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Tag: Shouvik Roy

  • Imara unveils new brand positioning campaign centred around ‘You are the celebration’

    Imara unveils new brand positioning campaign centred around ‘You are the celebration’

    Mumbai:  Imara, a GOAT Brand Labs company and a leading fashion label in women’s ethnic wear is thrilled to introduce its Autumn/ Winter ‘23 collection with a brand campaign designed around its new positioning “You are the celebration”. The campaign revolves around the vibrant and multifaceted nature of every woman, emphasizing the role of the Imara protagonist as the life of every celebration.

    During the festive season, every occasion is of a different mood and vibe, each demanding a unique style. Adept at nailing each look to perfection, the woman of today effortlessly transitions from a traditional avatar to an ultra-glam one, with Imara enabling this transformation with its eclectic range of styles.

    Imara’s brand positioning centres around the personality of its target audience, who regardless of their age or background, are all modern, dynamic women who wear their individuality on their sleeves. They are the life of every party, the glue of their families and peer groups. They love having fun and don’t care who is watching. Imara acknowledges their unique charm and their ability to turn even the simplest occasions into larger-than-life than life, filmy moments. Imara’s collection of ethnic and fusion wear, featuring trendy cuts, colours, styles and silhouettes, complements this distinctive personality and becomes a fashion partner in all their shenanigans.

    GOAT Brand Labs chief brand officer Shouvik Roy said, “We are excited to unveil the ‘You are the Celebration’ campaign, which celebrates the unique individuality of every woman. Imara believes that it is ‘You’ who is the real beating heart of every occasion, and our new collection enables you to be your sparkling authentic self during this festive time and beyond. Imara is eager to be your wardrobe favourite and your partner in crime in all your celebratory dos.”

  • Prakash Nair promoted as president & head of office at Ogilvy Gurugram

    Prakash Nair promoted as president & head of office at Ogilvy Gurugram

    Mumbai: Ogilvy India has announced the promotion of Prakash Nair to the position of president and head of the office, Ogilvy Gurugram. Nair takes over from Shouvik Roy who decided to move on from the agency.

    Nair has been associated with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, he was associate president at Ogilvy Mumbai, leading work across a large portfolio of clients including all of Mondelez, Tata Motors, and BP Castrol.  

    “One of the great things about Ogilvy is the wealth of talent in the company,” said Ogilvy India CEO Kunal Jeswani. “It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of president and head of office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award-winning work over the past few years.”  

    “After having led some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge,” commented Prakash Nair. “Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

    “The past two years at Ogilvy were straight out of a thriller. I came in to lead the office just before the pandemic and it was a joy to see how everyone came together to support and grow during such uncertain times,” said Shouvik Roy. “Here, I had the opportunity to work with the finest minds in the industry. As I step away from the advertising industry – I can clearly see that this was the best job in the industry I could have had. And am happy that I made this journey – it was a truly remarkable one. I go away from here as an Ogilvy fan, pretty much as I came in.

  • Chaubey Ji makes a comeback Dabur Red Paste

    Chaubey Ji makes a comeback Dabur Red Paste

    New Delhi: In the wake of the Covid2019 pandemic, both businesses and consumers are focusing on essentials. Most of the communication has been a creative rendition of social distancing and washing hands, the two most important preventive measures to break the chain. However, a third was added – building immunity – and this gained momentum post the directives from the Ayush ministry.

    While immunity-boosting foods like Amla, Ginger and Haldi are commonly consumed in India, but as beneficial as they are in fighting diseases, they are quite tough to chew and hard on the teeth.

    Drawing from an inherent product truth of healthy and strong teeth, Dabur Red Paste – the No. 1 Ayurvedic toothpaste – launched 3 films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.

    Done in the usual fun and light-hearted manner that we all have come to like about the ‘#ChabaateyRahoIndia’ series, the thought is brought to life through tough to chew ‘immunity building foods,’ that we consume to boost our immunity. In the film, we can see our protagonist ‘Chaubey Ji’ chewing through the toughest foods like Amla, Ginger and raw Turmeric to prepare himself against the pandemic but is not fazed by their toughness because he uses Dabur Red Paste.

    The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurgaon.

    Ogilvy North CCO Ritu Sharda said, “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year, and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly. So, make your teeth strong to make your immunity strong. Chabatey raho India, aur har problem ko bhagatey raho.”

    Ogilvy president & head of office Shouvik Roy said, “The platform of ‘#ChabaateyRahoIndia’ for the brand Dabur Red Paste is all about chewing through adversity. It was a challenge to bring back ‘Chaubey Ji’ without cricket, especially in this current situation. Yet again, the strong teeth and ‘chaba dalengey’ connect gave birth to 3 beautiful films.”

    Dabur India Oral Care head of marketing Harkawal Singh said, “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though this is a serious and efficacious proposition. We created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers, celebrating their love for food, their resolve to chew away obstacles, and their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr. Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

    Watch the YouTube Links:
    Amla –

    Ginger –

    Haldi –

    CREDITS:

    Client: Dabur India Limited

    Agency: Ogilvy Gurgaon

    Creative: Ritu Sharda, Dalip Daniel, Preeti Koul Chaudhary, Avik Bose, Sumit Vashisth

    Account Management: Shouvik Roy, Atif Rahman, Soumyabrata Banerjee, Asim Mathur

    Planning Team: Rohitash Srivastava, Jose John

    Production House: Dreamcatchers Films Director: Ishwar Singh

  • Ogilvy wins creative mandate for CARS24

    Ogilvy wins creative mandate for CARS24

    NEW DELHI:  Ogilvy has won the creative duties for CARS24. The business will be handled out of the agency’s Gurugram office. 

    CARS24 brand head Nida Naushad said, “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sells cars by making the process extremely easy and hassle-free.  Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”  

    The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts. This will include communication development across TV, print, radio, social media, and other relevant touchpoints. Over the years CARS24 through its continued efforts has achieved a substantial share-of-mind, going forward Ogilvy will dedicate its services to garner share-of-heart for the brand.  

    Ogilvy Gurugram president and head of office Shouvik Roy said, “We are very excited to partner with a young dynamic brand like CARS24 that operates in a very challenging category. Our ambition is to partner CARS24 and makes it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team has been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”

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  • Ogilvy Delhi wins creative & digital duties of Sleepwell

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category.

    Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution – all aimed at reinforcing Sleepwell as the most preferred option in the mattress and another allied category.

    Speaking on the development, Sheela Foam Limited CMO Sumit Sehgal said, “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

    On the partnership with Sleepwell, Ogilvy Delhi president and head of office Shouvik Roy said, “We are looking forward to some great work as an outcome of this new partnership. Our interaction with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

  • Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

    Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

    MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

    Welcoming Roy on-board, Jeswani said, "Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied experience will help us stay ahead in a volatile, changing communication environment. And his warmth, compassion and love for great ideas will ensure our culture and our creative reputation continue to thrive."

    Roy has earlier worked with firms like HCL, GE Capital, and DDB Mudra. He has also been a co-founder of two successful startups in the brandings, design and communications space – an entrepreneur whose previous firm Brand Planet (Elephant) got acquired by YAAP in 2016. Recently, he exited YAAP as a senior partner.

    Commenting on the development, The Ogilvy Group chief creative officer, worldwide & executive chairman, India Piyush Pandey said: "Talent is the lifeblood of our company. Shouvik is a refreshing new talent who will bring new skills to Ogilvy India. We are excited to have him on board and partner him on his new journey at Ogilvy. Delhi is one of our finest offices with a great young team and a fantastic client portfolio. I’m sure Shouvik will do a great job of leading the work, our clients and our people.

    Roy has lived in Delhi NCR for over 20 years after moving from Mumbai. He will be responsible for a robust portfolio of clients including Dabur, Pernod Ricard, KFC, BMW, Coca-Cola, Perfetti Van Melle, Uber, Eicher Motors, Mother Dairy, Philips, Voltas, Max New York Life, American Express and many more.

    “I am delighted to join an organisation that has been a lifelong inspiration for me. The advertising industry is seeing rapid change and I hope that I will be able to play a meaningful role in shaping it and make it work for Ogilvy. I am looking forward to working closely with a very bright young team here in Delhi NCR and to my interactions with the industry stalwarts at Ogilvy,” Roy said.