ITV

Tag: Shoppers Stop

  • Blue & Blues aims to be a Rs 50 crore brand

    Blue & Blues aims to be a Rs 50 crore brand

    KOLKATA: Blue & Blues, an Italian leather products brand, plans to expand its presence to other Asian and Middle East markets by the year 2015, apart from setting up new trends in leather accessories.

     

    It aims to build Rs 50 crore brand within next one and a half year.

     

    The brand was created by two Italian fashion visionaries – Francesco Lanzaratto and Fulvio Rovaris, but after the death of Lanzaratto, Kolkata headquartered leather good exporting company, Unique International, joined hands with Rovaris, to bring the brand to India.

     

     “Our aim is to create a distinct mark of tradition in this lifestyle brand vertical. We are looking at tapping other Asian and Middle East, US and UK markets by the year 2015 for expansion. We aim to build Blue & Blues as a Rs 50 crore brand in the next one and half years,” says Blue & Blues Fashion (India) director Praveen Agarwal.

     

    On the various marketing initiatives undertaken to promote the brand, he says, “The company undertakes various point-of-purchase activities to promote the brand and through different strategies they always highlight a factor which is ‘value proposition’.”

     

    Highlighting some strategic campaigns like ‘coloured leather is all about coloured skin’, Agarwal informs that Ogilvy & Mather is the communication partner.

     

    All Blue & Blues products are styled in Italy. Instead of the conventional black and brown leathers, it uses original leathers in vibrant colours like red, orange, yellow , blue, pink, golden, silver, just to name a few.

     

    When asked about the availability of the leather products, he said that the brand is available at premium MBO’s like Shoppers Stop, Landmark, Central, Lifestyle, Ritu Wears, Witco and in select boutique stores apart from standalone showrooms in Kolkata and Gurgaon. “Internationally, it has its presence in countries like Italy, Austria, Switzerland, Greece, and Belgium among other places,” says Agarwal.

     

    The company also plans to open stores in Delhi followed by Bengaluru, Mumbai and Hyderabad within the next year, concludes Agarwal.

  • Arvind Lifestyle Brands partners with Shoppers Stop for launch of Next

    Arvind Lifestyle Brands partners with Shoppers Stop for launch of Next

    MUMBAI: Arvind Lifestyle Brands partners with Shoppers Stop for the launch of a shop-in-shop format of British brand next, in Mumbai. Spread over 600 sq. ft., at the Shoppers Stop store in Juhu, the NEXT shop in shop will retail kids clothing for ages from 2 years to 12 years for girls and boys. The kidswear range also includes hosiery, shoes and socks, underwear, and nightwear. The shop in shop format at Shoppers Stop is the first of its kind for next in India.

    Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. added, “We believe in offering our customers a world-class shopping experience and an unparalleled product assortment. Our partnership with Arvind Lifestyle Brands to bring British speciality retail brand NEXT is a great addition to our existing portfolio of kidwear brands. With next, our customers now have an added choice in aspirational kidswear brands to choose from. We are well poised for a successful journey with next.”

    On the opening, J Suresh, MD & CEO, Arvind Lifestyle Brands Ltd. said, “We are extremely pleased with our collaboration with Shoppers Stop and for the first time in India we will bringing speciality retail inside a Department store. Next provides Shopper Stop consumers best of British kids fashion wear offering . On the other hand, Next can take advantage of the ready consumer base of Shoppers Stop. We expect this collaboration setting a new trend of win win collaboration between speciality retailers and Department stores.”

    next offers quality clothing at reasonable prices for kids and women. Through a series of stories each season, next retails the best of British fashion. With a five city presence, in Forum Mall, Koramangala, Elante Mall, Chandigarh, Select Citywalk, Saket, Delhi, Ambience Mall, Gurgaon, and Koregaon Mall Plaza, Pune, the brand has gathered a loyal fan base who’re fashion savvy and looking for current styles.

    Next kidswear is now available at Shoppers Stop, Juhu.

  • Shoppers Stop recognised as Most Respected Company in the Retail Sector By Business World

    Shoppers Stop recognised as Most Respected Company in the Retail Sector By Business World

    MUMBAI: Shoppers Stop has been recognised as the ‘Most Respected Company in the Retail Sector’ by Business World’s Survey of ‘India’s Most Respected Companies’. Shoppers Stop, India’s premier lifestyle and fashion destination, is one among 20 Indian companies to be honored by Business World as ‘Most Respected Companies’ from among various sectors.
    Shoppers Stop has received this prestigious title for the second time in a row by Business World’s ‘Most Respected Companies’ survey.


