ITV

Tag: Shraddha Sharma

  • Qyuki and A. R. Rahman launch Jammin on YouTube

    Qyuki and A. R. Rahman launch Jammin on YouTube

    MUMBAI: YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

    Jammin – presented by Airtel and Signature, will bring together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia,Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.

    The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.

    Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”

    Speaking at the launch of Jammin’, co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”

    Speaking about Jammin’, YouTube in India head of entertainment Satya Raghavan said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

  • Qyuki and A. R. Rahman launch Jammin on YouTube

    Qyuki and A. R. Rahman launch Jammin on YouTube

    MUMBAI: YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

    Jammin – presented by Airtel and Signature, will bring together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia,Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.

    The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.

    Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”

    Speaking at the launch of Jammin’, co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”

    Speaking about Jammin’, YouTube in India head of entertainment Satya Raghavan said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

  • Shraddha Sharma wins case against Culture Machine

    Shraddha Sharma wins case against Culture Machine

    MUMBAI: Shraddha Sharma became an overnight internet sensation through her YouTube channel ‘Shraddharockin’ with close to 160,166 subscribers.

    Recently, the 18-year-old musician was dragged to court by her ex-managers of the multi-channel network, Culture Machine for her refusal to renew the contract.

    The singer countered their complaint by saying that her contract had ended and she had asked for the channel to be handed over to her.

    Creative liberties and ownership of intellectual property have always been a cause of concern for artistes everywhere. Time and again, we have heard stories of musicians who did not get their due.
    However in Sharma’s case, the Bombay High Court has ruled in her favour.

     

    Sharma, who has now started her own YouTube channel called ‘Shraddha Supagirl’, is amongst the many singers who dream to be recognised for their work.  

     

  • Max Life Insurance launches ‘i-genius Young Singing Stars’

    Max Life Insurance launches ‘i-genius Young Singing Stars’

    MUMBAI:  In a bid to nurture young talent in the country, Universal Music India has partnered with Max Life Insurance to launch ‘i-genius Young Singing Stars’ aiming to recognise and reward young singing talent in the country.

     

    Commenting on the collaboration, Universal Music & EMI Music, South Asia managing director Devraj Sanyal said, “The i-genius Young Singing Stars initiative from Max Life Insurance is one where the return on emotional quotient clearly outweighs the brand’s requirement for a return on investment. At Universal Music, nothing matters more to us than finding the right talent; the younger the better. This platform is backed by great mentors Salim Merchant & Shraddha Sharma, a technology layer by Sensibol Technologies and a robust platform by Hungama.”

     

    Collaborating on the venture to discover music stars in the making, Universal Music and Max Life Insurance will scout talented children between the ages of 8-11 years (i-genius Junior) and 12-15 years (i-genius Senior). Salim Merchant and Shraddha Sharma will feature as brand ambassadors and jury of the talent hunt. Winners will get a chance to be signed on by Universal Music India.

     

    Commenting on becoming a brand ambassador, Salim Merchant said, “It brings me great pride to be a part of an initiative like this. Working with kids brings me great joy, and I am absolutely looking forward to mentoring them” 

     

    Universal Music India will offer one lucky winner from each category an album contract. Also, four finalists from each category, win a singles contract with Universal Music for a compilation. Registrations to the talent contest are now open and will end on the 31 October 2014 , wherein those interested can register via IVR on 092500 32222 or visit the i-genius website www.igenius.org. The grand finale of Max Life Insurance i-genius Young Singing Stars is scheduled to take place in December.

     

    Max Life Insurance CEO and managing director Rajesh Sud said, “We are glad that this property has become a legacy and reached out to over 20 lakh children across the country. The overwhelming response to all our i-genius initiatives in the past has prompted us to extend the programme in the field of music as well.”

     

  • Hair & Care promotes quick, easy hairstyles with new TVC

    Mumbai: Hair & Care has rolled out its new television commercial titled ‘Twist and Turn’ that has been created by Taproot India.

    Taking a slice of life from the young female audience, the new campaign by Hair & Care introduces quick and easy hairstyling in the category by promoting twist and turn hairdos.

    As a part of the Twist and Turn campaign, the new TVC hinges on the insight that there is no better way to change your look and make an impression than to change your hairstyle.

    Talking about the concept behind the TVC, Taproot India associate creative director Pallavi Chakravarti said: “For our TG, sameness is boring. Each day has to be different, each tale needs a twist. By highlighting Hair & Care‘s new promise of Twist and Turn hair, the idea was to combine great hair styling and the excitement of doing something new with their fun, mischievous way of life.”

    The campaign went live on digital before breaking on TV, given that the average youth today spends more time on the internet than TV.

    The brand will be engaging with young girls on its FB page through styling tips, latest hair trends and a step-by-step hairstyling guides.

    Shraddha Sharma will continue her association with Hair & Care through an array of digital engagement activities planned for the new Twist and Turn campaign.