Tag: Shobu Yarlagadda

  • Baahubali 2: The Conclusion — Spectacular!

    Baahubali 2: The Conclusion is a sort of prequel as well as the sequel to the earlier film, Baahubali: The Beginning, the epic fiction fantasy. In that, this film lets the viewer into some of the unrevealed parts of the earlier saga including the general curiosity about, why did Katappa kill Baahubali!

    The film begins with the character of Ramya Krishnan, playing the guardian of the kingdom till the character of Prabhas, the Baahubali, grows up to inherit the crown of his kingdom. Prabhas is now an accomplished heir to the crown as he is trained in all aspects of protecting his kingdom as well its people. His strength and endurance are of superhuman levels.

    Ramya announces the date of Prabhas’s coronation but asks him to go around his kingdom so as to check on his people and their wellbeing. Prabhas is accompanied by his trusted aide, Katappa played by Sathyaraj. While on his recce of his kingdom, Prabhas comes across, Anushka Shetty, who plays the princess of another smaller kingdom. A group of bandits are attacking her and she single-handedly fights them, excelling in art of combat.

    For Prabhas, it is love at first sight. He and Sathyaraj decide to tag along with Anushka, seeking a job for Prabhas and also asking her help to train him in warfare. She is told that Prabhas is a dimwit and some training may make him worthy for an employment at her palace. Prabhas tries his best to hide his virtues from Anushka.

    It is not long before Anushka realises that Prabhas is not a twit he is pretending to be. On the contrary, he is an accomplished warrior. Prabhas’s love is not one-sided anymore. Anushka too has grown to love him. Prabhas thinks it is time to fulfil Ramya’s desire to get for her a daughter in law matching her expectations though Ramya is not aware of the choice made by Prabhas yet.

    The family politics now sets in. The character of Rana Daggubati, who has always been bypassed in getting Ramya’s attention despite he being her son, and who has also been bypassed as the choice to inherit the crown, sees a chance to upset Prabhas. He has learned through his spies that Prabhas has fallen for this princess and devices a plan to make Ramya commit to him that she will fix his match with Anushka.

    The film, which was all about romance now goes head-on into family politics, the palace intrigues as father and son, Rana and Nassar, plot ways to displace Prabhas. They manage to turn Ramya, who loved Prabhas more than her own son, against Prabhas. His ascendency to the throne is withdrawn and Rana made the king instead.

    Prabhas turns a commoner from being the king in waiting. He joins the common people in their settlements and help their better their lives. This makes Rana and Nassar uncomfortable for they can see that for people, Prabhas was still their king. They feel that only if Prabhas is eliminated can they have a full control over the kingdom.

    The film drops pace as it moves from romance and verbal duels between Prabhas and Rana on one side and Anushka and Ramya on the other, to treachery and manipulations and, finally, to backdoor plotting. The action and romance are replaced by some gore; claptrap dialogue goes missing. The parts about Rana and Nassar’s ploys are not interesting enough. The finale, the fights in the climax are stretched.

    Excelling in direction, SS Rajamouli, has also mastered the use of special effects with which he makes parts of the film into fantasy which has been a part of every growing child. Cinematography is top-rated. As for the songs, they are not to the taste of the Hindi audience, the background score goes with the need of the narration.

    The performances are generally good. However, Prabhas, Anushka, Ramya and Sathyaraj excel on their author backed roles. Rana and Nassar are apt.

    Baahubali2: The Conclusion has the advantage of the ground created by its predecessor, Baahubali: The Beginning, a trailblazer for a regional film dubbed in Hindi. While the predecessor had the advantage of being a surprise packet for the audience, Baahubali2 has the burden of high expectations. This has afforded the film an outlandish opening response on its extensive release (reportedly 4000 screens). It come as a great relief to the cinema halls starving of a film with staying power, at least for next couple of weeks.

    Producers: Shobu Yarlagadda, Prasad Devineni.

    Direction: SS Rajamouli.

    Cast: Prabhas, Rana Daggubati, Anushka Shetty, Ramya Krishnan, Tamannah, Sathyaraj, Nassar.

  • Airtel ties up with Baahubali 2 for special experience

    NEW DELHI: Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

    A range of Airtel ‘Baahubali 2’ products were unveiled by the upcoming film’s star cast in Hyderabad to add to the excitement around the arrival of the one of the most anticipated films in the country.

    For Baahubali fans, Airtel has launched a special ‘Baahubali-2’ 4G SIM with free 4G data benefits to enable customers to experience the epic drama on India’s fastest mobile network. In addition, the Company launched special ‘Baahubali -2’ 4G Recharge Packs that offer great value to customers.

    Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. Airtel’s OTT Wynk Music will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.

    Bharti Airtel director – consumer business & chief marketing officer Raj Pudipeddi said, “As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.”

    Bharti Airtel Andhra Pradesh & Telangana CEO Venkatesh Vijayraghavan added, “Customers can now also experience high speed data on the seamless Airtel Baahubali mobile broadband network to enjoy all the film content from the internet. Customers can also enjoy our specially curated Wynk Music playlist, exclusive videos on Airtel Movies and much more apart from trying their luck at exciting online contests.”

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are excited about the partnership as it makes brand Baahubali more accessible to our audience. Currently Baahubali has expanded into a big franchise that includes comic books, novels, animated TV series, mobile game and a first of its kind virtual reality experience. Through this partnership with Airtel, we will expand our ability to provide the Baahubali phenomena and entertainment on-the-go, anywhere, and anytime to our audience.”

    In addition to these, Airtel will introduce an online engagement programME across various digital platforms to bring the exciting world of Baahubali closer to its consumers. An outdoor campaign will also be live soon making the movie and Airtel 4G come alive across customer touch points in the country. Customers can stay tuned to ‘Airtel India’ on Facebook and ‘@airtelindia’ on Twitter.

  • Make-A-Wish & fueladream.com team up with ‘Bahubali’ to help kids

    MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

    Team Bahubali has set new trends in the Indian film making business and is very excited to take part in this initiative. It’s an initiative which leverages the power of technology and crowdfunding to make a difference to the lives of others. This is a unique innovation that will be promoted through social media by all the 3 partners –Make-A-Wish India, Fueladream and Bahubali. The production team, cast and crew of Bahubali have taken a massive interest in the work that Make-A-Wish India strives to do. They have decided to be a part of this great initiative by an NGO & get behind them by spreading awareness for the work they do and raise funds in the process.

    Bahubali 2 –The Conclusion producer Shobu Yarlagadda says “We want our fans to make a difference to the lives of these kids by funding this online at Fueladream.com.”

    This collaboration also makes it easier for the children to have their innermost wish fulfilled, which can be one of the following– to have something get a bicycle /Doll house / mobile phone or even a laptop, go to the sets of a movie like Bahubali, ‘meet the stars’ of the film or BE a film director for a day.

    Fueladream founder and CEO Ranganath Thota says, “We are touched by the genuine interest that the team at Bahubali has taken in promoting this cause & are thrilled to be pioneering a crowdfunding initiative that involves a movie brand of the stature of Bahubali.”

    These wishes are more than just a nice thing. They impact everyone involved. It lifts the children’s spirits, makes them more receptive to the painful and gruesome medical treatments that they have to go throughgiving them an added incentive to fight the disease ailing them. It impacts the doctors, volunteers and donors as well. It makes them realise that a small gesture can go a long way. It gives their parents a chance to be optimistic.

    Make-A-Wish India CEO Deepak S Bhatia says “We are thrilled that the team at Bahubali is partnering with us to restore hope, strength and joy for children diagnosed with a life-threatening medical condition. With support from Fueladream, we are confident that all Indians will come forth to support our cause in a big way to ensure that their contributions will enable us grant almost 10,000 wishes per annum.”

    Not only can you brighten the life of a sick child by contributing to this campaign, but those who fund get interesting rewards – T shirts signed by the stars of the movie, comic books and even tickets to the first day show of Bahubali! The campaign will be under way the end of April 2017

  • ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

    With the aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise – Baahubali .

    “The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said the film’s director SS Rajamouli.

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are confident that Black White Orange’s unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

    Black White Orange founder and CEO Bhavik Vora added, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

    Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

  • ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

    With the aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise – Baahubali .

    “The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said the film’s director SS Rajamouli.

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are confident that Black White Orange’s unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

    Black White Orange founder and CEO Bhavik Vora added, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

    Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

  • SS Rajamouli to expand ‘Baahubali’ film franchise across multiple platforms

    SS Rajamouli to expand ‘Baahubali’ film franchise across multiple platforms

    MUMBAI: Filmmaker SS Rajamouli along with Arka Mediaworks has inked a partnership with Graphic India to takeBaahubali: The Beginning beyond movies to other platforms like comic books, novels, animation and video games.

    Graphic is working on various trans-media opportunities and partnerships for the film property across gaming, digital content, novels and merchandise.

    “Extending the world of Baahubali beyond movies allows us to reach a larger audiences and that is really exciting for me,” said Rajamouli. “We are happy to be collaborating with Graphic India who I believe have the best knowledge and experience in this space.”

    Arka Mediaworks CEO Shobu Yarlagadda added, “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what’s to come.”

    Graphic and Arka are also working on a larger animated project, tentatively entitled, Baahubali: the Lost Legends, which is being developed and produced by Rajamouli, Yarlagadda, and Graphic India co-founder Sharad Devarajan.

    “The epic storytelling and groundbreaking visuals that SS Rajamouli created have captivated millions of fans including myself, and the future of Indian cinema shall now always be defined as ‘before Baahubali’ and ‘after Baahubali’. I am so deeply honored and humbled to work with, and learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics, animation and gaming,” added Devarajan.

    Through comics and animation, fans will finally be able to experience secret stories and hidden legends about the world and characters from Baahubali.

    The movie sequel to Baahubali: The Beginning is also in the pipeline.

  • SS Rajamouli to expand ‘Baahubali’ film franchise across multiple platforms

    SS Rajamouli to expand ‘Baahubali’ film franchise across multiple platforms

    MUMBAI: Filmmaker SS Rajamouli along with Arka Mediaworks has inked a partnership with Graphic India to takeBaahubali: The Beginning beyond movies to other platforms like comic books, novels, animation and video games.

    Graphic is working on various trans-media opportunities and partnerships for the film property across gaming, digital content, novels and merchandise.

    “Extending the world of Baahubali beyond movies allows us to reach a larger audiences and that is really exciting for me,” said Rajamouli. “We are happy to be collaborating with Graphic India who I believe have the best knowledge and experience in this space.”

    Arka Mediaworks CEO Shobu Yarlagadda added, “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what’s to come.”

    Graphic and Arka are also working on a larger animated project, tentatively entitled, Baahubali: the Lost Legends, which is being developed and produced by Rajamouli, Yarlagadda, and Graphic India co-founder Sharad Devarajan.

    “The epic storytelling and groundbreaking visuals that SS Rajamouli created have captivated millions of fans including myself, and the future of Indian cinema shall now always be defined as ‘before Baahubali’ and ‘after Baahubali’. I am so deeply honored and humbled to work with, and learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics, animation and gaming,” added Devarajan.

    Through comics and animation, fans will finally be able to experience secret stories and hidden legends about the world and characters from Baahubali.

    The movie sequel to Baahubali: The Beginning is also in the pipeline.

  • ‘Baahubali’ premiere on Sony Max betters Salman Khan’s ‘Bajrangi Bhaijaan’ ratings

    ‘Baahubali’ premiere on Sony Max betters Salman Khan’s ‘Bajrangi Bhaijaan’ ratings

    MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali – The Beginning. While the former starring Salman Khan did wonders at its recent world television premiere on Star Gold, the latter has gone and bettered its performance on the small screen.

