ITV

Tag: ShowBox

  • Rajiee Shinde returns as CEO to lead PTC Entertainment’s next chapter

    Rajiee Shinde returns as CEO to lead PTC Entertainment’s next chapter

    MUMBAI: Lights, camera, comeback! Rajiee M. Shinde, one of Indian media’s most formidable forces, is back in the director’s chair at PTC Entertainment. Effective 1 August 2025, she takes charge as chief executive officer, reporting directly to Sukhbir Singh Badal, the promoter of PTC Network. And yes, this isn’t just a reunion; it’s a reinvention.

    Known for her razor-sharp programming instincts and a CV that reads like a greatest hits album, Shinde helped catapult PTC Punjabi to the No. 1 spot during her earlier nine-year stint from 2008 to 2018. Now, she’s back for the sequel with a vision that’s bolder, more global, and unmistakably desi.

    A Dadasaheb Phalke Film Foundation Award winner, Shinde brings with her over two decades of experience across content, music and entertainment businesses. She previously launched Showbox for IN10 Media, headed Epic Channel India as president, and helmed ETC Punjabi at Zee, where she pioneered India’s first Punjabi music channel. In recent years, she’s led Sai Mehar Media and served as CEO of Wild Music Records.

    Her new innings at PTC will involve scaling up original programming, unlocking new digital strategies, and tapping into international viewership all while keeping the core audience firmly at heart. She will operate out of both Mohali and Gurugram.

    “Rajiee’s return marks an exciting new chapter for PTC Entertainment,” said a source close to the network. “She brings not just leadership but legacy and she’s already proven that she knows how to win audiences across borders and platforms.”

    Shinde’s appointment also signals PTC’s intent to double down on regional content with global ambition, at a time when vernacular storytelling is commanding centre stage in Indian entertainment. From boardrooms to backlots, she’s set to steer the brand through a new era of digital disruption, international expansion, and audience-first content innovation.

    And if her track record is anything to go by, she’s not just holding the mic, she’s about to drop it.

  • IN10 Media Network celebrates the eighth anniversary

    IN10 Media Network celebrates the eighth anniversary

    Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.

    The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.

    In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.

    Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”

    As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.

    Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.

    In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.

  • Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Mumbai: The music channel from the house of IN10 Media Network is all set to conquer the music genre as it captures the pulse of the ‘naya’ India. In conversation with ShowBox VP – programming and strategy Clyde D’Souza, to understand the channel’s growth and upcoming plans…

    Edited excerpts:

    ShowBox was revamped last year. How has been the response, so far?

    Since its launch, ShowBox has received an extremely positive response from young Indian audiences. In 2021, we decided to revamp the packaging to make the channel look sexy, young and energetic. Our promise to the viewers is ‘ek naya India ka naya music channel.’ The channel caters to an India which listens to its heart and follows its dreams. The music, therefore, is Bollywood hits along with independent and regional – Punjabi and Haryanvi.

    According to you, what is the USP of the ShowBox channel in the cluttered market?

    Fortunately, Indian viewers are spoilt with choices, but what makes us stand out is our curation of music from across India. While our core remains Bollywood, India is seeing a change in music tastes and the rise of regional content consumption. ShowBox is happy to ride the wave of Punjabi and Haryanvi artists with dedicated music blocks like ‘Bamb Gaane’ and ‘Tau Ki Playlist.’ Our USP is also the innovative interactive shows that we have brought to Indian music television.

    Your tagline is ‘Dil ki Sun,’ how are you connecting with today’s viewers?

    Whether it’s streaming or start-ups we are seeing India and Indians taking over the world from content to products. An outcome of young India following its heart and passion. Uplifting music, especially from their hometowns plays a big role in this and ShowBox is finding a huge connection with this ‘naya’ India.

    What are the innovations that ShowBox offers to its viewers?

    We all live in a hyperactive social media universe and we want our channel to also reflect this. ShowBox has various innovations like the duration timeline which helps a viewer know how much of a song remains. In addition, our show ‘Luv You Zindagi’ has questions regarding love which viewers can vote for in real-time and see their comments on air. 

    With music now available on the go, what steps are you taking to keep the viewers hooked on?

    As I mentioned earlier, we are a social media friendly channel. In keeping with this, ShowBox has dynamic Wikipedia-like trivia and Instagram photos with up-to-date information about artists that are showcased while the song is playing. Our show ‘Reel Top 10’ is a social media-driven countdown featuring Top 10 songs and Top 10 celebrity reels of the week. These constant innovations keep us trending with our viewers.

    How is 2022 looking for the channel?

    Now that we have seen viewers love ShowBox, we will continue to build on interactive innovations and soon a few more will be launched. In addition, we will also be giving new musicians a platform on ShowBox by creating and showcasing their original music. Stay tuned to ShowBox for a rocking 2022!

  • ShowBox Curates Valentine’s Day special ‘Pyar Ke Formulae’

    ShowBox Curates Valentine’s Day special ‘Pyar Ke Formulae’

    Mumbai: ShowBox, IN10 Media Network’s youth-centric music channel is all set to fill this Valentine’s Day with love and romance. With a fresh lineup, ShowBox’s Valentine’s Day campaign has introduced fun-filled Pyar Ke Formulae.

    To ‘pataoing’, ‘manoing’ and even ‘hasaoing’ with the lovemojis, ShowBox has leveraged its show ‘Luv You Zindagi’ with short and snappy love tips. The campaign includes short 30-seconds animated capsules of love tips which will be played on-air and social media on 14 February.

    Constantly striving to create content that celebrates the spirit of love and life, this time ShowBox’s videos include emoticons as characters, introducing unique love tips- Pyar Ke Formulae. It will be open for viewers to enjoy and interact with Showbox special valentine-based questions on Luv You Zindagi which airs at 4pm daily.

    Content innovation is the most effective way to catch viewers attention and ShowBox has been at the forefront of it. After the grand success of previous campaigns, this year will experience a whole new approach by the music channel, creating a fun and thrilling experience.

    Have a look at some interesting Pyar Ke Formulae from ShowBox

    Formula #1 :

    Formula #2 :

  • ShowBox rebrands to connect with young India

    ShowBox rebrands to connect with young India

    New Delhi: ShowBox, the music channel from the house of IN10 Media Network has unveiled its new logo and brand identity to reflect the channel’s evolution.

    The new identity – ‘a music channel for young India which follows its heart’ – will be reflected on the channel and social media starting 16 August. The new logo and the tagline, Dil Ki Sun, mirrors a rising young India that’s high on expressing themselves and represents the emotion of following one’s heart.

    “Today’s generation is very expressive and believes in two-way communication with no bars held back. ShowBox caters to this target group and hence, it was important to resonate that in our programming. Our new identity directly represents our vision of non-stop entertainment to music lovers and our limitless ability to inspire people,” said ShowBox vice president, programming and strategy, Clyde D’Souza.

    Keeping this in mind, the music channel will launch two new interactive shows: Luv U Zindagi, where viewers can vote and comment live on topics related to love and relationships. The love songs and topics are handpicked by the team scanning the social media and viral videos.

    The second show is ‘Reel Top 10’ – A countdown for the Instagram generation where the show will count down the top 10 songs and top 10 reels of the week.
    In the pipeline are many more shows with new packaging and dynamism. The channel also revealed a mascot called ‘Showman’, who will take the viewers through all that’s new on the channel while entertaining them in a different way.

  • Prasar Bharati concludes 54th e-auction; adds five new MPEG-2 slots

    Prasar Bharati concludes 54th e-auction; adds five new MPEG-2 slots

    Mumbai: Public broadcaster Prasar Bharati has added five new MPEG-2 slots for its DD Free Dish DTH platform at the end of the 54th e-auction.

    Hindi general entertainment channel (GEC) Ishara TV, teleshopping channel Naaptol, music channel Showbox, Marathi channel Sun Marathi, and Bengali channel Enterr10 Bangla have been successful in acquiring slots. The new channels will be on DD Free Dish platform from 16 August onwards.

    The allotment period for the channels is from 16 August, 2021 to 31 March, 2022 and successful bidders will have to make payment in six monthly instalments, said Prasar Bharti.

    The public service broadcaster had invited applications for the vacant slots on 31 July, which were only open to the satellite channels licensed by the ministry of information and broadcasting for downlinking in India. Only license holder companies or their authorised distributor partners could apply for allocation of DD Free Dish slots.

    Applications for the e-auction were received under five different buckets in accordance with genres/language of channel and their starting reserve price for the allotment period.

    The five buckets C, A+, A, B and D are classified as follows.

    Bucket C – news and current affairs (Hindi), news and current affairs (English) and news and current affairs (Punjabi) channels.

    Bucket A+ – All general entertainment (Hindi) channels.

    Bucket A – All movie (Hindi) channels.

    Bucket B – All music (Hindi), sports (Hindi), GEC (Bhojpuri), movies (Bhojpuri) and teleshopping (Hindi) channels.

    Bucket D – All other remaining genres (language) and teleshopping (regional) channels.

  • In10 Media Network’s ShowBox pays tribute to the ‘Swag Wali Naari’

    In10 Media Network’s ShowBox pays tribute to the ‘Swag Wali Naari’

    Mumbai, 8 March 2021: ShowBox, a youth-centric music channel from the IN10 Media Network, has launched an original song, Swag Wali Naari, to pay tribute to the never-ending resilience of women, on International Women’s Day. 

    The song showcases how today’s naari dons numerous hats. She can be a Durga or a Kali as she juggles various roles – from being a mother, a daughter, a wife, or a friend/colleague or a boss – in her daily life. Through this song, the channel wants to celebrate womanhood and pay an ode to its numerous avatars. 

