ITV

Tag: Shorts TV

  • OTTplay announces a free trial for its starter pack including seven OTTs

    OTTplay announces a free trial for its starter pack including seven OTTs

    Mumbai: AI-based OTT recommendation and content discovery platform OTTplay has announced a free trial for its ‘starter pack,’ which includes seven OTTs. The platform has achieved over 17,600 signups for its ‘starter pack’ subscription plan. Viewers can choose from romance, sci-fi, thrillers, and documentaries on OTT platforms such as Hallmark Now, Dust Sci-Fi, Docubay, Tastemede+, Shorts TV, Fuse+, and Curiosity Stream that are available to the Indian audience for the first time. With the latest AI-powered technology, the platform aspires to democratise the content offered across OTT platforms, thus empowering the users to discover the content they most likely enjoy.

    OTTplay provides users with content from its extensive library, which includes over 65,000 web series, movies, and shows spanning 18 different genres and multiple languages. The platform has integrated cutting-edge AI software to provide users with insightful suggestions and built the feature independently.

    OTTplay co-founder & CEO Avinash Mudaliar said, “The promotion of our unique offer is vital to elevating connection with the audience. OTTplay has today disrupted the entertainment industry with phenomenal content that brings the best of entertainment to audiences worldwide. Given the growing popularity of OTT platforms, we wanted to ensure that OTTplay was available to a wider audience so that they could fulfil their wish to watch all the world’s content. As a brand, we strive to provide premium content to viewers worldwide, and we look forward to contributing to the audience and offering it a platform to reach the pinnacle of success.”

    OTTplay is a streaming platform that allows audiences to access their favourite content from 12 different OTT platforms with a single subscription. At the same time, it serves as a one-stop content discovery portal for 55+ OTTs producing incredible content across genres and languages.

  • ShortsTV enters Nepal with local partnerships

    ShortsTV enters Nepal with local partnerships

    KOLKATA: SVoD platform ShortsTV has forayed into Nepal in partnership with leading DTH platform DishHome and cable TV operator SimTV. With this, ShortsTV is the first ever curated platform for short stories and films in Nepal, providing over 900 hours of unconventional and captivating short format stories.

    The service will be available to all subscribers as part of the Basic Pack and will feature a promising line-up of 4,000+ premium titles, including the best of Oscars, BAFTA and Cannes along with popular Indian short films. Subscribers can look forward to an exciting mix of award winning and nominated short films covering a variety of genres including comedy, drama, thriller, mystery, crime and adventure amongst others in specially curated one-hour programming blocks. This premium offering will be available to subscribers as a linear channel on their television and the buddy mobile app of DishHome.

    ShortsTV chief executive Carter Pilcher said, “As viewing habits evolve, & time being a rare commodity, viewers are preferring complete storytelling in a short dose. As such, short films have seen a huge surge in popularity across the globe including in India. We are introducing our choicest shorts to the Nepal market and are ramping up the regional content on our platform. We are on a quest to further strengthen our presence in Asia and the entry into Nepal marks the second country in our Asian portfolio.”

    ShortsTV’s library of short films includes international finds like Skin, Bear Story, Friend request pending, Henry, Inseparable, Shackled, The Voorman Problem, Swimsuit 46 and others. It also includes some of the most popular Indian short films starring Bollywood celebrities like Kajol, Nawazuddin Siddiqui, Radhika Apte, Rajkumar Rao, Nasseruddin Shah, Jackie Shroff such as Chutney, Ahalya, Shunyata, Devi, Rogan Josh, Zahida, Carbon, Uss Din among others.

    ShortsTV Asia president Tarun Sawhney said, “With the recent digitisation and boom in content consumption, storytelling has transcended language and geographical barriers and found audiences among people who truly appreciate good cinema. The same goes for short films. With the expansion of ShortsTV, we are introducing the world’s largest library of high-quality curated shorts to one country at a time and we are sure of the success that awaits shortbusters with our every next step.” 

    ShortsTV is already available in over 100 million homes across the US, India, Latin America, the Netherlands, Belgium, and Eastern Europe.  In India, ShortsTV is available as a value-added service across all leading DTH platforms including Tata Sky, Dish TV, D2H and Airtel Digital TV. The platform has also forayed into OTT streaming with its recent partnership with Airtel Xstream App.

  • ShortsTV forays into OTT space with Airtel Xstream

    ShortsTV forays into OTT space with Airtel Xstream

    KOLKATA: ShortsTV has partnered with Airtel to launch its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a nominal subscription of Rs 99 per month and Rs 499 for a year.

    ShortsTV through Airtel Xstream offers an expansive catalogue of quality short films that includes shorts which were nominated for and won at The Academy Awards, Cannes, BAFTA, and high-quality CGI animation from international independent and local Indian filmmakers. Equipped with a specially curated library of over 4,000+ titles from across the globe spanning genres such as comedies, musicals, documentaries, thrillers, dramas, and animation, the service is here to allure all the short film fans and offer a seamless binge-watching experience. The catalogue includes short films across English, foreign, and local Indian languages, including Hindi, Gujarati, Bengali, Marathi, Kannada, Tamil, Malayalam and Telugu.

    ShortsTV chief executive Carter Pilcher said, “TV and mobile phones are both integral to the Indian viewing experience—a perfect combination for ShortsTV and our ground-breaking short movie entertainment. ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers. From Oscar nominated movies to travel documentaries to exciting new films from India’s hottest new directors – ShortsTV is amazing entertainment.”

    “Short films are slowly making their presence felt among mainstream cinema, thus adding momentum to the growth of shorts on the Indian movie map. At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience's affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond,” ShortsTV Asia president Tarun Sawhney said.

    ShortsTV’s catalogue of short films features critically acclaimed stars such as Benedict Cumberbatch, Emilia Clarke, Jude Law, Nawazuddin Siddiqui, Naseeruddin Shah, Radhika Apte, and others. Some of the unique shorts available on the platform include internationally popular Oscar winner Skin, BAFTA nominee The Voorman Problem, Cannes Jury prize winner Swimsuit 46.

    The top short films from best of India and Latin America like Natkhat starring Vidya Balan, Shameless starring Sayani Gupta, Safar starring Shweta Tripathi, Soundproof starring Soha Ali Khan, Trapped starring Abhishek Banerjee, The Lillies Seller will be showcased as part of Worldwide Film Festival from 24 to 27 February. In addition to an enviable selection of short films, the service also features various segments on local film festival coverage, film school vignettes, ‘making-of’ features, interviews with directors, actors, and other leaders in the industry.

  • How brands are celebrating Christmas 2020

    How brands are celebrating Christmas 2020

    NEW DELHI: Wrapping up a rather tiring and complicated year that 2020 was, the season of joy and love is finally here with Christmas. While the celebrations are going to be muted with lockdown restrictions still in place across the country, it is nevertheless a good time to enjoy and enliven our spirits. Therefore, brands are also indulging in a number of fun activities, announcing special offers, and running cheerful campaigns to celebrate the holiday season. 

    Coca Cola

    Coca Cola was trending on Twitter on Christmas eve with its heartfelt X-mas creative that encouraged consumers to gift their loved ones joy with some food and Coca-Cola. #XMasWithCocaCola is a global campaign running in 90+ countries, including India, and is created by Wieden+Kennedy London. 

    Wiggles

    Fast-growing pet care brand Wiggles launched a first-of-its-kind Christmas carol  #WiggleBells asking pet parents to make their fur babies a part of the festivities. 
    Prior to the #WiggleBells campaign, Wiggles also rolled out a social media initiative as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2,500+ pet parents across India within its first three days of going live.

    Bennet and Bernard Group

    In the true spirit of bringing cheer, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality, gastronomy and consumer goods, launched a ‘Joy of Giving’ Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long drive will focus on highlighting the importance of ‘togetherness.’

    Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed  street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.

    Shorts TV

    Shorts TV has come up with special segments of selected shorts from around the globe to remind you of the Christmas and New Year of old. It will be running an interesting mix of Christmas films including The Elf Who Saved Christmas, The Christmas Hot Dog, ‘Tis the Season, etc. The movies can be watched on Tata Sky ShortsTV, ShortsTV Active on Dish TV & D2H and Airtel ShortsTV. 

    Chupa Chups

    One of the most iconic confectionery brands from the house of Perfetti Van Melle – Chupa Chups rolled out its new digital campaign #FunKaBooster, which is rooted in its philosophy of ‘Fun is for life, and not just for kids,’ to mark the Christmas fervour. The two digital-0nly films have been conceptualised by Ogilvy. 

    Winkies

    Cake specialist Winkies has also baked a fresh campaign with Enormous Brands to ‘Sweeten The Season.’ The ad film focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.

  • ShortsTV appoints Pratik Bhivagaje as partnership and marketing manager for South Asia

    ShortsTV appoints Pratik Bhivagaje as partnership and marketing manager for South Asia

    MUMBAI: ShortsTV, the world’s first 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as partnership and marketing manager for South Asia. He will be driving growth for ShortsTV in the South Asia market by forging business partnerships & increasing distribution. He will also lead marketing efforts to establish ShortsTV as a key player in the short form content space. His previous stint was with Tata Sky as Content Manager.

    Welcoming Bhivagaje to ShortsTV, ShortsTV chief executive Carter Pilcher said “We’re thrilled to be joined by Pratik. He is an exceptional talent, a clever marketer with critical discernment in content marketing & acquisition. His experience is key as ShortsTV India is growing in leaps and bounds, and Pratik will ensure we are bringing the hottest new shorts to our audience across the subcontinent.”

    An IIM Ahmedabad alumnus, Bhivagaje, has worked across the broadest spectrum of distribution deals, content acquisition, marketing, and new product development at Tata Sky. He has also worked as a consultant in PwC. Pratik will report into Tarun Sawhney President – Asia at ShortsTV HQ in London.