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Tag: Shraddha Kapoor

  • Shraddha Kapoor fronts Eureka Forbes’ ‘Chakachak Clean’ campaign

    Shraddha Kapoor fronts Eureka Forbes’ ‘Chakachak Clean’ campaign

    MUMBAI: Eureka Forbes, one of India’s most  trusted names in home health and hygiene, has roped in the Stree 2 actor to front its latest ‘Chakachak Clean’ campaign. The spotlight is on the Forbes Smartclean Robotic Vacuum Cleaner: a sleek device promising 99.9% dirt removal, hard-to-reach corner coverage, pet hair pick-up, and even wet mopping, all at the tap of a phone.

    In the campaign film, Kapoor personifies the brand’s vision of modern, effortless living: vibrant, fuss-free, and, of course, chakachak. Much like the robotic cleaner, she glides with ease, showing how keeping a home spotless no longer needs to feel like a chore.

    “Cleanliness in Indian homes has often been seen as a chore, but with Shraddha Kapoor and Forbes Smartclean, we are reframing it as effortless, essential, and empowering,” said Eureka Forbes, chief growth officer, Anurag Kumar. “The Forbes Smartclean robotic vacuum cleaner is a powerful device that delivers the highest level of clean- Chakachak Clean, in every home.”

    Echoing the sentiment, Kapoor added, “With innovations like the Forbes Smartclean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene.”

     

  • Ofis Square signs Shraddha Kapoor as brand ambassador

    Ofis Square signs Shraddha Kapoor as brand ambassador

    Mumbai: Ofis Square, an Indian coworking and managed workspace solutions provider, has partnered with actor Shraddha Kapoor, as the first-ever celebrity brand ambassador in the coworking industry.

    With the tagline ‘Future Works Here’, Ofis Square introduces a Bollywood celebrity as its brand ambassador in the flexible workspace sector, potentially redefining how flexible workspaces in India are perceived and marketed.

    Speaking on this occasion, philanthropist, humanitarian and Ofis Square’s promoter, Saroj Mittal expressed enthusiasm for the partnership, saying, “We are thrilled to welcome Shraddha Kapoor to the Ofis Square community! Her journey as an accomplished actress and influential personality resonates with the spirit of innovation that defines Ofis Square.”

    “While celebrities have traditionally endorsed commercial and glamorous industries, we aim to break stereotypes and bring coworking into the mainstream through this partnership. With her support, we aim to deepen our market reach, empowering India’s entrepreneurs and startups as we establish our brand as a frontrunner in this fast-evolving workspace industry,” added Mittal.

    Kapoor stated, “I am thrilled and proud to represent Ofis Square, one of India’s most vibrant workspaces. As an artist myself, it is indeed inspiring to see how Ofis Square stands out as a place where creators and entrepreneurs can truly thrive with access to spaces designed to inspire and empower.” She added, “I hope I can bring my energy and passion to this brand. Together, we aim to set a new benchmark for India’s ambitious business community.”

    The flexible workspace provider aims to redefine coworking, marking a shift in the sector and highlighting Ofis Square’s vision for the future of work. Ofis Square also plans an aggressive expansion, aiming to introduce 10 million square feet of workspace across India in the coming years.

    As India’s economy grows, it will be interesting to see how Ofis Square, with Shraddha Kapoor as its new brand face, advances in the coworking sector. This collaboration is expected to bring renewed energy to the market.

  • Asics SportStyle revives Skyhand OG with Shraddha Kapoor

    Asics SportStyle revives Skyhand OG with Shraddha Kapoor

    Mumbai: Asics SportStyle has brought back the Skyhand OG sneaker for the first time since 1994. The reimagined design updates the original Skyhand handball shoes with modern materials and cushioning for daily wear. Asics India brand ambassador Shraddha Kapoor showcases the collection, combining style and comfort.

    The shoes maintain their slim, low-profile aesthetic, now featuring Flytefoam propel cushioning and an EVA heel wedge for added comfort without losing their minimalist design. Available in two versions, one highlights synthetic leather with suede details, and the other features suede paired with synthetic leather accents. Priced between ₹8,999 and ₹9,999, they are now available in select stores and online.

  • Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week

    Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week

    MUMBAI: Rooted in rich heritage, fashion house Kalki’s Mushk collection brought forth a couture revolution characterised by exquisite handwoven embroidery that captured the essence of traditional artistry. It  signaled the evolution of wedding couture on day four at the Lakme Fashion Week in partnership with FDCI.

