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Tag: Shoppers Stop

  • Shoppers Stop ropes in Ushasi Ray for their Durga Pujo campaign

    Shoppers Stop ropes in Ushasi Ray for their Durga Pujo campaign

    Mumbai: Shoppers Stop is all set to make Durga Pujo celebrations special this year with their latest campaign Sajer Utsav and beautifully decked-up stores. To glam up the celebrations the company has roped in Ushasi Ray to headline the campaign.

    Shoppers Stop unveiled its latest campaign, Saajer Utsav highlighting Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021. This recognition is indeed an honour for the people working to make pujo a joyous and successful festival.

    Pujo, one of the most significant festivals holds a special place in the hearts of millions. This is the time every inch of the city bursts with jubilant vibes representing the perfect spirit of togetherness and pride. Every person starts preparing well in advance, putting in all the extra effort, to make the festival a perfect joyous celebration, attracting millions of spectators from across the globe.

    Shoppers Stop, Pujo campaign acknowledges the remarkable contributions made by every person to make this celebration grand. Saajer Utsav aims to showcase the efforts by the people who make this celebration grand,  whether those creating magnificent pandals or embellishing their homes, playing the dhak, or prepping up for the yummy poojo delicacies, all in the pursuit of making Durga Pujo an awe-inspiring experience for everyone.

    That’s not all, Shoppers Stop is all prepped up to make Poojo special, with its stores decked up like a Pujo pandal, lots of events and entertainment in stores, an array of exclusive and festive collections of trendy fashionwear, beauty, free makeovers, great deals and a lot more. Their personal shoppers are always ready to make your pujo shopping special. It’s not just a shopping spree; it’s a top-notch makeover and shopping experience.

    Shoppers Stop customer care associate and chief of marketing & communication Shwetal Basu shared her sentiments regarding this campaign, saying, “This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers.  Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration.”

    As the entire city is getting ready to celebrate the festival, Shoppers Stop is also gearing up to ensure the residents look their festive best.

    Saajer Utsav promises to be a celebration like no other, creating unforgettable memories and moments to cherish. Join us at Shoppers Stop and be a part of this grand Pujo celebration.

  • Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, Sanya Malhotra.

    The ‘Live Epic’ campaign encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style. It introduces a stylish and trendy smart casualwear collection designed to inspire individuals to live life to the fullest and with confidence.

    The Fratini campaign portrays Malhotra as the cheerful and confident, Fratini girl who wants the best of both worlds. The woman of today, who wants to live life to the fullest, without making any choices. Her vibrant personality shines through as she embarks on thrilling adventures, shares meaningful moments with her mother, explores her passion for travel, pursues her career, and seeks love in her friend. Accompanied by an upbeat soundtrack, the advertisement effectively conveys the message of living an epic life without compromises.

    The new Fratini collection offers an extensive range of dresses, modern workwear and relaxed casual ensembles in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today’s women, providing a wide array of fashion to choose from.

    Speaking about the campaign, Shoppers Stop customer care associate & chief of marketing & communications Shwetal Basu said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic.”

    Malhotra expressed her excitement saying, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”

  • Shoppers Stop celebrates the lifelong impact of teachers with a creative tribute

    Shoppers Stop celebrates the lifelong impact of teachers with a creative tribute

    Mumbai: Shoppers Stop, a leading retail destination known for its innovative and customer-centric approach, is proud to announce its latest creative tribute to the educators who have shaped our lives since childhood. In a heartfelt gesture, Shoppers Stop pays homage to the enduring influence of teachers with a unique and meaningful campaign.

    The heart of this campaign lies in the clever integration of the Shoppers Stop brand logo, which seamlessly incorporates a pencil, symbolizing the profound impact of education in our lives. This creative fusion of the brand identity with a timeless emblem of learning beautifully underscores the importance of education.

    The key message of the campaign is clear: “We will always need a teacher in our lives.” Shoppers Stop recognizes that teachers are not only instrumental in imparting knowledge but also in molding character, instilling values, and fostering personal growth. They are the guiding lights who continue to influence our lives long after we leave the classroom.

     

     

    This tribute by Shoppers Stop is a testament to the unwavering gratitude for the tireless dedication and commitment of teachers, who continue to inspire and nurture generations of learners. It highlights the enduring influence of education and the remarkable individuals who dedicate their lives to imparting knowledge and wisdom.

  • Shoppers Stop Ltd announces changes in its leadership positions

    Shoppers Stop Ltd announces changes in its leadership positions

    MUMBAI: Shoppers Stop Ltd. today announced the promotion of Homestop, chief commercial Officer and CEO Kavindra Mishra, as its executive director & CEO,aftero the resignation of its managing director & CEO, Venu Nair.

    Kavindra Mishra has been promoted to executive director & chief executive officer – Based on the recommendation of the nomination, remuneration and corporate governance committee, the board of directors of the company (“the Board”), at its meeting held today, i.e. on 24 August 2023, approved the promotion and appointment of Kavindra Mishra (DIN: 07068041) as an additional director of the company w.e.f.  1 September 2023. He has also been appointed as an executive director & chief executive officer of the company for three years effective  1 September 2023, subject to the approval of shareholders of the Company.

    A brief profile of Mr. Kavindra Mishra is given below :

    The chairman of the company, BS Nagesh said “I am delighted that Kavindra Mishra, has been promoted as the executive director and CEO of the company. In the last five months, he has taken over the charge of Homestop and the commercial part of the Shoppers Stop business. His skills as a Business Leader, strategic expertise and overall understanding of the retail industry are an excellent fit for leading the Company as its CEO and setting high standards. Under his leadership and guidance, I am confident about the future growth of the company”

    Managing director and chief executive officer Venu Nair has tendered his resignation from his position, effective from the close of business hours of August 31, 2023, due to personal reasons, to enable him to spend more time with his family and explore other options.

    The board of directors of the company at its meeting held today has accepted his resignation and placed on record their appreciation for the contribution made by him during his tenure. He has been instrumental in strengthening the business in the post-Covid era, by growing its strategic pillars of fashion, and beauty and expanding the company’s retail network. He leaves a much-strengthened Shoppers Stop. To ensure a seamless transition, he will continue to guide and advise the CEO over the next 6 months, in his capacity as a Company official.

    B.S.Nagesh non-executive chairman of the company will handhold during the transition period. He will also mentor and coach the executive director & chief executive officer of the company.

  • Shoppers Stop names Sandeep Jabbal as customer care associate and CDTIO

    Shoppers Stop names Sandeep Jabbal as customer care associate and CDTIO

    Mumbai: Shoppers Stop has announced Sandeep Jabbal as customer care associate and chief digital transformation and information officer (CDTIO) with effect from 23 May 2022, according to a company statement.

    He will be responsible for providing strong leadership and support in digital transformation initiatives led by the brand.

    Jabbal has more than 18 years of extensive experience in developing IT strategies and designing & delivering the IT roadmap for large organisations with a focus on digital transformation for enhancing customer experience. Jabbal’s expertise lies in Strategic IT Leadership, IT Operations, Program Management and Digital Transformation.

    Prior to joining Shoppers Stop, Jabbal has served as vice-president-IT at Jubilant Foodworks and as Head of IT at Marks & Spencer Reliance India. He has also worked as a project manager with Birlasoft and has delivered large IT projects in diversified domains including FMCG, retail, finance and manufacturing, in his earlier stint.

    An alumnus of Symbiosis Institute of Business Management, Pune, he also holds a degree in mechanical engineering from Visvesvaraya National Institute Of Technology (VNIT), Nagpur.

    Speaking on the appointment, Shoppers Stop managing director and chief executive officer Venu Nair said, “Digitalisation is reinventing businesses and capturing unique competitive advantages. Today, digital transformation is not an option; it is necessary to escape the comfort zone, reinvent and compete in this world overrun by technological advances. We need to offer best in class experience for our customers and stakeholders.”

    “Technology plays a critical role in driving business and building brand authority. With digital strategy as our core focus and its importance for our organisation, we are confident that Sandeep Jabbal is the right fit in helping us achieve this transformation,” he further said.

    Sandeep Jabbal added, “I am honoured to join Shoppers Stop at this exciting stage in their digital transformation journey. The brand has truly evolved with the changing consumer dynamics! The retail industry is gearing up with hi-tech advancements and Shoppers Stop is leading the change with its distinct offerings and consumer-friendly digital platforms. I am happy to be a part of this glorious journey and looking forward to working with the stellar team.”

  • Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

    Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

    Mumbai: Fashion and beauty brand Shoppers Stop has roped in Bollywood actor Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on its private brands as an important strategic pillar. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build its private label portfolio.

    “Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels,” said the statement.

     “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our private brands share,” said Shoppers Stop MD and CEO  customer care associate Venu Nair. “We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

    Speaking on the brand association, Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. This is a brand I have grown with and loved. I look forward to showcasing their best collection for the year.”

  • Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Mumbai: Fashion and beauty destination Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This brand campaign focuses on the unexplored side of millennial mothers, who are liberal, progressive, and open-minded.

    “The #CoolMoms campaign reflects how mothers inspire and encourage their children to be their true selves. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide,” said the statement.

    This digital film is based on multiple real-life situations that push the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late-night video games, it leaves the child surprised by mother’s friendly, lighthearted, and cheerful side.

    “The unconditional love by mothers is irreplaceable and invaluable. While the core theme of the day resonates with love and affection, this year we wanted to take the campaign a notch higher,” commented the customer care associate and chief of marketing and communication Shwetal Basu. “Motivated by real-life situations, the Cool Moms campaign, brings out the progressive relationship between a mother and child that has evolved with time. While mothers have been the epitome of compassion and care since time immemorial; today’s generation of mothers are setting new benchmarks. They are empathetic, evolved, witty, and easygoing! All these are well-captured in the films conceptualized to showcase Cool Mom campaign.”

  • Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication

    Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication

    Mumbai: Homegrown department store chain, owned by the K Raheja Corp, Shoppers Stop has brought on board Shwetal Basu as customer care associate and chief of marketing and communication with effect from 28 October, to lead its marketing mandate.

    Shwetal has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand’s vision, said the company.

    “We are delighted to welcome Shwetal. Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organisation. We feel we have found the right fit to lead the marketing organisation,” stated managing director and CEO Venugopal G Nair.

    In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others.

    “I am excited to be a part of Shoppers Stop’s incredible journey. It is one of the leading retail brands in the country that has evolved meticulously with the changing consumer dynamics and environment,” said Basu. “I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal.”

  • Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

    Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

    Mumbai: India’s leading fashion and beauty destination, Shoppers Stop has launched an epic extravaganza, ‘Goodbuy 2020’ that will witness the finest activations and series of engagements from 11th December to 31st December 2020 across all Shoppers Stop stores in the country.

    This year has been a challenging one on many counts, owing to the pandemic. To end the year on a positive note, the brand has curated a series of activations across Watches, Fragrance, Home, Beauty, Kids, Womenswear, Menswear, and Athleisure categories. For the first time, the brand will offer an immersive experience to its customers under each category, break the monotony of End-of-season-sale, and reinstate faith to come back to the store. To add to the experience, the brand has curated Shopping Segment Videos under each category with engaging storytelling and witty voiceovers by roping-in popular celebrities and influencers. The three weeklong event will offer unique and bespoke experiences, contests, live events with popular brands, celebrities and influencers along with fresh, new content on the Content Hub. 

    The brand aims to curate this as an annual property with new additions every year! Shoppers Stop’s epic extravaganza will witness the following activations.

