ITV

Tag: show launch

  • Zee TV announces two new primetime shows

    Zee TV announces two new primetime shows

    Mumbai: Zee TV has announced two new shows “Aggar Tum Na Hote” and “Tere Bina Jiya Jaaye Na” that will premiere on 9 November. “Aggar Tum Na Hote” will air every Monday to Friday at 10:30 p.m and “Tere Bina Jiya Jaaye Na” will air between 10 and 11 p.m.  

    “Our upcoming show – ‘Aggar Tum Na Hote’ explores an unusual dynamic between its lead protagonists where a dedicated nurse becomes the last ray of hope for a mentally unstable young man after even the best of doctors give up on him,” said Zee TV business head Aparna Bhosle. “Does her unwavering determination to cure him stem from a connection they share in the past? Viewers will have to watch the show to find out! We hope to strengthen our late primetime band with two new offerings ‘Aggar Tum Na Hote’ and ‘Tere Bina Jiya Jaaye Na’ between 10 and 11 p.m.”

    The show tells the story of a mentally unstable, rich, young man whose only ray of hope is his nurse who refuses to give up on him after even the senior-most doctors have thrown up their hands. Himanshu Soni has been roped to play the role of Abhimanyu Pandey who will be joined by co-star Simaran Kaur who will play the character of Niyati.

    “’Aggar Tum Na Hote’ is all about having that one person in life that doesn’t give up on you, even if everyone else does,” said the show producers Jatin Sethi, Mahesh Pandey, and Piyush Gupta. “It is sometimes these relentlessly optimistic motivators and support systems that help us come out and tide over our challenges. So, we have a very interesting dynamic between our two lead protagonists which should give us a fantastic canvas for storytelling.”

    “To be honest, when I was approached for the role, I was quite taken aback by the story because while we’ve seen a few films on mentally unstable people, there aren’t too many TV shows that come to mind,” said Himanshu Soni. “My character has an impenetrable depth with layers that viewers will gradually peel and get to see over a period of time.”

    “Niyati’s character has quite an intense touch to it since it is a blend of a zestful personality alongside being a responsible, care-giving nurturer,” said Simaran Kaur. “Having an optimistic, pragmatic approach to problems is something both Niyati and I (Simaran) have in common. The show has a beautiful story to narrate, and I hope I am able to bring it alive for the audiences in the most authentic manner.”

  • Colors to launch ‘The Big Picture’ on 16 October

    Colors to launch ‘The Big Picture’ on 16 October

    Mumbai: Hindi general entertainment channel Colors is all set to launch its quiz show ‘The Big Picture’ on 16 October starting at 8:00 p.m every Saturday – Sunday. The show will telecast on Colors and stream simultaneously on the OTT platforms Voot and Jio TV.

    Bollywood actor Ranveer Singh will make his television debut as the host of the show, which will be co-presented by ed-tech brand BYJU’S, with Bikaji, LIC, and Haier Refrigerator as ‘associate’ sponsors.

    “We have been earnestly preparing for this show for a long time, and I can’t wait for the audience to play along and be a part of this unique proposition,” said Singh. “The format of the show will allow me to closely interact with the audience which makes it even more special.”

    A next-generation quiz show, it’s based on knowledge and visual memory, allowing the contestants to answer 12 visual-based questions and stand a chance to win the jackpot of five crores. Additionally, the viewers can also participate and win money with the Weekend and Weekday play-along on Voot app.

    “Whether it is introducing home-grown properties or adapting international formats, we push the envelope of innovation to give the best of fiction and non-fiction shows to our viewers,” said Viacom18, head of Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria. “We are excited to kick off the festive season on a high note with the launch of two big properties – ‘Bigg Boss’ and ‘The Big Picture’ to keep the momentum going.”

    “People today consume and reciprocate well to any visual-based content and the concept of ‘The Big Picture’ is based on this insight,” said Viacom18, chief content officer – Hindi mass entertainment, Manisha Sharma. “It is a new-age, contemporary, and never seen format that will give the audience, playing from the studio and from the comforts of their home, an opportunity to answer questions based on pictures and walk away with the prize money.”

    Based on the international format owned by ITV Studios Global Entertainment B.V, ‘The Big Picture’ will be aired in India in association with Banijay Asia and SKTV. “Our collaboration with COLORS for the internationally acclaimed title ‘The Big Picture’ brings forward an intriguing format molded as per the Indian mindset and milieu,” said Banijay Asia, chief executive officer, Deepak Dhar.

