NEW DELHI: If at one time it was said that the stars made or unmade a film at the box office, it can now safely be said that the buzz created on the social media – especially by the stars of a film – contribute vastly to its success.
More than a fortnight before the release date of Piku, Amitabh Bachchan had started sending out trailors of the film on his Twitter handle with messages like ‘Laughter! Enjoyment! Fun! That’s what happens when crazy people get together.’
If the popularity of the trailer on social media is anything to go by, Piku is amongst the most anticipated films this year, particularly as it is reminiscent of the light-hearted films of the late Hrishikesh Mukherjee – even when he dealt with serious subjects.
The film, which will release on 8 May, is produced by the makers of Vicky Donor starring Bachchan along with Deepika Padukone and Irrfan Khan.
Quirky and funny with oodles of situational humour, the film highlights the eccentricities within every Indian family, told in signature Shoojit Sircar style.
While this film about a crazy father-daughter duo is packaged with ingredients that make for a perfect family comedy, Sircar seems to be bringing back the slice-of-life-cinema, which was made popular by filmmakers like Mukherjee.
A huge admirer of Mukherjee’s work, Sircar explores a relatable story and human relationships reminiscent of Hrishikesh Mukherjee films like Gol Maal, Mili, Chupke Chupke and Guddi promising clean entertainment to the audiences after a long time.
Sircar said, “Piku has got a universal connect because every Indian family or for that matter every family is quirky and crazy in its own way. In this case, Baba and Piku make for one of the craziest families around. All I have done is take the camera and place it between them as they go about living their life replete with events and situations that are bizarre, crazy and yet very familiar to you and me. Hrishikesh Da told the simplest stories in the most unusual and entertaining fashion, which is why audiences still swear by them. We hope to warm your heart and put a smile on your face through Piku!”
