Mumbai: OPPO India launched a digital campaign – #BornToFlaunt – to support the launch of the F25 Pro 5G with actress Shraddha Kapoor, cricketer Shreyas Iyer, and dance troupe Quick Style. The social media film achieved over 150 million views across digital platforms to outperform previous generation F Series campaigns in view rates and ad recall metrics. According to the YouTube Brand Lift Study**, the video demonstrated exceptional reach and engagement with an 11.49 per cent increase in Ad Recall from February 22 to March 15, 2024.
OPPO India also announced that its F25 Pro—launched on February 29, 2024—recorded a 46.2 per cent increase* in sales compared to its predecessor, the F23 Pro, during its debut month to make it a front-runner in the sub-Rs 25K smartphone market. The OPPO F Series, known for its camera technology and innovative design based on proprietary technologies, has consistently earned consumer appreciation – and now, the success of the F25 Pro has propelled the series past the 10 million user milestone.
Since its inception, the OPPO F Series has consistently set industry standards: The OPPO F1 Plus in 2016 boasted the world’s first 16MP selfie camera, the F3 Plus in 2017 introduced dual front snappers, the F7 in 2018 featured a 25MP AI-powered selfie shooter, the F11 Pro in 2019 showcased a unique triple-colour design, while in 2021, the F19 introduced OPPO’s proprietary glow design in a striking gold colour. The F21 Pro and F21s Pro, launched in 2022, showcased a fibreglass leather design and a micro-lens camera. The OPPO F25 Pro continues this tradition of innovation with its segment-first AI Smart Image Matting, 4K video recording on both front and rear cameras, ultra-slim 7.54mm profile, OPPO’s proprietary glow design, advanced 64MP triple-camera system, and IP65 rating. The device is available at mainline retail outlets, Amazon, Flipkart, and the OPPO e-store at Rs 23,999.
Mumbai: MyGlamm, a D2C makeup brand has launched super successful franchise Super Serum Makeup with the campaign #SuperMakeupForSuperYou featuring actress, brand ambassador and investor, Shraddha Kapoor in a DVC, introducing four new products. The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today’s empowered women, with a lineup of versatile beauty essentials that aim to redefine conventional makeup routines and empower users to express their unique identities effortlessly.
MyGlamm’s latest DVC starring brand ambassador, Shraddha Kapoor highlights the Super Serum Makeup franchise with MyGlamm Super Makeup Range to #GlammUpLikeAStar, including the four new products – Super-Kohl Long Stay Kajal, Super-Lash Volumizing Mascara, Super-Duo Lipstick + Liquid Lipstick and Super-4 4-in-1 Liquid Lipstick Stack – groundbreaking products that combine the benefits of serum and makeup in one. With added SPF for protection, this product promises to revolutionize skincare-infused makeup routines in India, with the #SuperMakeupForASuperYou campaign.
Commenting on the launch, actress and MyGlamm brand ambassador and investor Shraddha Kapoor said, “As a woman constantly on the move, I understand the importance of makeup that keeps up with your busy lifestyle. The MyGlamm Super Makeup Range is tailored for women like us, offering versatile products that effortlessly transition from day to night. The #SuperMakeupForASuperYou is a belief that every woman is capable of embracing her inner superhero through the power of self-expression and confidence and I am super thrilled to be part of it.”
Good Brands Co CEO Sukhleen Aneja expressed her excitement about the launch, stating, “We are thrilled to introduce MyGlamm‘s Super Makeup Range, offering multi-functional makeup solutions for women who are juggling myriad roles within their lives. We aim to deliver versatile, high-performance products that resonate with the vibrant lifestyles of contemporary Indian women of today. With the Super Makeup Range, we are redefining makeup by offering innovative multi-tasking solutions that empower women to express themselves effortlessly.”
The super range comprises four new products:
. Super-Kohl Long Stay Kajal – A versatile kajal that allows users to create smoky looks or achieve sharp precision, offering up to 24-hour stay. Priced at Rs.199
. Super-Lash Volumising Mascara – Featuring a unique 3-in-1 bubble wand design for lifting, curling, and volumizing lashes, delivering statement-worthy results. Priced at Rs.449
. Super-Duo Lipstick + Liquid Lipstick – A 2-in-1 lip-duo with office-friendly shades for the day and rich liquid lipstick for the evening, ensuring a seamless transition from desk to disco. Priced at Rs.499
. Super-4, 4-in-1 Liquid Lipstick Stack – A pocket-friendly stack of four shades of comfortable yet rich liquid lipsticks, offering up to 8-hour wear. Priced at Rs 699
The MyGlamm Super Makeup Range is specifically created for the Super-Nari of today, celebrating the multi-tasker extraordinaire who defies conventional norms and takes on various roles with ease. Whether you’re a friend, sister, mother, or CEO, the Super Range is tailored to fit seamlessly into your diverse roles and lifestyles. With the #SuperMakeupForASuperYou campaign, MyGlamm aims to break free from pre-defined beauty standards and offer makeup solutions that adapt to the diverse needs of modern women.
Mumbai: The glamour of Bollywood and the dynamism of the OTT world came under one glittering roof for the News18 Showsha Reel Awards 2024 at Taj Lands End, Mumbai, on 9 March. Hosted by the charismatic duo Aparshakti Khurana and Neha Dhupia, the special evening celebrated the best of content and talents across films and web series in all its glory. Guided by a panel of esteemed jury members such as Prasoon Joshi, Aanand L Rai, Kabir Bedi, Meenakshi Seshadri, Ramesh S Taurani, Neeraj Ghaywan, and Tavishi Paitanday, the News18 Showsha Reel Awards 2024 made for a grand spectacle to remember for all who cherish the art of storytelling.
Kicking off the festivities was Threeory Band of Animal fame, who set the stage ablaze with an electrifying performance – boasting chart-topping hits to timeless classics. The star-studded event was graced by the crème de la crème of the entertainment industry, including Karan Johar, Rani Mukherjee, Varun Dhawan, Shraddha Kapoor, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Janhvi Kapoor, Shabana Azmi, Manoj Bajpayee, Sharmila Tagore, Richa Chadha, Bobby Deol, Vedang Raina, Wamiqa Gabbi, Vijay Varma, Bhushan Kumar, Raj & DK, R Balki, and Manan Bhardwaj, among many others. As it hailed some of the best performances, movies, and web series released between January 1, 2023, and December 31, 2023, the excitement for the awards ceremony was tangible among the guests, jury, and fraternity members alike.
The atmosphere was electric as Animal and Sirf Ek Bandaa Kaafi Hai bagged the coveted Best Film awards under the categories of Popular Choice and Jury Choice, respectively. Cheers also erupted when Dhawan (Bawaal) and Manoj Bajpayee (Sirf Ek Bandaa Kaafi Hai) were honoured with the Best Actor – Male award under Popular Choice and Jury Choice, respectively. Adding to the fervour, Shraddha Kapoor (Tu Jhoothi Main Makkaar) and Sharmila Tagore (Gulmohar) were recognized as Best Actor – Female under Popular Choice and Jury Choice, respectively. The evening also celebrated the brilliance behind the camera, with R. Balki (Ghoomer) and Karan Johar (Rocky Aur Rani Kii Prem Kahaani) winning the Best Director award under Jury Choice and Popular Choice, respectively. In a much-deserved accolade, Rani Mukherjee was titled Star of the Year for her heart-wrenching performance in Mrs. Chatterjee vs Norway.
Moreover, the audience’s anticipation was palpable as the winner of the Best Web Series was announced, with Jubilee emerging victorious to thunderous applause. The frenzy prevailed as Aditya Roy Kapur was honoured with the award for OTT Best Actor – Male for his stellar performance in The Night Manager, while Sonakshi Sinha was recognized with the award for OTT Best Actor – Female for her outstanding role in Dahaad. The euphoria was also real when Kartik Aaryan won the award for Breakthrough Performance – Male for Satyaprem Ki Katha and Ananya Panday for Breakthrough Performance – Female for Kho Gaye Hum Kahan. The News18 Showsha Reel Awards 2024 even paid tribute to the remarkable contributions of Shankar Mahadevan and R Madhavan with the Music Legend award and Reel Icon award, respectively.
Dedicating the award for Best Actor – Female to her beloved fans, Kapoor remarked, “Throughout my journey to this moment, every milestone I’ve achieved in my career can be traced back to the support of my fans. As I accept this prestigious award, it’s clear that it’s not just a recognition of my work, but proof of the incredible devotion of those who’ve rooted for me along the way. Their belief in me has shaped me into the artist I am today, and for that, I am eternally grateful. I treasure the love and admiration that I’ve been fortunate enough to receive from my fans. This award, therefore, is not mine alone but belongs to every single fan who voted for me. I must also extend my heartfelt thanks to our director, whose vision allowed me to portray such a fascinating character in Tu Jhoothi Main Makkaar. Playing Nisha in the film was an experience I cherished deeply.”
Sharing his emotions about winning the award for Best Director, Johar shared, “Rocky Aur Rani Kii Prem Kahaani is a special film for me because it released in the 25th year of my directorial existence. It was also a film that I directed after 7 years. So It was imperative that it found love because it would not have been good for my morale if it hadn’t. I must thank everyone associated with the film. I have to take a beat and say how blessed I was to direct Shabana Ji in the film. Jaise kehte hai na koi ‘Baap Actor’ hai set pe – that’s the feeling I got every time Shabana Ji gave a shot. I also need to take a moment to thank Apoorva (Mehta), the CEO of Dharma Productions and my best friend, to the entire cast and crew of the film, and to Rocky and Rani themselves, Ranveer (Singh) and Alia (Bhatt), for essaying the parts with all their heart. Lastly, I dedicate this one to my twins, Yash and Roohi.”
Mukherjee stated, “Receiving the award for Mrs. Chatterjee vs Norway, especially from Karan (Johar), is truly special because he was the first one to see it and give us a (positive) reaction. We were all really worried whether a content-driven film like Mrs. Chatterjee vs Norway would work in the theatres. There was a lot of chatter that only big films would do well theatrically, so it was a risk; it was a step we had to take because we believed in this film. I, of course, had conviction because I was in the film, but I would like to thank the producers, who stood by me like a rock and believed in the film. It was a collective decision to release the film theatrically, and I’m so grateful that audiences accepted it with all heart. This award is actually dedicated to the audience because they showed the whole world that content cinema is here to stay – here to stay in theatres. I must also thank the crew of Mrs. Chatterjee vs Norway, the actors from Bengal who lent authenticity to the film, my Estonian crew as we shot the film in Tallinn, our DOP, and the production team. Without them, shooting during the COVID-19 pandemic wouldn’t have been possible.”
Network18 CEO (Digital) & President – Corporate Strategy Puneet Singhvi said, “The News18 Showsha Reel Awards 2024 was a true celebration of the incredible talent and creativity that define our entertainment industry. It offered a unique opportunity to showcase the finest achievements in Hindi films and web series. The awards ceremony was not just about recognising excellence but also about inspiring future generations to push the boundaries of content and entertainment. Congratulations to all the winners and nominees for making the event a memorable one. We are proud to honour these achievements and look forward to another year of setting new standards in entertainment.”
N18 Eng Editorial and Content executive editor Ameya Bhise said, “The News18 Showsha Reel Awards 2024 served as a distinctive tribute to the extraordinary talent within the film industry. At the awards show, we celebrated the industry’s excellence, uniting numerous artists for one grand event. Congratulations to all the winners and nominees for their remarkable contributions to films and web shows. With each award, we rewarded the remarkable talent and ingenuity that graces our screens, both big and small.”
Mumbai: The world of cinema has come a long way with a massive explosion of content and the popularity of OTT platforms changing the entertainment landscape. In a bid to honour the talent shaping the Indian entertainment industry, News18 is set to host the News18 Showsha Reel Awards 2024 on 9th March 2024 in Mumbai. To be hosted by Aparshakti Khurana and Neha Dhupia, this edition will honour outstanding films, web series, as well as the best cast and crew from the Indian entertainment industry, promising a grand celebration of talent.
Like every year, this edition of the News18 Showsha Reel Awards will bring together many film/web series stars on one stage, including Rani Mukerji, Shraddha Kapoor, Janhvi Kapoor, Varun Dhawan, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Karan Johar, R Madhavan, Sharmila Tagore, Manoj Bajpayee, Bobby Deol, Wamiqa Gabbi, Vijay Varma, Sonakshi Sinha, Raj & DK, Sandeep Reddy Vanga, Bhushan Kumar, Vikramaditya Motwane, R Balki, Prasoon Joshi, Boney Kapoor, Aanand L Rai, Medha Shankr, Shilpa Rao, among others.
The panel of jurors of the award features eminent personalities such as filmmaker Aanand L. Rai, screenwriter Prasoon Joshi, actor Kabir Bedi, actress Meenakshi Seshadri, and Tavishi Paitandy, Entertainment & Lifestyle Editor of News18.com. The panel will select from categories such as Best Film, Best Actor, Best Actress, Best Director, Best Debut (Male/Female) and Best Director. Rocky Aur Rani Ki Prem Kahani, Animal, Jawaan, 12th Fail, Gulmohar are some of the most popular contenders in the Jury and Popular Choice categories.
