NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.
The board of directors of the company at its meeting has accepted his resignation and placed on record their appreciation for the contribution made by him during his tenure.
In the interim period, the company shall be managed by an experienced CXO committee to ensure the stability of operations and strategic initiatives.
MUMBAI: India's oldest department store chain Shoppers Stop is planning to lay off over 1100 employees as well as shutting some of its lower-performing stores owing to the drop in sales.
A company spokesperson shared with Economic Times that the declining business has resulted in employee layoffs, further mentioning that considering the limitation on adding new stores in the current situation, the size of the brand’s business is effectively reduced, leaving them with no other option but to let go of employees in order to adjust the company’s cost base.
It has been reported that around 15 percent of the 7500 staff strength, mostly comprising junior and mid-level workers, have been asked to resign by 15 June.
Apparently, these include over 1000 employees from the front-end operations and nearly 160 belonging to the back-end processes.
All the affected employees will be given their salaries for two months on an immediate basis.
While Shoppers Stop confirmed its layoff plans, it also maintained that it will re-hire from the same set of people as soon as there’s an improvement in the situation.
Soon after the Government’s Unlock, 1.0 plan came into being, Shoppers Stop reopened 55 of its 90 department stores.
This Eid, Shoppers Stop, India’s leading fashion and beauty destination invites you to get #Selfieidi ready! The brand in their new campaign, encourages their customers to get dressed up and celebrate the festival safely indoors.
The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!
So, this Eid, splurge on yourself, pamper yourself, love yourself! Buy your favorites on the Shoppers Stop App and Website and remember to click a #Selfieidi. Tag the brand and get amazing rewards.
The contest winners will be announced on Facebook and Instagram handle of Shoppers Stop.
In addition to the campaign, Shoppers Stop will also be wishing their customers Eid Mubarak on the day of Eid in a unique way on its social media page.
MUMBAI: With Raksha Bandhan round the corner, Shoppers Stop, India’s premier retailer through its latest campaign essays the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations.
A strong network of women working towards empowering each other is good for society as a whole. With urbanisation, nuclear families, and growing women workforce in India, both parents are working and staying out of the house for long hours. This has led to the rising dependency on the support staff to take care of and fulfill the needs of the child back at home.
Shoppers Stop’s latest campaign throws light on one such instance from everyday routine which holds true to the meaning of “Raksha” and could be celebrated aptly on the occasion of Raksha Bandhan.
“Celebrating Sisterhood” campaign pays a tribute to all the caretakers’ who take utmost care of the kids at home and ensure their safety, while their parents are away. The digital film with an emotional tone opens with the preparation of Raksha Badhan festival by displaying the thali with a diya, rice, roli-chandan, and a big rakhi. The film celebrates the strong bond of trust, solidarity, and care among the women in the house. The intricate details of an inter-personal relationship and camaraderie are aesthetically highlighted in the film. The little girl ties the rakhi on her caretaker’s wrist acknowledging the love and care given by her, just like a brother does for his sister.
Speaking on the campaign, customer care associate, chief of marketing & customer officer Uma Talreja said, “Traditions have taken on new meanings with the onslaught of social media. They have also become more inclusive and participative and are celebrated uniquely by individuals that find their own meanings in the tradition. Women lead celebrations in India, the campaign captures the spirit of women in different roles and includes the extended support system that helps women move ahead at home and careers both.”
As part of the ongoing effort to promote sustainable fashion, the ‘Celebrating Sisterhood’ campaign closes with the message to spread love and bring a smile to someone else by giving away their gently used clothes. The pre-used clothes collected will be contributed to NGO Goonj for its work with village communities. Goonj sends wearable clothes to underprivileged families to re-wear and its sorts out unwearable cotton/semi cotton fabrics for recycling it into reusable cloth sanitary pads and other articles like patchwork quilts and bags for rural communities. The making of these products also provides a livelihood to hundreds of women in rural communities. Shoppers Stop will also be making a monetary contribution to support Goonj’s work on the collected sarees for recycling.
The week-long campaign “Celebrating Sisterhood” has been rolled out across Shoppers Stop’s social media assets, Youtube channel, and multiple digital platforms from August 8 to August 15, 2019.
MUMBAI: After successful campaigns like ‘It’s Our Time’ and ‘Mother’s Day’, Shoppers Stop launches another campaign on ‘National Lipstick Day’, on the role of women and their place in the world, this time as a mother.
The brand narrative is based on the colloquial term ‘Pappa ko kisshey do!’ and resonates with the fact that, fathers will do anything for a kiss from their daughters. The digital video for ‘National Lipstick Day’ takes a simple and beautiful approach to bring out the message through the mother’s point of view and ends up being endearing for the mother.
The campaign takes a unique approach to celebrate ‘Lipstick Day’ and beauty by breaking stereotypes around makeup and touches an emotional chord around beauty through the eyes of everyday interactions and relationships. The campaign sends out a strong message that sheds light on women’s continued participation in workforce.
Speaking on the campaign, customer care associate, chief of marketing & customer officer Uma Talreja said, “Women have many roles, be it at work, with family or just being themselves. Beauty as a category finds its place in every woman’s life and has been important focus area by all retailers. Through this campaign, we wanted to bring to light that beauty is an everyday indulgence unlike the popular notion that makeup is a means to an end. Women form half our customer base and 28 per cent of our employee base and looking at our business from their lens is an integral part of our strategy.”
The campaign film will be supplemented by make-overs and promotions from stellar brands like L’Oréal, Maybelline, Lakme, Colorbar, Faces, MyGlamm and Sugar at Shoppers Stop stores countrywide. Additionally, customers can buy a lipstick worth Rs 500/- and get a free sheet mask from Mirabelle and shop makeup worth ₹ 1500/- and get an assured gift worth Rs 995 from Bollyglow.
The campaign rolled out across Shoppers Stop’s social media assets and digital media.
MUMBAI: The National Basketball Association (NBA) and Suditi Industries Ltd., a long-time leader in apparel exports, today announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.
The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams. NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.
“As our fanbase continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships. “We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”
“The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd. “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”
MUMBAI: Shoppers Stop has introduced the Denim to Work campaign, a unique initiative encouraging working professionals to include denim in their workwear wardrobes. The first-of-its kind campaign is inspired by iconic young CEOs and leaders across industries, a generation that believes in rewriting the rules of the game.
Denim to Work is a bold campaign which has been introduced to break the traditional formal work week wear with an aim to empower and redefine the new codes of leadership towards building a fresh work culture. With the new-age companies and start-ups relaxing the norms and with introduction ofFriday dressings and casual dressings to work, denims are increasingly becoming an acceptable dress code at work.
Commenting on this, Shoppers Stop customer care associate and managing director Govind Shrikhande said, “With growing awareness and an increasing affinity towards denims across age groups, we believe there is a huge untapped market for denim segment in the apparel industry. Organised retail sector, young population, online penetration of denims, growing popularity of engineered/ distressed denim, varied fabric washes and changing classification of consumer’s wardrobe are some of the key growth drivers which will further fuel the growth of this segment. Shoppers Stop aims to tap into this market growth and leverage its large offering in the denim category through the ‘Denim to Work’ campaign which has been rolled out across multimedia platforms with print, radio, outdoor and a digital film.”
Head of art contract (India) Vineet Mahajan says, “Walking into work wearing a pair of jeans is a common sight now. But denims have never been promoted as workwear. We thought this idea was quite disruptive and we hit the sweet spot of an idea by celebrating the designations of a new age workplace. Shoppers Stop has always broken new ground in fashion retail communication and this one was no different.”
Mirum joint CEO Sanjay Mehta said, “For me, this denim-to-work campaign closes the loop in a certain kind of way. For the last six years, I’ve been wearing blue denims to work every single day and have been extremely comfortable in these. Over this period, I have also seen a shift in the way denims are perceived in the corporate world. People have accepted it as a part of the whole workforce culture. Also, I’m excited about the campaign as it gives people an opportunity to see denims in a definite kind of role and setting. I’m sure that more companies will accept denims as a part of their evolving office culture after seeing this campaign.”
Click on the link to watch the Denim to Work digital film: https://youtu.be/k8m6WLWrD8E
As per study, the market size of Indian Denim Wear was estimated to be Rs 20,205 crore in 2016. The market is now projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs 77,999 crore market by 2026.
The digital film Denim to Work campaign is produced and directed by Mirum and the ad creatives have been created by Shoppers Stop’s ad agency Contract Advertising. Conceptualised by Mirum, the digital film aims to break down the rules laid by rigid corporate culture. In line with Shoppers Stop’s brand philosophy Start Something New the film features young employees at various levels of hierarchy and how they #RIPtheDesignations to stand out in the system with their own attitude and style. The film inspires young professionals to flaunt their own sense of style and exude confidence at the work place with denims as a part of their work wear wardrobe.
MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.
Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.
Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing.”
Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.
MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.
Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.
Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing.”
Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.
MUMBAI: Bennett, Coleman & Co and Shoppers Stop have formed a strategic partnership to extend Femina into the consumer products space.
As part of this ‘co-create and co-own’ partnership, BCCL will license ‘Femina Flaunt’ to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores, in the core fashion categories – apparel, footwear, accessories and bags. Flaunt is the retail identity developed by BCCL for Femina.
BCCL managing director Vineet Jain said, “This is in line with our brand extension strategy to partner with the best-in-class players to unlock immense hidden value in many of our marquee brands. As a group, we’ve always been ahead on the innovation curve, and this partnership is another such example.”
Shoppers Stop customer care associate & managing director Govind Shrikhande added, “In line with our brand philosophy of Start Something New, we have embarked on a new partnership with the BCCL group to launch ‘Femina Flaunt’ in our stores. The premium positioning of this brand fits seamlessly into our diverse portfolio of premium brands. We are positive that ‘Femina Flaunt’ will be a huge success with our discerning customers.”
BCCL director & business head brand extension Sandeep Dahiya said, “It’s a unique partnership that brings together complementing strengths from two formidable industry leaders, in a format that’s a win-win for both. With Shoppers Stop as the partner, we’re confident of stability, sustainability and most importantly, scalability of our brand, in these categories.”
The ‘Femina Flaunt’ range will be retailed exclusively through 300-400 sq feet of dedicated shop-in-shop space, within Shoppers Stop stores. The range will be launched in the Fall-Winter season this year, and will be available across 20 Shoppers Stop stores to begin with, and going upto 50 stores by the third year.
Highlighting the uniqueness of the partnership, Dahiya added, “This partnership re-formats the existing licensing template in India, by creating a unique ‘co-create, co-own’ model that creates far more value at both ends. It not only gives Shoppers Stop a great opportunity to add one more strong franchise to its portfolio of premium labels, but also helps BCCL unlock significant value in its marquee brand, while still retaining the ownership of the brand.”