ITV

Tag: Short video app

  • IPL 2021: Short video app Roposo & Glance partner with CSK

    IPL 2021: Short video app Roposo & Glance partner with CSK

    MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on Glance, and post original short videos on Roposo, throughout the ongoing IPL 2021 tournament that kickstarted on 9 April.

    As part of the deal, cricket enthusiasts can also share uploaded short videos by their favourite players from CSK, on Glance and Roposo apps.

    “With the CSK team all set to livestream their exclusive and original content, we are primed to offer the users of Glance and Roposo an unmatched experience throughout this year’s tournament," said Glance vice president – marketing Bikash Chowdhury.

    “CSK has been among the tournament’s top contenders, year after year, just as Glance and Roposo have been going from strength to strength with each passing year. We are proud to bring 120 million Indians closer to a dream team like CSK, both on Glance’s lock screen and through their short videos on Roposo." Chowdhury added.

    The MS Dhoni-led team has already set up its official profile on Roposo. The company said that fans will get a chance to engage with players and take part in challenges to show their support for CSK.

    “Being a team built on loving fans, we always look for new ways to reach out to our supporters. This partnership with Glance and Roposo provides an exciting opportunity to engage with our fans on different digital platforms," said Chennai Super Kings chief executive K S Viswanathan.

  • Chingari strikes music licensing deal with Koinage Records

    Chingari strikes music licensing deal with Koinage Records

    NEW DELHI: To make its presence felt in the world of new age music, Indian short video app Chingari has announced its collaboration with popular music label Koinage Records. Under the licensing deal, all the released and upcoming tracks of the record label will be now available to Chingari users to create content on the platform. 

    Koinage Records is known for producing multiple genres of music content with a focus on delivering music for every genre and age. The Delhi-based music label not only intends to collaborate with known artists from the industry but with independent artists across the country.

    "We intend to bring forth original content in the independent music space by identifying the right talent and provide them an opportunity to showcase their talent at the highest level,” said Koinage Records business director Ramit Bhat. "With our collaboration with Chingari, we feel our vision to bring forth multi-genre music content will get the right and wider audience.”

    Chingari founder Sumit Ghosh said the partnership with Koinage would create a wave among youth in India. 

    "This collaboration further substantiates Chingari to provide content that’s in sync with the preference of youth in India. Last week, we happily announced Salman Khan as our official brand ambassador and investor. I hope these high-impact collaborations and campaigns will help us impel more audience," added Ghosh. 

    He went on to say that the start-up’s future outlook is to "continue being the most favourable and most preferred platform to connect with brands, artists, production houses, music labels, and online users like never before, and our ethos to reach out to across every state of Bharat." 

    Chingari co-founder and COO Deepak Salvi remarked that this alliance will not only help the short form video app to localise content in every language but also help the companies mutually benefit from the perks that come along with the deal.

  • Rizzle’s Rimix to allow users to mashup up to five videos

    Rizzle’s Rimix to allow users to mashup up to five videos

    NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are vying to become king of the hill. These Made in India platforms are constantly coming up with new and improved features to outdo rivals and reel in new users. In keeping with this trend, Rizzle has launched Rimix, touted as the world's first video mixing feature on short-video apps.

    This feature allows users to make video mashups using two to five videos within a matter of a few seconds. Users can either choose existing videos from the Rizzle app or record their own videos, add a soundtrack of their choice, and share their masterpiece with the world. 

    According to a statement issued by Rizzle, Rimix is the industry’s first-of-its-kind spec that empowers users to create personalised short videos that are unique to them.

    Developers at Rizzle have created Rimix as a user-friendly feature, and a person does not need extensive prior knowledge of advanced video editing tools to create mashups. Rimix has been introduced at a time when other short video platforms in the industry are trying to reinvent the 'duet' feature launched around four years ago. 

    "At Rizzle we constantly strive to empower all our users to become creators of content. And with Rimix, we are a step closer to our goal. Rimix allows all our users- with no to minimum to advanced video editing skills, to create videos and share their stories," said Rizzle marketing head Sapna Patel. 

