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Tag: Shreeman Legend

  • Infinix Presses Play on India’s Esports Scene

    Infinix Presses Play on India’s Esports Scene

    MUMBAI: In what appears to be a strategic masterstroke in the Indian esports game, Infinix has pressed play on its latest endeavour, aiming to capture the hearts and thumbs of competitive players. The new-age smartphone brand isn’t just launching a new device; it’s making a bold statement, seeking to redefine its presence within India’s burgeoning gaming ecosystem.

    To truly resonate with the gaming demographic, Infinix has forged alliances with some heavyweight figures. Comedian and digital creator Tanmay Bhat, alongside top-tier gaming influencers Total Gaming, Mizo, and Shreeman Legend, are now part of the Infinix team. This collaborative move highlights a significant cultural shift: gaming is no longer just a pastime, but a passion-driven space where skill, community, and competitive spirit converge for today’s youth. Modern gamers aren’t merely in the market for a phone; they demand performance that keeps pace with their rigorous “grind,” bold designs that unmistakably scream “gaming,” and cutting-edge technology that facilitates their seamless entry into the thrilling world of Esports.

    Enter the Infinix GT 30 Pro, a device meticulously crafted with “gaming-first” features to address the escalating demand for high-octane mobile competition. Designed with flagship-grade precision, this smartphone boasts the world’s first Mediatek Dimensity 8350 Ultimate processor, ensuring unparalleled processing power. For battle royale enthusiasts, it offers Krafton-certified 120FPS BGMI support, promising buttery-smooth gameplay. Further enhancing the tactile experience are the integrated GT Shoulder Triggers, while its bold Cyber Mecha Design, complete with customizable RGB lighting, ensures it looks every bit the part. To elevate the overall gaming experience, a suite of AI-powered features has been integrated, including Esports Mode, Xboost, AI audio enhancement, and haptics, all painstakingly optimised to deliver more immersive and responsive gameplay.

    Ultimately, through these calculated collaborations, Infinix is not simply unveiling a product. It’s actively championing a mindset shift within India’s dynamic gaming culture, reinforcing its long-term commitment to cultivating talent by empowering grassroots Esports athletes, a dedication exemplified by its existing partnership with the professional team True Rippers.
     

  • Iqoo levels up mobile gaming with India’s top gamers on board

    Iqoo levels up mobile gaming with India’s top gamers on board

    MUMBAI: Iqoo is taking mobile gaming to the next level, forging a power-packed alliance with seven of India’s biggest gamers, Dynamo Gaming, Gamerfleet, Mortal, Payal Gaming, Scout, Shreeman Legend, and Ungraduate Gamer. Together, they will test, refine, and certify Iqoo smartphones, ensuring a next-gen gaming experience built by gamers, for gamers.

    Kicking off this high-stakes collaboration is the Iqoo Neo 10R, the first smartphone tested and certified by these gaming legends. Armed with the Snapdragon 8s Gen 3 processor and India’s slimmest 6400mAh battery, the Neo 10R is set to launch on 11 March 2025, promising unparalleled gaming endurance and performance.

    As part of this industry-first initiative, these gaming stalwarts will not only stress-test every Iqoo device but also use them as their primary smartphones during live YouTube streams. By directly incorporating their insights, Iqoo ensures its smartphones meet the intense demands of pro and casual gamers alike.

    “These gamers are the real questers, the catalysts behind India’s Esports culture,” said Iqoo CEO Nipun Marya. “By collaborating with them, we are ensuring iQOO smartphones push the boundaries of Android gaming, delivering an experience gamers truly deserve.”

    With the Indian gaming market projected to reach 9.2 billion dollars by FY’29 (Lumikai-Google report), Iqoo is doubling down on its commitment to Esports, solidifying its position as a key player in the industry. The brand has already made significant strides, including partnering with six BGMI Esports teams and over 100 gamers in December 2024, onboarding a 23-year-old Gen Z chief gaming officer in 2023 to gather firsthand gaming insights, and serving as the official mobile phone partner for Esports in the 2022 Asian Games.  

    This gamer-driven innovation strategy positions Iqoo as a key player in shaping India’s Esports future. With cutting-edge devices and gaming champions at the helm, Iqoo is not just playing the game, it’s changing it.

     

     

  • Jetsynthesys & Animeta partner for e-sports mega-event – GEPL

    Jetsynthesys & Animeta partner for e-sports mega-event – GEPL

    Mumbai: JetSynthesys’ first edition of the Global e-Cricket Premier League (GEPL), world’s largest team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this exciting property whose primary audience is Gen Z, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.

    The main task at hand, to start with, was to create awareness and acceptance for the concept of e-Cricket, and then use that buzz to drive tune-ins to Jio Cinema, the exclusive streaming partner for GEPL. Given the huge popularity that cricket as a sport already has, the idea was also to diversify the audience profile beyond regular gaming and e-sports enthusiasts (120 M+ active users), and take it to viewers of cricket content on mobile (260 M+), with a significant proportion of GenZ audience.

    JetSynthesys (the force behind GEPL) founder & CEO Rajan Navani shared his perspective, “Cricket came to us from the West but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”

    Commenting on the collaboration, GEPL CEO Rohit Potphode said, “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”

    The collaboration kicked off with the onboarding of 8 established mobile gamers, who were called the ‘Game Galvanizers’. Each was assigned a team to cheer for, as they seeded awareness about RC 24 and GEPL, driving excitement across their communities. The famous comedic creator-duo Funcho (Shyam and Dhruv) were onboarded as the ‘Series Galvanizers’, leveraging the star-power of these Gen-Z focused, culture moving, and cricket loving creators to attract a diverse young audience set to check out GEPL.

    Animeta CEO Devdatta Potnis said “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”

    To enhance the entertainment experience, Animeta brought on board four prominent rappers—ACE, Nasty Ninja, Yedha Anna, and 99 Side-to create the anthem ‘Find Your Glory’ for GEPL Season 1. Eight dynamic female influencers showcased the game’s broad appeal across genders, further diversifying GEPL’s target audience cohorts.

    Animeta Sr VP of branded content and creator projects Biswamitra Ray stated “Selection of credible and relevant voices and high-relatability in the content is key to a campaign’s success. Whether it was for the social media posts made by the creators or the song composed specially for GEPL – we looked deeply into universal insights about the audience, whose attention we were trying to grab.”

    The event featured a performance by the renowned EPR aka Santhanam Srinivasan Iyer, a rock and hip-hop rapper, and brought various creators and gamers on stage. Popular gaming creator Shreeman Legend hosted a fan meet attended by approximately 1000 fans, delighting the audience and creating lasting memories.