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Tag: ShopClues

  • Patanjali to partner e-tailers to boost sales

    Patanjali to partner e-tailers to boost sales

    MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to online sales of its swadeshi range of fast-moving consumer goods (FMCG) products. Some of Patanjali’s products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products, said a company official.

    The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.

    Patanjali will be organising a function on 16 January where representatives of all the online companies are expected to attend it along with Ramdev and the company’s MD Acharya Balkrishna.

    Patanjali spokesperson S K Tijarawala said, “We are now going into it in a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point.”

    These partnerships with e-tailers will be in addition to its own portal patanjaliayurved.net, wherein the company is already selling its products online. “This would change the scenario of whole FMCG trade through online. Through this arrangement, Patanjali’s product could be served across the globe,” he added. 

    However, he refused to share further details and arrangements with the online retailers.

    Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments. Last month, it had also announced venturing into solar equipment manufacturing. Besides the FMCG segment, Patanjali is present in other sectors such as education and healthcare. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

  • Droom to sponsor MTV Dropout reality show, founder to mentor entrepreneurs

    MUMBAI: From Bill Gates to Sachin Tendulkar, people who have become some of the most iconic figures in our country have achieved what they have only because they had strong vision, resilience and courage to back their passion in achieving that vision. In keeping with the same spirit, Droom, India’s pioneering online automobile transactional marketplace has now become the title sponsor for MTV Dropout, India’s first start-up reality show that seeks to find out India’s next big entrepreneur. Sandeep Aggarwal, Founder – ShopClues & Droom is a Chief Mentor to the participants throughout the show, along with the founders of two other Internet startups.

    Droom, the marketplace for buying and selling new and used automobiles, has four formats i.e. B2C, C2C, C2B and B2B, and three pricing formats – Fixed Price, Best Offer and Auction.

    Aggarwal, who is known to be among the most prolific investors and entrepreneurs in the Indian e-commerce and entrepreneurial environment, is often considered a maverick when it comes to taking tough decisions, showing resilience and building scalable businesses. Once a globally top ranked Wall Street Internet analyst out of Silicon Valley, Aggarwal gave up his comfortable job and a luxurious lifestyle to give fire to his entrepreneurial dreams and create India’s first managed marketplace-ShopClues – in 2011. Since, in his various roles as an angel investor or mentor, he has always strived to extend a helping hand to entrepreneurs with great ideas, ‘grit in their teeth and fire in their belly.’ MTV Dropout is another such venture which aims to finds out India’s next prolific business ideas through the concept of a reality show.

    Call for entries from applicants across the country has started. The auditions for the show will be held in Mumbai in the month of May to select the final candidates who will then be divided into teams and judged on the parameters of Drive, Strength of Idea, Planning and Attitude.

    Aggarwal said, “During the show, I would try to pass on the trust and the good faith that was bestowed on me and provide whatever experience I have gained into enriching the decisions of the participants to fulfill their dreams. The show has been structured in such a way that it tests all the skills of the participants required to emerge as prospective entrepreneurs and business leaders. From food trucks to corporate events, the participants would need to show their all-round skills, resilience and tenacity apart from continuously working on their individual business ideas. I wish them all the best and look forward to see some great business ideas and interactions on the show soon!”

    MTV Dropout will expand the narrow and negative connotation of the word ‘dropout’ to refer to people who have not accepted the pressures of the system but succeeded by pursuing an alternate, non-conventional idea with belief and pride. It invites entries from prospective entrepreneurs as well as ideas rejected in the VC stage to test their mettle in front of the experienced panel of mentors.

    Droom MTV Dropout will consist a series of episodes and the teams in the final will present to globally-renowned industrialists, investors and iconic economic personalities such as Ratan Tata, Anand Mahindra, Raghuram Rajan, Ronnie Screwala, Anil Ambani and Azim Premji. These stalwarts will select the one winning team that has the potential to revolutionize the business exosphere of India and further helm its start-up journey to a world of endless possibilities!

  • ShopClues unveils express payout for merchants

    MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has now launched the Express Payout service, which allows a merchant to get up to 80% of their pending payment in advance.

    While ShopClues maintains regular payout cycles which are best-in-industry, merchants often need on-demand cash flow to ensure stock availability, manage payments and overheads etc. ShopClues’ Express Payout service aims to benefit any merchant who requires advance payment before the scheduled payment date. The merchants can choose to receive any amount up to 80% of their due payment with a small service charge. The requested payment is processed within eight hours by ShopClues.

