Tag: Shraddha Kapoor

  • Haseena Parkar….Who!

    Haseena Parkar….Who!

    Director Apoorva Lakhia seems to be getting excited about all the wrong ideas. Last time, he watched the 2004 Hollywood film, Man On Fire, came back jet speed to India and launched a Hindi ‘remake’.

    By the time he launched his movie, Ek Ajnabee, the original had fallen flat. Instead, what Lakhia could have done was adapt the book, Man On Fire, written by AJ Quinnell in 1987. The movie had left out all the best parts of the story.

    This time, he has dug out the life of Haseena Parkar (Sharddha Kapoor), post her brother, Dawood’s (Siddhant Kapoor) departure from India. Along with an important man from Dawood’s coterie, she continues with collection and extortion business of Dawood. Her brother, Dawood, may have left Mumbai, but his enemies were still around. Soon, Haseena’s husband, Akur Bhatia, is killed.

    This is about all that the writer-director have on their hand which is not enough, and it shows her becoming woman of power to facing the law. The film ends up glorifying Parker, and one wonders how she merited a film be made on her or her story be told!

    If the makers think casting Shraddha and Siddhant, the real brother and sister, was some sort of a coup, it was no such thing.

    However, what was funny was and advertorial in newspaper supplement which claimed: Sharddha-Siddhant shed tears on the sets of Hasena Parkar! What kind of a childish promotion is this?

    There is nothing to write home about performances. Shraddha tries to justify the role of Haseena and there is nothing to compare if she is living up to the original.

    Also, whoever had played Haseena would not have made much difference as one can’t take a liking to negative character for no reason. Rest don’t matter.

    Haseena Parkar will prove to be liability.

    Producers: Nahid Khan.

    Director: Apoorva Lakhia.

    Cast: Shraddha Kapoor, Siddhant Kapoor, Ankur Bhatia.

  • Marico’s hair oil campaign depicts ingredients’ visual delight

    MUMBAI: Marico’s youthful and contemporary hair nourishment brand, Hair & Care, has launched a new campaign for its revolutionary fruit hair oils. With this campaign, the brand aims to reignite a feeling of exhilaration and excitement towards hair oiling amongst its youthful consumers.

    Hair & Care Fruit Oils caters to the modern, young woman between the age group of 18-30 years, who is on a constant look out for exciting products across categories, especially beauty and personal care. The brand has introduced one-of-a-kind range of hair oils with a distinctive mix of fruits that moisturise and energise hair.

    The brand plans to make a big impact in the market through a multimedia promotion exercise led by a TVC being showcased on various shows and channels. Starring Hair & Care’s ambassador, Shraddha Kapoor, in a never seen before avatar, the new ad highlights the brand’s core benefit – hair full of energy. Conceptualised and executed by BBH India, the film has been shot in a manner that makes consumers actually experience the elation and vigor of the new offering.

    Commenting on the new campaign, Marico CMO Anuradha Aggarwal said, “The new Hair & Care fruit oils address the hair nourishment needs of its young contemporary consumers. It redefines the traditional source codes of nourishment and introduces the much needed stimulating oiling experience amongst today’s youth. The campaign is built to disrupt the category by presenting this product innovation, not through a narrative but by demonstrating the visual delight of its ingredients and hair that is full of energy.”

    The launch, driven by the campaign, focuses on key markets of the Hindi speaking belt. In addition to the TVC, it is being promoted through high impact outdoor and print campaign, an engaging digital campaign and cinema branding, amongst others.

    BBH India CCO & managing partner Russell Barrett added, “Hair & Care Fruit Oils is a first of its kind hair oil for a younger audience and hence our advertising had to reflect that. What excited us was the innovation of the product, so, we wondered what if we could have people feel the energy and goodness of fruit rather than merely present a logical argument for it. And our partners at Marico said, why not!”

  • OK Jaanu: …Live-in romance replayed!

    OK Jaanu: …Live-in romance replayed!

    MUMBAI: OK Jaanu is a contemporary love story which eventually settles about halfway between modern-day relationships traditions while conveying the eternal belief that love always triumphs. These kinds of films are made now and again but a love story is a love story and usually has its own appeal if supported by enough emotion and music. 

    The film is a remake of Mani Ratnam’s Tamil film, O Kadhal Kanmani.

    The characters of Aditya Roy Kapur and Shraddha Kapoor have an odd first meeting. Aditya has just alighted from a train from Kanpur and watches Shraddha on the other platform threatening her boyfriend to leave her alone else she will jump on the tracks! Aditya warns her to back off. 

    They become friends soon after. Both find perfect companionship in each other. 

    Shraddha comes from a broken home and prefers to stay in a hostel despite having a wealthy mother — the character of Kittu Gidwani. Aditya stays with the character of Naseeruddin Shah and his wife, Leela Samson, both retired judges. Leela suffers from Alzheimer’s and Naseeruddin’s affection for her is exemplary and for the young lovers to emulate.

    Both have one thing in common: they don’t believe in the institution of marriage. With no commitment, the friendship flourishes as they hop restaurants, clubs and make merry. But, a relationship between a man and a woman can’t always be platonic. The inevitable happens. 

    After that, both decide to stay together. Aditya sort of stretches Naseeruddin’s hospitality and asks his permission to let Sharaddha in with him. 

    Aditya, a video game designer, who dreams of going to the US to earn millions, and Shraddha, an aspiring architect, who plans to move to Paris to study further. Finally, it is time. 

    Being a remake, it retains a lot of its south flavour. Where it affects the most is in the later parts of the second half when some unnecessary melodrama takes place. In the second half, the film also starts losing much of the fun of the first half and the proceedings start dragging which the director could have contained. 

    The music may sound alright in the film but lacks the take-home quality. With a leisurely pace of narration, the editing sags. The cinematography is good and Mumbai is well exploited.

    As for performances, Naseeruddin and Leela impress. Shraddha is a natural, inhibited. Aditya is passable.

    OK Jaanu is a feel-good love story but the stretched second half and limited face value takes it down to an average level. The film’s hopes lie in solo run and an open second week for relief.

    Producers: Mani Ratnam, Karan Johar, Apoorva Mehta, Hiroo Yash Johar.

    Direction: Shaad Ali.

    Cast: Aditya Roy Kapur, Shraddha Kapoor, Leela Samson, Naseeruddin Shah, Karan Nath.

    Haraamkhor…an irrelevant enterprise

    There seems to be emerging a new genre of films. It can be tentatively called weird cinema. 

    The kind of cinema where you give up on making sense of what is happening on screen but still wonder as to who thinks up of such ideas. And why? To what purpose? And, mainly, who backs them!?

    The opening titles of Haraamkhor declare the film to be based on a true story. But, the makers forget to tell the story. For, there is none.

    There is a small town somewhere in the Hindi belt where the character of Nawazuddin Siddiqui is a teacher with a glad eye for just about every girl, mainly his students. In fact, he is married to one of his students, the character of Trimala Adhikari, while also eyeing one of his underage students, Shweta Tripathi.

    Shweta leads a lonely life as her father, a local cop, is often out on duty while her mother has left them both while she was a child. She is also attracted to Nawazuddin. Everybody in the town, including Shweta’s father, seems to be oblivious to the duo’s romance and rendezvous. 

    The only ones with in inkling to what is happening seems to Trimala and two of Shweta’s classmates, the characters of Mohd Samad and Irfan Khan, one of whom is in love with Shweta while the other one helps him devise ways to impress her. The duo is always chasing Shweta.

    Shweta and Nawazuddin’s exploits take her to a gynecologist where Shweta is surprised to find the nurse is her father’s girlfriend. In her, Shweta finds a guardian angel. After that, what happens is not quite fathomable and, hence, not possible to report.

    Haraamkhor is described as: 1. हरामकीकमाईनेवाला; आलसी; निकम्मा; मुफ़्तख़ोर 2. नमकहराम; पापकीकमाईखानेवाला। and none of the meanings apply here. In this totally irrelevant enterprise, besides miscast Nawazuddin, one sees decent efforts by Shweta Tripathi and the two young actors.

    Producers: Feroze Alameer, Anurag Kashyap, Guneet Monga, Achin Jain.

    Director: Shlok Sharma.

    Cast: Nawazuddin Siddiqui, Shweta Tripathi, Trimala Adhikari, Mohd Samad, Irfan Khan.

  • OK Jaanu: …Live-in romance replayed!

    OK Jaanu: …Live-in romance replayed!

    MUMBAI: OK Jaanu is a contemporary love story which eventually settles about halfway between modern-day relationships traditions while conveying the eternal belief that love always triumphs. These kinds of films are made now and again but a love story is a love story and usually has its own appeal if supported by enough emotion and music. 

    The film is a remake of Mani Ratnam’s Tamil film, O Kadhal Kanmani.

    The characters of Aditya Roy Kapur and Shraddha Kapoor have an odd first meeting. Aditya has just alighted from a train from Kanpur and watches Shraddha on the other platform threatening her boyfriend to leave her alone else she will jump on the tracks! Aditya warns her to back off. 

    They become friends soon after. Both find perfect companionship in each other. 

    Shraddha comes from a broken home and prefers to stay in a hostel despite having a wealthy mother — the character of Kittu Gidwani. Aditya stays with the character of Naseeruddin Shah and his wife, Leela Samson, both retired judges. Leela suffers from Alzheimer’s and Naseeruddin’s affection for her is exemplary and for the young lovers to emulate.

    Both have one thing in common: they don’t believe in the institution of marriage. With no commitment, the friendship flourishes as they hop restaurants, clubs and make merry. But, a relationship between a man and a woman can’t always be platonic. The inevitable happens. 

    After that, both decide to stay together. Aditya sort of stretches Naseeruddin’s hospitality and asks his permission to let Sharaddha in with him. 

    Aditya, a video game designer, who dreams of going to the US to earn millions, and Shraddha, an aspiring architect, who plans to move to Paris to study further. Finally, it is time. 

    Being a remake, it retains a lot of its south flavour. Where it affects the most is in the later parts of the second half when some unnecessary melodrama takes place. In the second half, the film also starts losing much of the fun of the first half and the proceedings start dragging which the director could have contained. 

    The music may sound alright in the film but lacks the take-home quality. With a leisurely pace of narration, the editing sags. The cinematography is good and Mumbai is well exploited.

    As for performances, Naseeruddin and Leela impress. Shraddha is a natural, inhibited. Aditya is passable.

    OK Jaanu is a feel-good love story but the stretched second half and limited face value takes it down to an average level. The film’s hopes lie in solo run and an open second week for relief.

    Producers: Mani Ratnam, Karan Johar, Apoorva Mehta, Hiroo Yash Johar.

    Direction: Shaad Ali.

    Cast: Aditya Roy Kapur, Shraddha Kapoor, Leela Samson, Naseeruddin Shah, Karan Nath.

    Haraamkhor…an irrelevant enterprise

    There seems to be emerging a new genre of films. It can be tentatively called weird cinema. 

    The kind of cinema where you give up on making sense of what is happening on screen but still wonder as to who thinks up of such ideas. And why? To what purpose? And, mainly, who backs them!?

    The opening titles of Haraamkhor declare the film to be based on a true story. But, the makers forget to tell the story. For, there is none.

    There is a small town somewhere in the Hindi belt where the character of Nawazuddin Siddiqui is a teacher with a glad eye for just about every girl, mainly his students. In fact, he is married to one of his students, the character of Trimala Adhikari, while also eyeing one of his underage students, Shweta Tripathi.

    Shweta leads a lonely life as her father, a local cop, is often out on duty while her mother has left them both while she was a child. She is also attracted to Nawazuddin. Everybody in the town, including Shweta’s father, seems to be oblivious to the duo’s romance and rendezvous. 

    The only ones with in inkling to what is happening seems to Trimala and two of Shweta’s classmates, the characters of Mohd Samad and Irfan Khan, one of whom is in love with Shweta while the other one helps him devise ways to impress her. The duo is always chasing Shweta.

    Shweta and Nawazuddin’s exploits take her to a gynecologist where Shweta is surprised to find the nurse is her father’s girlfriend. In her, Shweta finds a guardian angel. After that, what happens is not quite fathomable and, hence, not possible to report.

    Haraamkhor is described as: 1. हरामकीकमाईनेवाला; आलसी; निकम्मा; मुफ़्तख़ोर 2. नमकहराम; पापकीकमाईखानेवाला। and none of the meanings apply here. In this totally irrelevant enterprise, besides miscast Nawazuddin, one sees decent efforts by Shweta Tripathi and the two young actors.

    Producers: Feroze Alameer, Anurag Kashyap, Guneet Monga, Achin Jain.

    Director: Shlok Sharma.

    Cast: Nawazuddin Siddiqui, Shweta Tripathi, Trimala Adhikari, Mohd Samad, Irfan Khan.

