ITV

Tag: Shradha Agarwal

  • Faces Canada hands over digital AOR duties to Grapes

    Faces Canada hands over digital AOR duties to Grapes

    Mumbai: Grapes has bagged the digital media mandate for the cosmetic brand Faces Canada. The mandate will be handled by the agency’s Mumbai office.

    As a part of this, the agency will look after social media management & community building, digital campaign strategy, and product launches. The mandate has been won following a multi-agency pitch.

    With the association, the brand aims to level up its game when it comes to social media presence and expand the target audience beyond metro cities.

    Speaking on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry, and this brings to the forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns.”

    Talking about the collaboration, Faces Canada creative director Devkey Advani said, “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become more imperative than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for us to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

  • Grapes wins digital AOR mandate of Maharishi Ayurveda

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

    According to the mandate, Grapes will be responsible for handling the marketing communication activities for Maharishi Ayurveda. The agency will be looking after services such as content planning, digital marketing strategy, social media management and media planning & buying. Maharishi Ayurveda has been Europe’s leading brand for authentic ayurveda products since 1987.

    Speaking on the occasion, Maharishi Ayurveda head of global marketing & digital business Rajat Wahi said, “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instill a strong recall value amongst the consumers for our brand”.

    Sharing her thoughts on the win, Grapes co-founder & chief executive officer Shradha Agarwal said, “We are looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

  • Weekend Unwind with: Shradha Agarwal, CEO & co-founder of Grapes

    Weekend Unwind with: Shradha Agarwal, CEO & co-founder of Grapes

    Mumbai : In this week’s edition, IndianTelevision.com continues its series of informal and lighthearted chat that peeks inside the minds of corporate executives.

    To get to know the person behind the title a little better, we have Grapes CEO and co-founder Shradha Agarwal, who has opened up her heart and mind to us by sharing her life nuggets and mantras for dealing with life’s curveballs.

    Having essayed diverse roles from account manager to marketing manager to head digital strategy and engagement in various organisations across sectors, Shradha believes the key lies in ‘Unlearning’. For it helps think up innovative business strategies and “out of the box” communication strategies. The “intrapreneur itch” made her leave her MNC job nine years back to join Grapes (then Grapes Digital), where she took a year to understand the technology and the agency business, before starting the marketing vertical in 2015.

    So here goes:

    Your mantra for Life

    Never quit

    A book you are currently reading/plan to read

    Currently, I am reading ‘Delivering Happiness: A path to profits, passion and purpose’ by Tony Hsieh.

    Your fitness mantra, especially during the pandemic

    I make sure to indulge myself in 30-45 mins of exercise, a mix-up of cardio and yoga. Besides this, the other fitness mantra I follow incessantly is consuming less sugar.

    Your comfort food

    Aglio Olio (a traditional Italian pasta dish) and Pulao

    When the chips are down a quote/ philosophy that keeps you going

    I genuinely feel that “Life is 10 percent of what happens to you and 90 percent of how you react to it.” There are times when things don’t work in your favour, and it’s always best not to react at the moment but analyse, learn and experience it. Rather than panicking, have patience and faith in yourself because it ameliorates the problem.

    Your guilty pleasure

    Ice-cream & cake

    When was the last time you tried something new?

    Dance. I love dancing and used to be a choreographer in my college days. Be it school, college or any function, I was always excited to perform but with time it gradually declined. But very soon, I will be joining a dance class, and cherish the memories.

    A life lesson you learned the hard way

    Don’t get upset over small things, or have expectations from others. It is you who decides what you want in life. The sooner you realise it, the better off you’ll be.

    What gets you excited about life?

    Doing creative work and creating kickass campaigns for my clients keep me excited every day. When a client appreciates the work and the audience shower their love, that feeling is unmatched. It keeps you motivated to work hard and do better every day.

    If you could give one piece of advice to your younger self, what would it be?

    Don’t be afraid of failures. There are times when we are not able to discover our strengths but, after trying and failing in the journey of life we realise our strong points, which ultimately help us in reaching the destination. Also remember, to be confident but never let success make you complacent.

    An activity that keeps you motivated/ charged during tough times

    It’s my work that keeps me energised and motivated.

    What lifts your spirits when life gets you down?

    Meeting friends, or watching a web series.

    Your go-to stress buster

    Going for a candlelight dinner with my husband.

    One thing you would most like to change about the world

    Don’t be judgemental. In today’s context, I see that people in seconds start judging other people. Everyone has a different life and what is good for you may not be for the other person. Stay grounded, be humble and spread positivity as the world needs better people.

  • Shradha Agarwal named as Grapes CEO

    Shradha Agarwal named as Grapes CEO

    Mumbai: Integrated marketing agency Grapes has elevated Shradha Agarwal to the position of chief executive officer. She takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes. 