    The Mushk collection showcased a palette of soft, romantic hues, including antique golds, shimmering champagnes, and delicate dusky pinks. Each silhouette redefined elegance, featuring intricately embroidered jacket styles, flowing wide-legged pants, structured peplums, fishtail skirts, and new-age lehengas. For grooms, the collection offered a selection of embroidered blazers, hand-done sherwanis, and sleek ethnic zipper jackets, seamlessly merging tradition with modern sophistication.

    Kalki's bridal wear lehngas

     

    Shraddha Kapoor in Kalki's Mushk

    		 Kalki's male wedding wear

    The intricate embroidery and vibrant colours of Mushk spoke of the deep bonds shared among loved ones, transforming weddings into cherished memories. As part of Kalki’s commitment to excellence, the collection emphasised sustainable practices while showcasing the artistry of skilled artisans. The show was a captivating journey, celebrating love, connection, and the timeless beauty of tradition.

    Shraddha Kapoor walked the ramp for Kalki, beautifully showcased their labour of love in her stunning outfit. She shared her experience, saying, “Walking for Kalki for the first time was such an amazing experience! The Mushk collection really felt personal—especially this lehenga with its gorgeous Banarasi touch—it made me feel elegant and connected to my roots.. Loved bringing it to life on the runway!.”

    Shraddha’s outfit presented Kalki’s baby pink lehenga ensemble, where tradition met modernity. This outfit wasn’t just clothing; it was a piece of history, crafted from luxurious brocade velvet and featured intricate handwork with stunning cutdana, moti work, and exquisite stone embellishments all over the kali. The enchanting scalloped dupatta and coordinating blouse added a touch of elegance that completed the look. With its old-world charm and fresh, contemporary flair, this ensemble reflects the Banarasi heritage of the modern era.

    Kalki director Nishit Gupta said, “Mushk comes from a place of deep connection for me—it’s not just about creating couture but about being part of your most treasured moments. I wanted this collection to feel like a blend of heritage nostalgia and something beautifully new, capturing the essence of wedding celebrations that stay with us forever. My hope is that it leaves an impression that’s as lasting as the memories you’ll make wearing it. I absolutely loved Shraddha! She totally owned the runway as a showstopper and felt like a perfect muse for our collection.”

    The bridal fashion and lehngas can be picked up at Kalki flagship stores and exclusive pop-ups in multiple cities, online at Kalkifashion.com, and through video shopping for international buyers. 
     

  • YesMadam unites Shraddha & Shakti Kapoor in quirky campaign

    YesMadam unites Shraddha & Shakti Kapoor in quirky campaign

    Mumbai: YesMadam is gaining attention with its viral campaigns, the latest featuring Shraddha Kapoor. The campaign began with the dialogue “Har Expert, Salon Expert Nahi Hota” seen across Delhi, sparked by a viral Delhi Metro argument, and later trended on Twitter, even reaching a rap musician’s studio.

    Building on the success, YesMadam has launched the second phase, again featuring Shraddha Kapoor and Shakti Kapoor. This marks a rare on-screen reunion for the father-daughter duo. The campaign video starts with Shakti Kapoor’s iconic style, recalling his “best actor as a villain” days, before Shraddha enters, introducing him to YesMadam. His initial doubts fade as he relaxes during a spa, ending with his famous “Aaau” dialogue.

    The campaign highlights YesMadam’s commitment to offering beauty and wellness services at home, emphasizing trust in the salon professionals working with the brand.

    Commenting on this association, YesMadam co-founder Akanksha Vishnoi said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father-daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”

    Sharing his views on the association, YesMadam co-founder and CEO Mayank Arya said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”

    Expressing her excitement for the new campaign, Shraddha Kapoor said,

    “Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”

    Shakti Kapoor also shared his thoughts on the collaboration stating, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”

    YesMadam, a bootstrapped startup, stands out for its safe, professional, and convenient at-home salon services, focusing on transparent pricing and mono-dose products. With the Kapoor family now onboard, the brand strengthens its position as a trusted service across India. As the festive season approaches, YesMadam is poised for further growth, expanding its reach and introducing new developments. 

  • YesMadam onboards Shraddha Kapoor as a brand ambassador

    YesMadam onboards Shraddha Kapoor as a brand ambassador

    Mumbai: A recent viral video on Twitter, featuring an argument between two men on the Delhi NCR metro with one shouting “Har Expert, Salon Expert Nahi Hota,” has generated significant attention. This viral moment is actually part of a marketing campaign by YesMadam, India’s tech-enabled salon-at-home service provider. The bootstrapped startup has enlisted Bollywood actress Shraddha Kapoor as its brand ambassador for this campaign.

    The campaign, titled “Har Expert, Salon Expert Nhi Hota,” aims to emphasize the importance of choosing the right salon expert. It highlights YesMadam’s focus on providing professional at-home beauty and spa services, with features like hygienic practices, quality products, transparent pricing, and the option to use personal products.

    The video, featuring Shraddha Kapoor in a humorous context, is designed to increase YesMadam’s visibility and expand its user base. This initiative is expected to enhance the brand’s positioning and organic reach, supporting its goal of making premium beauty and spa services accessible across India.

    Commenting on the association, YesMadam co-founder and CEO Mayank Arya said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”

    Founder and CMO Akanksha Vishnoi added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.”

  • Jio Studios & Maddock Films unveil Stree 2 trailer for Independence Day

    Jio Studios & Maddock Films unveil Stree 2 trailer for Independence Day

    Mumbai: The wait is over! The much-anticipated trailer of the biggest film of the year has finally arrived, promising to deliver an electrifying blend of horror and comedy that fans have been eagerly waiting for. Set to release this Independence Day, the sequel to the beloved franchise brings back the iconic Chanderi gang, along with a spine-chilling new adversary – SARKATA!

    While Stree ended on a cliffhanger, audiences had to wait for a good five years. However, the makers are finally back with another banger of a trailer that ties all the loose ends. It is a visual spectacle offering a glimpse into a world, blending horror and humor, in the most unique way!

    Producer of Maddock Films, Dinesh Vijan said, “The first Stree was a defining film in Maddock’s filmography while Stree 2 will cement the entire universe. It answers all the questions that Stree 1 raised and also shows the connections. It is a landmark film for us, especially in terms of the VFX and the world-building that has happened. It is unique and an upgrade of another kind. This one is funnier, bigger, a visual spectacle and it’s got all our characters and some new special angles. This is the most important film we are putting out there and our biggest.”

    Reliance Industries Ltd president of media & content business Jyoti Deshpande said, “At Jio Studios, we take immense pride in creating clutter-breaking and disruptive cinema and giving wings to content-driven stories. We backed Stree when there was no horror-comedy precedent and following its breakout success, we gave our audiences a whole new genre. Stree2 is undoubtedly one of the most anticipated sequels and is the catalyst for our horror-comedy universe. The laughs and the thrills make for fantastic ‘paisa vasool’ entertainment for all ages. Hope to belt out yet another super-hit with our Maddock partnership”.

    We will see the return of the original cast led by Rajkummar Rao and Shraddha Kapoor, sure to charm the audiences with their impeccable performances. Starring Pankaj Tripathi, Aparshakti Khurana, and Abhishek Banerjee, it promises a return to the spooky yet hilarious world. Get ready to celebrate Independence Day with a double dose of chills and laughter! Stree 2 is set to hit theatres on August 15, 2024.

    Jio Studios and Dinesh Vijan present ‘Stree 2’ releasing this Independence Day, directed by Amar Kaushik, produced by Dinesh Vijan and Jyoti Deshpande, A Maddock Films Production.

  • Shraddha Kapoor surprises fans with Stree 2 teaser and first look

    Shraddha Kapoor surprises fans with Stree 2 teaser and first look

    Mumbai: Jio Studios and Dinesh Vijan set the internet ablaze with the exciting announcement that the much-anticipated sequel, Stree 2, will be hitting theatres on Independence Day, 15 August 2024.

     

     

    But the excitement didn’t stop there. In a thrilling turn of events, Stree star Shraddha Kapoor took the anticipation to an entirely new level. She made a surprise appearance at the screening of Munjya at Chitra Cinemas in Mumbai’s Dadar, where she unveiled the official first poster of Stree 2 and launched the teaser, along with producer Dinesh Vijan and director Amar Kaushik, much to the delight of the unsuspecting audience.

    Fans were ecstatic about the surprise visit and the announcement, as it’s been a long wait since Stree first captivated audiences in 2018. With the new poster and teaser, the excitement has skyrocketed.

    The teaser, now available to watch exclusively in cinemas along with Munjya, has already sparked a wave of speculation about the plot twists and turns that await. Fans are eagerly marking their calendars for 15 August 2024, when Stree 2 will finally grace the big screens.

    Stree 2, a Maddock Films production in theatres this Independence Day.

  • OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    Mumbai: OPPO India launches its latest campaign #DareToFlaunt—featuring actress Shraddha Kapoor and cricketer Shreyas Iyer — to introduce India’s First Waterproof Smartphone Rated IP69—OPPO F27 Pro+ 5G.  

    The TVC perfectly resonates with the bold and adventurous spirit of Gen-Z. Icons of the country’s two foremost passions – Bollywood and cricket – Shraddha Kapoor, a youth icon known for her diverse role and Shreyas Iyer, known for his aggressive batting style, embody the #DareToFlaunt spirit. The TVC puts the F27 Pro+ to the ultimate test, subjecting it to the rigors of a washing machine, dunking it in a swimming pool, hammering the cricket wicket with it, running it over with a car, and more. Each time, the phone emerges on top, proving its resilience. The #DareToFlaunt campaign encourages users to proudly show off their new phone without fear of damaging it.

    The TVC showcases key product features like the Damage-Proof 360° Armour Body, IP66, 68, and 69 ratings, and 3D Curved AMOLED Screen making it India’s first super rugged monsoon-ready phone. The F27 Pro+ boasts a sleek design, powerful performance, and cutting-edge features, making it the perfect companion for those who demand the best.

    The OPPO F27 Pro+ 5G, priced at Rs 27,999 with 128GB storage and Rs 29,999 for the 256GB variant, will be available in India from 20th June 2024. The device will be available in two colours—Dusk Pink and Midnight Navy—and boasts OPPO’s full-device protection solution: a damage-proof 360-degree Armour Body that shields the device from drops and scratches. Additionally, it features a durable 5,000mAh battery with a four-year lifespan.

  • MyGlamm unveils #InfinitePossibilitiesEveryday campaign

    MyGlamm unveils #InfinitePossibilitiesEveryday campaign

    Mumbai: MyGlamm, an online D2C makeup and portfolio brand, part of the Good Glamm Group, has launched campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack, with its ingenious four-in-one design. The campaign (DVC) features actor and brand ambassador, Shraddha Kapoor, in a vibrant celebration of diversity and versatility in makeup, showcasing the transformative power of the Super 4, four-in-one liquid lipstick stack. The MyGlamm Super 4 campaign, with the focus on offering one lipstick with four shades, allows users to create infinite possibilities with ease.

    In the heart of the campaign is a captivating digital video campaign (DVC) starring actor and brand ambassador, Shraddha Kapoor, where she ingeniously showcases the campaign concept and the product’s versatility by speaking in four different accents. From British posh to American drawl, from French chic to Russian zest, Shraddha effortlessly embodies various personas, highlighting the fun and playful nature of the Super 4 campaign, highlighting the Super 4’a adaptability to diverse personalities and occasions.

    Actor and brand ambassador Shraddha Kapoor said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It’s not just about makeup; it’s about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

    Good Glamm Group, group brand director Ketan Bhatia shared his excitement about the launch, stating, “At MyGlamm, we believe in challenging the status quo and pushing boundaries in beauty. The MyGlamm Super 4 4-in-1 Liquid Lipstick Stack is designed for the girl on the go, offering a convenient way to switch her lip shade at any point of time in the day, with its 4-in-1 lip colours and travel friendly size. The campaign is a celebration of individuality and creativity, offering consumers a unique and convenient solution to showcase many different sides of them and the DVC launch with Shraddha encapsulates just that.”

    The MyGlamm Super 4 Liquid Lipstick Stack is designed to be travel-friendly, with a cushiony velvet texture that’s lightweight and has rich pigments that last up to 8 hours.. It is priced at ₹699 and is available in two variants: True Bolds featuring deep reds and pinks, and Nude Mood offering basic nude shades. Enriched with Jojoba oil, Shea butter, and Vitamin E, the non-transfer formula ensures moisturized and comfortable wear throughout the day.

    MyGlamm super four lipstick stack is now available at www.myglamm.com and MyGlamm app.