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  • Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Mumbai: Zee TV has announced that the third edition of DID Super Moms will air from 2 July onwards, every Saturday to Sunday at 9 pm.

    In the past, Zee TV has introduced audiences to non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz. These properties are immensely popular talent-based reality TV franchises.

    Launched earlier this year, the fifth season of DID L’il Masters has been consistently topping viewership charts, according to the channel.  Now, the channel is bringing back the DID Super Moms format once again after 7 years.

    The show will be judged by choreographer Remo D’Souza, actor Urmila Matondkar and Bhagyashree Dassani. Jay Bhanushali returns as the host for this season.

    “DID Super Moms is one of the most differentiated shows in the non-fiction ecosystem,” said Zee TV business head Aparna Bhosle. “It provides a great platform for women across India to reconnect with their dancing talent after marriage and kids. We are here to reignite that spark and help them resume their journeys towards their dreams and aspirations. It is heartening to see more and more families encouraging their women to follow their passions. This is the India we wish to celebrate on DID Super Moms and we’re excited to have an all-new panel of judges with Urmila Matondkar and Bhagyashree Dassani joining Remo D’Souza this season.”

  • ZEE Sarthak unveils new campaign to boost brand identity

    ZEE Sarthak unveils new campaign to boost brand identity

    Mumbai: The leading Odia entertainment channel, ZEE Sarthak, has unveiled a new campaign that pays ode to the women of Odisha. The new brand identity of the channel aims to celebrate the uniqueness of Odias and celebrate ZEEL’s long-standing association with its audiences.

    As part of the campaign, ZEE Sarthak has further announced a signature step challenge on the channel anthem. The high-octane campaign has been launched on the ZEE Sarthak channel and will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

    Inspired by the cultural ethos of the region, the all-new campaign is built with popular characters from the channel who reflect the very being of the Odia woman and salute her magnificent grace and resolute inner strength. Music directed by Indradip Dasgupta and the first-ever Odia song is sung by the prominent playback singer Aakriti Kakar. The channel aims to further strengthen its connection with the audience through a distinct range of shows, relatable storytelling and refreshed brand identity which offers an enhanced viewer experience.

    Over the years, Zee Sarthak has cemented its dominance with its popular and leading shows in the market – Jhili, Bijayanai, Sunajhia along with engaging non-fiction IP formats like Didi No.1, SRGMP and many more. As the leading channel in Odisha, ZEE Sarthak strongly follows a consumer-centric approach to creating and curating a strong mix of fiction and non-fiction shows that have been consistently gaining widespread popularity among viewers. The all-new campaign celebrates the Odia women’s spirit and resilience, which is reflected in the channel’s content philosophy.

    Talking about the channel’s new campaign, ZEE Sarthak chief channel officer Pratik Seal said, “We aspire to keep Odisha’s preferred choice of entertainment with our viewer-first approach. The success garnered by our recent shows such as Jhili and Didi No.1, has played a critical role in reinforcing our promise of offering extraordinary entertainment. Going ahead, we have interesting properties lined up for our audiences, which include the new seasons of the much-loved and widely popular Sa Re Ga Ma Pa, Dance Odisha Dance and more new stories. We will also continue to broadcast the much-anticipated Jagannath Puri Rath Yatra. Taking the channel’s entertainment quotient a notch higher, the brand-new identity is another major leap that will enhance our viewing experience and further strengthen our connect with the audiences.”

    Commenting on the announcement, ZEEL East chief cluster officer Samrat Ghosh, “At ZEE, we have always kept the viewers at the nucleus, while leveraging aspects such as design thinking to formulate an intriguing yet entertaining mix of shows as part of our content slate. ZEE Sarthak is the number one Odia GEC channel & one of the most successful regional GEC channels in India. Our brand and content have always highlighted progressive & culturally-rooted thoughts complimenting deeply ingrained values of middle-class Odias. The spirit of this culturally rooted progressive thought has been always displayed through our extraordinary stories and empowered women characters that mirror the culture and simplicity of Odia women (the ‘Lakshmi’ of Odia households), is a key factor behind this popularity. In line with the channel’s content philosophy of ensuring consumer centricity and offering ‘Truly Odia’ (Khanti Odia) content to the audience in the region, Zee Sarthak is proud to announce its new campaign which captures the true spirit & voice of middle-class Odia women. In addition to this, Zee Sarthak over the years has launched several initiatives with an aim to empower the women of Odisha. The song that we are launching today and the ‘Nalli Bindu’ initiative is a step in the same direction.”

    “ZEE Sarthak had recently announced the launch of ‘Nalli Bindu’ campaign in association with Raja Prabo festival to spread awareness about women’s right to menstrual hygiene. Leveraging its reach and popularity, the channel launched a hard-hitting film centered around girl child’s education. The one-of-its-kind film ended with a call to action, urging audiences to donate to the ‘Naali Bindu’ website to support a girl child’s education. Therefore, moving ahead in the journey, we want to cherish the relationship we have with our viewers and partners, and together march towards an extraordinary journey that reflects the true sentiment of Nuwa Kahani Nuwa Rangare, Atoot Samparka Ama Sangare,” added Ghosh.

    Talking about the new brand identity, ZEEL chief marketing officer content SBU Kartik Mahadev said, “At ZEE, our content and brand design is centered around the consumer. Our understanding of ‘Odiatwa’ (truly Odia being) has played a crucial role in maintaining a leadership position in the market. The new identity of ZEE Sarthak is both rooted and contemporary, taking inspiration from culturally significant symbols and regional art expressions such as the revered ‘Nilachakra’ and the local patterns of ‘Sambalpuri’ saree weave and signature ‘filigree’ jewellery. We believe this revamped brand identity will strengthen our emotional connect with the Odia viewer. The circular holder for the channel name symbolises how the inner circle (family and community) is integral to being Odia. Zee Sarthak’s new identity reflects the cultural ethos of the region as well as emphasises on our vision and commitment to be the most preferred choice of entertainment in the market through relatable and insightful storytelling.”

  • Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Mumbai: Luminous Power Technologies has announced its latest television commercial featuring the brand ambassador – Sachin Tendulkar, who talks about using solar seamlessly in a fun yet impactful way.

    Developed and conceptualised by 82.5 Communications, the TVC establishes the comfort and convenience that Luminous brings in with its stellar range of Solar products, making it the go-to product with its catch line – Solar hai lagana toh Luminous ko hai bulana.

    The TVCs will be aired on prominent TV channels and shows. The campaign will be leveraged on the brand’s social media handles. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram and YouTube.

    Introducing the new TVC campaign, Luminous Power Technologies  CMO Ruchika Gupta said, “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.”

    “As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it,” she added.

    Talking about the concept, 82.5 Communications India Chairman & Chief Creative Officer Sumanto Chattopadhyay, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

    82.5 communications India (North) president Chandana Agarwal, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence-sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Sun and Sachin.”

    82.5 Communications India (North) Creative Head Preeta Mathur,  “Let no one cast doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one-stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”

  • Colors Tamil to telecast classic serials on 16 May

    Colors Tamil to telecast classic serials on 16 May

    Mumbai: Colors Tamil is all set to launch two hit shows – Kolangal and Thendral, starting this 16 May 2022. The channel will telecast the shows from 1-2 pm and 2-3 pm respectively.

    Commenting on the occasion, Colors Tamil Business Head Rajaraman S said, “Colors Tamil has always believed in showcasing narratives that revolve around strong female characters and celebrate women and their families. We are extremely elated to bring back two iconic shows on television screens – Kolangal and Thendral. These two shows have always been the all-time favourite of audiences across the state. With it being telecast on our channel, the fanfare will continue, undoubtedly. Furthermore, with most women taking a much-needed break in the noon to engage and entertain themselves, we at Colors Tamil are ecstatic to be offering interesting narratives for them to enjoy during the afternoon prime time. Viewers can gear up for a nostalgic ride in the coming weeks.” 

    Being the first Tamil soap opera to cross 1000 episodes, Kolangal revolves around the life of Abhinaya (played by Actor Devayani), a hardworking and ambitious woman who faces adversities in her life because of the people around her. Put through a hoard of challenges at every step, owing to the rivalry with her stepbrother Adhitya (played by Actor Ajay Kapoor), Abhinaya struggles to make a place for herself in society. 

    She leads life with strong ideals and stays with her mother, and maternal family. Entangled in a dark past, abusive relationships and business rivalry, how she handles her relationships and reaches great heights forms the rest of the plot. The show stars Devayani, Deepa Venkat, V. Thiruselvam, Ajay Kapoor, Poornima Indrajith in prominent roles. Tune into Colors Tamil to watch Kolangal at 1 pm and revisit the phenomenal title track composed by D.Imman.

    Starring Actor Shruthi Raj, Actor Deepak , Actor Hemalatha, Actor Suzane George and Actor Sudha Chandran in lead roles, Thendral, on the other hand, places a central focus on the education of women. The plot unfolds around Thulasi (Actor Shruthi Raj) whose sole ambition is to pursue her studies and become an engineer. Having been abandoned by her mother, her family despises her and creates troubles for her at every given instance. Undeterred, Thulasi pursues her dreams. Meanwhile, Thamizh (played by Actor Deepak Dinkar) falls for Thulasi and both end up getting married. The rest of the narrative is spun around Thulasi’s trials and tribulations post her marriage and how she spares no effort to achieve her goal.

    Commenting on the launch, Actor Devayani said, “ I am elated that Kolangal will soon be retelecast on a popular channel like Colors Tamil. This show is close to my heart since it marked my television debut. Kolangal had set a benchmark to inspire many women to get out of the comfort of their homes and take the reins of the workplace industry, while balancing both their personal and professional responsibilities. With the show coming back to screen, I am certain it will continue to motivate many more women to be brave and take charge of accomplishing their dreams.”

    Adding to the same, Actor Deepak Dinkar said, “Thendral marked my acting debut and it is owing to this show that I have reached great heights in the Tamil GEC space. I am happy that it is being re-telecast on Colors Tamil. The show in my opinion was the first youthful drama to have aired among the Tamil audience and showcased the importance of education in women, which still many parts of the country need more awareness about. Hence, I am confident that this show will continue to rule the hearts of the audiences whilst encouraging viewers to be empowered.”

  • Zee5 unveils its content line-up for 2022

    Zee5 unveils its content line-up for 2022

    Mumbai: The video streaming platform, Zee5 has unveiled their blockbuster content slate for 2022 with 80+ titles spanning across Hindi, Tamil, Telugu, Punjabi, and Bengali.

    The slate encompasses 40+ original shows and 40+ movies featuring an expansive gamut of genres, including cutting-edge thrillers, high-voltage action, gripping dramas, light-hearted comedies, and soul-stirring romances.

    In line with its content strategy, ZEE5’s vision is to narrate stories that mirror the viewer’s soul and cater to every consumer cohort across the country. As part of this approach, ZEE5 has also announced collaborations with leading creative minds like BBC Studios, Applause Entertainment, The Viral Fever (TVF), along with powerhouse cinematic talent like Vetrimaaran, Prakash Raj, Amitabh Bachchan and Nagraj Manjule amongst others.

    The slate of Hindi originals includes the riveting, TAJ – an epic tale of succession, the much-anticipated Forensic, Duranga – a romantic thriller, latest seasons of audience favourites like Abhay 3, Pitchers 2, Sunflower 2, Tripling 3, Never Kiss Your Best Friend 2 and Rangbaaz 3 amongst many more.

    Amping up the ante, the platform will also feature the digital release of some of the biggest theatrical blockbusters like The Kashmir Files, Amitabh Bachchan’s Jhund and John Abraham’s Attack to name a few.

    The content slate also comprises a strong line-up of regionals, with the recently launched Anantham and Gaalivaana along with some of the most awaited shows and movies in Tamil, Telugu, Punjabi, and Bengali like Nilamellam Ratham, Fingertip S2, Paper Rocket Recce Kinnerasaani, Yaar Anmulle Returns, Fuffad Ji, and Main Viyah Nahi Karona Tere Naal, Shikarpur, Raktakarabi and Swetkali.

    https://f.io/I3EUz9By

    Commenting on the announcement, Zee5’s chief business officer Manish Kalra said, “We are enthused by the response that Indian OTT viewers have given to Zee5, it has further encouraged us to curate a slate that caters and connects to the audiences across India. As a consumer-first brand, we have invested in expanding our creative pool bringing India’s diverse talents, creativity, culture, and stories closer to the people across the nation and to the global audience.”

    “The growth has been remarkable with a significant share coming in from the regional markets, as we bolstered our presence in South and Punjab. We have increased our investments with a concerted focus on regional content as we stand open to partnerships with global studios, independent creators, and premium content production houses across regions and languages. At Zee5, the vision has been to be the platform of choice and I am certain the 2022 slate will address the varied interests of today’s audience,” he added.

    Speaking about ZEE5’s content strategy and the new content slate, Zee Entertainment Enterprises, president-content and international markets, Punit Misra, said, “Over the last couple of years, the OTT ecosystem has undergone a significant transition due to constantly evolving consumer preferences and consumption patterns. At ZEE5, our #SoulToScreen approach continues to be a critical pillar in conceptualizing the content slate for various markets and designing our content strategy. We are proud to unveil our content slate for 2022 across languages and reaffirm our commitment of engaging viewers with premium quality content. Keeping in mind the dynamism of this ecosystem and our sharp insights into India’s diverse cultural preferences, we are confident that ZEE5’s extensive mix of new originals and movies will be successful in entertaining audiences in India and globally.”

