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Tag: Shoppers Stop

  • Max Fashion promotes insider as CEO

    Max Fashion promotes insider as CEO

    MUMBAI: Retail empires are not built by the faint-hearted. Sumit Chandna, freshly installed as chief executive of Max Fashion, knows this better than most. The 25-year veteran, promoted from deputy chief executive at Lifestyle International, has spent a career extracting profits from India’s cutthroat retail trenches.

    His record is formidable. At every stop—Shoppers Stop, Hypercity, Aditya Birla Retail, Bata India and Landmark Group—Chandna has delivered the same brutal formula: fatter margins, leaner costs, higher sales. It is a skill honed across hypermarkets, department stores and specialist retail, from high fashion to groceries.

    A graduate of the National Institute of Fashion Technology in Delhi, Chandna earned his stripes at Shoppers Stop, where he launched India’s first designer co-brand, Kasba, with Raghavendra Rathore. At Hypercity, he built merchandising systems from scratch and delivered results 70 per cent above plan with margins six percentage points higher than target. During an 11-year stint at Aditya Birla Retail, he rose to chief merchandising officer, pushing promotional sales from eight per cent to 23 per cent in four months and launching profitable private-label lines.

    Three years at Bata India saw him juggle retail operations and merchandising before Landmark Group poached him in 2022 to run Max as deputy chief executive. Now he has the corner office.

    Chandna is also a certified executive coach who has recruited talent from top business schools across India and Asia, lectured at management campuses and attended leadership programmes at Harvard and IMD in Lausanne. He won the Aditya Birla Group chairman’s award for exceptional contribution—no small feat in a conglomerate that size.

    His mandate at Max is simple: keep the juggernaut rolling. In announcing his promotion, Chandna promised to lead the brand into its “next phase of growth, innovation, and impact”. Strip away the corporate speak, and it means the same thing it always has: sell more, spend less, make more.

  • Lucien Laviscount returns as face of Tommy Hilfiger SS25 watch line

    Lucien Laviscount returns as face of Tommy Hilfiger SS25 watch line

    MUMBAI: Tick, style, tock. Tommy Hilfiger is giving timepieces a dose of star power and this one comes with a British accent and signature smirk. Actor and Tommy Family brand ambassador Lucien Laviscount is once again the face of Tommy Hilfiger’s Spring Summer 2025 watch campaign. Following his Fall 2024 debut, Laviscount continues to bring “effortless cool and natural charisma” to the brand’s evolving vision of American classic-meets-modern swag.

    “It’s chic, elegant and hits all the right notes,” Laviscount said, waxing lyrical on the collection. “That’s pure Tommy through and through.” He’s not wrong.

    The SS25 men’s lineup hits the fast lane with the Bank, a motorsport-inspired model featuring a red aluminium pusher guard and an integrated silicone strap for peak performance. It’s style with speed on the wrist. Meanwhile, the TH85 Carbon Chronograph leans into the luxe lane with enamel dials, sub-dials, monograms, and Cordura straps that scream sport-meets-slick.

    Not to be outdone, the women’s range plays with poise and punch. From tank-shaped silhouettes with sculpted metal bracelets and sunray dials, to crystal-dotted “boyfriend watches” with sport-luxe vibes, these watches are all about timelessness with a wink.

    The SS25 collection is available across India via Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger stores and other premium outlets. And of course, it’s all over Instagram.

    Whether you’re racing against deadlines or fashionably late to everything, these timepieces make every second count with Lucien Laviscount, quite literally, in your corner.

  • Retail’s runway moment as offline struts ahead of digital discounts

    Retail’s runway moment as offline struts ahead of digital discounts

    MUMBAI: Clickbait may be sexy, but cash still walks into stores. That was the clear takeaway at the Phygital Retail Convention 2025 (PRC), where industry heavyweights made a persuasive case for why offline retail continues to bag the profits even as online steals the spotlight.

    “Online is a matter of discount in India,” quipped Kumar Nitesh, CEO of Ajio Business and Trend Footwear, Reliance Retail, summing up the e-tail paradox, it boosts valuations, sure, but often bleeds the bottom line. While online contributes about 25 per cent to business, Nitesh noted it’s the brick-and-mortar game that ensures retailers aren’t just surfing trends but making money from them.

    Earlier in the day, P Senthilkumar, senior partner at Vector Consulting, flagged a deeper inventory dilemma: with fashion trends flying faster than ever, predicting demand has become a retail roulette. “What was sold in the previous session is no longer relevant in the next,” he said, highlighting that the average product lifecycle has shrunk to just four months, a ticking timebomb for inventory planners and merchandisers.

    Management thinker Shiv Shivakumar didn’t hold back either, calling out the “buy two, get one free” gimmickry plaguing the apparel space and lamenting the sector’s lack of innovation. Drawing a sharp contrast, he urged retailers to borrow a leaf from the IT playbook where rupee costs meet dollar revenue to de-risk their models and rethink profitability.

    Zooming out from fashion to the broader consumer mindset, B S Nagesh, chairman of Shoppers Stop and founder of Trrain, urged traditional grocers to embrace tech-driven scalability, echoing the wider theme of phygital fusion. Meanwhile, Nikhil Bhatia of CBRE India offered a glimpse into the future of retail real estate: where families don’t come for shopping, they come for a showdown of experiences.

    Based on insights from 700 voices across metros, Bhatia revealed that entertainment-led retail saw a 150 per cent surge, thanks to rising demand for gourmet food courts, upscale bowling alleys, and family entertainment centres especially in Pune, Bengaluru, and Mumbai. “Entertainment is the new anchor tenant,” he said, painting a vivid picture of malls where dining and dancing might just edge out discount deals.

    At PRC 2025, the message rang loud and clear: online may be the poster child, but offline is still the parent paying the bills. And as the retail universe evolves, the future may just lie in a perfect stitch between the two.

  • KL Rahul ticks all the bold boxes in Police’s new watch collection

    KL Rahul ticks all the bold boxes in Police’s new watch collection

    MUMBAI: Time to turn heads KL Rahul is putting his signature style on your wrist with the launch of Police’s bold new Spring-Summer 2025 watch collection. Released on the cricketer’s birthday, the collection is a sartorial salute to individuality, fearless self-expression and most importantly audacity.

    Known for its edgy, statement-making designs, Police has long stood for those who dare to be different. Its latest drop leans even harder into that ethos with timepieces that blend industrial swagger and sleek sophistication, anchored in the “Audacity Wanted” concept. And who better to front that than Rahul, a style icon who’s never played it safe on or off the field?

    From see-through dials to gold-accented minimalism, the collection doesn’t shy away from drama. Take the Skeletor (Rs 25,995), a mechanical marvel with a matte olive dial, exposed mechanics, and an olive silicone strap that screams rebellion. It’s as comfortable as it is commanding.

    Or meet Surigao (Rs 24,995), the Swiss Army knife of style. With day, date, and 24-hour sub-dials nestled into a matte black sunray dial, it’s equal parts muscle and precision set in an ion-plated gold case that means business.

    If you like your statements loud and unapologetic, Shield (Rs 28,495) might be your match. A black transparent dial with gunmetal indexes sits inside a screw-styled case, complemented by a contrasting brown leather strap that feels both rugged and refined.

    Available at Helios, World of Titan, Lifestyle, Shoppers Stop and online, the watches offer something for every wrist that doesn’t want to blend in. Whether you’re owning the boardroom or the dance floor, Police’s latest drop ensures you’re on time and on point.

  • Shopping on credit almost doubles this Diwali for e-commerce consumers: GoKwik report

    Shopping on credit almost doubles this Diwali for e-commerce consumers: GoKwik report

    Gurugram – Credit has almost doubled this festive season largely led by credit cards and buy now, pay later (BNPL) options for D2C brands on GoKwik’s network.  The preference for credit surged from 3.49 per cent to 6.9 per cent this year thus indicating healthy economic performance and increased consumer sentiment.

    This Diwali sale period shoppers showcased a higher preference for prepaid payment modes with a 13 per cent surge in prepaid orders compared to last year. On the contrary, cash on delivery (COD) orders saw an 8% dip in the same period, reveals GoKwik, India’s leading eCommerce enabler that helps brands improve profits and efficiency by reducing COD orders.

    COD (Cash on Delivery) is a payment method where customers pay upon receiving their goods. This can build trust with buyers wary of online payments, especially in areas with fraud concerns. While COD enables businesses to access a wider customer base in tier two and tier three regions, it can also cause cash flow delays, higher return rates, and increased logistical costs, potentially impacting profitability. However, COD in India still continues to be dominant at 46 per cent followed by UPI at 44 per cent.

    “Affordability has always been a key driver for eCommerce growth in India, with shoppers opting for more flexible payment choices. We’ve been focused on building an ecosystem that supports this innate need among Indian shoppers. By offering multiple prepaid options on our checkout, we have not only provided more affordable payment choices to shoppers, but also provided greater control to merchants over their growth. Having a higher prepaid share of orders helps brands mitigate the impact of return to origin (RTO) and enables profitable growth for them. Our efforts in this direction have started to show the much needed shift in consumer preference,” said GoKwik co-founder & CEO Chirag Taneja.

    Categories such as footwear and fashion have seen the highest preference for credit-based prepaid payments while certain other categories like beauty and personal care continued to show high preference for COD.

    Another interesting trend during this festive period is the shift in consumer preference from COD to credit payment options such as credit cards and BNPL in tier three cities.

    Easebuzz MD & CEO Rohit Prasad added, “We are happy to support GoKwik during this festive sale period. With an exceptional 99.9 per cent uptime, Easebuzz platform empowered D2C brands manage millions of transactions without any downtimes, a crucial advantage during peak shopping periods. Our extensive payment acceptance methods, affordability suite with BNPL & EMI options, coupons and rewards during checkout helped these brands deliver a superior shopping experience for their customers.”

    While overall Average Order Value (AOV) rose by a nominal three per cent during this period, categories like fashion and jewellery saw particularly strong growth at 15 per cent and 13 per cent respectively. Categories with high AOV products like electronics saw a 36 per cent increase in credit card payments and a 27 per cent increase in BNPL, showing that shoppers prefer these payment methods for high-value purchases. GoKwik houses over 10000 brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space. The e-commerce enabler houses over 120 million shoppers in its network of D2C brands.

  • Shoppers Stop encourages mothers to take a break this Mother’s Day

    Shoppers Stop encourages mothers to take a break this Mother’s Day

    Mumbai: This Mother’s Day, Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother’s Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centers on the straightforward but important concept of giving moms the break they genuinely deserve!

    While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.

    The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

    Commenting on the campaign, Shoppers Stop customer care associate and chief marketing officer Shwetal Basu said, “Our mothers  are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break.”

    The campaign goes beyond mere acknowledgment of mothers’ tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800-plus brands, ensuring they find the perfect ensemble for any occasion. 
     

  • Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women

    Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women

    Mumbai: On the occasion of Women’s Day, Makani Creatives conceptualised a campaign – #Don’tStop for Shopper’s Stop that is aimed at dismantling the societal pressures and biases that women face in the realm of fashion and beauty. Women, often subjected to relentless scrutiny and judgment, find themselves questioning their choices and feeling underconfident due to unrealistic standards set by society.

    The #Don’tStop campaign urges women to embrace their choices fearlessly, encouraging them not to hold back. The video features a girl facing criticism for being deemed ‘Too Flashy,’ ‘Too Bold,’ ‘Too Revealing,’ ‘Too Tight,’ ‘Too Wild,’ and ‘Too Fake,’ mirroring the judgment many women encounter in every walk of their life.

    Taking inspiration from this insight, Shoppers Stop’s campaign challenges the status quo by empowering women to embrace their individuality and live authentically, without apology. In a society that constantly dictates what women should wear, how they should look, and how they should present themselves, #DontStop encourages women to break free from these confines and celebrate their uniqueness.

    Commenting on the campaign, Makani Creatives co-founder  Sameer Makani said “As long-standing creative partners of Shoppers Stop, we wanted this topical campaign to authentically reflect the brand’s ethos. Fashion being one of the most powerful forms of self-expression was our inspiration. The campaign serves as an empowering reminder to block out negative comments and make choices based on one’s personal preferences and comfort.”

    Shoppers Stop customer care associate and chief marketing and communication officer Shwetal Basu added “When team Makani presented the idea, we were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room. It beautifully resonates that as a brand, we stand proud champions of confidence, determination, and inclusivity, paving the way for every woman to embrace her fashion journey.”

    The campaign film exudes just the right amount of intensity yet speaks to the audiences in the most relatable and honest manner. It is a commitment to embrace women’s individuality and let them live fearlessly without worrying or being judged.

  • Nidhi Sinha joins Publicis Worldwide India as VP of planning and strategy

    Nidhi Sinha joins Publicis Worldwide India as VP of planning and strategy

    Mumbai: Publicis Worldwide India has appointed Nidhi Sinha as vice president of planning and  strategy. She will operate from the agency’s Mumbai office and report to Snehasis Bose, chief  strategy officer.

    With a robust background spanning over 13 years in consumer insights, trends and market  intelligence, Nidhi will be instrumental in supporting the strategic direction and growth of all  Publicis Worldwide India clients.

    Sinha joins the agency from McCann Global, where she crafted successful strategies for  brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan. Her  advertising journey began at Contract Advertising, where she steered planning and strategy  for brands like Shoppers Stop, HSBC, L&T Realty, among others. Additionally, she possesses  expertise in data analytics and research through her roles at Fractal Analytics, Nielsen, and  Mintel.

    Commenting on Sinha’s appointment, Bose said, “Nidhi’s  multidisciplinary experience and deep sense of ownership is what sets her apart from the  traditional, dyed-in-advertising planners. At a time, when advertising itself is going through  churn/evolution, hers is the kind of experience we need to navigate and deliver impactfully  on the Publicis Worldwide promise of Creativity To Drive Brand Value.”