    The platform had recently also launched a range of financial services designed exclusively for its merchants. These services include the Reach PoS, a software mobile POS which facilitates hassle-free digital transactions for offline retailers; and Capital Wings, a loan program which facilitates quick and hassle-free loans to scale up their business. With the Express Payout option, ShopClues intends to create a complete financial services package that caters to the needs of varied merchants on the marketplace. The merchants can choose the services that they need to grow and enhance their business and also receive guidance from the ShopClues team.

    Shopclues AVP – Seller Services Ganesh Balakrishnan said, “Shopclues’ goal is to provide a level-playing field for its half a million sellers, 80% of whom are MSMEs from Tier 2 and 3 cities and towns. A majority of the merchants on the platform sell unstructured and unbranded products, and usually are in need of regular cash flow to keep their business running.”

    The Express Payout service was launched to a small group of merchants last month, wherein over 70% of the merchants chose to avail the service. It has since been launched for all merchants on the platform and in three weeks has catered to over 2000 payout requests.

  • Make the most of this bargain, says ShopClues

    MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.

    ShopClues Surety is an extension to ShopClues’ Buyer Protection promise, which ensures that lakhs of products undergo extensive 5 point quality check and have a secure dispatching. It also marks out products sold by brand authorised sellers, providing a hassle free and convenient online shopping experience. The Super Bargain Sale highlights this program by guaranteeing a smooth shopping experience, through products that have not only undergone the Surety checks, but are also available at the best-discounted price-points possible in the market. The sale began on 21 February and ends on 28 February.

    The TVC, christened ‘Super-Bargain Sale’, focuses on the different kinds of bargaining with several characters, from a 20-something girl, to a married couple to Sisters trying to bargain for best deal. The film ends with a voice-over that relieves the audience by offering the ShopClues ‘Super-Bargain Sale’, where one can shop for products at Super-bargained deals without worrying about quality and bargaining. The film has been conceptualised by Enormous brands, the creative partner of Shopclues.

    ShopClues VP – marketing Harneet Singh said, “ShopClues recently completed 5 years since its inception and through the years we have strived to offer the largest selection at the best price points. We Indians love to get the best prices and deals on our shopping, bargain is hence ingrained in our day to day shopping behaviour to achieve it. At the same time quality is also very important as we don’t want to compromise and want the best value for our money. Our Super Bargain Sale campaign, through the new TVC, promises to deliver on these two aspects for our consumers. A lot of hard work has gone in working with our Sellers in getting the best deals on lakhs of products which they sell on our platform. We really hope to delight our consumer through Super bargained deals on Quality checked products and we are sure they would enjoy the TVC.”

    Enormous MD Ashish Khazanchi said, “It’s too easy to fall into the ‘just another sale ad’ club these days. Steep discounts have become table-stakes in the e-commerce world. 70% discount or a steep 80% discount, no longer cuts ice with the consumer. We set out to find new clothes for discounts and stumbled upon a fertile bazaar behaviour – ‘there’s a tireless bargainer in every Indian’. The new film hinges on this very insight to drive home the message of good quality products at already bargained prices.”

  • Mall wali quality, ShopClues wale prices

    Mall wali quality, ShopClues wale prices

    MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country.

    It has unleashed a gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances.

    To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.

    ShopClues head – marketing Harneet Singh said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. We have worked hard with our seller partners to curate best offers, on popular products. With the TVC, we want to encourage more and more of them to make the best of all these jaw-dropping deals and discounts that we have lined up.”

    The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe wait.” The great selection of the choicest brands and products that will be available at unbelievable prices is illustrated through the ad taglines such as “Mall wali quality, market wale prices”.

    Enormous managing partner Ashish Khazanchi said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary.”

    The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.

    Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10 per cent instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100 per cent cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa.

  • Mall wali quality, ShopClues wale prices

    Mall wali quality, ShopClues wale prices

    MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country.

    It has unleashed a gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances.

    To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.

    ShopClues head – marketing Harneet Singh said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. We have worked hard with our seller partners to curate best offers, on popular products. With the TVC, we want to encourage more and more of them to make the best of all these jaw-dropping deals and discounts that we have lined up.”

    The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe wait.” The great selection of the choicest brands and products that will be available at unbelievable prices is illustrated through the ad taglines such as “Mall wali quality, market wale prices”.

    Enormous managing partner Ashish Khazanchi said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary.”

    The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.

    Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10 per cent instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100 per cent cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa.

  • Droom to spend Rs 10 crore in marketing this festive season

    Droom to spend Rs 10 crore in marketing this festive season

    MUMBAI: With the festive season just around the corner, online automobile transactional marketplace Droom is taking the celebrations up a few notches by allocating Rs. 10 crore as its marketing budget. The move is aimed at driving 30-35% growth for Droom during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at unbelievably affordable prices.

    Commenting on the marketing spends, Droom business devepment VP and co-founder Rishab Malik said, “Droom is currently receiving 5000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35% this month. We are spending INR 100 crore on marketing this year, out which INR 10 crore has been allocated for festive promotions. Our Droom assist team has been receiving about 1500 queries on a daily basis even before the sale kicked off, underlining the excitement Indian consumers have during the festive season and their trust in Droom’s diverse offerings.”

    Droom Auto Sales kicks off with promotions such as Grand Auto Sale, Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Doojlaunched to delight Droom customers with massive discounts. Grand Auto Sale will be live between October 6 and October 11 with discounts of up toRs. 50,000 on cars, Rs 20,000 on bikes and a maximum of INR 8,000 on scooters. Droom is also offering an Android phone and shopping coupons from ShopClues on select purchases, while all vehicles bought under this offer will also come with an offer of 50% off on Roadside Services Assistance.

    Second big offer, the Diwali Wheel of Fortune, also promises a plethora of great deals, discounts and offers between October 26 and October 31, with customers availing discounts of up to INR 50,000 off on Cars, Rs. 20,000 off on Bikes, and INR 8000 off on scooters. Customers can also spin the Online Wheel of Fortune and get a chance to win spectacular gifts such as a Thailand trip, OnePlus 3 phone, an Air Safari (paragliding) package, branded 2 gm gold coin, helmets, car perfumes and a flat 50% off on Zoomcar rentals. All these promotions are available on pan-India basis in around 180 cities, with the best-selling models from the most renowned automobile houses in the world available during the month-long carnival of great discounts and attractive deals.

    Droom is offering a Karva Chauth Special under its Delhi Auto Fest between October 17 and October 19. Available in locations across North India, buyers can easily avail discounts of up to Rs. 40,000 on cars, Rs. 20,000 on bikes, and Rs. 8,000 on scooters. Furthermore, a romantic evening at a fine-dining restaurant is up for grabs with a GroupOn dining coupon worth Rs 3000. One can also avail chopper rides during this day with best rentals listed on the website.

    The offers however do not end here. Following the conclusion of the Diwali Sale is the Bhaiya Dooj offer on November 1. A discount of maximum Rs. 11,000 is available pan-India on some of the best scooters from the most famous brands across the world. With so much on offer, Droom is definitely making this festive season full of cheer, happiness and joy for its users!

  • Droom to spend Rs 10 crore in marketing this festive season

    Droom to spend Rs 10 crore in marketing this festive season

    MUMBAI: With the festive season just around the corner, online automobile transactional marketplace Droom is taking the celebrations up a few notches by allocating Rs. 10 crore as its marketing budget. The move is aimed at driving 30-35% growth for Droom during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at unbelievably affordable prices.

    Commenting on the marketing spends, Droom business devepment VP and co-founder Rishab Malik said, “Droom is currently receiving 5000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35% this month. We are spending INR 100 crore on marketing this year, out which INR 10 crore has been allocated for festive promotions. Our Droom assist team has been receiving about 1500 queries on a daily basis even before the sale kicked off, underlining the excitement Indian consumers have during the festive season and their trust in Droom’s diverse offerings.”

    Droom Auto Sales kicks off with promotions such as Grand Auto Sale, Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Doojlaunched to delight Droom customers with massive discounts. Grand Auto Sale will be live between October 6 and October 11 with discounts of up toRs. 50,000 on cars, Rs 20,000 on bikes and a maximum of INR 8,000 on scooters. Droom is also offering an Android phone and shopping coupons from ShopClues on select purchases, while all vehicles bought under this offer will also come with an offer of 50% off on Roadside Services Assistance.

    Second big offer, the Diwali Wheel of Fortune, also promises a plethora of great deals, discounts and offers between October 26 and October 31, with customers availing discounts of up to INR 50,000 off on Cars, Rs. 20,000 off on Bikes, and INR 8000 off on scooters. Customers can also spin the Online Wheel of Fortune and get a chance to win spectacular gifts such as a Thailand trip, OnePlus 3 phone, an Air Safari (paragliding) package, branded 2 gm gold coin, helmets, car perfumes and a flat 50% off on Zoomcar rentals. All these promotions are available on pan-India basis in around 180 cities, with the best-selling models from the most renowned automobile houses in the world available during the month-long carnival of great discounts and attractive deals.

    Droom is offering a Karva Chauth Special under its Delhi Auto Fest between October 17 and October 19. Available in locations across North India, buyers can easily avail discounts of up to Rs. 40,000 on cars, Rs. 20,000 on bikes, and Rs. 8,000 on scooters. Furthermore, a romantic evening at a fine-dining restaurant is up for grabs with a GroupOn dining coupon worth Rs 3000. One can also avail chopper rides during this day with best rentals listed on the website.

    The offers however do not end here. Following the conclusion of the Diwali Sale is the Bhaiya Dooj offer on November 1. A discount of maximum Rs. 11,000 is available pan-India on some of the best scooters from the most famous brands across the world. With so much on offer, Droom is definitely making this festive season full of cheer, happiness and joy for its users!

  • ShopClues rolls out ‘Itne Kum Mein’ TVC

    ShopClues rolls out ‘Itne Kum Mein’ TVC

    MUMBAI: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).  A series of fresh catalogue digital films that illustrate the spread of high-value products along with discounted prices are showcased so that customers can make the best of the festive season sale from 1–10 October 2016. 

    Conceptualized and created by Enormous Brands, the TVC captures how a large assortment of products at never-before prices are being made available for ShopClues customers.

    One of India’s first and largest managed marketplace, ShopClues ad film opens with two girls having a conversation about how one of them enjoyed an incredible buying experience on ShopClues. She starts to describe the prices on ShopClues as “Itne Kum Mein, Itne Kum Mein, Itne Kum Mein” and the repetition continues.  The frame zooms out to reveal this conversation actually being shown on TV. The couple watching the TVC wonders if the visual is stuck, and taps the TV a few times, a husband struggling to fix the antenna, salesman watches as all the TV sets in an offline store play the same thing, the director at the shoot gets puzzled. The dialogue ends with the girl concluding, “Itne Kum Mein, ki kya bataun.” 

    ShopClues AVP-marketing Nitin Agarwal, said, “Through the TVC, we want to communicate to people that they can revel in the feeling of fulfillment this festive season and lay their hands on anything their heart desires as everything is available ‘Itne Kum Mein’.”  

    Enormous Brands’ managing partner Ashish Khazanchi, said, “The coveted products and unbelievable prices at ShopClues have always appealed to all the value-conscious buyers in the country. And that’s the reason we have introduced the colloquial phrase ‘Itne Kum Mein’ . Its recall value is instant.”

    The campaign also uses Outdoor, Facebook and YouTube along with Radio as support media to bring to life the amazing bargains. 

    Check out the ad:

  • ShopClues rolls out ‘Itne Kum Mein’ TVC

    ShopClues rolls out ‘Itne Kum Mein’ TVC

    MUMBAI: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).  A series of fresh catalogue digital films that illustrate the spread of high-value products along with discounted prices are showcased so that customers can make the best of the festive season sale from 1–10 October 2016. 

    Conceptualized and created by Enormous Brands, the TVC captures how a large assortment of products at never-before prices are being made available for ShopClues customers.

    One of India’s first and largest managed marketplace, ShopClues ad film opens with two girls having a conversation about how one of them enjoyed an incredible buying experience on ShopClues. She starts to describe the prices on ShopClues as “Itne Kum Mein, Itne Kum Mein, Itne Kum Mein” and the repetition continues.  The frame zooms out to reveal this conversation actually being shown on TV. The couple watching the TVC wonders if the visual is stuck, and taps the TV a few times, a husband struggling to fix the antenna, salesman watches as all the TV sets in an offline store play the same thing, the director at the shoot gets puzzled. The dialogue ends with the girl concluding, “Itne Kum Mein, ki kya bataun.” 

    ShopClues AVP-marketing Nitin Agarwal, said, “Through the TVC, we want to communicate to people that they can revel in the feeling of fulfillment this festive season and lay their hands on anything their heart desires as everything is available ‘Itne Kum Mein’.”  

    Enormous Brands’ managing partner Ashish Khazanchi, said, “The coveted products and unbelievable prices at ShopClues have always appealed to all the value-conscious buyers in the country. And that’s the reason we have introduced the colloquial phrase ‘Itne Kum Mein’ . Its recall value is instant.”

    The campaign also uses Outdoor, Facebook and YouTube along with Radio as support media to bring to life the amazing bargains. 

    Check out the ad: