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  • Star World hand-picks this year’s must-watch shows in ‘Star World Recommends’

    Star World hand-picks this year’s must-watch shows in ‘Star World Recommends’

    MUMBAI: Instead of rifling through an endless number of shows and struggling to pick one, let India’s leading entertainment channel – Star World help you out! Just sit back, relax and indulge as Star World showcases a carefully curated list of critically acclaimed, award-winning and star-studded shows that will not only entertain you but will also help you be a part of the trend! 

    The slot called ‘Star World Recommends’ will launch on 16th April and will bring shows like The Assassination of Gianni Versace – American Crime Story, Westworld, The Gifted, 9-1-1 for the first time to India, every Monday to Friday at 9pm.

    Kick-starting the line-up is the critic and audience favourite series The Assassination of Gianni Versace: American Crime Story! Hailing from the multi-award winning director Ryan Murphy, the series is a spectacle of fashion, luxury, power and even murder. A deeply moving account of Andrew Cunanan, the murders he committed, the killing of the fashion industry’s biggest icon – Gianni Versace and the coming into power of Donatella Versace, the series has been lauded by one and all! What’s more? It is packed with power performances by Academy Award winner Penelope Cruz as Donatella Versace, Edgar Ramirez as Gianni Versace, critic favourite Darren Criss as murderer Andrew Cunanan, Ricky Martin as Antonio D’Amico among others! ‘The Assassination of Gianni Versace: American Crime Story’ premieres on Star World, on 16th April, Monday to Friday at 9 PM!

    Next in line is the American procedural drama 9-1-1 created by television’s dream team comprising of Ryan Murphy, Brad Falchuk and Tim Minear! Fast-paced and complete with drama, the series explores the lives and careers of first responders — including police officers, paramedics and firefighters – the individuals who put their lives on the line every day to save others. 9-1-1 stars a stellar cast comprising of Underworld fame Oliver Stark, Nashville, American Horror Story and Friday Night Lights fame Connie Britton, Parenthood actor Peter Krause and Tinsel Town’s favourite Angela Bassett among others! 9-1-1 premieres on the 27th April at 9 PM on Star World. 

    The Resident is the journey of an idealistic young doctor whose notions about good and evil transform under the supervision of his brilliant and tough senior resident. Starring Matt Czuchry of Gilmore Girls as the senior resident and Manish Dayal from Agents of Shield as the idealistic doctor, this series takes a refreshing spin on a conventional medical drama. The Resident premieres on 11th May at 9 PM on Star World. 

    Marvel expands its foray into the sphere of television with The Gifted – a family sci-fi series that revolves around an ordinary suburban family whose lives change course forever when they discover their children have developed mutant powers. An intriguing plot that follows the journey of mutants fighting against a malicious government, makes this action-packed series a must-watch! Moreover, ‘X-Men’ alums Bryan Singer, Lauren Shuler Donner and Simon Kinberg are among the executive producers of the series and it stars Once Upon a Time, Sucker Punch, The Hangover III fame Jamie Chung, Switched at Birth fame Blair Redford, Person of Interest actor Amy Acker among others! Marvel’s The Gifted premieres on the channel on 31stMay at 9 PM.

    Following suit is a workplace comedy series Ghosted! With Big Little Lies actor Adam Scott and Craig Robinson of The Office fame steering the course of the series, Ghosted has turned out to be an exceptional show with an extraordinary plot-line! When the lives of a former detective Leroy Wright, a skeptic who doesn’t believe in aliens and Max Jennifer, a true believer who is convinced his wife was abducted them, clash, it leads to complete hysteria! The Ghosted will premiere in India on Star World on 21st June at 9 PM!

    One of the most awaited television series of the year, Trust, delves into the trials and tribulations of one of America’s wealthiest and unhappiest families – The Gettys. Created and developed by 8-time Academy Award winner Danny Boyle of Slumdog Millionaire and 127 Hours fame along with Simon Beaufoy, another Academy Award winner, the series is set in 1973 around the abduction of John Paul Getty III in Italy, then-heir to Getty Oil. Trust stars Hollywood A-Listers – Donald Sutherland, Hilary Swank, Brendan Fraser among others and will premiere on 13th July at 9 PM only on Star World!

    The X-Files is a cult-hit with millions of zealous fans around the world. The latest season of the Emmy award-winning series brings back David Duchovny and Gillian Anderson in their signature roles of Mulder and Scully. The sci-fi series takes a new twist with the premiere of The X-Files 2018 on 27th July at 9 PM on Star World. 

    Shot in Jordan and Hungary, Strike Back returns with a brand-new season and cast portraying members of the revived Section 20. Season five features a new team facing new threats and new enemies and stars Warren Brown (“Luther,” “The Dark Knight Rises”) as “Mac” McAllister, Daniel MacPherson (“Infini”) as Samuel Wyatt, Roxanne McKee (“Game of Thrones,” “Crossfire”) as Natalie Reynolds and Alin Sumarwata (“Burning Man”) as Gracie Novin. A high-action, military drama series, Strike Back returns with season 6 on 10th August at 9 PM on Star World. 

    Culminating this outstanding line-up is the HBO show – Westworld. Created by Jonathan Nolan, who co-wrote cinematic marvels such as Interstellar, The Prestige and The Dark Night series, this science-fiction drama stars Hollywood stalwarts such as Anthony Hopkins, James Marden, Evan Rachel Wood and Thandie Newton. Westworld is a futuristic amusement park where the visitors can indulge their every whim and fancy with a park full of automatons without any consequences. But what happens when their complex programming makes them sentient to human emotion? Watch the lines blur on 24thAugust, with the premiere of Westworld season 2 at 9 PM on Star World. 

    Carefully picked and painstakingly curated with precision for its viewers, Star World Recommends is all set to air only the choicest shows of global television, starting 16th April, every Monday to Friday at 9 PM!

  • Sony BBC Earth intensifies India-centric content, Acquires new shows

    Sony BBC Earth intensifies India-centric content, Acquires new shows

    MUMBAI: Sony BBC Earth, India’s premium factual entertainment channel, has emerged as the No. 1 channel in Metros. With a steady increase in viewership and market share within a year of launch, the channel has created a strong foothold in the market backed by positive and insightful content. Adding to the audience’s viewing experience, Sony BBC Earth has now acquired two new India specific shows, which will be a part of the ‘India Special Line-up’ starting April 2, Monday to Friday at 9PM.

    The two new shows are Tuning 2 U: The Lost Musicians of India and Stairway to Heaven coupled with India specific episodes from other popular shows. In Tuning 2 U: The Lost Musicians of India, Soumik Datta takes you on a musical journey as a host where he travels to various cities in India narrating stories and journeys of rural musicians. Stairway to Heaven shows Shaun Micallef embarking on a mission to priesthood, immersing himself in the Hindu world of Gods, Gurus and the Ganges, embarking on a quest to find the meaning of life.

    Additionally, there are India specific shows such as Hidden India, Joanna Lumely’s India, India’s Deadliest Snakes and Kolkata with Sue Perkins which will cover the diverse landscapes, wildlife and beauty of India like never before. There’s also India specific episodes from popular series such as Monumental Challenge featuring The Taj Mahal, World’s Busiest Cities featuring Delhi, Planet Earth II featuring Jodhpur and Tiger: Spy in the Jungle which will showcase the diversity, culture and people of India in a different light making you fall in love with this country over again!

  • Bengali TV industry witnesses an uptick

    Bengali TV industry witnesses an uptick

    MUMBAI: West Bengal has been one of the strong bastions of the film and TV industry in India. While fears of the regional industry facing tough financial times are not unfounded, Bengal’s TV industry is well and truly in the black despite the speculation that viewership of TV shows is dipping.

    Both local and national names have set themselves up in the state. Viewership allows them to rake in the moolah to survive. Moreover, top brands and advertisers choose regional TV channels to reach particular audiences.

    Bengali dramas aren’t immune to the age-old mix of shows and the saas bahu sagas reign even today. Despite content experimentation, soap operas continue to thrive because of their ability to pull viewers and, in turn, advertising revenue.

    For instance, many shows such as Bhutu, Icchenodi started with the promise of different content but soon kitchen politics took centre stage. A popular show, Ganer Opare, also succumbed to family politics despite being committed to the main idea. The dramatic element can be termed as a necessary evil as they can bring in good viewership that channels desperately need. If producers don’t agree to change the story’s plot, there are several instances of being moved to a different time slot. 

    Giving a tough fight to family dramas, however, is the highly popular Kusum Dola, Rasmoni, a periodic drama and Saat Bhai Chompa, a fantasy drama, topping many viewership charts. A Bengali show named Taranath Trantrik has even been dubbed for an Odia channel.

    Other than dubbing, many Bengali shows are being remade in several languages. “Almost 8 of our shows are being remade in different languages.  Star Plus next big launch “Kulfi Kumar Baajewala is a remake of one of our path breaking show on Star Jalsha “Patol Kumar Gaanwala”, SVF Entertainment’s director and co founder Mahendra Soni commented when he was asked about Bengali content’s potential to be marketed to other regions. 

    The Bengal entertainment industry has a large number of production houses. The big production houses are SVF, Magic Moments Motion Pictures, Surinder Films and Raj Chakraborty Production House which invest for both films and television shows. SVF invests 2.5 lakh per episode for a daily soap from the house. ” We have done shows at as high as 4 lakh per episode too. In fact our last limited series “Mahanayak” was costlier,” Mahendra Soni said.

    However, few players have a good control over the industry. The medium level and small production houses are not able to compete with the biggies and sometimes the big production houses buy a slot for whole year.

    Over the top (OTT) has taken hold of people’s imaginations in West Bengal as well. Everyone is trying to catch the young audience by investing in web-series. In a short time, Hoichoi, and Addatimes have gained a good amount of popularity. New shows are constantly on the launch. Many theatre groups are starting to enter the OTT industry with their own content.

    With the ongoing changes in the entertainment industry, regional players are also embracing new technology and new media content. The TV industry in Bengal, despite facing a potential threat from OTT platforms, has gained viewership in spite of all the odds.

    Also Read :

    Regional to be at the forefront of content

    COLORS Bangla launches new period drama ‘Prothom Protisruti’

  • Big Magic announces its Karwa Chauth special

    Big Magic announces its Karwa Chauth special

    MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.

     

    This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!

     

    Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences,  and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”

     

    Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.

     

    Some examples of festive specials in the past:

     

    BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s

     

    Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.

     

    The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.

  • I go by my gut feeling: Punit Goenka

    I go by my gut feeling: Punit Goenka

    MUMBAI: Carrying forward Zee Entertainment Enterprises (ZEEL) brand positioning statement, ‘Vasudhaiva Kutumbakam – The World is My Family’, the country’s oldest entertainment network, is launching a new GEC, Zindagi, on 23 June. The third GEC offering from the Zee stable will showcase soaps and telefilms from across the border. That the network had acquired Pakistani shows during Mipcom 2013 had been reported by indiantelevision.com.

    According to Zeel MD & CEO Punit Goenka, “The focus will not be on the negativity but to bring out positivity between the two countries.” The two countries are separated by borders but the emotions and lifestyle of people on either side remains the same. “We want to join the two hearts,” he adds while emphasising on the tagline of the channel, Jodey dilon ko.

    Replying to a question about whether the move will go down well with the Indian audiences, Goenka says, “I have always gone by my gut feeling and that is the most important for me.” Apparently, the network spent close to two and a half years on the process before making the announcement.

    The channel did a lot of homework; so much so, that the channel roped in research agency AC Nielsen, to know what people want and what was their reaction when the promos of the shows was shown to them.

    About Urdu posing a barrier, Goenka feels that like Hindi, Urdu too has undergone a change with the changing times. “Actually, the USP of the channel is the language. People are tired of the colloquial language and want that sophistication,” he says, adding that the channel caters to the classes and not the masses.

    On one more GEC’s launch, BPN India CEO Suresh Balakrishnan feels that there is never too much of entertainment and more the merrier. As for the content from across the border he feels that a few years back Pakistani content was very popular amongst Indians. “But whether it will be able to work in today’s time is a little doubtful and one will have to wait and watch to see what happens next,” he says while applauding Zee’s attempt.

    “News faces, new stories are bound to capture people’s attention and maybe down the line, the channel will be able to create a special niche of audience for itself,” he adds.

    Shows like Zindagi gulzar hai, Aunn zara, Humsafar, Ishq ghumsguda promise to break the studio set-up of Indian daily soaps and promises to take one to the outer surroundings, as shown in the channel’s promotional video.

    A separate team was created for the channel which the network doesn’t want cast in a similar mould as it other GECs. The team comprises Priyanka Datta as business head, Rahul Sharma as national sales head, Vanita Jain as programming head, Sumona Roy Sen as brand head, Shailja Kejriwal as the chief creative head for special projects and Akash Chawla as national channel marketing head.

    Chawla has big plans for the channel’s pan-India launch. The marketing campaign teaser went online on 5 May and will spread to other mediums from 10 May onwards. A mix of 40-45 channels will soon start showing the brand film created by Kai Po Che director Abhishek Kapoor. Network channels too will put across the new channel’s message in their content. “The marketing campaign is going to be very innovative, be it print or otherwise. We are focusing a lot on OOH as well, this time,” said Chawla. Talks are on with various OOH players and more than 500 hoardings will be bought across the nation.

    The channel’s creative duties will be handled by FCB Ulka while MEC is the media agency.

    A staggering Rs 80-100 crore is expected to be invested on the campaign. “This is the first time a channel is being launched across the country, otherwise one focuses on the Hindi speaking markets (HSM) and then forgets about other markets,” Goenka points out.

    In the near future, the plan is to get content from other countries (Middle East) as well if the content connects with viewers. At the same time, Zee will not shy away from creating original content for Zindagi either.

    South East Asia is the main focal point for the channel and soon after its launch in India, Zindagi will go abroad. Talks are already on for output deals with Pakistan to simulcast content especially that created in India.

    As of now, the channel is available only on SD and is priced much higher than other GECs at Rs 25.81. It will be available on both analog and digital platforms in the country.

  • Zee 24 Taas gets election ready

    Zee 24 Taas gets election ready

    MUMBAI: With election fever having gripped the nation, television channels, even the regional ones, are jumping into the fray.

    One such is Zee Media Corporation’s Marathi news channel, Zee 24 Taas, which has launched a slew of election-related programmes ahead of the polls.

    Of these, Election Express, airs at 10:30 pm, and is an on-ground show with a three-camera set-up, where journalists talk to candidates and voters in various constituencies. Whatsup India is a youth show with a two-camera set-up whereas Hava Maharashtrachi has one OB van accompanying it and evaluates the mood of voters in various parliamentary constituencies of the state. Ran Sangram, Audit Matadarsanghache, Agenda Maharashtracha and Gennext are some of the other new shows.

    Zee 24 Taas business head Bhushan Khot says, “Right now, we have 50 per cent of election news and the rest is general news. On the days of polling in Maharashtra (10, 17 and 24 March) and on counting day (16 May), we will have all-day election news.”

    Experts have been roped in on the four crucial days. Ad rates too have been hiked to double the amount, and sources say it could be near Rs 2000 for a 10 second slot on the counting day. Among the sponsors on-board are Gujarat Ambuja, V Guard and Shakti Pump.

    Forty to fifty stringers and videographers will cover all 48 constituencies of Maharashtra, including Vidharba, Amravati, Nagpur, Marathwada, Latur, Aurangabad, Pune, Solapur, Nashik, Kolhapur, Satara, Thane and Mumbai. In some cases, stringers will take on the job of reporting as well as shooting videos.

