ITV

Tag: Showbuzz

  • Ormax launches diagnostic tools for Hindi GECs

    MUMBAI: Media and entertainment research firm, Ormax Media, has launched a new product for Hindi general entertainment channels called Showbuzz Ad-vantage.

    The diagnostic tool will equip broadcasters with detailed diagnostics and recommendations for their new launches, in both fiction and non-fiction genres. Based on weekly consumer research across 14 cities, the product will enable Hindi GECs to monitor their launch campaigns and take corrective action, both on-air and off-air, towards maximizing the launch viewership of new programmes.

    Ormax Media research head – television Anurag Bakhshi said, “In 2009, we had launched Showbuzz for awareness tracking of Hindi GEC launches. Showbuzz Ad-vantage is a natural but powerful product extension. While Showbuzz allows GECs to track the buzz around their new launches, Showbuzz Ad-vantage will take it one step further by highlighting the strengths and weaknesses of the campaigns, leading to sharp recommendations.”

    Showbuzz Ad-vantage tracks parameters like genre comprehension, promo-wise reach and likeability, sources of awareness, programme appeal, drivers and barriers, channel and day-date-time cut-through.

    Showbuzz Ad-vantage is available to Hindi GECs for subscription on a per-programme as well as annual basis.

  • Ormax Media expands Showbuzz coverage to 14 cities

    Ormax Media expands Showbuzz coverage to 14 cities

    MUMBAI: Ormax Media’s proprietary tool Showbuzz, which measures the pre-launch awareness of new shows on Hindi GECs, has now expanded its market coverage. The tool will cover 14 cities in its research methodology from this April, up from six cities.

    The new cities being added are Pune, Kolhpaur, Kanpur, Bareilly, Allahabad, Gwalior, Ludhiana and Jamnagar. It currently covers Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar.

    The sample size covered per week has also increased from 600 to 800. The data will be reported for eight market clusters – Mumbai, Delhi, Gujarat, Punjab, Rest Of Maharashtra, MP, UP (Big) and UP (Small).

    Ormax Media CEO Shailesh Kapoor said, “Showbuzz scores have become an industry currency for channels and advertisers to track and evaluate launch campaigns of new Hindi GEC shows. It is a product that has been supported by the media community whole-heartedly. As we prepare to enter the fourth year of Showbuzz, a market expansion was the logical next step.”

    Showbuzz tracks unaided and total awareness of upcoming and newly launched shows across Hindi GECs in the TG 15-44 years, SEC ABC.