ITV

Tag: Short Video Platform

  • Tiki empowers its creators to make a difference through Tiki meetup

    Tiki empowers its creators to make a difference through Tiki meetup

    Mumbai: The popular short video-entertainment platform Tiki has launched a community-led social initiative – Tiki Meetup. It is a pro-social good initiative driven by its creators, where local creators organize meet-ups in their regions to give back to the society.

    Following last year’s success, 800 plus creators organize more than 2000 charity meetups in over 100 cities across the country.

    Tiki encourages and supports local talent and its creators are further extending the support to the underprivileged.

    The initiative aims to instill a sense of awareness and responsibility among creators to support the underprivileged by organizing offline meetups and discovering their power to make a difference.

    Tiki creators come up with innovative ways to organise the meetups and reach out to the people in need to help them in various ways. Creators have taken initiatives like distributing food, organising cleanup and plantation drives, and distributing hygiene kits in the desolated areas. These initiatives have made a great impact on the lives of more than 1 lakh people in cities like – Delhi, Mumbai, Kolkata, Bengaluru and Lucknow among others.

    On the launch of the initiative, Tiki CEO Ian Goh said, “Today, social work is not exclusive or limited to just social work organizations. At Tiki, we are aiming to bring that change via our creators to discover the power to make a difference in their community. Over 30 representatives have been chosen to lead meetups in their hometowns, who are known as Tiki City Ambassadors. With their own team, they have impacted the lives of more than 1 lakh people in a span of one year. This positive outcome motivates us to keep driving change and we are hopeful to connect with more people across the length and breadth of the country this year as well withTiki Meetups.”

    Tiki Delhi ambassador Barkha Shah  said, “I always wanted to help those in need in my community, but I wasn’t able to due to the lack of resources. When I joined Tiki, not only my talent was appreciated but my desire to organize charity events came true. Tiki supported us in extending a helping hand to help those in need. Along with my team, I have organized more than 50 meetups, where we have helped people by distributing food, stationery, clothes, etc. People have now started referring to us as ‘Tiki Wale’, which shows how a social media platform is not just a medium of entertainment but also a gateway for people to give back to our communities.”

  • Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

    Chingari app CEO and co-founder, Sumit Ghosh said, “It has been a memorable one year. We saw a rapid upward growth trajectory owing to the efforts of the team. We shall continue to provide a plethora of opportunities to the artists in the country and aim at becoming the voice of the creators who often struggle to get an unbiased platform. The long-term objective of the brand is to foster the growth of art professionals so that they can explore their maximum potential and gain from it.”

    The platform provides an independent stage for content creators, and promotes their passions and creativity through various contests. “In the past one year, the app has collaborated with various brands and celebrities to expand its user base and open new opportunities for the users on its platform”, added Ghosh. “It has also developed a learning platform for content creators where artists can learn from experienced professionals and sharpen their skills.” 

    Chingari, COO and co-founder, Deepak Salvi said, “Just like entrepreneurs and institutions invest in science, commerce and technology, similarly our aim is to invest in nurturing talent and those who create it. Past one year has helped us understand the psychology, demographics and audience perception around creative content and we aim at harnessing this data and information to further upgrade our strategies for creators across the country to benefit from them.”

    The anthem ‘Bann Chingari’ has been written by creative director Pranat Ghude, with a multilingual, millennial appeal to capture the essence of Bharat. The anthem is also available on leading music streaming platforms. 

  • Mitron TV launches new initiatives to enhance user engagement

    Mitron TV launches new initiatives to enhance user engagement

    Mumbai: In a bid to enhance viewer engagement and promote its content creators, homegrown short video app Mitron TV has announced two prime initiatives: ‘The 7 PM Show’ and ‘In-App Quiz’.

    ‘7 PM Show’ is a live session that majorly focuses on giving a platform to the upcoming creators and it will be broadcast every Friday at 7 pm on the Mitron app; ‘In-App Quiz’ called #JeetoCash1000 is a knowledge-based quiz that encourages consumers to participate and win cashback rewards, the app said in a statement.

