ITV

Tag: shopping

  • Housing.com launches new TVC campaign for ‘Home Utsav’

    Housing.com launches new TVC campaign for ‘Home Utsav’

    MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

    The campaign includes three creatives under ‘Home Utsav – ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.

    The 360-degree campaign will run across TV, digital, social and radio.

    The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign further illustrates that Home Utsav is an ideal platform that will help buyers with home buying decisions this festive season by bringing an irresistible bouquet of deals and discounts.

    Commenting on the campaign, housing.com head of marketing Snehil Gautam says, “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”

    Home Utsav is a month-long festival and has witnessed participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences.

  • Amazon Echo says experience everyday magic in new campaign

    Amazon Echo says experience everyday magic in new campaign

    MUMBAI: In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of everyday magic enabled by the Amazon Echo device.

    Conceptualised by Ogilvy Bangalore and directed by Aarthi Kakkad of Curious Films, the films tell the story of an Indian family where the father, mother and daughter encounters an endearing family moment that is relevant to a daily family setting. One film captures a sweet moment of the father being caught off guard by the mother and daughter secretly dancing to the tunes of a popular Bollywood song. While the other film encapsulates the traditional bond between a father and daughter.

    Ogilvy Mumbai executive creative director Neville Shah, “The simplicity of creative was broken down to one thing. How can the Echo be part of your everyday; like a family member. And since this is an extremely new category, familiarizing people with the use of the product is key.”

    “With the successful launch of Echo, Indian consumers have shown that they are more than ready to adopt new technologies which are relevant to them. The current campaign is continuation of our launch campaign about how Echo fits seamlessly in the lives of consumers and makes everyday moments special,” adds Amazon India director mass and brand marketing Ravi Desai.

    Ogilvy South senior vice president for head of planning Anirban Roy mentions, “The category is at a nascent stage and hence demonstrating relevant use cases of Amazon Echo was critical for us. We are trying to build the category and at the same time trying to create a positive disposition towards us.”

  • Lifestyle launches new TVC to showcase latest collection

    Lifestyle launches new TVC to showcase latest collection

    MUMBAI: Lifestyle has launched its new creative campaign ‘#GotIt’ and embraces the defining moments of fashion and great style that resonates with the uber-cool, urban youth. Inspired by the attitude and global spirit that empowers the generation, the TVC taps into the youth lingo of ‘#GotIt’.

    The campaign also reaffirms Lifestyle’s commitment to the latest trends and the best of fashion with a curated collection designed for incredible experiences.

    #Gotit seamlessly brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media. The TVC is highly styled, recreating the choices that await us at Lifestyle – an exploration of the different avatars leading to the thrilling ‘#GotIt’ moment. Keeping in tune with contemporary fashion and visual storytelling sensibilities, the brands latest TVC plays out Lifestyle’s curated collection in an impactful and engaging way.

    On the TVC launch, Lifestyle senior vice president marketing Srinivas Rao says, “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers' partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”

    Bedazzled with a surrounding mirror effect, the TVC highlights both the clothes and the characters, representative of the myriad of styles and varied segments of the fashion-conscious consumer, who shop at Lifestyle.

    Signifying an immersive fashion experience, the high impact TVC captures the elation of finding the right outfit or ensemble as consumers indulge in the power of choice that Lifestyle offers through a curated collection.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    MUMBAI: Shagun – India’s first wedding entertainment channel is all set to launch its first ever fiction show Sajna Hai Mujhe. As the channel’s theme is to celebrate the evergreen festival of wedding so with this show they follow the same theme. Marriage in our country is treated as the most prominent happening in every person’s life and the channel is thus focusing on strengthening and enhancing the concept of marriage. The channel after presenting its viewers with non-fiction shows on travel, chat, astrology, shopping, matrimony, fashion and fitness it is soon going to please its viewers with this fresh fiction show also.

