Tag: Shraddha Kapoor

  • Shraddha Kapoor signs on as Power Gummies brand ambassador

    Shraddha Kapoor signs on as Power Gummies brand ambassador

    NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements. 

    With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair every day. 

    "Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively, and sparkling personality knits a perfect horizon and panache for our brand. She personifies the key prepositions of changing trends of beauty, health and fitness. We are ready to thrill the gen-next customers together with Shraddha," said Power Gummies founder & CEO Divij Bajaj. 

    The actor’s inclusion in the company's marketing campaign could "help a wider range of people to move towards preventive care and nutrition for their health and wellness,'' added Bajaj.

    Kapoor revealed that she has been taking two gummies every day for her nutritional needs. 

    "As an actor, my constant battle is to maintain my hair health after never-ending hairstyling, which is a must for me. Something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies become a part of everyone's lifestyle just like me," she said. 

    Power Gummies claims that their unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free. 

  • realme appoints Shraddha Kapoor as chief lifestyle officer of realme’s UNI Smart AIoT

    realme appoints Shraddha Kapoor as chief lifestyle officer of realme’s UNI Smart AIoT

    MUMBAI : Smartphone brand realme has announced Shraddha Kapoor as the Chief Lifestyle Officer for its UNI Smart AIoT product portfolio. The new brand ambassador, who has also charmed millions with her unconventional portrayals on-screen and unique personality, reflects the brand’s ‘Dare to Leap’ philosophy and "Tech Trendsetter" positioning.

    realme vice president and realme India  CEO Madhav Sheth said “As realme diversifies its portfolio with new innovations, we are excited to have on-board, none other than, Ms Shraddha Kapoor as our new brand ambassador for realme’s AIoT products. We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement realme’s tech trendsetter positioning among the target audience. From audio to wearable products, we will bring more surprises that win over scores of lifestyle and fitness enthusiasts in India. ”

    Commenting on the collaboration, star-actor Shraddha Kapoor said, “I am excited to join the realme family, the fastest growing smartphone brand in India, to bring a stylish and smart lifestyle experience to more youth across the country. I’m sure our collaboration will bring more cool technologies and fun experiences.”

    The realme Band, will also go on open sale from 12 noon, March 16 on Amazon.in, realme.com and across offline stores. Commenting on the newly launched realme Band, Akshay Ahuja, Category Leader, Personal Computing & Wearables of Amazon.in, said, "We are excited to partner with realme to bring the realme Band for our customers on Amazon.in. The band offers great features at a very attractive price point which will resonate well with customers across the country. With this partnership, we continue to build a strong portfolio in the wearables category offering vast selection, great value and an unparalleled shopping experience."

    The realme Band comes with a 2.4cm (0.96”) large color screen, which is capable of displaying more than 65,000 colors and can display as much as 64 letters on one page. It comes with three stylish color strap options including black and green, providing more choices for young consumers to fit their fashion lifestyle. realme Band weighs only 20g and is made from light and environment-friendly polymer material.

    The band has built-in high precision PPG optical heart rate sensor which accurately measures the real-time heart rate every 5 minutes, allowing the user to keep a close watch on his health. By tracking the movement and the heart rate, the band’s algorithm intelligently analyzes sleep quality and generates a report which helps the user know more about his sleeping pattern. realme Band supports 9 sport modes such as walking, running, yoga, and more, and features a dedicated Cricket Mode, which has been designed especially for India.

    realme’s ‘Dare to Leap’ approach of constant innovation, product differentiation, and user orientation has helped the young brand set multiple industry benchmarks and firmly establish itself as a domain leader in the fastest time. As per Counterpoint reports, realme was the world’s fastest-growing smartphone brand in 2019 with 453 per cent growth on an annual basis, ranked no. 4 in India and no.7 globally.

  • Bollywood Divas Sara Ali Khan, Shraddha Kapoor, Kriti Sanon & Rakul Preet join Helo to engage with their regional language fans

    Bollywood Divas Sara Ali Khan, Shraddha Kapoor, Kriti Sanon & Rakul Preet join Helo to engage with their regional language fans

    Helo, India’s leading regional social media app is emerging as a first choice platform for celebrity interactions, bringing fans closer to their favourite celebrities. Bollywood’s leading actresses – Sara Ali Khan, Shraddha Kapoor, Kriti Sanon, Rakul Preet Singh, have joined the vibrant community on Helo, and are seen personally engaging with their Indian language speaking fans through multiple content formats available on the platform.