    Zee5’s chief content officer Nimisha Pandey added, “At ZEE5, our endeavor has been to narrate real, authentic, compelling stories, and expand the canvas of entertainment; a strategy aimed to cater to our multiple consumer cohorts. We have already begun 2022 on a great note, with encouraging audience response for Mithya, Love Hostel, Abhay 3, and Bloody Brothers to name a few. At ZEE5, we are obsessive about new ideas, narratives and working with exceptional creators who are passionate about their craft. Our slate for 2022 encompasses all of this and much more, and we are confident of raising the entertainment quotient further as we move forward. We are certain 2022 will be a power-packed year for our viewers with intriguing, inspiring, and innovative storytelling.”

    Zee5 also has a robust slate planned for their Tamil, Telugu, Punjabi and Bengali-speaking audiences as well. The recently announced Tamil slate includes names like Valimai, Nilamellam Ratham, Anantham, Paper Rocket, Five-Six-Seven-Eight, Alma Mater, Ayali, Thalamai Seyalagam, Fingertip 2, Kolaigara Kairegaigal and Aindham Vedham. The Telugu slate includes titles like Gaalivaana, Kinnerasaani, Recce 2, ATM Prema Vinam ,Maa Neella Tank and Aha Naa Pellanta. The Punjabi content titles on the platform include Yaar Anmulle Returns, Fuffad Ji, and Main Viyah Nahi Karona Tere Naal, along with Bengali titles like Shikarpur, which marks the OTT debut of Ankush Hazra, Raktakarabi featuring Raima Sen and Vikram Chatterjee, and Swetkali. These titles will join marquee names like Radhe, Uri: The Surgical Strike, Break Point, Rashmi Rocket, Sunflower on ZEE5.

  • Zee Telugu to telecast two epic Mahasangamam episodes

    Zee Telugu to telecast two epic Mahasangamam episodes

    MUMBAI: Zee Telugu will telecast two epic Mahasangamam episodes of Prema Entha Madhuram and Trinayani on 2-3 May from 8.30 pm to 9.30 pm.

    The channel’s current primetime fiction shows like Prema Entha Madhuram and Trinayani have developed a completely different cult following for themselves. Both the shows have impressed the audience with their intriguing storyline and characters.

    “During the Mahasangamam episode, we will see Nayani getting a vision that Arya would get into some trouble at an award function where the latter is being presented the Best Entrepreneur Award,” the channel said in a statement.  

    “She will try everything in her power to save him, but with several twists and turns in the Mahasangamam episode, viewers will be at the edge of their seats to find out if Vishal and Nayani will be able to help Arya or not,” it said.

     

  • Pogo to kick off summer ’22 programming lineup with ‘The Pandavas’

    Pogo to kick off summer ’22 programming lineup with ‘The Pandavas’

    Mumbai: To kick-off the summer holiday season, Pogo, India’s leading kids’ entertainment channel has planned plenty of fun-tainment and summer campaigns between April 25 to June 3.

    Pogo is launching the thrilling adventures of five brothers “The Pandavas” on April 23 with new episodes every weekend at 12:30 pm.  

    The action-packed series, developed in collaboration with hi-tech animation, adds to Pogo’s fun-filled line-up of amazing characters, exciting storylines, and diverse worlds.

    “The Pandavas”, inspired by the mythological characteristics of the Pandava brothers, will be centred around the chronicles of “Righteous Yudhishtir”, “Powerful Bheem”, “Astute Arjun”, “Adventurous Nakul” and “Valorant Sahadev” in their childhood days, as students of Guru Dronacharya.

    Created by leveraging cutting-edge CGI technology, the animated retelling will bring alive the adventures and heroic battles nestled in the lessons of unity, respect, morals and sibling camaraderie of the young princes of Hastinapur.  

    Commenting on the launch of the summer campaign, Pogo and Cartoon Network’s South Asia Network Head, Abhishek Dutta said, “The Pandavas is a thrilling mix of action and comedy. We are positive Pogo’s young fans will relate to the inspiring stories of the Pandava brothers.”

    He added, “During the ‘Pogo fun-tastic summer’ campaign, fans can expect celebrations, awesome content and a chance to meet their favourite toon characters.”

  • US drama Bridgerton is Netflix’s most popular show globally

    US drama Bridgerton is Netflix’s most popular show globally

    Mumbai: Eight-part romantic drama ‘Bridgerton’ has trumped all shows to emerge as the most popular shows on Netflix, said co-chief executive Ted Sarandos on Monday, as he gave a sneak-peek into the streaming platform’s most popular shows.

    “We’re trying to be more transparent with talent, and with the market. Netflix’s streaming data, is a big black box, mostly,” said Saranodos while addressing the Vox Media’s Code Conference held on Monday.

    The top executive shared two slides. The first slide showed the most popular shows based on its proprietary metric of the number of accounts that selected a given title in the first month of release and streamed for at least two minutes. The second slide showed total time spent viewing (hours) within the initial 28-day of release- reported Variety.

    The first season of the US drama ‘Bridgerton’ topped both the charts, and was closely followed by first season of ‘Lupin’, ‘The Witcher’, ‘Sex/Life’, and ‘Stranger Things-3’. Spanish drama ‘Money Heist -4’ featured at sixth position, followed by ‘Tiger King’ and ‘The Queen’s Gambit’. The movies’ list was dominated by ‘Extraction’ and ‘Bird Box’.

    In terms of rankings for overall time-spent viewing in the first 28 days of release, ‘Bridgerton’ and ‘Money Heist-4’ again lead the charts. Sarandos also said that the recently released Korean horror series ‘Squid Game’ could become Netflix’s biggest non-English title so far.

    Sarandos also dismissed news of the streaming platform looking to buy a movie theater chain. Netflix owns a theater in New York, and one in Los Angeles, which it bought in 2020, and uses the cinemas to hold movie premieres and to showcase some of its original films.

  • ZEE5 to launch new series ‘Dhoop Ki Deewar’ on 25 June

    New Delhi: The countdown to the launch of Zindagi’s third original web series ‘Dhoop Ki Deewar’ has begun. The new series will be launched on 25 June and its episodes will premiere every Friday at 12 noon, ZEE5 announced on Wednesday.

    ‘Dhoop Ki Deewar’ revolves around the void that war leaves behind for the martyrs’ families on both sides of the border. ZEE5 has decided to stream the finale episodes on the Independence Day weekend – a historic day for people on both sides of the Indo-Pak border and South-Asian diaspora globally.

    ZEE5 India, chief business officer, Manish Kalra said, “An opportunity to tell such a powerful yet touching story does not come by easily. Through ‘Dhoop Ki Deewar’, we want to touch as many lives as we can and start a conversation about ‘heart over hate’. At ZEE5, we believe in innovating constantly and look forward to seeing greater success with weekly episodic releases of the show and a renewed launch time of 12 noon.”

    ZEE Entertainment Enterprises Ltd, chief creative officer, special projects Shailja Kejriwal said, “This show is a sincere effort to demonstrate the collateral damage caused by war and a call to viewers from both sides of the border and across the world to introspect the need for peace. We hope the viewers will connect to the show and would love to hear their response as we release fresh episodes week on week.”

    Produced by Motion Content Group and Hamdan Films, written by Umera Ahmed, and directed by Haseeb Hasan, Zindagi’s upcoming original ‘Dhoop Ki Deewar’ is a tale of family and loss with real-life couple Sajal Aly and Ahad Raza Mir in the lead.

  • MX Player bags laurels at Asian Academy Creative Awards 2020

    MX Player bags laurels at Asian Academy Creative Awards 2020

    New Delhi: After its impressive wins in the national level at the 2020 Asian Academy Creative Awards, MX Player has now gone on to win 2 record-setting honors at the Grand Finals of the awards, being the only homegrown Indian OTT platform to win at an Asia level. Competing with some of the biggest shows pan Asia, the brand stood out in two categories – the Best Original Programme by a Streamer/OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Programme was won by its larger-than-life music reality chat show – Times of Music.

    MX Player chief content officer Gautam Talwar said, “Both these web series have been extremely special projects for us, and they’ve been an industry first – be it Queen that was mounted at a never seen before scale for a regional series or Times of Music that was genuinely a first of its kind concept. One of the top priorities for us was to offer differentiated content that would resonate with audiences and we're very pleased to receive such an honour for our efforts, not only on an India level but Pan-Asia as well.”

    “Elated that Queen has won the best original programme by a streamer/OTT at Singapore’s Asian Academy Creative Awards, and more so because we won on the very same day that we started filming for season 1 of the series! It’s great to be recognised alongside some of the biggest shows across all Asian countries. A big shout-out to the entire team and I am looking forward to filming season 2 soon”, added Ramya Krishnan as she speaks about the win for Queen.

    Times Music host Vishal Dadlani said, “The concept of Times of Music is fresh, unique, and something the audiences haven’t seen before. MX Player has done a great job of constructing the show and detailing out each aspect – be it artiste pairing, the fantastic stage or finding hidden stories that have been lost over time, which made for such great conversations. This has been one of the biggest musical stages in the digital space and this award is a win well deserved for the entire team.”

    The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies.