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Tag: shoes

  • ASICS GEL-KAYANO 31 offers stability and comfort in every step

    ASICS GEL-KAYANO 31 offers stability and comfort in every step

    Mumbai: ASICS announced the launch of the GEL-KAYANO 31 shoe, the latest in what has long been one of ASICS’ stability running shoe series. The optimised comfort has been achieved thanks to a refurbished upper enabling the latest model of the GEL-KAYANO series to cuddle up to all runners.

    Succeeding the new approach for adaptive stability with premium comfort taken by ASICS in designing the shoe’s predecessor, the GEL-KAYANO 30 shoe, the shoe may help runners of all abilities go further as they move their minds.

    Following the ASICS Design Philosophy of continuous small improvements to create products that feel best for both body and mind, the shoe’s asymmetrical medial design upper has been refurbished to create a supportive fit and a more comfortable feel. The mesh upper has also been designed to provide better ventilation, ensuring the feet stay cool over longer distances and improving flexibility so that runners get maximum comfort with every stride.

    Through updating the shoe’s outsole with a HYBRID ASICSGRIP rubber material, the GEL-KAYANO 31 shoe also helps provide better traction throughout your run, to strengthen the shoe’s stability. This combined with PureGEL technology delivers improved shock absorption and even smoother transitions, adding further protection.

    As with its landmark predecessor, the shoe benefits from a unique 4D GUIDANCE SYSTEM which – honed through user testing and research – works with the movement of the body to provide adaptive stability and comfort, cuddling up to all runners when they need it most.

    Junichiro Tateishi, general manager of the Product Function Research Department, at ASICS said: “We believe the GEL-KAYANO 31 shoe not only provides the stability the shoe is famous for but also delivers a truly impressive level of comfort to help runners go further. We are also proud that the GEL-KAYANO 31 shoe continues to display its CO2e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO2e emissions so that runners can feel confident about their choice of GEL-KAYANO 31 shoe.  

    The GEL-KAYANO is a legendary running shoe for a reason, and we’re excited to see how fans of the series enjoy this added comfort when they try the shoe. Our hope is that it helps everyone feel comfortable, confident and uplifted.”

    The GEL-KAYANO 31 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets globally from 20 August 2024 for Rs 15,999.

    To find out more about the GEL-KAYANO 31 shoe and the latest technologies, please visit asics.com.

  • Whitemuds pioneers handcrafted shoes with a global design team

    Whitemuds pioneers handcrafted shoes with a global design team

    Mumbai: Whitemuds, the luxury brand in men’s footwear, proudly introduces its latest offerings – a meticulously crafted ready-to-wear collection and an exclusive made-to-order line. With a bespoke atelier nestled in the heart of New Delhi, Whitemuds combines the timeless art of handcrafting shoes with a commitment to meeting the everyday and special occasion needs of its discerning clientele.

    At the core of Whitemuds’ offerings are its unparalleled designs, curated by a talented team of designers spanning Bristol, Birmingham, and India. These designs go beyond mere fashion; they serve as a means for customers to express their unique style. Each design undergoes meticulous scrutiny, with carefully selected substrate choices and color combinations during the sampling stage. Only the most exceptional pieces make it to the hand-crafting production lines, ensuring that every pair tells a tale of sophistication and individuality.

    One of Whitemuds’ hallmarks is the ‘Goodyear Welted’ construction method, renowned for its ergonomic comfort and ability to retain the shoe’s original shape even under extreme usage conditions. This construction, both highly durable and refurbished, involves stitching the upper leather, lining leather, and welt to the ribbing bonded to the insole. The welt is then carefully stitched to the leather sole, providing exceptional strength and allowing for sole replacements when necessary.

    “We are elated to launch our ready-to-wear and made-to-order collections, representing the pinnacle of craftsmanship and luxury in men’s footwear. Whitemuds is dedicated to elevating your shoe experience, offering designs that go beyond the ordinary and constructions that stand the test of time,” said Whitemuds founder Dhruv Arya.

    Whether seeking the convenience of ready-to-wear or the personalized touch of made-to-order, Whitemuds invites men to discover the perfect blend of style, comfort, and longevity.

  • Aqualite brings in Javed Akhtar to pen #ComfortDikhtaHai spot

    Aqualite brings in Javed Akhtar to pen #ComfortDikhtaHai spot

    NEW DELHI: Footwear brands Aqualite has launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age groups. The new TVC showcases the Aqualite's range of PU, EVA and printed hawai chappals, and highlights the brand’s commitment to comfort and style.

    With an aim to reach out to masses across all languages, the lyrics of the new ad campaign have been written by acclaimed lyricist Javed Akhtar. The jingle will be available across multiple languages with renowned Bollywood artiste Piyush Mishra singing it in Hindi, Zubeen Garg in Assamese, Roopam Islam in Bengali and the multi-talented LV Revanth singing it in Tamil, Telugu and Malayalam.

    #ComfortDikhtaHai marketing campaign has been developed and conceptualised by Kolkata-based ad agency Shreyansh Innovations. The 60 second TVC will be aired in major TV channels, and will further be leveraged through other mediums including print ads across national publications, along with outdoor and BTL level activations in Bihar, UP,  and in store communication.

    Aqualite MD Davinder Kumar Gupta said, “Over the years, Aqualite has invested in understanding the needs, tastes and preferences of Indian customers. Aqualite Research Institute is a testament to our commitment to our Indian customers who are looking for comfortable footwear.  At the Aqualite Research Institute, our experts scientifically study our customers' feet and develop products which are not only affordable and made of high quality but are also skin friendly, cost effective and have perfect pattern and size.”

    He further added, “The thought behind #ComfortDikhtaHai campaign is to highlight Aqualite’s commitment to deliver best comfort for your feet. The campaign resonates with our motto of bringing comfortable footwear to Indian masses anywhere and everywhere.”

    Light House Funds partner Sachin Bhartiya said, “As strategic partners to Aqualite, we are positive that the company’s commitment on comfort, innovation and quality will make them one of India’s most trusted and admired footwear brand. Through its contemporary footwear that sets benchmarks in comfort, affordability and style, Aqualite is empowering Indian masses across the country. The #ComfortDikhtaHai campaign will resonate with consumers since it stands for what the brand has been consistently focussing on for all these years.”

    Shreyansh Innovations creative head Debdarsan Dutta said, “Our main task was to make the core Aqualite benefit of comfortable footwear resonate with the masses. We sought to do it by eschewing the much-bandied celebrity endorsement route and stand out from the clutter by representing our comfort premise through the relatable visual metaphor of a cushion / pillow. Adding to this visual delight, the comfort story is further complemented by a likeable audio track. We are confident that #ComfortDikhtahai will sit as comfortably with our audiences as Aqualite footwear does on your feet.”