to find and return the precious book, or his best friend Proteus will die. Sinbad decides not to take that chance and instead sets a course for the fun and sun of the Fiji Islands. However, Proteus’ beautiful betrothed, Marina, has stowed away on Sinbad’s ship, determined to make sure that Sinbad fulfills his mission and saves Proteus’ life. Now the man who put the “bad” in Sinbad is about to find out how bad bad can be.

    Meet Samuel, Jeffrey and Michael Douglas in the most adorable movie 3 Ninjas at 3.20 pm! Their grandfather, Mori Tanaka, is highly skilled in the fields of Martial Arts and Ninjitsu. And for years he’s been training these boys this technique. But one day, an old “friend” of Grandpa’s, Hugo Snyder, reappears. He’s being hassled by the FBI, and the boys’ father happens to be an FBI officer. So Snyder figures if he kidnaps the father’s kids, it will ease the tension, none of his own men are suitable for the task, so he hires three dim and incredibly incompetent surfers to do the deed.

    So make sure this Children’s Day, all you kids grab the TV remote, get your popcorn ready and make your space on the couch for an entire day of hilarious, adventurous, swashbuckling blockbusters only on Star Movies from 11:00 am onwards.

    Star, a wholly-owned subsidiary of News Corporation, is Asia’s leading multi-platform content and service provider. Star’s over 40 distributed services in seven languages reach more than 300 million viewers across 53 Asian countries. Star television channels include Star Chinese Channel, Star Plus, Star World, Xing Kong, Vijay, Phoenix Chinese Channel, Channel [V], ESPN, Star Sports, Star Chinese Movies, Star Gold, Star Mandarin Movies, Star Movies, Phoenix Movies Channel, Star News, Phoenix InfoNews Channel, in addition to distributed channels National Geographic Channel, A1, The History Channel, Fox News and Sky News. Star has interests in cable systems in India and Taiwan. It also powers the launch of Total TV in Taiwan, Asia’s first interactive digital cable TV services. In addition, it provides advertising sales and marketing services and is a key source of programming expertise for Radio City, the first FM radio network to launch in India.

    For further information please contact:
    In Mumbai
    Zeenat Khan
    Communications Department
    STAR (India) Ltd
    Tel No. 91-22-56305555

    Shiraz Bhavnani / Nivedita Kamat
    Vaishnavi Corporate Communications
    Tel: 91-22-5656 8787
    Fax: 91-22-5656 8788
    Email: sbhavnani@vccpl.com / nkamat@vccpl.com

  • Star Movies: Getting the Right Picture

    Among the English entertainment channels there was a fair bit of activity that Star Movies did. In order to add variety it aired the TV series Lost. In keeping with the show’s theme of mystery, adventure and intrigue, the promotion was driven by a teaser campaign that highlighted people who have been Lost. The thrust of this was also the microsite created at www.indya.com.

    Traffic from the teaser communication was driven to the site. A watch-and-win contest on the website was held where participants were asked questions pertaining to the episodes just aired, and original merchandise from the show was given.

    A series of “missing/lost” poster like creatives were used on outdoor sites like hoardings to build intrigue around the show. The band at the bottom of the teaser outdoors were masked with Star Movies logo, tune-in and sponsor logos to complete the communication and announce the show, thereby completing the communication.

    On radio there was a five day intensive contest with original Lost merchandise as the big prize. One avenue for any English movie channel to advertise in in multiplexes. Major multiplexes in Mumbai and Bangalore carried Lost promotional branding and launch promos playing before the start of big theatrical releases.

    Star Movies also had a presence on-ground. There was a two day activity in multiplexes in malls where activities like a special 15 minute audiovisual playing in the area were held. There were also quizzes on the show, Scream-o-meter where how loud one can scream for help if you are Lost was measured. There was also a special Lost jigsaw puzzle, which has to be put together in two minutes.

    As far as direct marketing was concerned there was a special “message in a bottle” that took the form of a letter from the survivors of Oceanic Flight 815. The back of this detailed the show.

    Meanwhile in Diwali the channel premiered Shrek 2. It did an outdoor campaign to push the film with key hoardings at the most prominent locations in Mumbai highlighting the film. Radio spots were usded and also trade e-mailers, which were sent out in order to target the trade community.

    In order to build a closer connect with ad agencies an inside a Shrek Inflate paid a visit to agencies in Mumbai and happily obliged all those who wanted to capture a moment with him. Each picture was placed in a Star Movies branded photo frame that read “Shrek & Me” and was handed over personally by Shrek. Shrek also paid a visit to various publications.

    Print ads carried the message “Shrek’s coming and look what he’s bringing with him… 100 Hours of Non Stop Blockbusters.” Online separate microsites were created for Shrek 2 and 100 Hours of Non stop blockbusters.

  • Kelloggs in limelight with Zee Woman slot, ‘Shrek 2’

    MUMBAI: Cereal major Kelloggs continues to make its presence felt. Be it the vignettes around Sony’s Jassi Jaissi Koi Nahi or the special edition of ‘Kelloggs Chocs Spider Man 2’ which was launched around the release of Spider Man 2.

    Now, Kelloggs has entirely branded the ‘Zee Woman’ slot (12.30 pm to 3 pm) and has also tied up with the latest movie from DreamWorks Shrek 2 which released in India on Friday, 20 August.
     
     
    The Zee – Kelloggs deal was finalised in June. Talking about the same, Kellogg India marketing head Yuvraj Arora said, “Our target audience for the corn flakes brand includes women/home makers, and as such, we actively try and participate in programmes catering to this audience. The afternoon time band, where the remote for the TV is in the woman’s hands is a logical choice. Since Zee was coming up with a very relevant and attractive proposition of branding the afternoon time band, we felt that it’s a good opportunity for Zee and Kelloggs to come together.”
     
     

    The purpose of the branding is obviously to increase eyeballs for the brand and therefore sales. Says Arora, “If one were to put together data from audience measurement in terms of GRPs, feedback from trade and other sources in the north, east and west markets, the branding has been very visible. We are quite happy with the overall response generated by the activity. As far as sales are concerned, any activity that includes good planning and conceptualisation and excellent execution, like this particular one, always results in tangible benefits.”
        
    Puss in Boots… in attacking mode!     What to do? What not to do? If that’s the question, Kelloggs’ the answer!

    As far as the tie up with Shrek 2 is concerned, the idea was conceptualised by the Broadmind (Group M) team. This tie up came about because of the company’s need to try different innovative media tactics to maximise the bang for the buck in today’s cluttered environment. The ad that is made around the same shows a scene from the movie wherein Puss in Boots is all set to attack Shrek. Shrek in order to fight Puss looks up to the sky in angst. A voice over says – ‘Will Kelloggs be able to help Shrek find a way to tackle Puss?’

    Kelloggs core proposition is to educate consumers about the promise of each of our brands and with activities such as these, the company hopes to take their message to the consumer in an interesting manner. Talking about the probability for more such tie ups, Arora said, “As and when activities and alliances that offer us an opportunity to take our message to the consumer in an interesting manner materialise, we will evaluate and consider the same.”