ITV

Tag: show launch

  • Ishara launches celebrity chat show aimed at Hindi heartland

    Ishara launches celebrity chat show aimed at Hindi heartland

    Mumbai: IN10 Media Network’s general entertainment channel Ishara has announced the launch of its celebrity-chat show called Bhabhi Ke Pyaare… Pritam Hamare. The show will begin airing on 11 July every Monday to Friday at 9 pm.

    The chat show will see the host, radio jockey Pritam Singh, have light-hearted banter with television’s popular female celebrities like Shweta Tiwari, Sara Khan, Barkha Sengupta, and Jasmin Bhasin among many others.

    The daily primetime show is designed for India’s heartland audience and will see reel and real-life gossip, games, and entertainment segments. A guest – from friends and family to co-workers and staff – will be invited on the show to spill the beans. The first season with 30 episodes will see the actresses reveal their personalities, closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations, and fears and inhibitions that make them human and relatable to the audience.

    IN10 Media Network managing director Aditya Pittie said, “With the launch of Bhabhi Ke Pyaare… Pritam Hamare, the channel is entering the chat show genre and expanding its comedy brand that will amplify the channel’s entertainment quotient in the GEC space.”

    And added, “We want to cater to the heartland audience with the new show keeping their sensibilities in mind. We can promise the viewers that the show will be full of entertainment and give them a glimpse into these celebrities’ lives.”

    The show is produced by Gold Coast Films.

  • Zee Café delights its fans with new K-drama show

    Zee Café delights its fans with new K-drama show

    Mumbai: Zee Cafe property Hallyu Nights is adding to the fans’ delight by bringing multiple K-Drama shows in their original language to the Indian audience. To cater to this interest, on Tuesday, Hallyu Nights announced the launch of a new romantic drama Uncontrollably Fond.

    The romantic drama stars Woo Bin Kim, Bae Suzy and Ju-Hwan Lim in pivotal roles. Uncontrollably Fond is a story of two former lovers, who reunite years later as a top actor and a documentary producer. When their paths cross again both discover that they have changed and transformed into completely different people but is there still any hope for them to rekindle their past relationship?

    Zee Cafe will telecast the drama starting 7 July.

  • OTT app Watcho to showcase exclusive Korean content on its platform

    OTT app Watcho to showcase exclusive Korean content on its platform

    Mumbai: OTT platform Watcho, known for providing viewers with new and interesting content, announced on Monday to host 34 Korean web-series dubbed in Hindi on the platform.  

    With the motto of #RozanaKDrama, Watcho will release three hours of Korean content every day from its exhaustive Korean content library. The shows, ranging from drama, action, and romance to sci-fi, promise to keep its millennial viewers entertained and hooked. With this, Watcho is one step closer in democratising international content for mass Indian audiences by offering Korean shows dubbed in Hindi. A total of 650+ hours of Korean content will be released sequentially, with new episodes being streamed on the platform every day.  

    The first in the line-up is Welcome 2 Life, a fantasy drama that tells the story of a selfish lawyer who helps people who want to take advantage of the law. One day, he has a mysterious car accident and is drawn into a parallel world.  

    In addition to these, the line-up also features some of the leading dramas like Something About 1 Percent, Extraordinary You, Kairos and Flower of Evil among others.  

    DishTV & Watcho, Dish TV India, corporate head – marketing Sukhpreet Singh commented, “Korean content has, of late, made significant inroads into India’s mainstream popular culture. And, as the Watcho base expands, it also becomes imperative that we cater to this growing customer demand. We are thrilled to bring Hindi dubbed Korean content to our audience, helping reach audiences in Tier II and Tier III markets as well.”  

    Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like The Morning Show, Happy, Bauchare-E-Ishq, Gupta Niwas, Jaunpur, Papa Ka Scooter, Aghaat, Cheaters – The Vacation, Sarhad, Mystery Dad, JaalSaazi, Dark Destinations, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Chhoriyan, and Rakhta Chandana along with also having original influencer shows like Look I Can Cook and Bikhare Hain Alfaaz. It also has a unique UGC platform called Swag where users can create their original videos and discover their talent. Available across screens. Watcho presently provides over 35 plus original shows, 300 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu.

  • The Q strengthens primetime programming with five new shows

    The Q strengthens primetime programming with five new shows

    Mumbai: In a bid to strengthen its primetime programming, Hindi GEC The Q on Thursday announced the launch of five new shows “Pagalpanti,” “Badhiya Hai!,” “Dhakkad Kudis,” “Dil Se Connection #Sholka Ke Saath,” and “Dil Se Connection #SambhAvi Ke Saath.”

    The channel has also launched an integrated marketing campaign to target viewers across the Hindi-speaking market. The campaign will extend outside the network TV promotion, print, and outdoor advertising as well as activations in key markets. 