     

    Shagun channel MD Anuranjan Jha said, “Fiction has always grabbed the attention of the masses. It is the one stop which has always been all time favourite category of the television audience. So keeping in mind this factor we are now jumping into fiction category also which will definitely add more flavor into the channel.”

     

    Sajna hai mujhe aims to showcase the diversity in marriages in the Indian society. With this aim the story will revolve around three different couples who will be shown facing the ups and downs in their respective relationships. The show is believed to strengthen the factors like patience, sacrifice, empathy, love, understanding and forgiveness which are believed to be the core competence of every successful marriage.

     

    The show promises to be an interesting journey packed with drama, emotions and entertainment. The show is produced by Park Media and Ideaz Pictures and the cast includes actors like Amit Behl, Aadesh Chaudhary, Darpan Shrivastava, Nirmai Bali, Manmohan Tiwari and new face Shikha. The situations in the show will be realistic and circumstances will be common. The story line of the show will be quite relatable and the viewers will feel rooted to the norms and culture which are common in every second household of our country.

     

    Sajna hai mujhe will be on air from 2 September running from Monday to Wednesday at 8:00 pm on Shagun.

  • South African Tourism’s Brand Ambassador Jonty Rhodes Launches “My Travel Escapades in South Africa” travel guide

    South African Tourism’s Brand Ambassador Jonty Rhodes Launches “My Travel Escapades in South Africa” travel guide

    MUMBAI: South African Tourism Brand Ambassador in India, popular cricketer Jonty Rhodes, today launched “My Travel Escapades in South Africa”, a travel guide he has written in association with Lonely Planet Magazine India, to showcase the fascinating experiences in his home country.
    After the successful launch of Rhodes’ “My South African Diary” last year, South African Tourism looked at a completely new facet of attracting travellers to South Africa by announcing an unprecedented ‘Take Me to South Africa’ contest. The four lucky winners of the contest embarked on a once-in-a-lifetime trip to South Africa with Rhodes, who played the role of host and tour guide during this trip.


    From the country’s magnificent wildlife, iconic beaches, adrenaline pumping adventure activities, to its world-class cities, shopping, nightlife, food & wine, the chosen winners were at the forefront of some amazing, unforgettable travel experiences. Inspired by this awesome holiday in his home country, Rhodes penned the new travel guide, “My Travel Escapades in South Africa”, aimed at showcasing the varied, fun-filled, adventurous and experiential holiday offerings of South Africa to the Indian travellers.

    Talking about his travel guide, the charismatic Rhodes, who has proved to be a popular Brand Ambassador in the Indian market for South African Tourism, said, “There’s no other country in the world like my home country South Africa that combines varied natural beauty, amazing fun-filled experiences and cultural diversity so brilliantly. From the time I heard about the contest to the moment when the contest winners arrived in Johannesburg, I was ecstatic to explore the exciting itinerary put together by South African Tourism and to take the opportunity of showcasing my fascinating country to them. With this comprehensive travel diary, I have shared some of the group’s most memorable experiences through the two week trip. It was my pleasure to be their host and hopefully this travel guide will inspire and encourage more Indians to travel to and experience South Africa.”

    “It was an exciting step for us to get Jonty on board as the brand ambassador to promote South Africa in India. The travel guide is part of our first unique initiative undertaken with him to showcase the varied experiences offered by South Africa. Jonty’s love for travel, his passion for his country and enthusiasm to promote South Africa among Indian travelers opened up the perfect platform for this unprecedented initiative. We would like to take this opportunity to thank him and all our South African partners for making this initiative a great success,” said Ms. Hanneli Slabber, India Country Manager for South African Tourism.

    The “My Travel Escapades in South Africa” guide encapsulates Jonty and his group’s exciting journey through Johannesburg, Cape Town and surrounds, Garden Route, various game reserves, scenic winelands and the gorgeous city of Durban. The guide offers a 44-page narration of their extraordinary travel experiences across the magnificent country.
    “Last year, we joined hands with South Africa Tourism to bring you a unique look at this country, and we are delighted to once again let loose Jonty Rhodes, kickass cricketer, all-round nice guy and alarmingly enthusiastic traveler, in his homeland. He went further this time, in the spirit of a true Lonely Planet traveler, and played host and guide to the winners of ‘The take me to South Africa contest’ , we don’t know whether they played cricket on the way, but clearly they had a very, very good time” said Mr. Vardhan Kondvikar, Editor, Lonely Planet Magazine India.