    Business World’s ‘Most Respected Companies’ award is recognized as one of the most coveted awards in the country. Companies are measured not only on the basis of their balance sheets but also on the basis of innovativeness, depth and quality of top management, financial performances and returns and moreover, on qualities like ethics and transparency, quality of products and services, people practices/talent management and global competitiveness.

  • Shoppers Stop to up ad spends to Rs 500 mn next fiscal

    Shoppers Stop to up ad spends to Rs 500 mn next fiscal

    BANGALORE: Fashion and lifestyle large format department store chain Shoppers Stop plans to spend around Rs 500 million towards marketing and communications.

    This fiscal the chain has planned spends of Rs 450 million. The thrust will be mainly through online social media, newsprint and some outdoor, revealed Shoppers Stop Ltd customer care associate and marketing director Govid Shirkande to www.indiantelevision.com.

    Shirkande was in Bangalore for the launch of the brand’s 50th store in India and its sixth store in Bangalore. Shoppers Stop is also looking at television for mass media communication.

    Over the next two years Shoppers Stop plans to increase the store count to around 65 at the rate of about eight stores per year as well as enter tier-2 towns in India. It has planned spends of Rs 2.5 billion towards expansion. At present it is present in 22 cities and towns in the country.

    Overall across the various retail formats such as HomeStop, Crossword Book Store, Mothercare & Early Learning Centre and Hpercity, the group has around four million square feet of retail space. Over the next two years this will go up to about five million square feet.

    Shoppers Stop also is targeting the woman consumer since the business for women oriented products has been going up.

    “Once we enter the smaller towns and cities over the next two years, we plan to use television for mass media communications. At present, we create the awareness across the newsprint in the cities and towns that we are present in for a better connect with our customers,” revealed Shirkande further.

    Shoppers Stop has a huge fan following on facebook with the number of fans nearing two million. “Over the next few days, we should cross the two million fan mark on facebook,” said Shirkande. The brand is also present across 200 bill boards in the towns that it has outlets.

    Contract Advertising looks after the creative work and Maxus the media buying for Shoppers Stop.

  • Flash Media and Shoppers Stop associate for digital media

    Flash Media and Shoppers Stop associate for digital media

    MUMBAI: Flash Media Limited has associated with the premium retail giant Shoppers Stop for installing and managing Imedia (Dynamic Digital Signage) in all its stores across the country.

    Flash Media’s IMedia is a network of digital signage components like LCD/Plasma panels playing audio visual commercials. According to the agreement, Flash Media has installed over 350 wireless LCD/Plasma screens in the 19 stores of Shoppers stop across the country with an average of 20 screens in each store. The screens have been installed behind cash counters and major focal points in the store to ensure maximum consumer attention, informs an official release.

    Commenting on the tie-up with Shoppers Stop, Flash Media Ltd co-founder & director Abhishek Kandoi said, “We are extremely pleased to be associated with Shoppers Stop, one of the most leading and trusted name in the retail space. We completed our installations during end of august and the In Stores TV at Shoppers Stop has been up and running from then, we already have some premium brands associated with us. Speaking about the large scale acceptance of this medium, he said “Dynamic Digital Signage has proved its mettle across the globe as the frequency building channel and mesmerizing audience through its ground breaking advancements. Media Experts predict that this global trend would pick up in India.”

    Shopper’s Stop Limited customer care executive & CEO Govind Shrikhande said,” Shoppers’ Stop houses more than 200 international and national brand, IMEDIA, thus is an excellent medium to communicate with the customer the ongoing promotions on brands and services available at the store. It is all about space value enhancement and connecting with the customer with regard to his choice of brand. It is a modern medium of advertising and brand promotion.”

  • Radio one launches quiz contest- Bollywood Badshah

    Radio one launches quiz contest- Bollywood Badshah

    MUMBAI: Radio One has announced the launch of a quiz contest based on Bollywood, titled Bollywood Badshah.

    “Bollywood Badshah is truly the definitive Bollywood quiz in the nation today. It was designed, packaged and produced for Radio. It is challenging, interesting and obviously very Bollywood and goes with the Radio One philosophy of celebrating the hits,” says Radio One VP(Programming and Brand) Vishnu Athreya.

    Popular TV personality Gaurav Kapoor will be hosting the show. “Gaurav is the perfect host for Bollywood Badshah. He is young, extremely talented, and filmy, completely fitting the shows personality and we are sure he will entertain the listener and participants alike,” says Athreya.