  • Imara inspires Shraddha to ‘Fashion your own world’

    Imara inspires Shraddha to ‘Fashion your own world’

    MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.

    This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”

    With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.

    The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.

    Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”

    Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”

    Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”

  • Imara inspires Shraddha to ‘Fashion your own world’

    Imara inspires Shraddha to ‘Fashion your own world’

    MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.

    This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”

    With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.

    The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.

    Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”

    Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”

    Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”

  • ‘A Flying Jatt’ is passable kid stuff

    ‘A Flying Jatt’ is passable kid stuff

    The producers of A Flying Jatt,  Balaji Motion Pictures, takes a total diversion with this film. From their earlier blend of films with mainly adult themes, they have moved to a film that caters to children and the preteen lot. Complately inspired by foreign superhero films, A Flying Jatt keeps Indian sensibilities as its main theme instead.

    The film follows in the footsteps of earlier films of this genre: the incognito superhero kinds like Boney Kapoor’s Mr India (1987), Rakesh Roshan’s Krrish (2006) and Krrish3 (2013), Romu Sippy’s Shiva KaInsaaf (3D- 1985), Tinnu Anand’s Shahenshah(1988) and earlier ones like Kishore Kumar-starrer Mr X In Bombay (1964), which dealt with the villains of the mortal kind.

    A Flying Jatt is about a superhero who propagates Swachh Bharat or Clean India and sings paeans to the valour and glory of the Sikh community and fights a super villain.

    Tiger Shroff is a martial arts instructor at a local school in Punjab. Thanks to his blundering ways and shy nature, he is never taken seriously and even his mastery over the art is passable. His young students make fun of him. While he nurses a silent love for Jacqueline Fernandez, he can’t gather the courage to express it.

    Tiger is the son of Amrita Singh who always pushes him to take inspiration from his dead father who was considered a hero by the locals. Amrita’s troubles start when a drug mafia run by KK Menon decides to grab her land, which would help his drug factory save millions in money as well as time, due to easy access to the drug markets. But the piece of land holds deep memories for Amrita and it also has a 200 year old tree that is worshipped by the people.

    Menon fails to convince Amrita with money and tries the only other way he knows: by sending out his goons. While the average goons are dealt with by Amrita herself, the tougher ones are for Tiger to handle. To match the strength of Tiger, he sends out his ultimate weapon, the gigantic-looking Nathan Jones (an Australian actor, power-lifting champion and an ex-professional wrestler). Jones takes on Tiger who, in the process of their duel, gets blessed by the sacred tree with super powers and also gets the imprints of the religious symbol of Sikh faith on his back.

    Tiger can now do things a normal human can’t like flying and also packing a powerful punch. Jones, who was buried in the mud, returns to the scene more powerful now as his blood has turned black and he survives by whiffing on polluted air and other waste strewn around by the society. Thanks to the people’s apathy towards environment, Jones is unbeatable, at least on Planet Earth.

    Amrita wants Tiger to don the pagree his father wore, which he refuses because other kids made fun of him with Sikh jokes. While the film goes on to teach people the virtue of keeping the environs clean as well as planting more trees, Amrita, for her part, initiates Tiger into the virtues of Sikh way of life and tells him stories of their exploits.

    Meanwhile, Menon has mended his ways after he almost lost his daughter to pollution-related ailment. But, by this time, Jones is out of control. He has a personal grudge against Tiger now.

    A Flying Jatt does not have much of a story. It is about a simpleton who gains super powers and a lot of footage goes into showing his prowess as he saves people in distress, from calamities as well as goons.

    The length at 151 minutes makes things repetitive while trying for a film aimed mainly at children. In the first half, some comic scenes entertain its target audience. The direction is good in general with impressive use of special effects; the effects in the song ,which also has a nice melodious feel to it, are good. Beat pe booty… is already popular and both songs are appealing. Cinematography is competent. Tiger Shroff excels in dances and action, both being his forte. Jacqueline is okay. Amrita Singh makes her presence felt, while KK Menon has little to do. Nathan Jones can’t act and his drawls are incomprehensible. The film needed to be edited extensively.

    A Flying Jatt is a passable fare with appeal for kids besides audiences in Delhi and Punjab generally. Released on Thursday to cash in on the festive mood of Janmashtami, it gets three more days to rake in the moolah over the weekend at the box office. Sustenance thereafter will be tough.

    Producers: Shobha Kapoor, Ekta Kapoor.