    Rizzle’s music library has 35,000+ tracks owing to their partnerships with Sony Music Entertainment and Aditya Music. This, combined with Rimix, can bring about a wide variety of exciting user generated content.

    It may be recalled that Instagram has rolled out a new feature called Remix on its Reels platform, which essentially lets users upload a video next to another user's, building on top of the original clip – similar to TikTok's duet function. What the Mark Zuckerberg-owned platform’s reaction to the similar-sounding ‘Rimix’ will be is anyone’s guess.

  • Mitron TV strengthens leadership team with two senior hires

    Mitron TV strengthens leadership team with two senior hires

    KOLKATA: In yet another bullish move, Indian short-format video app Mitron TV has announced the expansion of its leadership team with two senior hires. Former Bytedance executive Shyamanga Barooah has on board as head of content strategy and senior journalist Biswarup Gooptu, who spent 10 years at the Economic Times, has joined as head of partnerships & policy.

    In his new role, Barooah will be responsible for developing and optimizing a tailored content strategy, whilst driving the best content practices for internal and external stakeholders. Gooptu will focus on driving public policy for the company and building government alliances.

    Barooah is a seasoned media professional with over 20 years of experience in journalism, content creation and management. Prior to his current role, he was the content operation head of Helo and chief editor of News Republic, which is part of ByteDance Inc, the parent company of TikTok. He has also worked for global firms like Cheetah Mobile and leading media houses like India Today, Times Internet and Hindustan Times. A former member of a blues band, he continues to follow his passion for music.

    An alumnus of Cardiff University UK, Gooptu is a media veteran with over 15 years of experience in journalism. During his stint at the Economic Times, Gooptu covered the Indian start-up ecosystem, private equity and venture capital funding amongst other beats. He has also worked with Reuters and Telegraph.

    Mitron co-founder and CEO Shivank Agarwal said: “The impact of short-video consumption and digital entertainment is growing at a rapid pace, making this sector one of the most exciting in present times. At Mitron, we are in a robust growth phase and continuing to reinvent ourselves. With Shyamanga and Biswarup’s expertise, we look forward to further strengthening our proposition and scale the business to the next level.”

    Mitron content strategy head Shyamanga Barooah said: "It's great to be part of Mitron's amazing journey in the short-format video space in India. I feel there is a lot of opportunity within this dynamic space, especially in a storytelling and vibrant nation like India.”

    “I am delighted to be joining the company’s leadership team at such a pivotal time in its growth. This is an exciting time for Indian technology landscape and we are poised to become one of the leading short-video social media application,”  Mitron partnerships and policy head Biswarup Gooptu said.

    In just seven months, Mitron app has crossed 39 million-plus downloads on Android Play Store. As part of its efforts to support the government’s initiative of ‘Vocal for Local’, Mitron recently launched Atmanirbhar Apps, a one of its kind discovery platform for Indian applications. Currently, the platform hosts more than 100 apps and plans to bring 500 apps by the end of this year. Mitron was also the first in the space to launch categories to build vibrant communities of like-minded audiences. This particular initiative enabled users to discover the content of their interest and creators to engage with like-minded followers.

  • Mitron App introduces categories for video content

    Mitron App introduces categories for video content

    Indian short-format video app Mitron has become the first in the space to introduce categories. As a result, Mitron is providing a bespoke service that matches categories based on the talent of content creators to specific interests of viewers. On the app users can see content organised in affinity-based categories, enabling them to discover content of their interest with one click. Content creators, based on their skillsets, will be able to create an engaged community of followers. Categories thus enable users to enjoy greater control over the content they view, whilst also providing a fillip to content distribution, by ensuring that the right content is discovered by the right audience. The app downloads have crossed 35 million on the Android play store.

    To begin with, user-generated videos have been mapped against 15 categories such as entertainment, food, funny, sports, travel and nature, education, motivation, devotion, dance, lifestyle, music, health and fitness and pets, amongst others. This will offer an experience that is unlike the typical user experience on short video apps, where users do not necessarily discover videos that have a perfect match with their interests and content creators do not always get the exposure they deserve among the audience that appreciate such content. Mitron app will keep adding more categories for skillsets; enabling more Indian talent to find their following. Going forward Mitron plans to build strong and vibrant micro-communities around categories and give each category a life of its own; content creators and distributors finding an audience that is relevant to them and is invested in them.

    Read more stories on user-generated content

    “With this launch, there’s finally a home for new local independent voices to build, share and inspire audiences in the farthest corners of the nation. This is going to transform how short video content is organised and discovered. Our aim has been to promote and give our content creators an opportunity to showcase their skills to a Bharat audience that is interested in their content. One click is all that it will take to make the match happen. We will grow every category on Mitron into a community of passionate content creators and their followers. The possibilities here are endless, based on the talent of creators and the interest of users. This will be a game changer in the space,” Mitron TV founder Shivank Agarwal said.

  • Mitron raises $ 5 mn led by Nexus Venture Partners

    Mitron raises $ 5 mn led by Nexus Venture Partners

    KOLKATA: Homegrown short-form video app Mitron has announced it raised $ 5 million, led by Nexus Venture Partners. 3one4 Capital and Arun Tadanki’s private syndicate on LetsVenture also participated in the latest round.

     Mitron app is a short-form social video app that allows users to create, upload, view, and share entertaining short videos. Mitron is founded by Shivank Agarwal (alumnus of IIT Roorkee) and Anish Khandelwal (alumnus of Visvesvaraya National Institute of Technology). Both the founders are Computer Science engineers and earlier worked together at MakeMyTrip. 

     The latest round of financing saw participation from stellar angels including Deep Kalra (Chairman, MakeMyTrip), Amrish Rau (CEO, Pine Labs),Jiten Gupta (Founder, Jupiter), Amarjit Batra (MD, Spotify India), Anand Chandrasekharan (Former Facebook, Snapdeal executive),Karan Bajwa (MD, Google Cloud, India),Radhika Ghai (Co-founder, Shopclues), Vikalp Sahni (Co-Founder and Ex-CTO at GoIbibo and Volunteer Architect at AarogyaSetu) and Shanti Mohan (Founder, LetsVenture).TK Kurien (Premji Invest),Manish Vij & Harish Bahl (Smile Group) also participated in their individual capacity.

     The company will use the new infusion of capital to accelerate its product development to increase user engagement and hire high quality talent. The company also plans to onboard a wide network of Indian content creators on the app and invest in building Mitron brand.

     Mitron founder and CEO Shivank Agarwal said, “We are thrilled to have Nexus Venture Partners join us in this journey, bringing in deep expertise of helping their portfolio companies build great products.  We are committed to building Mitron as a world-class product that is designed for Indian users, by reimagining digital entertainment and engagement.

    With more than 33 million downloads on Play Store and nine billion video views per month, Mitron has emerged as the popular choice among Indians for short-form video. We are thankful to our users for their love for Mitron”

    Mitron app was launched in Apr 2020 and achieved the 10 million download milestone even before the unprecedented ban on Chinese apps.     

    Commenting on their decision to invest in Mitron, Pratik Poddar, Principal at Nexus Venture Partners said "Shivank and Anish are product-first, deep-tech and very iterative entrepreneurs. We have been tracking them for 3 months and loved the way they have evolved their thinking around content creation, community management and video delivery. We love backing ‘product and tech-first’ entrepreneurs. We believe eventually the best product with long term thinking will win. Focus is to create a high engagement and high retention community. Then only you can be long term partners for creators."

    Anish Khandelwal, Founder & CTO, said "We have been rapidly improving our product experience and with this funding round, we plan to invest further in hiring top notch product & engineering talent that will help us build a world-class platform that can scale seamlessly”.

    Anurag Ramdasan, Head of Investments at 3one4 Capital, said, “Shivank and Anish have built an impressive product together that we decided to back when they had just launched on the Play Store. Since then, the growth of the product as well as the team has been inspiring. The differentiated, long term thinking demonstrated by the founding team has led us to continue believing in them. We are excited to continue our work with the company to help build the next evolution of video engagement out of India”

    Arun Tadanki said, “Mitron has been making rapid progress in establishing itself as the primary choice in the short-form video space and therefore, we are doubling down on our investment”

    Follow Tellychakkar for the consumer facing news & entertainment

  • Roposo claims to be India’s top short video app post TikTok ban

    Roposo claims to be India’s top short video app post TikTok ban

    NEW DELHI: With the Indian government on Monday banning 59 Chinese apps over concerns that these apps were engaging in activities that threatened “national security and defence of India, which ultimately impinges upon the sovereignty and integrity of India”, ByteDance’s TikTok had to say goodbye to India. 

    Roposo, the short video app with more than 65 million downloads, has been the number one social app on the Google Play Store in recent times.

    TikTok users, including influencers with huge fan followings have started switching to Roposo in large numbers after the ban, says the company. Influencers who have switched to Roposo include Prem Vats and Noor Afshan who had fan followings of 9.5 million and 9 million respectively on TikTok. MyGov, the citizen engagement platform founded by the government of India has already been present on Roposo.

    With Roposo, users finally have a way to enjoy responsible entertainment while showcasing their talent. Roposo is available in 12 Indian languages and has more than 14 million video creators and 80 million videos created monthly.

    “Our mission is to provide Indians with the largest talent platform that is truly Indian,” said co-founder Mayank Bhangadia. “We have built Roposo as a clean and ethical platform. The unique idea of channels in Roposo provides every talented Indian with an opportunity to grow rapidly.”

    A product of Indian minds, Roposo was founded by three IIT Delhi engineers and is owned by Glance. The platform centres around enabling every Indian to showcase their talent in their own unique way. The app’s ease of use combined with powerful video editing tools, and pre-existing communities that users can identify and interact with, in their mother tongue, has made Roposo a leading Made In India short video app. 

    InMobi group founder and CEO Naveen Tewari said, “As the number one short video app on the Google Play Store, Roposo is very well-positioned to lead this transformation in India. Roposo will continue to build on the trust and love that 65 million Indian users have placed in us.”

    Follow Tellychakkar for the consumer facing news & entertainment

  • Short video app Likee educating people on corona, busting myths

    Short video app Likee educating people on corona, busting myths

    MUMBAI: The world has resorted to ‘social distancing’ in a bid to come out safe of the fierce battle against deadly Covid-19 or Coronavirus. India on its part has upped the ante against the pandemic, with Prime Minister Narendra Modi announcing a 21-day nationwide lockdown. This has left the common man with no choice but to remain confined inside their homes. While a few of us are sulking over the practical house arrest, there are many who are using it in a constructive manner. These creative minds have been using the various social media platforms and short video apps such as Likee to spread awareness and information about the pandemic.

    Likee, which is a pioneering short video platform, has come up with several corona-related hashtags, as part of which users are sharing the Dos and Don’ts, and even busting several myths doing rounds on the Internet since the corona outbreak.

    One of the hashtags trending on the short video app is #FightCorona, which has already clocked more than 55 million views. Under this hashtag, creators have suggested the various precautions that we need to take in the battle against Covid-19. A total of three steps have been highlighted by most of the creators:

    1.     Washing hands frequently using soap, handwash or sanitizer

    2.     Covering face with mask or elbow, but do not use your hand

    3.     If cold and cough stays longer, please go see a doctor

    Another similar hashtag trending on the app is #CoronaFactAndRumours, which is themed around busting myths related to the pandemic. As part of the measure, Likee officially roped in three medical professionals – Dr Neha Rajpal – MBBS from MGM Medical College in Navi Mumbai, Dr Om Patil – Consultant Orthopaedic and Spine Surgeon in Mumbai, and Dr Mrinmayee Mukund Ganoje – a Consultant Dermatologist and Cosmetology expert, who predominantly works with the Bollywood fraternity for beauty and facial enhancement. These doctors conducted live sessions on the app on March 24, 25 and 26 wherein they answered the queries of Likeers. Besides, videos posted by Likeers dispel myths such as cow urine acting as a medicine for the disease.

    Apart from these, the app has also introduced a live tracker, which provides the latest updates related to the corona crisis. Details such as total infected people, number of new cases, number of corona-related deaths and patients recovered can be obtained through this section. In the dedication section, latest news reports concerning the pandemic are also available.