    “At a time when people are at home, the social media universe has witnessed massive growth in the number of creators and users that have shown active contribution on many social media platforms,” said Mitron TV co-founder & CEO, Shivank Agarwal. “As a short format video platform, we strive to provide a platform that is both entertaining and informative. We believe that it is important to unwind in these difficult times, which is why we have launched interactive games that are both engaging and rewarding for the audience.”

  • Vi partners with Firework to offer vertical video stories to users

    Vi partners with Firework to offer vertical video stories to users

    KOLKATA: Telecom operator Vi has inked a strategic partnership with Firework, the world’s largest story publishing platform based in Silicon Valley.

    This is the first time an Indian telecom operator has offered the Stories format to its users. Globally, almost every platform is adopting the Stories format to enable higher engagement for its audiences. The partnership allows Vi to leverage Firework's massive content repository from global content studios and also get access to unique occupational generated content (OGC) creators who are expert storytellers across a wide genre of subjects.

    “We provide an array of content from multiple OTT players varying across genres like live TV, movies and web series in multiple languages on Vi Movies and TV app. Vi is excited to be the first Telco to partner with Firework for powering the most trending short videos, specially curated for Vi customers. The format is designed to entertain you in ‘30 seconds’ across various categories and interests. Mobiles have become the preferred screens for entertainment and the average time spent on watching short videos is significantly higher than long-form content, demonstrating that the engagement levels provided by short videos remain unparalleled. Through our partnership with Firework, Vi subscribers will get a wide choice of trending stories across genre and languages,” Vi chief marketing officer Avneesh Khosla said.

    Firework president at Mobile Anand Vidyanand said, “Vi’s users can now enjoy their favorite content without the need of downloading another app. With this partnership, Firework is further strengthening its reach across telecom operators, device manufacturers, and app developers. Firework is fully committed to Vi’s vision in bringing the best occupationally generated short-video content to its customers across nearly 40 delightful categories, including multiple Indic languages.”

    While the collaboration enhances Vi’s customer experience and Firework’s reach significantly, it also addresses the need of the creator community with exceptional discoverability in a cluttered content space, pivotal on Firework’s large story ecosystem globally that include top tier traditional publishers, OEMs, network operators, and blogs.

  • Mitron’s new magic motto

    Mitron’s new magic motto

    KOLKATA: Young India – like several other countries – has fallen hook, line and sinker for short-form videos. Evidence of that was the sudden explosion of downloads of the Tiktok; in fact, India accounted for 611 million as against China’s sub 200 million. Also, reports say that Indians spent 5.5 billion hours on TikTok and had nearly 200 million users until July 2020. There’s no doubt the Bytedance owned app along with Jio spurred India’s affair with the format and made ordinary folks from small towns into celebrities.

    Then came the shocker: the Indian government showed Tiktokthe door citing data theft following escalating tensions with China, leaving TikTokers in a tizzy. Into the void stepped a clutch of indigenous and global short-form video platforms: Mitron, Chingari, Roposo, YouTube Shorts, Instagram Reels. And each one of them is working hard to lure former TikTokers to sign up to their offerings.

    At the forefront, leading the charge is the five-month oldvMitron. Launched in 2020, it has managed around 35 million downloads on the Google Play Store. A month after its launch, that figure was a paltry five million.

    Read more news on short format video category

    Mitron founder Shivank Agarwal says the journey has been exciting indeed. The computer science graduate happily shares that the app has been able to retain growth and users – thanks to its product and service quality – after seeing a meteoric rise initially.

    AGARWAL:  WE HAD THE COURAGE
    TO LAUNCH THE PLATFORM
    EVEN AFTER HAVING BIGGIES LIKE TIKTOK IN THE SPACE.

    Mitron also courted controversy in its early days when Google removed it from the Play Store “due to violation of its ‘spam and minimum functionality’ policy.” However, it was back up and running in no time. 

    The homegrown app is generating good traffic from tier II, tier III cities following the initial adoption in tier I markets. And surprisingly a sizable proportion of this is people above the age of 40. The demographic has different expectations, as compared to the usual younger folks who are active on short-form video platforms,

    “We had the courage to launch the platform even after having biggies like TikTok in the space. We provided Indian creators a new platform to showcase their talent. That's why we have a great brand recall. Because of the recognition that we saw early on, we witnessed a massive growth within a few months of the launch,” Agarwal says.

    Agrawal claims that Mitron has 16 million monthly active users per month. And he is pleased that numerous others are entering the space. Says he: “It's a good thing that the content ecosystem that we created for Indian creators is mushrooming with more apps.”

    Agarwal leads a team of 20 which will expand soon with eight more being recruited. He is also seeking an infusion of capital, knowing that more muscular and deep-pocketed rivals are beginning to make their mark.

    Read more news on Mitron app

    Following Instagram’s Reel, YouTube has also launched YouTube Shorts. Acknowledging the growing competition, Agarwal says it is better to focus on how he can improve the service on a day-to-day basis rather than worrying about competitors.

    “We are exploring different ways to integrate with some of the top brands. Our focus right now also lies in bringing creators of different skillsets on the platform and giving them an opportunity to connect with the right set of audiences that they would have liked to be connected with,” he states.

    The app recently launched categories to make it easier for users to navigate to the content of their own choice. According to Agarwal, the short video space has been more about a common domain. He adds that TikTok users never got to decide what they wanted to see. “We decided that we want to give this power to the user. We wanted to bring creators and users on a common platform where they can start communicating in a better way with different communities,” he says.

    It is yet early days for the Mitron app in the Indian market but the opportunity ahead of it is extremely large as the short format video category is going to stay. 

  • Newly launched MX TakaTak hosts popular 1 mn+ digital influencers

    Newly launched MX TakaTak hosts popular 1 mn+ digital influencers

    KOLKATA: The Indian youth has taken the world by storm, showcasing their myriad talents to both India and the world, with the emerging medium of short video. To support this new wave of innovation, MX Player’s short video app MX TakaTak has emerged as the new destination for content creators, providing a world-class home-grown platform that brings together India’s short video frenzy users and short-form content across genres such as dialogue dubbing, comedy, gaming, DIY, food, sports, memes and many more.

    Currently, MX TakaTak hosts a lot of one mn+ digital influencers including audience favourites such as Jannat Zubair, Nisha Guragain and GimaAshi, who have all chosen to be a part of this large community.

    Every content creator on the platform gets access to a wide variety of content creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, voice-over recording and much more. MX TakaTak has truly raised the bar for mobile-first content creation tools within the app, which has opened a new world of endless possibilities for its influencers. The brand believes that the key to succeeding in this space is empowering creators with the best tools to unleash their creativity and to then find the right fit for the content with the appropriate audience community i.e. giving a personalized feed to all its users.

    MX Player CEO Karan Bedi said, “India’s millennials consume video more than any other form of digital content on a daily basis. MX has always been on the forefront of innovation in this space and has now extended this to short video, which helps this mass of creative talent pave their way to unleash their skills, increase interaction with their followers and scale the heights of fame and eventual fortune. Our youth wanted a home to satiate their diverse content creation & consumption needs and MX TakaTak is a part of our effort to empower this incredibly talented & relentless generation to create & enjoy ‘micro-moments’ that would power the next big wave of digital content consumption in the Indian market.”

    A recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently, adult Indians spend over two hours daily watching digital videos, which will go up to two hours 21 minutes by the end of the year. The rise of the short video is a major contributor to this growth.

    MX Player COO Vivek Jain said, “With MX TakaTak, we want to give content creators and digital enthusiasts a fun space to experiment and build their own success stories.  Our vision is to create a community that empowers hundreds of millions of Indians with a set of tools to express themselves freely. We’re already home to over one million content creators and have received great feedback from our users. We are now looking forward to welcoming new talent and more influencers in the weeks to come; we’d like to help them hone their talent and inspire them to have a career as a digital influencer.”

    MX TakaTak already has 30 million+ video uploads and enjoys a 4.3 Star Rating on Google Play. On iOS, it ranks number 1 in the top free apps category.

  • HiPi: ZEE5 reveals the name of its short video platform

    HiPi: ZEE5 reveals the name of its short video platform

    KOLKATA: Keeping up with the promise of delivering unmatched super-app experience, ZEE5 today revealed the name of the much-awaited and India’s first-ever fully homegrown short video platform. Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called HiPi is a place where India can create the most ingenious and exciting content with the help of state-of-the-art features.

    The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.

    HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.