    To further promote the guide, South African Tourism has partnered with NDTV Good Times as the electronic channel partner and Lonely Planet magazine India as the distribution partner. NDTV has captured the exciting South African journey of the four lucky winners with Jonty Rhodes in a three episode series titled “South Africa with Jonty Rhodes” scheduled to be telecast from 12th August, every Monday at 9:30pm. Lonely Planet will assist South African Tourism to reach out to the urban youthful reader profile of the magazine by distributing the travel guide with their September issue of the magazine.

    According to the latest arrival figures, South Africa received 106,774 Indians tourists between January to December 2012. This is an increase of 18.2% to the corresponding period last year.

  • ‘Bhaag Milkha Bhaag’ to be promoted through shopping websites

    ‘Bhaag Milkha Bhaag’ to be promoted through shopping websites

    NEW DELHI: Two shopping sites, Jabong.com and HomeShop 18 have tied up with ‘Bhaag Milkha Bhaag‘ starring Farhan Akhtar and Sonam Kapoor in its promotional exercises.

    While Jabong.com will have an exclusive collection inspired by the movie, HomeShop 18 has contests where shoppers can win tickets to the film.

    This is Jabong.com‘s second association with Bollywood, the first being with the blockbuster ‘Yeh Jawaani Hai Deewani‘.

    The upcoming movie gets the adrenaline rushing and is all about passion, stimulus and zeal to win. Jabong.com sets ties to bring out the sportsman out of its audience. This exclusive movie merchandise for men and women is sporty, stylish and made for all weathers. Not only this, the ‘Bhaag Milkha Bhaag‘ collection on Jabong.com is a blend of the quirkiest designs and everything that a sportsman in every individual would hunt for!

    The collection houses a range of exciting products like sports shoes, sports apparel, training equipment and sports accessories for men and woman. The collection is sporty and resonates with the determined and fighting spirit of the characters in the movie. This association was a conscious decision to bring the clout of fashion and style a step closer to customers.

    Jabong.com co-founder Manu Kumar Jain said, “Just like how Bhaag Milkha Bhaag is a toast to the former Indian athlete, the exclusive movie merchandise on Jabong.com is our way to celebrate the spirit of sports! To give our consumers the widest choice possible, Bhaag Milkha Bhaag collection will have an assortment of around 70 brands and 1400 products.”

    “Jabong.com assures its customers a steadfast fashion and style that is unmatchable and makes them stand out in the crowd.”

    Jabong.com is also promoting the association on digital media and is coming up with contests for its fans and bloggers. The winners stand a chance to meet Farhan Akhtar, Jabong.com vouchers, couple movie tickets and CD‘s.

    Through its association HomeShop18 would be giving away free movie tickets for the film which is a biopic on the former athlete Milkha Singh. HomeShop18 is also the media partner of ‘Bhaag Milkha Bhaag‘.

    Commenting on this association, HomeShop18 founder and CEO Sundeep Malhotra said “We are pleased to be partnering with a big movie like ‘Bhaag Milkha Bhaag‘. With this tie-up we are reaching out to young Indians who believe in individuality and exude a cut-above-the-rest personality. HomeShop18 is the only brand to provide a virtual retail platform across TV, web and mobile. We are constantly evolving and taking steps to create a differentiated experience for our customers.”

    Mr. Neeraj Joshi, Director Marketing Viacom 18, also commenting on the partnership, said “Partnering with a dynamic and trusted brand like HomeShop18 is our way of connecting with a wide spread audience. HomeShop18 reaches out to more than 3000 cities and with this exciting offer, people are bound to have a thrilling experience viewing this movie in the theatres.”