    Sinha added, “I am thrilled to join Publicis Worldwide India,  an agency driven by the philosophy of ‘Power of One’ and a culture that allows you to grow. Using my expertise in data and tech, I am looking forward to leading strategy conversations  for our clients. I believe that with a strong culture, great leadership and client centricity we  will be able to take the agency to new heights.”

    Sinha has played a pivotal role in successful campaigns for Shoppers Stop, Asian Paints, Kisna,  Yes Bank, among others. 

  • Shoppers Stop ropes in Rakul Preet for its Diwali campaign

    Shoppers Stop ropes in Rakul Preet for its Diwali campaign

    Mumbai: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign ‘’We-Time Wali Diwali,’ featuring actor Rakul Preet Singh.

    The campaign’s central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today’s fast-paced life, these moments of togetherness are often overshadowed. ‘We-Time Wali Diwali’ encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it’s a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasising the importance of ‘Rishton ko dein thoda we-time.’

    Commenting on the same Shoppers Stop customer care associate and chief of marketing and communication Shwetal Basu said; “Shopping is not just buying, it is creating moments together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”

    Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments with my family and friends, I resonate deeply with the concept of ‘Rishton ko dein thoda we-time.’ It is very important that we spend time with our loved ones, especially during festivities and this campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali” and their endeavour to bring people closer through fashion and heartfelt connections.”

    Basu added that Rakul Preet’s association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.

    Shoppers Stop’s diversified omnichannel offering spans over 800 recognised and trusted brands across an incomparable range of products. Customers can choose from a diverse range of festive collections and exclusive brands spread across multiple categories. Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty programs ‘First Citizen Club’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop. Customers can also indulge in experiential events such as gift-wrapping workshops, fashion and styling activities, live music performances and many more.

    That’s not all; this festive season Shoppers Stop is taking the excitement up a notch with their exclusive “Bill Buster” offers, delivering unbeatable deals on Tommy Hilfiger luggage and BOSS watches. To add to the excitement, customers who make a purchase of Rs. 10,000 or more on MasterCard, will get a chance to win World Cup tickets. It’s not just a shopping spree; it’s a top-notch festive experience.

    Join Shoppers Stop in celebrating Diwali indulging in premium brands, trendy fashion, and unique style.

  • Shoppers Stop’s private brand Kashish unveils its festive collection

    Shoppers Stop’s private brand Kashish unveils its festive collection

    Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop unveiled the new Kashish collection alongside their Diwali campaign ‘Tyohar Ki Nayi Kashish’, featuring their talented brand ambassador, Sanya Malhotra. The campaign aims to inspire everyone to embrace new experiences and traditions during the festive season.

    Sanya Malhotra embodies the spirit of embracing the new. Her versatility and fresh perspective resonate perfectly with the campaign’s thought of trying to do something new and innovative. Throughout the film, Sanya’s mantra is to bring something novel to the festivities, encapsulating the idea that Diwali is a time for new beginnings and cherished moments. She introduces a fresh perspective to traditional Diwali celebrations by suggesting “Iss baar kuch naya karte hai!”.  Reminding us that Diwali is not just a festival, but a canvas for new beginnings and cherished moments, inviting everyone to join in the celebration of fresh ideas and boundless creativity.”

    Shoppers Stop customer care associate and chief of marketing and communication Shwetal Basu said “At Shoppers Stop, we are always trying to enhance our customer’s experience and provide them with something special. Our ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments, and an inspiring guide on how to infuse each occasion with a special touch. Our brand-new festive collection has been carefully curated to honour those cherished moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspire people to try something new.”

    Commenting on the campaign Sanya Malhotra said, “Celebrating a festival is more than just about tradition; it’s about embracing style, looking and feeling your absolute best! Kashish’s Diwali collection elegantly combines the grace of tradition and the allure of modern fashion. I’m thrilled to be a part of Kashish’s Diwali campaign, ‘Tyohar Ki Nayi Kashish,’ in which we redefine festive elegance. The campaign shows us how we can make our festival unique by creating special moments around it.”

    This Diwali, Shoppers Stop and Kashish have created a special festive collection for their customers. Kashish’s festive collection features stylish outfits, brilliant colours, and carefully chosen designs that are ideal for the festive season. The brand-new Kashish collection features curated chic apparel, in bright festive hues along with contemporary silhouettes, eye-catching embroidery and detailing, gorgeous ethnic wear sets, and sparkling kurtas, promising to add a touch of glamour and radiance to your celebrations.”

    To Shop for Kashish’s festive collection, go to the Shoppers Stop store near you or log in to www.shoppersstop.com.

    The digital campaign will be rolled out across Shoppers Stop’s social media handles, YouTube channel, and multiple digital platforms.