    COLORS has devised a 360-degree multiscreen, multicity, high investment campaign spreading across the length and breadth of the country to build visibility and awareness of the show. A high-frequency promo campaign will run across the network and non-network channels, Local Cable channels, and major DTH service operators, along with ads in key HSM publications and an extensive out-of-home campaign on billboards, bus shelters, radio cabs, railway and metro stations, auto rikshaws and tempos.

    “The show is all set to nurture millions of dreams across the country and as brand partners, we hope to celebrate the spirit of Indians and also inspire a love for learning,” said BYJU’s, marketing head, Atit Mehta.

    On the digital front, the network will launch innovative campaigns like ‘The Big Picture Ki Paathshala’ and ‘#TaqdeerKiTareekh’ on the OTT platforms, social media, Voot, and Jio TV. In the launch week, the audience will also get a personalised invite to watch the show from Ranveer Singh using AI technology.

    As a part of the influencer outreach, Colors has roped in notable social media personalities and artists to bring alive the concept of ‘The Big Picture’ by posing against popular monuments and iconic locations across various cities, as well as to optimise its impact and reach.

  • Sony SAB announces new show ‘Shubh Laabh Aapkey Ghar Mein’

    Sony SAB announces new show ‘Shubh Laabh Aapkey Ghar Mein’

    Mumbai: Sony SAB has announced a new show called “Shubh Laabh – Aapkey Ghar Mein” that is set to premiere 13 September, Monday to Friday at 9:30 p.m.

    Produced by Jay Productions, the show features Mitil Jain, Manan Joshi, Mahi Sharma, Geetanjali Tikekar, Nasirr Khan, Chhavvi Pandey and Tanisha Mehta.

    Set in Ratlam, the show revolves around Toshniwal family who runs a snack shop and explores their daily struggles and challenges as well as the aspiration for a prosperous life. When their business suffers from financial problems, Savita, a housewife and devotee of Goddess Lakshmi, prays to her for a miracle. The Goddess Lakshmi takes on a human avatar and enters Savita’s life, shared the channel.

    “We at Sony SAB have been steadfast on our vision to be different, and our new show, Shubh Laabh – Aapkey Ghar Mein is a step in that direction,” said Sony SAB, business head, Neeraj Vyas. “Challenging the norm has become a mainstay for us and even as we bring our new show which walks a thin line between ritualism and self-transformation, we choose to do so without any negative drama. Instead, in the true spirit of what Sony SAB is known for, we want to engage, entertain, encourage and enlighten the audience and try to make this world a happier place through the entertainment we provide.”

  • Sony SAB launches new show ‘Ziddi Dil – Maane Na’

    Sony SAB launches new show ‘Ziddi Dil – Maane Na’

    Mumbai: Sony SAB has announced a new show “Ziddi Dil – Maane Na” that premieres on 30 August and will air on weekdays at 8 p.m.

    Produced by Sunshine Productions, the show features Shaalien Malhotra, Kaveri Priyam, Kunal Karan Kapoor, Diljot Chhabra, Aditya Deshmukh, and Simple Kaul in lead roles.

    The show follows special Agent Karan Shergill (Shaalien Malhotra), a hardcore patriot, disciplinarian whose difficult, edgy beliefs have no room for sympathy towards other’s pain. He is paired with Dr Monami (Kaveri Priyam), a zealous personality who is here to bring about a change in perspective towards caring for others. While Special Agent Sanjana (Diljot Chhabra) is working hard to fulfil her duty towards the country and is simply not somebody you mess with, her partner Sid Ganju (Kunal Karan Singh) is a rich, spoilt, and careless person with an easy-going attitude towards life and his duty. 

    “Continuing to keep happiness at the core, we at Sony SAB are eager to offer more refreshing, youthful and heart-warming stories. Ziddi Dil – Maane Na showcases an adrenaline-filled journey of six cadets as they discover love, life, and find purpose,”  said Sony SAB, business head, Neeraj Vyas. “The concept and storyline of the show is very invigorating and distinct and blends well with Sony SAB’s brand belief and content proposition. There is a lot of spunk, freshness and wholesome entertainment that we bring to the audience with this show. I hope the viewers love it.”