    A number of celebrities from the Indian film fraternity including Tiger Shroff, Arjun Kapoor, Badshah Tamannaah, Guru Randhawa, Mouni Roy, Vijay Deverakonda, Shilpa Shetty, Neha Kakkar, Dulquer Salmaan, Sargun Mehta  and many more have also joined the bandwagon in the past. The celebrities have been actively creating and posting exclusive content, keeping their fans updated around useful insights, including from their personal life. Oscar-winning Indian composer A R Rahman has also recently joined the platform and was seen promoting his upcoming film 99 Songs among his regional fans.

    Elevating the in-app engagement experience between Helo users and their favourite celebrities and popular creators, Helo has launched an innovative feature called ‘Helo Live’. Through this feature, the platform is enabling them to interact with multiple Indian language audiences collectively and even personally, through one-on-one direct chat during the live session. Shraddha Kapoor became the first celebrity to go live on the platform where she shared insights on ‘How she maintains work life balance’ with her fans followed by Rakul Preet Singh who took the platform to engage with her fans in Hindi. Using this feature she spoke to many of her fans directly during the live session.

    Feeling humbled with the response from her fans, Rakul Preet Singh said “I believe Helo as a platform truly has an Indian soul since the opportunity it presents to connect with my fans in their native language is very interesting and essential. I enjoy every bit of my time spent on the app and feel humbled with the love that I am receiving from the Helo community”

    Expressing her delight, Shraddha Kapoor said, “As actors, we hardly get enough time to directly engage with our fans across geographies. Connecting with thousands of them together on Helo through Helo Live feature is amazing. I had a fabulous experience of sharing my personal stories relating to work life balance and got lots of positive comments and reactions from my fans who form the vibrant community on Helo.

    Shraddha is usually seen sharing some exclusive pictures from her shoots and day-to-day activities. She has also introduced her beloved dog Shyloh to her Helo family and was recently promoting her latest film Street Dancer 3 on the platform. Rakul’s posts such as #NoMakeUp pictures of herself, #FitLikeRakul etc. The stunning Kriti Sanon, on the other hand, recently shared beautiful pictures of herself with her pet dog.

  • This Republic Day, watch the World Television Premiere of ‘Saaho’ on Zee Cinema

    This Republic Day, watch the World Television Premiere of ‘Saaho’ on Zee Cinema

    MUMBAI: All set to up the ‘JOSH’ this 26 th January is the World Television Premiere of the biggest action blockbuster of the year ‘Saaho’. Directed by Sujeeth, Saaho showcases a power struggle amongst the crime lords to rule over the underworld. This action entertainer gives the audience an opportunity to see the Bahubali superstar Prabhas step away from his royal prince avatar to don the role of a swanky undercover agent. With a gripping storyline and hair-raising action sequences, this movie marks the debut of Prabhas in Bollywood opposite the stunning Shraddha Kapoor. The movie also features Chunky Pandey, Neil Nitin Mukesh and Jackie Shroff in crucial roles. So, this Sunday, get ready to witness the ultimate battle between the underworld and police with the biggest action thriller of the year ‘Saaho’ at 8 pm only on Zee Cinema.

    Saaho ropes in some of the best names in the industry like Shankar-Ehsaan-Loy, Guru Randhawa, Tanishk Bagchi and Badshah to create a fabulous jukebox for the movie. With songs such as Psycho Saiyaan, Enni Soni, Bad Boy, and Baby Won’t You Tell Me, the music album of
    Saaho went on to be a chartbuster. Comprising of a catchy dance number like Psycho Saiyaan, to including Enni Soni which was labelled ‘the love anthem of the year’, to the beautiful diva Jacqueline Fernandez grooving to Bad Boy; Saaho’s music album made sure listeners had the songs on loop. 

    Commenting on the action sequences in the film, Prabhas said,  "While the action element is high in Saaho, the movie is more about doing it with style. We set the bar high as a target and wanted to achieve it with the level of action scenes and VFX. While Hollywood has done it many times in the past, we wanted to be the first to do it for an Indian audience. So, we made a film that is new and technologically advanced and I hope that the audience watches and loves the movie when it premieres on Zee Cinema."

    Elaborating on her experience in Saaho, Shraddha Kapoor said, “Saaho is my biggest grosser till date and I am cherishing every bit of it. I feel like I am on top of the world as all our hardwork paid off. My experience of working with team Saaho was great and a memorable one. It was an honor for me to work in this film as it was my first multi-lingual film and I am glad I was chosen for it. I am really excited about how it’s going to reach a larger audience through the World Television Premiere on Zee Cinema. Hope everybody enjoys it.”

    Set against the backdrop of Waaji city, Saaho narrates the story of the ultimate battle to gain complete power over the underworld. After the sudden death of Roy – the crime boss of Waaji, Devaraj who is the son of a former don announces himself as the next leader. However, Roy’s son Vishwank foils his plans by inheriting his father’s throne. Amongst all of this, the gangsters try to get their hands-on Roy’s wealth, that is kept in an underground chamber and can only be accessed through a black box, hidden somewhere in Mumbai. On the other hand, a thief (Neil Nitin Mukesh) involved in a series of robbery lands up robbing the black box. This leads to a nationwide man hunt led by an undercover agent Ashok Chakravarthy (Prabhas) along with his team comprising of Amritha (Shraddha Kapoor) and David (Murali Sharma). When the thief is caught, the team is left shocked as they find out the actual truth behind the robberies and stumble upon Saaho.

  • Likee influencers’ network successfully amplify brand & movie promotions

    Likee influencers’ network successfully amplify brand & movie promotions

    MUMBAI: Renowned movie production and distribution company Fox Star Studios collaborated with Likee, the pioneering global short video creation platform to introduce the #Chhichhore challenge. Creative Likee users were selected to meet and greet the lead actors of the movie – Sushant Singh Rajput and Shraddha Kapoor. In the first-of-its-kind brand collaboration, Likee set the connection between users and Bollywood.

    Furthermore, another 15 top influencers on Likee were also invited as special guests to support the first movie screening of Chhichhore, specially organized by Fox Star Studios for college student in 10 cities.

    Likee is home to numerous social media platform influencers, which easily enable brands to the expand reach of their activities among young users in the most impactful way and improve their influence over target audience.

    Likers’ participation helped create curiosity among the young movie enthusiasts for the movie and enabled Fox Star Studios to successfully expand their reach among the young population of India in an innovative manner.

    Launched in 2017 in India, Likee has emerged as the most attractive platform for influencers from all walks of life. The platform is successfully cultivating and supporting the growth of these influencers with company's special training and development system. Hence the platform has the potential to amplify results for any movie or brand promotion activities. The platform is also working on selective brand collaborations to provide value to both Likee influencers as well as the brands.

    Please find attached the Images for your reference. 

  • Shraddha Kapoor_The Body Shop’s NEW BRAND AMBASSADOR

    Shraddha Kapoor_The Body Shop’s NEW BRAND AMBASSADOR

    MUMBAI: The Body Shop, the Global Iconic & Ethical Beauty Brand introduced Bollywood's millennial icon SHRADDHA KAPOOR as its new face in India. Known for her wide-ranging film choices, all round talent, strong support of environmental causes and animal rights, the Bollywood actress has embarked on this new journey with The Body Shop India as its new Brand Ambassador.

    Shraddha Kapoor gracefully represents The Body Shop's values of natural, ethical and sustainable beauty, while bringing to life the brand belief that beauty is an active outward expression of everything you like about yourself. A keen and ardent champion for the environment, Shraddha's strong support of the Save Aarey Forest campaign has inspired many young fans, women and girls to raise their voices for this cause. Her active advocacy of environmental and social causes makes Shraddha Kapoor a perfect fit for The Body Shop India.

    At the announcement event, The Body Shop also unveiled another milestone in its global journey – the Launch of a Television Commercial in India. This is The Body Shop's first ever Television Commercial in the history of the brand's existence, worldwide, demonstrating the brands commitment to reaching across to consumers across the length and breadth of India. Starring Shraddha Kapoor, the TVC represents the brand values of natural, clean, cruelty free beauty for the modern young consumer. Going live across TV channels this week, The Body Shop's first ever TVC features the British Rose range of Bath and Body products which is the best-selling and most favoured range in India.

    At the launch, Shriti Malhotra, CEO, The Body Shop India said, “The Body Shop welcomes the vibrant and multi-talented Shraddha Kapoor as The Body Shop India's Brand Ambassador. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for The Body Shop's values of beauty and activism. She personifies the seamless amalgamation of natural beauty, empowerment, hard work and passion to make a positive difference for our planet and its people.”