    Watch-a-thon:

    Watches add an element of style and class to the entire ensemble! Watch-a-thon will witness an exclusive launch of coveted watch brands such as Guess, Titan, and Timex. Reputed label, Jaipur Watch Company has been roped-in for the “Design your Bespoke Watch” contest wherein contestants are invited to submit their watch designs. The winner gets his personalized watch design created from Jaipur Watch Company with a 3D printed Dial. The Fossil brand watches will also host an activation for personalised watches.

    Scent-a-thon:

    Fragrances evoke a sense of happiness and contentment. This mega-thon has attractive offers and a unique experience to be a part of. Shoppers Stop has organized a Scent-a-thon at their MGF Saket, New Delhi store. The brand has collaborated with one of the finest fragrances brands, Ajmal Perfumes to unveil 4 exclusive fragrances specially curated for Shoppers Stop customers. To take this association a notch higher, the brand has roped-in Maxime Exler, an expert French perfumer who will conduct a bespoke event with the fragrance notes. Customers will get an exclusive chance to spend time individually with the perfumer to create their signature fragrance basis their choices of ingredients. The perfume bottle will be handed over to the customer and signed-off by the expert along with the name of the customer. 

    Home-a-thon:

    This entails the bedsheet exchange offer wherein customers will be encouraged to donate their old bed sheets. These in turn will be upcycled into by-products and/or given as is to the marginalized population. This mega-thon also includes an online gamification activity with treasure hunts. That’s not it, there will be live events with brands such as Soulflower and Rosemore on DIY fragrances and interesting cooking tips with homeware brand, Wonderchef. There will be also a Cook-off contest wherein reputed chef Sanjeev Kapoor’s team will curate 15 minutes of Home MasterChef recipes.

    Glow-a-thon:

    Beauty is one of the key growth pillars of Shoppers Stop! Resonating with this, the brand has specially curated Glow-a-thon. There will be live events and tutorials with beauty experts held every day. There will be also a session on Decoding the Party Looks for 2021 in association with 7 brands. Customers will also be educated on the winter skincare regime and can avail discounts on beauty products.

    Fem-a-thon:

    The brand is also hosting Fem-a-thon across apparel, footwear, and handbag categories. This will entail Hacks for the Party Looks, Styling tips with in-house designers, Live events, Shop-able Virtual Fashion Show, and exclusive launches. One can also shop the look from Shoppers Stop’s Stylehub page!

    Play-a-thon:

    For their youngest target audience, the brand has curated Play-a-thon for kids. This will witness a Shop-able Virtual Fashion Show with Winter Carnival theme showcasing festive, private label and infant wear collection. To give wings to your kid’s imagination, the brand is also organizing, the ‘I am a Designer’– Kids design contest wherein the winner designs will be translated into merchandise with credit on tags to the designer.

    Him-a-thon:

    In the final week, Shoppers Stop is running Him-a-thon with mix ‘n’ match party hacks, styling tips with in-house designers, brand collection videos, and discounts on every purchase across the menswear category. There will be also an activation on ‘Wardrobe Makeover’ and an ‘Ultimate Lockdown Challenge’.

    Fit-a-thon:

    Last but not the least for the fitness enthusiasts, the brand is hosting Fit-a-thon! Customers get a chance to record their steps taken. These steps will be further converted into an amount equivalent and donated to be utilised to help the marginalised section of the society in meeting their daily needs. Besides, there will be many attractive deals on athleisure and sneakers and a chance to take home personalised sneakers from the store!

    The brand has associated with a popular OTT channel, Hotstar to get well known faces of the television world such as Divyanka Tripathi, Karan Wahi and Shivangi Joshi on-board. It has also collaborated with well-known influencers like, Siddharth Nigam and Mithila Palkar to curate shopping segment videos for every category and activation.

    Additionally, the much-awaited End of Season Sale that starts from 18th December will also provide more attractive offers. So, visit your nearest Shoppers Stop or log in to the website and app for more details and offers on this epic extravaganza!

  • Brands celebrate Durga Puja as the festival of resilience

    Brands celebrate Durga Puja as the festival of resilience

    NEW DELHI: Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety. Brands look forward to this time of the year and come up with beautiful creatives that celebrate the festive spirit to resonate with their target audience.

    While this year is different, brands haven't shied away from reaching out and connecting with consumers in a number of different ways. Their pujo ad campaigns this time around are designed around the resilience of the human spirit, overcoming difficult times through a positive outlook, and celebration with responsibility.

    Here is a compilation of a few of them: –

    Tanishq

    The jewellery brand’s festive campaign Ekotai Shundor, Ekotai Shokti is an ode to the resilient spirit of Bengal and Bengalis. The ad film encourages people to come together and celebrate pujo while adhering to safety norms. It resonates with the message that we can overcome any obstacles in our way with the spirit of oneness and unity.

    The campaign features popular Bengali actor and Tanishq’s brand ambassador for the east region Mimi Chakraborty. It highlights the rituals and traditions associated with this auspicious festival and the mythos of Maa Durga.

    Shoppers Stop

    Titled Ami Alo or ‘I Am The Light’, the film by apparel & lifestyle brand Shoppers Stop showcases how women, even in the most difficult and darkest of times, embody the characteristics of Goddess Durga. She is one-of-a-kind (Advitiya), powerful (Shakti), fearless (Nirbhay), and light (Ami Alo).

    Depicting the festive season as a celebration of families coming together during such difficult times, the campaign urges customers to step out of the darkness, stand together and bring the brilliance back into their lives. Above all, the film recognises women as the beacon of hope and positivity for their family.

    Asian Paints

    Asian Paints has a long association with Durga Puja. As part of their Sharad Shamman campaign this year, the brand has launched a new film Dugga Elo Ghawrey – Maa Durga is coming home.

    Dugga Elo Ghawrey is a story of little Mini’s pujo surprise. The film opens with a despondent little girl ruing the fact that she won’t get to enjoy the customary pandal hopping and other pujo delights. Then, her family takes it upon themselves to transform their home into a vibrant pujo pandal, complete with carnival games, snacks and sparkling laughter. As for the homecoming of the Goddess, the little girl discovers Durga Maa on her living room wall. Her mother paints the Goddess with Asian Paints wall colours, thereby bringing a new kind of celebration to light.

    The melodious background score in the film has been created by renowned band Lakkhichhara.

    ZEE5

    ZEE5 has launched a digital campaign #MaayerSatheMaakeDekha to encourage viewers to celebrate pujo by paying a tribute to their mother alongside Maa Durga. The platform has roped in five renowned celebrities of the Bengali entertainment industry to feature in five heart-warming videos, where each of them reminisce about their childhood memories around pujo, realizing in the bargain how mothers would often get relegated to the side-lines for the overall fanfare. The campaign makes an impassioned appeal to everybody to appreciate and recognise our mothers more, and most importantly, give them our love and time. The videos also see each of the known faces highlight all the special things they will do for their mother to make this pujo memorable for them, encouraging the audience to do the same.

    Welspun

    Domestic brand Welspun has launched a multi-pronged campaign #ChaloPaltai this Durga Puja. Through this initiative, Welspun has tried to convey the positives of inverting established gender roles. Inspired by Welspun’s reversible bed sheets, the campaign showcases the powerful stories of women who defy gender norms and societal limitations to take on vocations that are considered a man’s domain, such as purohits (priests), dhakis (percussionist), and sculptors.

    Joy Personal Care

    Beauty brand Joy, which enjoys a strong market presence in West Bengal, has attempted to capture the vibe of Durga Puja in their latest campaign Dugga Elo. The music video features 10 popular Bengali celebrities preparing for the festival in their own way and indulging in the celebrations whole-heartedly. Akriti Kakkar has lent her voice for the upbeat song and it strikes an emotional chord with audiences by evoking the vibrant and cheerful spirit of pujo.