Puneet Singhvi, Chief Executive Officer (Digital) & President – Corporate Strategy at Network18 said, “Through the News18 Showsha Reel Awards, we aim to recognize and honour the exceptional talent within the Indian film and OTT ecosystem. We take immense pride in celebrating the vibrance of creative voices that not only captivate audiences with their commercial success, but also push the boundaries of visual storytelling. We are excited to celebrate the talent that defined the dynamic landscape of Indian entertainment over the past year.”
News18 Eng editorial and content & executive editor Ameya Bhise said, “The News18 Showsha Reel Awards serve as a glittering celebration of talent, creativity, and the magic of storytelling. In a world where storytelling transcends boundaries and connects diverse cultures, the awards play a pivotal role in acknowledging the exceptional contributions of artists who navigate the complex realm of films and web shows.”
Mumbai: MyGlamm is gearing up to make a statement with the launch of its exciting campaign and DVC, #EatLikeAGlammGirl, featuring actor, brand ambassador and investor Shraddha Kapoor.
The campaign brings a contemporary twist into the timeless tradition of savoring delectable treats while ensuring you remain glamorously beautiful all day long, with MyGlamm’s spotlight on the Ultimatte Collection. In a bid to redefine the experience, the campaign highlights that the right lipstick shade is as essential as sweets are to celebrations. MyGlamm’s #EatLikeAGlammGirl DVC reminds you to say goodbye to constant touch-ups and enjoy the festive treats, all while looking glamm.
Good Brands Co Good Glamm Group CEO Sukhleen Aneja said, “We want every woman to feel confident and beautiful, even while indulging in her favorite treats. Our #EatLikeAGlammGirl DVC campaign is a reminder that you can eat worry-free and look glamm all day long, with our MyGlamm Ultimatte Collection, designed to last long and stay transfer-proof .’
Actor, investor and MyGlamm brand ambassador Shraddha Kapoor, shared her excitement, “With festivity around the corner, it’s time to celebrate and enjoy to the fullest, and that’s exactly what MyGlamm’s #EatLikeAGlammGirl campaign is all about. With the Ultimatte Collection, you can relish every bite of your favorite treats while maintaining a perfect pout. I am thrilled to be part of this campaign and can’t wait to see everyone ‘eating like a Glamm Girl’ without having to worry about their touch-ups.”
The #EatLikeAGlammGirl campaign is not just about lipsticks; it’s a celebration of self-confidence, indulgence, and staying glamorous effortlessly.
MyGlamm invites everyone to visit their counters for exciting offers. With purchases of Rs. 1500 and above, customers can win travel goodies such as the Glamm pouch, Glamm sling pouch, Glamm vanity, Glamm travel bag, and branded cabin trolley bags. For purchases of Rs. 1000 and above, customers will receive makeup goodies curated by designer Manish Malhotra counters.
Mumbai: ABP Majha, a leading news channel of Maharashtra hosted the prestigious ‘Majha Sanman Puraskar 2023’ on Monday, 21 August at the elegant ITC Grand Central in Mumbai. The ‘Majha Sanman Puraskar’ serves as a distinguished tribute to individuals who have made noteworthy contributions across various domains.
The event was graced by distinguished chief guests, including chief minister Eknath Shinde, chief of the Maharashtra Navnirman Sena (MNS) Raj Thackeray, and the veteran actor Jeetendra Kapoor.
Beyond being mere awards, the ‘Majha Sanman Puraskar’ from ABP Majha symbolizes gratitude towards those who have significantly enriched the well-being, growth, and sense of accomplishment of the state of Maharashtra. The evening radiated with distinction and glamour, as it acknowledged the achievements of exceptional individuals who have left an indelible mark on Maharashtra’s cultural, social, and artistic landscape.
The recipients of the 2023 Majha Sanman Puruskar are as follows:
Pt. Suresh Wadkar, renowned singer
Dr Shri Thanedar, Indian-American congressman
Ashok Patki, accomplished music director and composer
Ashok Jain, chairman, Jain Irrigation
Shraddha Kapoor, a celebrated actress
Shardul Thakur, a prominent Indian cricketer
Kedar Shinde, esteemed film director
Ware Guruji, celebrated teacher
Satyapal Maharaj, a devoted social activist
Suresh Waghe, a notable author
For the past 15 years, the ‘Majha Sanman Puraskar’ has stood as a symbol of appreciation for the state’s pride, paying homage to luminaries such as Sachin Tendulkar, Dr Rani Bang, Ashutosh Kotwal, Nagraj Manjule, Pt. Suresh Talkwalkar, Rahul Dravid, and many more. This year’s edition marked an unforgettable evening celebrating Maharashtra’s vibrant heritage of talent, creativity, and excellence.
The broadcast of the show is scheduled for Saturday, August 26th, at 8 PM, with a repeat episode airing on Sunday, 27 August at 7 PM, ensuring a wider audience can partake in the celebration of Maharashtra’s remarkable individuals.
Majha Sanman Puraskar 2023 was co-presented by Dear Government Lottery, Vikram Tea, Star Parvah, Lottoland, and Cycle Agarbatti. It was co-powered by Akkuda’s Dhudhkandi, Senco Gold & Diamonds, and Gokul Dudh. The Drive-in partner for the event was H’ness CB350, and it was partnered by Tata Play. The digital partner was ABP Live.
Mumbai: The leading direct-to-consumer beauty brand, MyGlamm comes on board as the presenting sponsor for season seven of the reality talk-show Koffee with Karan. The brand has also launched a new campaign #GlammUpLikeAStar with brand ambassador Shraddha Kapoor leading the way on creating celebrity inspired makeup looks.
With this collaboration, MyGlamm wishes to inspire women to glamm up like their favourite Bollywood celebrities.
As presenting sponsor, MyGlamm will be creating a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers. Furthermore, viewers can participate by downloading the MyGlamm App and playing quizzes and getting a chance to win complimentary makeup products. The brand has partnered with a large network of influencers to bring alive the celeb looks of the week and can experience makeovers across our select stores in India.
MyGlamm’s association with the new season of Hotstar Special’s Koffee with Karan is the brand’s step towards tapping all sides of the glamour industry by reaching out to its core target audiences. The brand stands tall with its belief to keep on introducing exciting innovations to achieve its single, focused goal – to make looking glamorous and effortless.
Speaking on this collaboration, The Good Glamm Group beauty and FMCG brand CEO Sukhleen Aneja said, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”
Mumbai: Ahead of Valentine’s Day, Fast-Moving Electrical Goods (FMEG) company Havells India Ltd has launched its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming is live on Havells’ official Facebook, Instagram, and Twitter pages.
Conceptualised by the agency 82.5 Communications, the campaign features Bollywood actors Vicky Kaushal and Shraddha Kapoor who share their perspectives around personal grooming, self-worth and social validation.
Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennials that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films represent today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign-off ‘#StopMeriGroomingPeAssuming.’
“Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspectives and thoughts associated with personal grooming and appearance,” said Havells India’s president for electrical consumer durables Ravindra Singh Negi. “With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.”
The first film of the campaign is live and the brand will launch two films in the coming weeks, said the statement
Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand.
The announcement comes with the launch of Indya’s first campaign and digital film ‘That’s My Indya’, featuring Kapoor. Debunking common and unpopular opinions about Indian and traditional festive wear, the campaign sets the tone for the brand’s modern Indian design philosophy and positioning, it said in a statement.
“Shraddha personifies the millennial Indian woman that our brand is centered on – independent, aware and rooted in her being yet modern in her outlook,” said Indya co-founders Tanvi Malik and Shivani Poddar. “Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally and sartorially associate with our brand.”
“Indya has re-invented Indian fashion by beautifully capturing the essence of what the modern Indian woman is looking for today. My personal style preferences completely resonate with the experimental and fuss-free essence of the brand,” said Kapoor on the association.
The digital spot shows Kapoor donning Indya’s Autumn Festive ’21 collection that is a stylistic melange of contemporary, fashion-forward designs. The ad film will be followed by a campaign shoot, stated the brand.
Mumbai: Riding the direct-to-digital movie release wave, streaming platform Disney+ Hotstar has launched a television campaign to promote its new content line-up.
The campaign announces all releases under the Disney+ Hotstar Multiplex banner within the next three-month window, including Ajay Devgn-starrer Bhuj: The Pride of India, Bhoot Police starring Saif Ali Khan, Arjun Kapoor, and Hungama 2 starring Shilpa Shetty and Paresh Rawal among others.
The TVC, conceptualised by DDB Mudra, features actor Shakti Kapoor returning as the iconic ‘Crime Master Gogo’ after 25 years. He shares the screen with actors Shraddha Kapoor and Karisma Kapoor.
“Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences,” said Disney+ Hotstar, executive vice president, Sidharth Shakdher. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters.”
Speaking on the campaign, Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”