    The channel has roped in Sahara Filmy, Ruffles Lays, Shoppers Stop, Sony Handycam as sponsors of the show that will last for eight weeks.

    “Post the success of Malamaal Daily, we are hopeful to see huge participation in a programming promotion as such, especially since Bollywood is such an integral part of our listeners’ lives.” opines Radio One VP(Operations) Shariq Patel.

    The entry forms are not only available in all leading newspapers, one can also get the forms by logging on to the stations’ website, www.radioone.in.

    By sending a SMS ‘BB’ to 3650, participants can avail all terms and conditions to play the game. This year there is a prize for everyone, the participants, the semi finalists as well as the winner. The winner gets to go home with something real big, which may be a trip for two to a choice of their destination, informs an official release.

  • Nuance Group, Shopper’s Stop sign MOU for duty free retail market at airports

    Nuance Group, Shopper’s Stop sign MOU for duty free retail market at airports

    New Delhi, June 10, 2006 – The Nuance Group is teaming up with one of India’s leading retailers Shopper’s Stop Ltd. (part of the K. Raheja Corp. – Chandru. L. Raheja Group) in a joint venture designed to enter the Indian airport retail market. The JV Company will be equally owned by both partners and plans to offer a comprehensive range of services, from operating master concessions to distribution for international brands.

    The MoU was signed by the companies’ representatives in Hyderabad today.India, is currently one of the most promising markets as far as development in airports and its marketing is concerned. This process is further accelerated by the upcoming privatisation of several major airports across the country as well as by the fast expansion of various airline companies in the country. The Nuance Group has defined India as one of its key strategic expansion areas.

    Shopper’s Stop Ltd., has built up a strong competence in department stores and operates 20 Shoppers’ Stop stores all over India, which carry a mix of both national and international brands. The company has been paramount in bringing to India some of the best names in fashion and cosmetics. Shopper’s Stop Ltd. (a part of K. Raheja Corp.- C.L. Raheja Group) group company has a 100% subsidiary Crossword, which sells books, music CDs, stationary, newsprint, toys and games at 33 locations. K.Raheja Corp- .- C.L. Raheja Group also owns and operates Inorbit Malls one of the most successful malls in the country in Malad a suburb of Mumbai.

    In early 2006, the K. Raheja Corp. – C.L. Raheja Group has introduced their value retail concept Hypercity which is the country’s largest hypermarket at 118,000 sq.ft.

    Teaming up in a 50/50 joint venture, the two companies offer a perfect combination in expertise of international airport retailing and retailing to the Indian customer. The objective of the joint venture is to offer a wide range of services for Indian airport retail both on the duty free side and the domestic side as per applicable regulations, from the operation of master concessions, duty-free, and food & beverage concessions to the franchise of concepts developed by Nuance or third parties as well as distribution of international brands of wine and liquor to hotels and other wholesalers as may be permitted by Foreign Direct Investment Regulations.

    Carlo Bernasconi, EVP Business Development & Strategic Marketing, The Nuance Group, comments: “The signing of this MoU with Shopper’s Stop Ltd. is a first milestone for The Nuance Group’s entry into the dynamic growth market India. We are convinced that together we will be able to create a truly unique offer perfectly tailored to the needs of the customers at Indian airports.”

    Mr. B.S. Nagesh, MD, Shopper’s Stop Ltd., comments: ” We believe with this partnership we will extend our unique shopping experience to the airports and touch the lives of millions of travelers. This will also help us create a larger footprint across the country”.

    The Nuance Group – The Nuance Group (www.thenuancegroup.com) is the world’s leading airport retailer, operating 330 outlets at 59 airports in 17 countries and employing 4 500 personnel. The Nuance Group is jointly and equally owned by its two Italian shareholders, GECOS/Gruppo PAM (www.gruppopam.it) and Stefanel (www.stefanel.it).

    Shopper’s Stop Ltd. – Shoppers’ Stop Ltd., is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India.
    Shopper’s Stop Ltd has a national presence, with 950,701 square feet of retail space and stocks over 200 international and Indian brands.
    India’s premier shopping destination with stores in Mumbai, Delhi, Bangalore, Hyderabad, Jaipur, Pune, Kolkata, Gurgaon, Chennai and Ghaziabad, Shoppers’ Stop is today India’s largest retail chain of department stores. Shoppers’ Stop Ltd., is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Shoppers’ Stop has been awarded Superbrand status 2003-2007 by an independent Super brands Council comprising of the most eminent professionals from Marketing and Advertising out of a national list of 711 brands across 98 categories.

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