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Tag: Shoojit Sircar

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    NEW DELHI: Eminent filmmakers Madhur Bhandarkar, Radhakrishna Jagarlamudi, Prasoon Pandey, Ramesh Sippy and Shoojit Sircar will produce films on Swachh Bharat providing support and creative ideas to the movement.

    This was announced here on Sunday by the Information and Broadcasting minister M Venkaiah Naidu after presenting the awards at the first Swachh Bharat Short Film Festival here. Minister of State for I and B Rajyavardhan Rathore and secretary Ajay Mittal were present.

    Naidu said the festival was aimed at generating awareness, and motivating participants and citizens towards the Swachh Bharat mission through the most interactive medium of cinema.

    Complimenting the youngsters for the creativity and talent shown, Naidu said the future of India was safe in the hands of the young generation who understood the communication needs on issues such as Swachh Bharat which required mass mobilization.

    Naidu along with Rathore released the book “In the Footsteps of Mahatma: Gandhi & Sanitation” published by Publications Division (I & B ministry) and written by the noted Gandhian Sudarshan Iyengar.

    Mittal said the festival had provided a platform to pool ideas and talent of the creative youngsters.

    The competitive short films festival was for films having duration of not more than three minutes each. A jury comprising eminent theatre and film actor–producer Vani Tripathi, award-winning filmmaker Gitanjali Rao, and celebrated advertising personality Prahlad Kakar selected 20 short films out of the 4346 entries.

    The first prize was pocketed by Katyanan Shivpuri from Maharashtra for the film Murga. The second prize was bagged by Sudhanshu Sharma, KVK Kumar and Akshay Danavale for their films Nahna Doot, Chembuku Moodindi (The Dying Vessel) and Sarkarmi Rati Wadho! respectively. The third prize was awarded to six entries.

    The directors of the top 10 films were rewarded with Rs 10 lakh (first film), Rs 500,000 (next three films) and Rs 200,000 respectively (last six films), while the next 10 were awarded certificates.

    The highlight was a performance by the Advait band and the rendition of Swachh Bharat theme song by the eminent singer Kailash Kher.

  • ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    ‘Murga’ gets ‘Swachh’ film prize; top producers to support campaign

    NEW DELHI: Eminent filmmakers Madhur Bhandarkar, Radhakrishna Jagarlamudi, Prasoon Pandey, Ramesh Sippy and Shoojit Sircar will produce films on Swachh Bharat providing support and creative ideas to the movement.

    This was announced here on Sunday by the Information and Broadcasting minister M Venkaiah Naidu after presenting the awards at the first Swachh Bharat Short Film Festival here. Minister of State for I and B Rajyavardhan Rathore and secretary Ajay Mittal were present.

    Naidu said the festival was aimed at generating awareness, and motivating participants and citizens towards the Swachh Bharat mission through the most interactive medium of cinema.

    Complimenting the youngsters for the creativity and talent shown, Naidu said the future of India was safe in the hands of the young generation who understood the communication needs on issues such as Swachh Bharat which required mass mobilization.

    Naidu along with Rathore released the book “In the Footsteps of Mahatma: Gandhi & Sanitation” published by Publications Division (I & B ministry) and written by the noted Gandhian Sudarshan Iyengar.

    Mittal said the festival had provided a platform to pool ideas and talent of the creative youngsters.

    The competitive short films festival was for films having duration of not more than three minutes each. A jury comprising eminent theatre and film actor–producer Vani Tripathi, award-winning filmmaker Gitanjali Rao, and celebrated advertising personality Prahlad Kakar selected 20 short films out of the 4346 entries.

    The first prize was pocketed by Katyanan Shivpuri from Maharashtra for the film Murga. The second prize was bagged by Sudhanshu Sharma, KVK Kumar and Akshay Danavale for their films Nahna Doot, Chembuku Moodindi (The Dying Vessel) and Sarkarmi Rati Wadho! respectively. The third prize was awarded to six entries.

    The directors of the top 10 films were rewarded with Rs 10 lakh (first film), Rs 500,000 (next three films) and Rs 200,000 respectively (last six films), while the next 10 were awarded certificates.

    The highlight was a performance by the Advait band and the rendition of Swachh Bharat theme song by the eminent singer Kailash Kher.

  • Big B jingalalas on Tata Sky

    Big B jingalalas on Tata Sky

    MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit Sircar, the campaign intends to highlight Tata Sky’s two key elements — quality content and entertainment for all.

    The DTH player has also unveiled its new brand logo as it has tries to reach out to more subscribers outside metros.

    Produced by Rising Sun with Sukesh Kumar Nayak as the executive creative director, the campaign is the story of a regular family where each member has vastly different entertainment and content needs. Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.

    The campaign sees Bachchan playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family. He reveals how all their needs can be met by subscribing to Tata Sky.

    With 85 per cent viewing from outside big towns and 90 per cent consuming general entertainment, the DTH player plans to attract both, urban and rural, markets with this campaign. “We will continue to take our business a notch higher and will continue to focus on the rural markets. Now is the right time for us. With the campaign, we are targeting cable, FTA as well as first time TV users.

    “Amitabh Bachchan is our common thread. He has a mass appeal from anyone in the metro to a home which does not have a TV or has not become a subscriber yet. There could have been nobody better than Bachchan to bring this vision to life,” said Tata Sky chief communications officer Malay Dikshit.

    Each puppet was worked upon extensively by a specialized team from the Czech Republic to make him or her look like Bachchan.

    “There is no other entertainer like Bachchan. And when there are seven of them in never-seen-before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky,” added Nayak.

    “People want good entertainment in their house. TV forms the most important source of entertainment for the entire family. But, they have got used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky. O&M presented us with a heart-warming story of a family of seven puppets, each in love with their TV shows,” added Dikshit.

    The campaign will also be dubbed in five languages — Marathi, Bengali, Kannada, Telugu and Tamil — by 4 October. It will be
    extensively promoted on FTA channels followed by pay-TV channels. The TV campaign will be supported by an integrated marketing campaign including sketches on bus-backs, wall paintings, vernacular print, OOH and cinema halls

  • Big B jingalalas on Tata Sky

    Big B jingalalas on Tata Sky

    MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit Sircar, the campaign intends to highlight Tata Sky’s two key elements — quality content and entertainment for all.

    The DTH player has also unveiled its new brand logo as it has tries to reach out to more subscribers outside metros.

    Produced by Rising Sun with Sukesh Kumar Nayak as the executive creative director, the campaign is the story of a regular family where each member has vastly different entertainment and content needs. Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.

    The campaign sees Bachchan playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family. He reveals how all their needs can be met by subscribing to Tata Sky.

    With 85 per cent viewing from outside big towns and 90 per cent consuming general entertainment, the DTH player plans to attract both, urban and rural, markets with this campaign. “We will continue to take our business a notch higher and will continue to focus on the rural markets. Now is the right time for us. With the campaign, we are targeting cable, FTA as well as first time TV users.

    “Amitabh Bachchan is our common thread. He has a mass appeal from anyone in the metro to a home which does not have a TV or has not become a subscriber yet. There could have been nobody better than Bachchan to bring this vision to life,” said Tata Sky chief communications officer Malay Dikshit.

    Each puppet was worked upon extensively by a specialized team from the Czech Republic to make him or her look like Bachchan.

    “There is no other entertainer like Bachchan. And when there are seven of them in never-seen-before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky,” added Nayak.

    “People want good entertainment in their house. TV forms the most important source of entertainment for the entire family. But, they have got used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky. O&M presented us with a heart-warming story of a family of seven puppets, each in love with their TV shows,” added Dikshit.

    The campaign will also be dubbed in five languages — Marathi, Bengali, Kannada, Telugu and Tamil — by 4 October. It will be
    extensively promoted on FTA channels followed by pay-TV channels. The TV campaign will be supported by an integrated marketing campaign including sketches on bus-backs, wall paintings, vernacular print, OOH and cinema halls

  • Pink: Neither strategy nor reviews helped

    Pink: Neither strategy nor reviews helped

    Pink, with Shoojit Sircar as the force behind the film, was much hyped. The film also enjoyed a great deal of media and critics support. However, all this hype did not help the film as the response on the opening day remained tepid with a business of about Rs 4.2 crore.

    It is the word of mouth which matters more in the days of high-priced admission rates and the film caters mainly to the multiplex audience. As the film managed to generate a debate on the social media, its collections took a jump on Saturday with figures of Rs 7 crore plus while Sunday went very well as the film collected Rs 20.6 crore for its first weekend.

    Raaz: Reboot opened a bit better benefitting on its brand as it followed three Raaz episodes. The film took a reasonable opening day collections of about Rs 5 crore but, once the word of mouth spread about its poor merits, it dropped on Saturday while the Sunday collections remained static for the film to collect Rs 14.8 crore for its opening weekend.

    Baar Baar Dekho proved to be a let-down on all counts. A farfetched story idea, to script writing to execution and casting, it looked amateur in all departments. The film earned almost total rejection. With an opening weekend of Rs 18.4 crore, the drop in the four days that followed was telling as it closed its first week with a total of Rs 26.1 crore.

    Freaky Ali, a lift from a Hollywood film, Happy Gilmore, tried to attempt a comedy around the sport of golf, an unfamiliar sport with the Hindi audience, backfired. Nawazuddin Siddiqui’s talent could not sell this dud.

    The film had a poor opening weekend of Rs 6.4 crore, and had little hope of sustaining through rest of the week as it collected Rs 10.7 crore for its first week.

    Akira continued with its poor run in second week. The film collected Rs 3.1 crore to take its two week tally to Rs 27.2 crore.

    A Flying Jatt collected Rs 10 lakh in its third week to take its three week total to Rs 35.6 crore.

    Rustom collected Rs 20 lakh in its fifth week to take its five week total to Rs 124.3 crore.

  • Pink: Neither strategy nor reviews helped

    Pink: Neither strategy nor reviews helped

    Pink, with Shoojit Sircar as the force behind the film, was much hyped. The film also enjoyed a great deal of media and critics support. However, all this hype did not help the film as the response on the opening day remained tepid with a business of about Rs 4.2 crore.

    It is the word of mouth which matters more in the days of high-priced admission rates and the film caters mainly to the multiplex audience. As the film managed to generate a debate on the social media, its collections took a jump on Saturday with figures of Rs 7 crore plus while Sunday went very well as the film collected Rs 20.6 crore for its first weekend.

    Raaz: Reboot opened a bit better benefitting on its brand as it followed three Raaz episodes. The film took a reasonable opening day collections of about Rs 5 crore but, once the word of mouth spread about its poor merits, it dropped on Saturday while the Sunday collections remained static for the film to collect Rs 14.8 crore for its opening weekend.

    Baar Baar Dekho proved to be a let-down on all counts. A farfetched story idea, to script writing to execution and casting, it looked amateur in all departments. The film earned almost total rejection. With an opening weekend of Rs 18.4 crore, the drop in the four days that followed was telling as it closed its first week with a total of Rs 26.1 crore.

    Freaky Ali, a lift from a Hollywood film, Happy Gilmore, tried to attempt a comedy around the sport of golf, an unfamiliar sport with the Hindi audience, backfired. Nawazuddin Siddiqui’s talent could not sell this dud.

    The film had a poor opening weekend of Rs 6.4 crore, and had little hope of sustaining through rest of the week as it collected Rs 10.7 crore for its first week.

    Akira continued with its poor run in second week. The film collected Rs 3.1 crore to take its two week tally to Rs 27.2 crore.

    A Flying Jatt collected Rs 10 lakh in its third week to take its three week total to Rs 35.6 crore.

    Rustom collected Rs 20 lakh in its fifth week to take its five week total to Rs 124.3 crore.

  • Amitabh lends voice to genre-defining MN+ ‘Pathbreakers’

    Amitabh lends voice to genre-defining MN+ ‘Pathbreakers’

    MUMBAI: Times Network’s gold class of Hollywood movies, MN+, has launched a special property which will compile the best of Hollywood movies. The property, Pathbreakers, is an attempt to reach out to the audience that appreciates movies that define cinema and genres. Promoted on radio campaign by the Pink movie star Amitabh Bachchan, it will be launched today, and will showcase 50 path-breaking movies from Monday to Friday at 9 pm.

    “With this line-up, we aim to stir strong emotions in our discerning movie buffs,” said Times Television Network senior VP and head English entertainment cluster Vivek Srivastava.

    Pathbreakers will air movie titles that are classics, award winning and genre-defining. MN+ will showcase movies such as 12 Years A Slave, The Shawshank Redemption, The Departed, Boyhood, The Perks of Being a Wallflower, The Inception, etc.

    Bachchan added, “I am glad to launch Pink with the channel’s biggest property Pathbreakers which promotes movies that have initiated change in society and individuals. Through Pink, our endeavor is to ensure women get their due respect in society.’’

    Pink is a thought-provoking movie produced by Shoojit Sircar. The movie reflects on the current situation of women in the country and raises voice against the dubious moral codes.

    Sircar said, “The tie-up with MN + Pathbreakers was important for us to ensure we reach out to the right audience in urban India.” Pink is aimed at the youth and hopefully shall be looked on as a film that set a new trend upon its release.”

  • Amitabh lends voice to genre-defining MN+ ‘Pathbreakers’

    Amitabh lends voice to genre-defining MN+ ‘Pathbreakers’

    MUMBAI: Times Network’s gold class of Hollywood movies, MN+, has launched a special property which will compile the best of Hollywood movies. The property, Pathbreakers, is an attempt to reach out to the audience that appreciates movies that define cinema and genres. Promoted on radio campaign by the Pink movie star Amitabh Bachchan, it will be launched today, and will showcase 50 path-breaking movies from Monday to Friday at 9 pm.

    “With this line-up, we aim to stir strong emotions in our discerning movie buffs,” said Times Television Network senior VP and head English entertainment cluster Vivek Srivastava.

    Pathbreakers will air movie titles that are classics, award winning and genre-defining. MN+ will showcase movies such as 12 Years A Slave, The Shawshank Redemption, The Departed, Boyhood, The Perks of Being a Wallflower, The Inception, etc.

    Bachchan added, “I am glad to launch Pink with the channel’s biggest property Pathbreakers which promotes movies that have initiated change in society and individuals. Through Pink, our endeavor is to ensure women get their due respect in society.’’

    Pink is a thought-provoking movie produced by Shoojit Sircar. The movie reflects on the current situation of women in the country and raises voice against the dubious moral codes.

    Sircar said, “The tie-up with MN + Pathbreakers was important for us to ensure we reach out to the right audience in urban India.” Pink is aimed at the youth and hopefully shall be looked on as a film that set a new trend upon its release.”