    The Q will also leverage its owned media platforms across linear TV to further its messaging.

    “The channel will programme to offer similar content and shows as per a predefined time band thus delivering a holistic genre-led content consumption experience,” said the statement. The shows “Pagalpanti,” “Badhiya Hai!” and “Dhakkad Kudis” will be led by digital creators, it added. 

    “We have successfully broken the clutter with content that is different, relatable and entertaining over the last year,” said QYOU Media India chief executive officer Simran Hoon. “Our audiences and advertisers have appreciated our unique storytelling approach, and have validated our digital to TV proposition. With this new avatar, we are stepping up our commitment for our viewers by making available content that is rich, vibrant and relevant. The Q’s new programming strategy is a reflection of our identity as a network. It consolidates content by the experience it offers and brings to the forefront a new manner of consuming television.”

    According to a statement, “Pagalpanti” is a sketch comedy with popular creators like Elvish Yadav, and Awanish Singh. “Badhiya Hai!” is a family-oriented sketch comedy show with creators like BakLol amongst others. “Dhakkad Kudis” is an all women creator-led show with Sanjhalika Shokeen, Sushma Chhikara, and Charu Dixit.

    Premiering on 18 April at 7 p.m, “Dil Se Connection #SambhAvi Ke Saath” will showcase celebrity couple Sambhavna Seth and Avinash Dwivedi. “Dil Se Connection #Shloka Ke Saath” will premiere on 18 April at 7:30 p.m and will give viewers a window into the lives of celebrity couple Dipika Kakkar and Shoaib Ibrahim, added the statement.

    “Our new content lineup takes our positioning of ‘zara hatke’ to the next level,” said The Q and The Q Marathi programming head Ashutosh Barve. “Our two celebrity couples from our two ‘Dil Se connection’ series are not just most loved TV stars but also extremely successful and popular digital creators. True to our DNA of celebrating creators, for the first time on TV, we are offering our audience a VIP all-access pass to experience the ‘real life’ drama behind these ‘reel life’ celebrities. We have created a unique time band strategy that showcases our most popular digital creators with genre-led slots across family-inclusive, female skewed and male-skewed content with ‘Badhiya Hai!, ‘Dhaakad Kudis’ and ‘Paagalpanti’ slots respectively. We look forward to deepening our bond with booming young Bharat by continuing to showcase the best of relevant and entertaining content.”

  • Colors to premiere new dance reality show ‘Dance Deewane Juniors’ on 23 April

    Colors to premiere new dance reality show ‘Dance Deewane Juniors’ on 23 April

    Mumbai: Colors has announced a new dance reality show called “Dance Deewane Juniors” that will see 4–14-year-olds performing solos, duos and groups and competing with each other. Produced by Frames Production, the show will premiere on 23 April and air every Saturday and Sunday at 9 p.m.

    The judges for the show will be Neetu Kapoor, Nora Fatehi, and Marzi Pestonji. Television actor Karan Kundrra will be the host of the show. 

    “At Colors, it has always been our endeavour to offer a wide variety of content to our viewers and encourage the best of talent from across the nation,” said Viacom18 head Hindi mass entertainment and Kids TV network Nina Elavia Jaipuria. “After the outstanding success of our flagship property ‘Dance Deewane,’ we now present Dance Deewane Juniors, a dance show dedicated to kids. With an extraordinary panel of judges and an outstanding lineup of contestants, the show will raise the bar of entertainment and strengthen our weekend offerings.”

    The show will feature the dance group ‘ABCD Little Angels’ including performers Rithyha, Navya, Janvi, Shanaya and Myra, the dancing duo of Urva and Ask and solo performers Geet Kaur Bagga, Aditya Vinod Patil and Anshika Dhara. The show will also have ace dancers such as Tushar Shetty, Pratik Utekar, and Sonali Kar as mentors training and nurturing the craft of the contestants.

    “Kids are a powerhouse of talent and passionate about dance,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “With ‘Dance Deewane Juniors,’ we aim to celebrate their spirit and give them a larger-than-life platform. We have an array of performers and a promising line-up of contestants from different parts of the country who have given their heart and soul to their art form and ‘Dance Deewane Juniors’ will give flights to their dreams.”

    “’Dance Deewane Juniors’ is our promising new venture that will give a platform to young dancers that deserve to be recognised and lauded,” said Frame Production Company’s Ranjeet Thakur and Hemant Ruprell. “The juniors have packed a powerful punch with their jaw-dropping and astounding performances in the audition round itself. The viewers are in for a complete treat as we double the entertainment as the season progresses. We are certain that as we go along, these contestants will get the right nurturing and grooming under the guidance of our mentors and respected judges.”

  • Except for DNA, everything in ‘MTV Roadies 18’ has changed: Anshul Ailawadi

    Except for DNA, everything in ‘MTV Roadies 18’ has changed: Anshul Ailawadi

    Mumbai: Viacom18 has completely sold out the inventory for “MTV Roadies: Season 18” in what is to be one of the most “financially healthy” seasons of the long-running show, Viacom18 head of youth, music and English entertainment Anshul Ailawadi told IndianTelevision.com at the launch event.

    This season of “Roadies” has onboarded Infinix Smartphones as ‘presenting’ partner and CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakme Sun Expert as ‘co-powered by’ partner. It has also partnered with Rage Coffee, Wai Wai Noodles, Big Muscle Nutrition, Fly High Institute, Romsons Perfume.

    “Outside of sport in India, I don’t know of any entertainment property that has a handset manufacturer, a crypto exchange, a make-up brand, an ed-tech company, and a sanitary pad manufacturer as your ‘presenting’ and ‘powered by’ sponsors,” said Ailwadi. “Then, of course, we have the NBA, Wai Wai Noodles, Rage Coffee and a couple more brands that have partnered with “Roadies.” This is India’s longest-running adventure reality show and for the interest of young people, honestly, there’s no better vehicle for the engagement that we offer.”

    This year’s “MTV Roadies” will be hosted in South Africa. “The idea was to scale up the show 10 times and visually when we looked at which country or location was the best candidate, the consensus was that South Africa was the spot,” noted Ailwadi. “The kind of landscape and opportunities that it offers are very rare.”

    The fresh season of “Roadies” will witness 20 new contestants who will be paired in a new ‘Buddy pairs’ format. The troop will hit the road and create pit stops across destinations where the contestants will unravel clues for their next task and destination. The new format will also see contestants and Sonu Sood come together over bonding sessions and camp fire huddles.

    When queried about the format changes, Ailawadi said, “Let me answer that in another way by telling you what has not changed? The only thing that has not changed is the fact that the DNA of the show is about an adventure and a journey. Everything else has changed. This season has a new host, new location and new format. The show is still about pushing yourself and doing things you never thought you were capable of doing while inspiring your peers. That’s the gist of it. There are several innovations this season but you must watch the show to know more.”

    To promote the new season, Viacom18 will broadcast the entire first episode of the show on five channels including MTV, MTV Beats, Colors Infinity, Comedy Central and Vh1 as well as roadblock 15 network channels to drive tune-ins. They have also launched a 360-degree marketing campaign across TV, digital, radio and outdoor.

    “We’ve done a campaign with Sonu Sood, who is known for taking migrant workers to their homes during Covid-19, in partnership with metros in Delhi, Bangalore and Bombay that will broadcast a public service announcement voiced by Sonu Sood,” shared Ailawadi.

  • MTV Roadies Season 18 to premiere on 8 April

    MTV Roadies Season 18 to premiere on 8 April

    Mumbai: The Season 18 of Infinix Smartphones MTV Roadies is set to premiere on 8 April starting at 7 pm. The show will be on air thrice a week from Friday to Sunday on MTV. It will also stream on Voot.

    The show is shot in South Africa and will be hosted by actor Sonu Sood. CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakme Sun Expert have come on board as ‘co-powered by’ sponsors. The show has been produced by PipPip media private limited.

    “At MTV, we have always delivered unprecedented, clutter-breaking experiences to our young audiences leading with the pop-culture phenomenon that is Roadies,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi.

    “With the new season, fans will get to see the classic, enduring passion to become a Roadie, but with innovation in format, South African locales, with superstar host Sonu Sood. We will also be airing the show thrice a week for the first time, giving fans more entertainment and adventure. We are confident that MTV Roadies Journey in South Africa will break new ground in the realm of adventure reality shows.”

    “Infinix is a premium smartphone brand, and like MTV Roadies, embodies the spirit of ‘Ab Rukna Nahi’ with its contemporary and innovative tech,” said Infinix Mobiles CEO Anish Kapoor.

    “With both MTV and Infinix Smartphones catering to the young audience, through this partnership, we aim to reach out and connect with the youth of India. As a forward-looking company, we are sure this new season in a new format will be a thrilling journey offering unmatched adventure and excitement,” Kapoor added.

    The first episode of the season will be simulcast across 19 channels along with a content roadblock on 15 channels across the Viacom18 network.

  • Colors Tamil announces reality game show ‘Pottikku Potti’

    Colors Tamil announces reality game show ‘Pottikku Potti’

    Mumbai: Colors Tamil has announced the premiere of its new reality game show “Pottikku Potti: R U Ready?” The show will premiere on 3 April starting at 7 p.m and then from 9 April every Saturday and Sunday at 8 p.m.

    The show’s league format will pit prominent Colors Tamil artistes against each other amidst several challenges. The show features TV anchor, commentator Bhavana Balakrishnan as the host. She was previously the host for the show “Dance Versus Dance’ season 2.  Popular choreographer Baba Bhaskar will play the role of ‘super audience’ whose vote coupled with the audience’s votes will be added to the tally which will determine the last team standing.

    The show is centered around a task mechanism with artistes like actors Kushboo Sundar, Reshma Muralidharan, Madan, Darshini, among many others from the channel’s popular shows are split into two groups. The teams will have to pull the lever of the machine four times which suggests a task at the end of each spin. The players will then have to execute the command which includes dance performances, songs, quizzes, or other fun activities. The game concludes when each team completes its set of tasks. The one with the highest score will be declared the winner over the course of the show.

    “We are thrilled to announce the launch of our brand-new non-fiction reality game show, ‘Pottikku Potti: R U Ready?’,” said Colors Tamil business head Rajaraman S. “With this show, we strive to celebrate the diversity of our channel by bringing all of Colors Tamil Artistes under one roof. All our previous flagship non-fiction shows, like ‘Dance vs Dance’ season 2, have been phenomenal successes and we are certain that ‘Pottikku Potti’ will also scale new heights in the non-fiction space. Besides, with this show, we aim to keep our promise of delivering entertainment to our audiences in the form of quality programs.”

  • Zee TV to air new show ‘Mithai’ on 4 April

    Zee TV to air new show ‘Mithai’ on 4 April

    Mumbai: Zee TV is set to telecast a new fiction show “Mithai” starting 4 April at 7 p.m, every Monday to Saturday. Produced by Arvind Babbal Productions, the show is set against the backdrop of Mathura.

    The lead role is played by actor Debatamma Saha, who essays the titular character. The male lead opposite her is actor Aashish Bhardhwaj. The show will take viewers into the by-lanes of small town named Jatipura, where barely four shops exist today that prepare a unique traditional sweet called ‘Aloo Jalebi’ which is served as the ‘Mahaprasad’ at the Mukharvindh Temple. “The show is an amalgamation of a love story and a family drama tied together inside a box of traditional Indian sweets,” said the statement. 

    The title track of the show is sung by Sa Re Ga Ma Pa contestant Sanjana Bhat.

    “With ‘Mithai’ we want to infuse our early primetime with the positivity of this vivacious girl from Jatipura who wants to spread smiles with her late father’s unique traditional recipe of Aloo Jalebis,” said Zee TV business head Aparna Bhosle. “Her journey of building a relationship with her husband who deeply resents the very concept of sweets will be an intriguing story for the audiences to follow. We have shot extensively in Mathura to capture the true cultural essence and the authentic backdrop of our narrative. We look forward to yet another successful collaboration with writer-producer Arvind Babbal with the show.”

    “After presenting audiences with a heart-warming narrative like ‘Kyun Rishton Mein KattiBatti, our next show with Zee TV revolves around a girl from Jatipura who wants to spread joy through her late father’s traditional recipe of Aloo Jalebis, a legacy she refuses to let go of,” said producer Arvind Babbal. “To authentically bring alive the cultural backdrop of the show, we have a lot of crew and cast members from the region and that has helped infuse our narrative with a lot of cultural nuances. We have recently completed an extensive outdoor schedule in Mathura.”

  • Colors Tamil to launch new show ‘Meera’ on 28 March

    Colors Tamil to launch new show ‘Meera’ on 28 March

    Mumbai: Colors Tamil is set to premiere a new fiction show “Meera” on 28 March starting at 9:30 p.m, every Monday to Friday.

    Directed by Jawahar and screenplay by Devi Bala, the show portrays the essence of a woman discovering her self-worth as she goes through trials and tribulations in her life, said the channel in a statement.

    “I am delighted to helm Meera, especially with a phenomenal actor like Khushbu in the lead,” said director Jawahar. “The rest of the cast is also supremely talented. Further, executing the story written by Khushbu is a joy altogether. With Meera, we are attempting to showcase a powerful facet of a woman who is bold, courageous and chooses her self-respect over everything else. The idea is to create a positive influence on audiences and to encourage women to value themselves and prioritise their dreams and aspirations. I am grateful to Colors Tamil for providing me such a wonderful opportunity again after the success of ‘Thirumanam.’”

    The show features actors Khushbu and Suresh Chandra Menon in the lead roles, alongside Pooja Lokesh, Shalini, Shanthi Williams, Sai Krishna and Pasi Sathya in supporting roles. 

    “We have always strived to create unique narratives that resonate with our audiences and present a fresh and positive perspective towards managing the issues that confront us,” said Colors Tamil business head Rajaraman S. “Our new offering is in line with our endeavours to showcase women characters that embody empowerment and emancipation. Meera will redefine feminism in terms of equity, self-worth, and self-reliance.”