    “An elated Shraddha Kapoor, Brand Ambassador, The Body Shop India commented, “The Body Shop is a brand that believes that everyone is beautiful, and fights for a greener, kinder, better world every day. I am overjoyed to have the opportunity of representing this brand and lend my voice for causes that actually matter. I look forward to being a part of The Body Shop and together partner for a more beautiful world inside-out.”

    She added, “I am also very excited for the new The Body Shop TVC. It resonates and echoes The Body Shop values with a meaningful message and I am thrilled to be a part of this milestone in the brand's history.”

    Mr. Russell de Chernatony, APAC Franchise Account Manager, The Body Shop APAC said, “Shraddha Kapoor is the perfect fit for The Body Shop as she represents today's young, confident and strong Indian woman who is sociable, empathetic and is always striving to contribute meaningfully to her society. We welcome Shraddha in The Body Shop family with our hearts wide open and we look forward to a fruitful association with her.”

    For the past 43 years, The Body Shop has been an Iconic beauty brand with its foundations in sustainable innovations and creations. It has proved time & again that being environmentally sustainable, people-centred and profitable, can go hand in hand. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has successfully established its position as an environment-friendly, cruelty free and sustainable brand. In India, The Body Shop has launched its in-store recycling programme along with Plastics for Change – Bring Back Our Bottles #BBOB, encouraging customers to return empty plastic packaging in stores for recycling. #BBOB is a significant step for the brand towards valuing plastic, recycling and protecting the environment.

     

  • Baggit launches new campaign with Shraddha Kapoor

    Baggit launches new campaign with Shraddha Kapoor

    MUMBAI: Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign,  #PutItOnTheTable.

    Focusing on women empowerment the campaign will capture the essence of the issue where women are reluctant to speak their minds because of their own hesitation and others interruptions or both. 

    The campaign aims to change that by inviting women to put their thoughts on the table.  Led by their brand ambassador, popular Bollywood youth and style icon, Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind. The series of TVCs and print campaigns leverages one of the most favoured accessories of a woman – a bag, to make a statement and encourage other women to be seen and make their voices heard.

    The first in the series are 30 and 50 seconder TVC that will be launched across popular and niche channels. This will be supported by a diverse print campaign and an innovative digital campaign as well in the coming months. 

    The Baggit team will also take up strategic hoardings across metros to add to the campaign. Catchy in-store branding will engage the customers on the ground. 

    While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

    Baggit MD and chief design curator Nina Lekhi says, We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on the ground as well.”

    Lekhi, also believes in taking risks. So while the rest of the category is still solely being driven by looks, Nina has chosen to give a new direction to the way the category is represented and we have grabbed the opportunity to change the conversation in the category.”

    Baggit brand ambassador and actor Shraddha Kapoor adds, “In a world where women are changing the rules, the role of fashion is also changing. Fashion is no longer just an aesthetic requirement but is now a powerful expression of self and Baggit is one of the frontrunners that has captured this insight. The act of keeping the bag on the table is not just a statement but establishes ‘presence’. It asks women not to shy away or be hesitant to speak their mind. In my opinion, this is a sentiment that will echo very strongly with young Indians in the real world and I am really excited about my association with such a positive move by Baggit.”

    Everyone has the right to an opinion, and everyone deserves to be heard. The new Baggit campaign #PutItOnTheTable”  represents this new thinking. One where there is no place for gender roles or power games and where everyone has the right to speak and express an opinion.

  • Baggit bags Shraddha Kapoor as brand ambassador

    Baggit bags Shraddha Kapoor as brand ambassador

    MUMBAI: Baggit, India’s most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.

    Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of films. She is known for her sense of style and her trendsetting looks, much sought-after by today’s Gen Next. Baggit’s latest collection has been put together by Baggit MD and chief design curator Nina Lekhi and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive outlets as well as in 1000 plus multi-brand retail doors.

    Lekhi says, “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”

    Elaborating on her brand association Kapoor said, “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today’s woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”

    An environmentally conscious vegan brand, Baggit emphasises on the use of eco-friendly materials as well.

  • Veet’s new campaign celebrates the beauty in spontaneity

    Veet’s new campaign celebrates the beauty in spontaneity

    MUMBAI: Depilatory products company, Veet, has launched its new campaign #Unpose that celebrates the beauty and confidence of every woman. The campaign focusses on creating an attitude shift towards believing that women are most beautiful when they are natural and spontaneous.

    The campaign will be revealed as a contest, with brand ambassador, Shraddha Kapoor urging every girl to #Unpose through a video message. Four lucky winners of the photo contest will get the opportunity to be the cover girl of the leading lifestyle and fashion magazine, Cosmopolitan.

    Beauty is often associated with posing perfectly. However, Veet believes that every woman radiates beauty from within. When natural emotions are captured candidly, they show a beautiful and confident woman shedding all inhibitions and being true to herself. With this campaign, Veet wants to reach out to all of them who feel they need to have that “perfect selfie” to share with the community and encourage them to accept their natural self with #Unpose which embodies confidence and comfort.

    Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms Voot and Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”

    Veet brand ambassador and Bollywood actor Kapoor adds, “I am super excited to be a part of such an exciting campaign with Veet #Unpose. I believe that every woman should be comfortable with her carefree self. Veet is celebrating you being you-unposed and spontaneous. So don’t wait just #Unpose and share a photo of the gorgeous you as you.”

    The campaign will kick start with a contest after Veet shares the #Unpose campaign video featuring Kapoor. The campaign will be open for women to share their pictures till 15 June 2018.

  • Indifference of movie-goers

    Indifference of movie-goers

    *Bhoomi was chosen to be the re-launch vehicle of Sanjay Dutt on his return from serving a jail sentence. The subject could not have been a romance considering his age and the receding hairline. And, Munnabhai scripts are not something you picked off the shelf!

    Omung Kumar earned fame with his direction of Mary Kom and, one must say, that very little of it he merited for his contribution to the film, most of it was media gifted which is to say, he has been overrated.

    Omung’s next was Sarbjit, which he also produced, which was a rank bad film. It seemed have been made with the intent of encashing Aishwarya Rai’s face forgetting most of the time about Sarbjit.

    But, for the sake of Sunjay Dutt, the idea of Bhoomi, a father daughter story worked.

    Considering all things, the director, Omung Kumar, made partly right decision, to cast Dutt according to his age, as the father of a girl of marriageable age. But, the rest of the decision was disastrous. That was to fall back on old-fashioned 1980s films churned out from South where the ‘izzat’ of wife, sister, bhabhi was compromised by the villains. The true hero was then expected to save his family honour.

    It made simple thrill seeking audience happy. Movie going has come a long way since.

    Bhoomi has turned out to be bad film with the opening response showing indifference of movie goer. The opening day was poor at about Rs 20 million with the Saturday and Sunday remaining stagnant as the film closed its opening weekend with Rs 66 million.

    *Worse choice for a maker was to opt for Haseena Parker. This shows a total lack of imagination let alone creativity. When creativity is nil, one looks for such short cuts just to stay afloat in the industry. After all, a film is made for the all India audience! And, how would they identify with a South Mumbai small lane woman who cashed in on the name of her brother, Dawood Ibrahim? Not many earlier and not now after the film.

    Shraddha Kapoor mouthing Urdu dialogue with a stuffed mouth comes across as a comedy! The film opened with poor collections of Rs 11 million, failing to improve much over the weekend and collecting Rs 41 million.

    Newton, an odd film about an honest officer wanting to conduct free and fair elections in a Naxal affected area, as expected, has an indifferent opening, but the release of the film coincided with the film’s selection as India’s choice for entry at the Oscars. And, that boosts the footfall for the film over the weekend with big leaps. The film, which opened at Rs 9 billion on Friday, had a huge jump in collections on Saturday of Rs 25 million and Rs 32 million on Sunday giving it a decent weekend of Rs 66 million.

    *Lucknow Central, a poor idea poorly executed, fails miserably. With a poor opening weekend of Rs 72.5 million, the film could manage to add just three crore for the next four days to end its first week with a total of Rs 103 million.

    *Simran, counting on yet another one-woman show from Kangana Ranaut, like Queen, had just about everything going wrong for it. From the script, to the characterisation of Kangana, to direction, just about everything.

    The film let the Kangana fans down as it ended its first week with a tally of Rs 145 million. It is another thing that had the film succeeded, it would have given some standing and credibility to the director Hansal Mahta, too.

    *Patel Ki Punjabi Shaadi has collected Rs 13 million for its one week. (The film’s weekend collection was Rs 7 million, and not 700 million.)

    *Poster Boys collects Rs 15 million for week two taking its two week total to Rs 122.5 million.

    *Daddy added Rs 11 million in its week two to take its two week total to Rs 75 million.