    IN10 Media Network corporate strategy and development VP Mansi Darbar said, “At In10 Media Network, we constantly thrive to create content that celebrates the spirit of life. Through Swag Wali Naari, we want to salute women and the infinite naari shakti. Women need to acknowledge their achievements, inspire younger generations as well as encourage equality every day!” 

    The pop song, sung by BIG Golden Voice (season three) finalist Anurag Mohn and rapper & composer Sumit, features famous faces from various fields like Commonwealth Karate Gold medalist Sandhya Shetty, singer Shibani Kashyap, Marathi film actress Smita Gondkar, former supermodel Diandra Soares among others.

    The song is available on iTunes, Spotify, Amazon Music, Saavn, Hungama Music, Gaana, and YouTube Music.

  • IN10 Media inks content partnership deal with ZEE5

    IN10 Media inks content partnership deal with ZEE5

    MUMBAI: IN10 Media, a network with diverse offerings in the media and entertainment sector, has announced its two-channel content partnership deal with ZEE5. With this partnership, ZEE5 users will have easy access to IN10 Media’s infotainment channel EPIC TV, and youth-centric, 24-hour music channel ShowBox.

    With the integration of both these linear television channels on ZEE5 app, users now can watch the wide repertoire of content from EPIC TV’s diverse tales about India to ShowBox’s original and innovative musical programs anytime, anywhere.

    EPIC TV’s eclectic library of high-quality, India-centric content comprises of leading marquee shows like Regiment Diaries, Raja Rasoi Aur Andaaz Anokha, Indipedia, Umeed India and more. It is the only infotainment channel available on ZEE5, adding new flavours to the platform’s existing content library of 100+ originals, movies, news and its brand-new gamification.

    ShowBox recently ranked the fourth most-watched musical channel in the country (as per BARC Week 10-11 2020 data), offers various shows like ‘YO! Wassup’, an interactive show wherein viewers can send their picture to be displayed on the channel along with a message, ‘Swag Star’, a fun interactive chat show with known and budding artists, ‘Super hits with Drama Queen Swati’ a compilation of super hit songs with famous Red FM RJ- Swati, ‘Music Box Office’, a weekly show reviewing latest musical videos, and albums.

    Commenting on the IN10 Media Syndication & Acquisition AVP Adita Jain said: “At IN10, our constant endeavour has been to make our unique bouquet of content available through various avenues and platforms for the users’ as per their preference. With an increasing number of people consuming content on-the-go, our association with ZEE5 reinforces our commitment of providing high-quality content with easy accessibility. Our vision is to truly utilize the digital space and continue to explore opportunities to expand our content offering nationally & globally.”

    On the ZEE5 India business development & commercial head Manpreet Bumrah said, “We believe in providing content across languages, genres and clusters, as we aspire to be the super-app of entertainment.  The larger vision at ZEE5, is to be able to build a rich repository of varied content across genres that makes a ZEE5 an investment for an individual to enjoy content viewing anytime, anywhere.”

  • Rajiee M Shinde resigns from IN10 Media Network as CEO

    Rajiee M Shinde resigns from IN10 Media Network as CEO

    MUMBAI: IN10 Media, a network with multiple offerings in the media and entertainment sector, has announced that Rajiee M Shinde, Chief Executive Officer of its 24X7 youth music channel ShowBox, has decided to leave the network in the coming months. The decision came through as Shinde would like to pursue her own interests outside of the network.

    In August 2019, IN10 Media launched ShowBox as a music channel under the leadership and guidance of Shinde. The channel has been reinvigorating the music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. With its distinct content line-up, ShowBox has boosted the current music landscape and scaled great heights in a short period. As per BARC Week 8 2020 data, ShowBox was ranked the fourth most-watched music channel in the country.

    Commenting on the recent development,  IN10 Media managing director Aditya Pittie said, “It has been a pleasure to work with Ms. Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel's roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that's synonymous for providing exceptional musical offerings.”

    Shinde said, “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank IN10 Media for the opportunity and wish them all the best.”  

  • ShowBox enters top five music channels list

    ShowBox enters top five music channels list

    MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for the week of 25 January to 31 January 2020.

    As per BARC report for Week 4 2020, ShowBox emerged as a clear leader with 15.2 Gross Ratings Points (GRPs) beating MTV Beats at 14.6. The channel showed a massive reach with 81004 (Cum reach 000’s) along with a rise in its viewership, garnering 87616 impressions (in 000’s).

    ShowBox CEO Rajiee M Shinde said “ShowBox, understands the pulse of the Indian youth. Our innovative programming strategy, and delivering the best in music entertainment has helped us to be part of the top 5 music channels. We are overwhelmed and delighted to be the fastest-growing music channel in India. With a considerable number of players in this segment, this love and response from our audience is extremely encouraging.

    ShowBox Channel is part of IN10 Media and was launched in August 2019. ShowBox is the group’s first venture in the music category with innovative positioning and programming. ShowBox is a free-to-air channel available across major distribution channels like Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, and DD Free Dish.