    Zee 24 Taas says being a regional channel, its focus on elections will not be as sharp as say a national channel, at least this time. However, when the state goes to polls in September later this year, the channel will have full-fledged election programming.

  • Zee TV, Sab gain in week 46 TAM ratings

    Zee TV, Sab gain in week 46 TAM ratings

    MUMBAI: Week 46 of TAM TV ratings has not brought much happiness for the General Entertainment Channels (GEC) as most of them have seen a drop in its ratings.  However, there are few gainers as well — Zee TV scored 440,447 GVTs (428,610) but maintains its number three position; Sab at number five turned out to be the second gainer with 315,637 GVTs (310,534).

    Star Plus continued to lead the ratings chart despite of witnessing a drop in its score — 529,193 GVTs (536,270). Colors also maintained its number two position with 479,010 GVTs (486,423). Life OK too remained at number four with 340,200 GVTs (344,624) followed by Sab. Sony that escalated to number five last week is back to its number six position with 297,801 GVTs (341,054).

    Star Plus that is leading the chart witnessed few variations in the ratings of its popular shows — Diya Aur Baati Hum registered 11,223 TVTs (10,921), Yeh Rishta Kya Kehlata Hai too registered 7,335 TVTs (7,039). However, Pyar Ka Dard Hai maintained a stable position with 7,774 TVTs (7,754). Sath Nibhana Saathiya, one of the most popular shows in the pre-primetime slot trudged with 7,708 TVTs (7,518). The epic series Mahabharat too registered 5,807 TVTs (5,475). The ratings of Saraswati Chandra also didn’t see much change with 5,111 TVTs (5,170). The channel’s recently launched popular celebrity dance reality show Nach Baliye witnessed a drop in its ratings and registered 4,741 TVTs (6,034).

    There are few surprises in store for Colors’ as well. Its longest running fiction series, Balika Vadhu saw a dip and generated 7,298 TVTs (7,581), while Madhubala – Ek Ishq Ek Junoon scored 4,473 TVTs (4,594). Uttaran, another popular show on the channel also witnessed a significant rise and rated 4,096 TVTs (3,690). Comedy Nights with Kapil that has become one of the most popular shows across channels of late witnessed a huge rise with 8,588 TVTs (7,357), but contrarily, the much hyped Indian adaptation of the international series 24 starring Anil Kapoor saw a dip and scored 2,881 TVTs (3,222). The Bigg Boss bickering seems to be getting really popular as the celebrity reality show has again witnessed a slight increase in its ratings and marked 5,316 TVTs (5,133).

    Zee TV’s period drama Jodha Akbar and sitcom Bh Se Bhade seems to have worked some wonders for the channel. While the former registered 9,176 TVTs (8,989), the former too witnessed a rise with 2,080 TVTs (1,735). Even the channel’s fictional offering Qubool Hai witnessed a hike and registered 5,646 TVTs (5,397). Pavitra Rishta generated 4,879 TVTs (4,345), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,622 TVTs (5,159). Its popular dance reality show, Dance India Dance 4 scored 5,075 TVTs (3,806) on Saturday and 5,547 TVTs (5,550) on a Sunday.

    Life OK witnessed a rise in its popular mythological series Mahadev. It scored 3,693 TVTs (3,073). Ek Boond Ishq also saw a massive rise and registered 3,112 TVTs (2,528). Shapath too seems to be becoming a favourite among the viewers. It generated 4,392 TVTs (3,418). Do Dil Ek Jaan registered 1,472 TVTs (1,438) while crime-based show Savdhaan India generated 2,848 TVTs (2,730). The channel’s new entrant Tumhari Paakhi saw a decent opening with 2,068 TVTs.

    Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah continues to get viewership as with 7,782 TVTs (7,135) it leads among all its other shows. Even Chidiya Ghar saw a significant rise and generated 3,265 TVTs (2,836). Lapataganj generated 1,986 TVTs (1,894) and Baalveer registered 3,134 TVTs (2,375).

    At the sixth position, Sony witnessed a drop in the ratings of its longest running crime series CID — 4,744 TVTs (5,501). Crime Patrol could manage only 3,887 TVTs (4,284). The channel’s historical show Maharana Pratap garnered 2,922 TVTs (2,668), while quiz show KBC witnessed a drop and recorded 3,738 TVTs (4,029). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya registered 1,792 TVTs (1,583).

    In the movie channel genre, Zee Cinema reported 185,759 GVTs (218,568); Star Gold witnessed a drop and registered 174,020 TVTs (217,861) and Movies OK scored 130,641 TVTs (138,425). On the other hand, &pictures garnered 77,910 TVTs (71,225), Zee Anmol registered 44,457 TVTs (41,776) and Max scored 173,908 TVTs (197,869).

    While the GECs have maintained their positions this week, let’s see what’s in store for the channels in the coming weeks.

  • CC gives viewers more reasons to ‘laugh it off’ this September

    CC gives viewers more reasons to ‘laugh it off’ this September

    MUMBAI: Comedy Central is best known to deliver acclaimed comedy content to its viewers consistently, month after month and it is now all geared up to introduce four of the most hilarious shows as part of its primetime line-up this month.

     

    Starting 9 September 2013, the show that premieres on air is Parks and Recreation, followed by the 16 September premiere of Two Guys a Girl and a Pizza place, Yes, Dear and Underemployed.

     

     Viacom18 Media Sr VP and GM – English entertainment Ferzad Palia said, “At Comedy Central, our endeavour is to treat viewers to some of the best comedy shows available across the globe. Come September, the channel will give its loyal viewers more reasons to laugh it off with shows like Park and Recreation, Yes, Dear, Underemployed and Two Guys a Girls & a Pizza Place. We are confident that the impressive programming line-up will keep the laughter quotient high throughout the month of September.”

  • ZeeQ brings internationally – acclaimed animated shows to India

    ZeeQ brings internationally – acclaimed animated shows to India

    MUMBAI: ZeeQ, India’s first edutainment channel is all set to launch the animated seriesDinosaur Train and Zou in India. The channel has acquired the Indian rights for these series which cater to the preschooler audiences.

    Dinosaur Train has been honored by the Parents’ Choice Silver Honor TV series award, which is a mark of acceptance by parents as a preferred choice for their toddlers’ TV viewing. The half-hour show features two animated episodes with a real paleontologist interacting with kids who love to explore the world around them. Dinosaur Train, the Emmy nominated series, starting today, will air every Monday to Thursday at 4:30 pm on ZeeQ.The second offering is Zou, a French hit animated preschool series, which follows the adventure of a lovable five-year-old Zebra. The show subtly touches every theme of early childhood and aims to inculcate family values in children. Zou has been broadcasted in more than 140 territories and in 24 different languages around the world. The series became a worldwide success within a year of its telecast in the UK. Starting 28 August, Zou will air every Wednesday and Thursday at 2:00 pm on ZeeQ.

    With the launch of Dinosaur Train and Zou, ZeeQ aims at strengthening its preschooler program portfolio. Some of the other well-known preschooler animated series that air on ZeeQ are from the CBeebies brand namely Teletubbies, Charlie and Lola and 3rd & Bird.
    Commenting on the development, ZeeQ business head Subhadarshi Tripathy says, “ZeeQ has been working towards bringing in content that is in the best interest of children and their parents. Both the series provide clean and safe content for preschool children. While Dinosaur Train helps in building scientific thinking through the content of the show, Zou aims to inculcate lessons about growing up and family values. Such educative series help in early childhood brain development and instill moral values at their tender age.”

    ZeeQ caters to the 0-14 year age segment. The channel currently airs a mix of live-action and animated shows. Some of its prominent shows include Teenovation, Science with BrainCafé, Word Match and M.I. Four – The Multiple Intelligence Quiz.