    Director: Remo D’Souza.

    Cast: Tiger Shroff, Jacqueline Fernandez, Amrita Singh, KK Menon, Nathan Jones and Shraddha Kapoor in a cameo.

  • ‘A Flying Jatt’ is passable kid stuff

    ‘A Flying Jatt’ is passable kid stuff

    The producers of A Flying Jatt,  Balaji Motion Pictures, takes a total diversion with this film. From their earlier blend of films with mainly adult themes, they have moved to a film that caters to children and the preteen lot. Complately inspired by foreign superhero films, A Flying Jatt keeps Indian sensibilities as its main theme instead.

    The film follows in the footsteps of earlier films of this genre: the incognito superhero kinds like Boney Kapoor’s Mr India (1987), Rakesh Roshan’s Krrish (2006) and Krrish3 (2013), Romu Sippy’s Shiva KaInsaaf (3D- 1985), Tinnu Anand’s Shahenshah(1988) and earlier ones like Kishore Kumar-starrer Mr X In Bombay (1964), which dealt with the villains of the mortal kind.

    A Flying Jatt is about a superhero who propagates Swachh Bharat or Clean India and sings paeans to the valour and glory of the Sikh community and fights a super villain.

    Tiger Shroff is a martial arts instructor at a local school in Punjab. Thanks to his blundering ways and shy nature, he is never taken seriously and even his mastery over the art is passable. His young students make fun of him. While he nurses a silent love for Jacqueline Fernandez, he can’t gather the courage to express it.

    Tiger is the son of Amrita Singh who always pushes him to take inspiration from his dead father who was considered a hero by the locals. Amrita’s troubles start when a drug mafia run by KK Menon decides to grab her land, which would help his drug factory save millions in money as well as time, due to easy access to the drug markets. But the piece of land holds deep memories for Amrita and it also has a 200 year old tree that is worshipped by the people.

    Menon fails to convince Amrita with money and tries the only other way he knows: by sending out his goons. While the average goons are dealt with by Amrita herself, the tougher ones are for Tiger to handle. To match the strength of Tiger, he sends out his ultimate weapon, the gigantic-looking Nathan Jones (an Australian actor, power-lifting champion and an ex-professional wrestler). Jones takes on Tiger who, in the process of their duel, gets blessed by the sacred tree with super powers and also gets the imprints of the religious symbol of Sikh faith on his back.

    Tiger can now do things a normal human can’t like flying and also packing a powerful punch. Jones, who was buried in the mud, returns to the scene more powerful now as his blood has turned black and he survives by whiffing on polluted air and other waste strewn around by the society. Thanks to the people’s apathy towards environment, Jones is unbeatable, at least on Planet Earth.

    Amrita wants Tiger to don the pagree his father wore, which he refuses because other kids made fun of him with Sikh jokes. While the film goes on to teach people the virtue of keeping the environs clean as well as planting more trees, Amrita, for her part, initiates Tiger into the virtues of Sikh way of life and tells him stories of their exploits.

    Meanwhile, Menon has mended his ways after he almost lost his daughter to pollution-related ailment. But, by this time, Jones is out of control. He has a personal grudge against Tiger now.

    A Flying Jatt does not have much of a story. It is about a simpleton who gains super powers and a lot of footage goes into showing his prowess as he saves people in distress, from calamities as well as goons.

    The length at 151 minutes makes things repetitive while trying for a film aimed mainly at children. In the first half, some comic scenes entertain its target audience. The direction is good in general with impressive use of special effects; the effects in the song ,which also has a nice melodious feel to it, are good. Beat pe booty… is already popular and both songs are appealing. Cinematography is competent. Tiger Shroff excels in dances and action, both being his forte. Jacqueline is okay. Amrita Singh makes her presence felt, while KK Menon has little to do. Nathan Jones can’t act and his drawls are incomprehensible. The film needed to be edited extensively.

    A Flying Jatt is a passable fare with appeal for kids besides audiences in Delhi and Punjab generally. Released on Thursday to cash in on the festive mood of Janmashtami, it gets three more days to rake in the moolah over the weekend at the box office. Sustenance thereafter will be tough.

    Producers: Shobha Kapoor, Ekta Kapoor.

    Director: Remo D’Souza.

    Cast: Tiger Shroff, Jacqueline Fernandez, Amrita Singh, KK Menon, Nathan Jones and Shraddha Kapoor in a cameo.