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Tag: Shreeram Iyer

  • Prisma Global felicitated with Mobby’s Awards 2013

    Prisma Global felicitated with Mobby’s Awards 2013

    NEW DELHI: Prisma Global, a leading information technology solutions company, has bagged the esteemed The Mobbys Awards 2013.

    In the ceremony held on 22 October in Mumbai, the mobile application ‘Snap2life’ by Prisma Global was acknowledged as a distinctive mobile application in the Augmented Realty sector and was accepted as the most innovative and state-of-the-art technology. The company was recognised for the ‘Best use of mobile media in advertisement’ in the category of Marketing and Advertising.

    Prisma Global chairman and Group CEO Shreeram Iyer with Mobby’s award

    Chairman and Group CEO Shreeram Iyer said, “It is our constant endeavor to highlight the new wave in the advertising and marketing space through our 4th generation technology of ‘Image Recognition and Augmented Reality’. We envision transforming the way companies reach out to their target audiences. Snap2life was the upshot of this endeavor and we are absolutely thrilled by the recognition and appreciation we have received.”

    The Mobbys Awards 2013 is an awards program recognising the best of the mobile industry. The show was hosted by WHO, CMO Asia and CMO council. The Mobbys Awards covered all sections of the mobile industry from device hardware to content development and innovations. The six different genres for awards were Device Innovation in the mobile industry, Best applications/content-Development Platforms, Marketing & Advertising, Individual and Best Mobile Application/content. There were three-four awards in each genre for different categories.

    The Mobbys Awards celebrates outstanding achievements across all aspects of the mobile landscape to recognise and honour the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing. The Award represent all walks of the digital and mobile ecosystem from start-ups, studios, content providers, entertainment, entities, sports, apps and handsets, brands and more.

  • Prisma Global felicitated with Mobbys Awards 2013

    Prisma Global felicitated with Mobbys Awards 2013

    NEW DELHI: Prisma Global, a leading information technology solutions company, has bagged the esteemed The Mobbys Awards 2013.

     

    In the ceremony held on 22 October in Mumbai, the mobile application ‘Snap2life’ by Prisma Global was acknowledged as a distinctive mobile application in the Augmented Realty sector and was accepted as the most innovative and state-of-the-art technology. The company was recognised for the ‘Best use of mobile media in advertisement’ in the category of Marketing and Advertising.

     

    Chairman and Group CEO Shreeram Iyer said, “It is our constant endeavor to highlight the new wave in the advertising and marketing space through our 4th generation technology of ‘Image Recognition and Augmented Reality’. We envision transforming the way companies reach out to their target audiences. Snap2life was the upshot of this endeavor and we are absolutely thrilled by the recognition and appreciation we have received.”

     

    The Mobbys Awards 2013 is an awards program recognising the best of the mobile industry. The show was hosted by WHO, CMO Asia and CMO council. The Mobbys Awards covered all sections of the mobile industry from device hardware to content development and innovations. The six different genres for awards were Device Innovation in the mobile industry, Best applications/content-Development Platforms, Marketing & Advertising, Individual and Best Mobile Application/content. There were three-four awards in each genre for different categories.

     

    The Mobbys Awards celebrates outstanding achievements across all aspects of the mobile landscape to recognise and honour the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing. The Award represent all walks of the digital and mobile ecosystem from start-ups, studios, content providers, entertainment, entities, sports, apps and handsets, brands and more.

  • Prisma Global introduces snap2life

    Prisma Global introduces snap2life

    MUMBAI: Prisma Global has introduced snap2life, a technology which connects the print with digital at a click of a button.

    snap2life, as product and service amalgamates both print and digital media and can be used for various industries like, advertising, marketing, branding, manufacturing and constructions, amid growing popularity of mobile internet in urban India.

    Prisma Global with four generation technology of ‘Image Recognition and Augmented Reality‘ aims at highlighting the new wave in the advertising and marketing space that will transform the way companies reach out to their target audiences.

    Prisma Global chairman and group CEO Shreeram Iyer said, “This will transform the capability of connecting the printed communication to desired digital media for delivering measurable engagement with consumers. Every page and every picture in a magazine or news paper can be a link to the website, digital content and augmented reality. This will be one of the leading communication tools for advertising industry amid growing popularity of mobile internet in urban India and has a very deep penetration among young tech aware audience.”

    Prisma Global is a global information technology solutions company managed by professionals with over 15 years‘ experience in the global information technology arena. Prisma Global specialises in Healthcare, augmented reality, image recognition, security and business intelligence.