    Agarwal’s role will be instrumental in leading and expanding the business for the company while overseeing the overall operations, across the agency’s three offices in India – Delhi, Mumbai and Bangalore, said the company in a statement. 

    She will be based out of the agency’s headquarter in Delhi and will manage the overall business and operations of the company, it added.

    “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back,” said Grapes founder Himanshu Arya, speaking on the appointment. “She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

    With over a decade’s experience, Agarwal has a deep understanding of providing strategic direction, and providing end-to-end solutions to clients, according to the agency.

    Talking about her plans for Grapes, Shradha Agarwal commented, “I look forward to embarking on my journey as the CEO and taking Grapes forward to new successes. Together with my amazing team of young achievers, I hope to deliver more path breaking solutions and deliver immense value to our clients.”

  • Maxxis Tyres launches campaign #TyohaarKaHumsafar

    Maxxis Tyres launches campaign #TyohaarKaHumsafar

    MUMBAI: Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season. An integrated digital marketing campaign, #TyohaarkaHumsafar reminds us of the movement from one place to another that makes any festive season come alive and Maxxis Tyres as a commuting partner.

    With this thought, Maxxis Tyres, rolled out its pan India festival campaign on 1 Nov 2018 across all its digital platforms. The campaign showcases the celebration of festivities across the length and breadth of the country and the festive journey is incomplete without having to travel around the city, hence one needs to have a companion who is their #TyohaarKaHumsafar.

    Commenting on the launch of Maxxis tyres first digital campaign, Maxxis India marketing and retail sales head Bing-Lin Wu said, “Our goal is to make touring around the city safer and comfortable for our users in India. Our extensive research and development has garnered trust, not just from the two-wheeler manufacturers and tyre dealers, but also from the end users in a very short time. We have a wide range of tyres in the segment, to deal with different road and weather conditions, geographies and demographics.” 

    Given the important role that tyres play in our day-to-day interaction with the city, it was about time for Maxxis to build an emotional connect with its users. “How and when were the two questions we had to find answers for,” said Grapes Digital COO Shradha Agarwal. “We noticed a trend. Despite all the convenience of shopping and socialising online, people, during festivals, actually prefer going to places to buy, celebrate and enjoy the festival. This insight became our ‘how’. ‘The when’ was clearly India’s biggest festival marathon, Diwali.”

  • Ultimate Ears ties-up with Shakti Mohan by using ‘Sutli Bomb’

    Ultimate Ears ties-up with Shakti Mohan by using ‘Sutli Bomb’

    MUMBAI: Speaker brand, Ultimate Ears, has partnered with digital and marketing agency Grapes Digital to launch a series of campaigns this festive season.

    Grapes Digital rings in the festivities for Ultimate Ears by associating it with Shakti Mohan, India’s top choreographer and TV Celebrity for her new web series called “Break A Leg”. The series chronicles the story of non-dancing celebrities trying to learn complex forms of dance in a matter of hours.

    This series is divided into four episodes and will have a fair share of banter with non-dancer celebrities which aired its first episode featuring Aparshakti Khurana and Abish Matthew on 31 October. The show will feature Aparshakti Khurana, Abish Matthew, Kashyap Kapoor, Namit Das, Mallika Dua, Srishti Dixit, Karan Wahi and Ritwik Dhanjani.

    The Diwali themed promo video that features Shakti Mohan with her team of talented dancers performing breathtaking moves with Wonderboom speakers has already garnered 1 million views in five days.

    Further to promote its Wonderboom speakers this festive season, it has launched an influencer marketing campaign called Ultimate Bomb. The campaign aims to encourage people to not burst firecrackers this Diwali, instead blast music with Ultimate Ears speakers and enjoy the festive season. The agency has associated with social media influencers for the same and will be sending across Wonderboom speakers disguised as a big Sutli Bombs to them. The speakers will be wrapped in green thread, making them visually indistinguishable from real Sutli Bombs.

    This activity will be supported on Instagram, wherein the hashtag #UltimateEars will be used in all the influencers’ social media posts to be part of wider online conversations and make campaign more viral.

    Grapes Digital COO Shradha Agarwal says, “We wanted to promote the idea of celebrating Diwali without the noise of crackers and replacing it with good music. Our team came up with this idea of promoting the speakers via influencers, as we understand the impact of micro-influencers in the social eco-system of the millennial, so that we can have greater social impact in brand’s target audience through this innovative idea of ‘don’t burst crackers instead blast music’ crusade.”

    Speaking on the association, Shakti Mohan adds, “Break a Leg is my first ever web series, where celebrities learn dance moves that they have never attempted. What better way to dance this festive season than on some good music. I am glad we partnered with Ultimate Ears for our first video. The initial response has been overwhelming and we are excited for the upcoming videos.”