    According to TAM Media Research’s analytical division S-Group, Baahubali – The Beginning has toppledBajrangi Bhaijaan with TVR of 6.85 on Sony Max. Bajrangi Bhaijaan notched 6.80 TVR in its world TV premiere on Star Gold.

    As was earlier reported by Indiantelevision.com, Star Gold emerged as the number one channel in the Hindi movie genre with the premiere of Bajrangi Bhaijaan. The movie perched itself on the sixth spot on the elite list of the Top 10 world television premieres from 2010 – 2015 as per TAM Media Research.

    However, Baahubali has now replaced Bajrangi Bhaijaan in the sixth spot of the top 10 world television premiere list.

    Baahubali, directed by S. S Rajamouli and produced by Shobu Yarlagadda and Prasad Devineni, was made in Telugu and Tamil. It was also dubbed in Hindi, Malayalam and French languages.

    Baahubali had its Hindi world television premieres in week 44 (25 October) on Sony Max. It may be recalled that it was telecast on Malayalam and Telugu languages, earlier in October.

    Baahubali in Telugu telecast on Star India’s regional channel Maa TV received the maximum TVR of 21.8, followed by its Malayalam version on Mazhavil Manorama with 16.1 TVR and last but not the least in Hindi on Sony Max with 6.85 TVR.

    Aamir Khan’s 3 Idiots with 10.88 TVR leads the top ten list of world television premiere followed by Salman Khan’s Bodyguard with 9.95 TVR in the second spot. Shah Rukh Khan’s Chennai Express with 9.50 TVR stands in the third spot, while yet another Salman’s Dabangg is on fourth spot with 9.19 TVR. In the fifth position is the Ajay Devgn starrer Singham with 8.72 TVR.

    In week 44 Baahubali replaced blockbuster Bajrangi Bhaijaan, which was dominating the sixth spot in week 42. Baahubali with 6.85 TVR bagged the sixth slot in the top ten list just above the Bajrangi Bhaijaan, which is in seventh slot with 6.80 TVR. In eight spot is the Shah Rukh Khan starrer Ra.One,which received 6.72 TVR and Aamir’s PK was at ninth spot with 6.62 TVR. In tenth spot is the Akshay Kumar starrer Entertainment movie premiere with 5.49 TVR.

    Bajrangi Bhaijaan was heavily promoted and hence received 81 per cent promo reach and average frequency of 15.5. Baahubali, on the other hand, was promoted to achieve a 70 per cent each. Bajrangi Bhaijaan received 23.3 per cent whereas Baahubali received a higher reach conversion that is 25.1 per cent among the both the movies, on Hindi speaking market (HSM).

  • Mazhavil Manorama to premiere ‘Baahubali’ Malayalam version

    Mazhavil Manorama to premiere ‘Baahubali’ Malayalam version

    MUMBAI: Malayalam general entertainment channel (GEC) Mazhavil Manorama is all set to premiere one of the biggest blockbuster of recent times – Baahubali.

     

    The channel holds the satellite rights of the movie’s Malayalam version and will premiere it on 4 October at 6 pm.

     

    Baahubali was originally made in Telugu and was also released in Hindi, Tamil, Malayalam and various other languages. The channel has chalked out aggressive promotion campaign to promote the world television premiere.

     

    Mazhavil Manorama holds the satellite rights of all the three big hits of SS Rajamouli namely the Malayalam versions of Mahadheera and Eega (Eaacha), which have already been aired on the channel.

     

    Baahubali: The Beginning was released worldwide on 10 July, 2015 and garnered huge acclaim. The movie emerged as one of the highest grossing Indian film of all time within India as well as the third global highest grossing Indian film of all time.

     

    Planned as a two part movie, Baahubali – The Beginning is the first part, while the second part is yet to release. The movie is produced by K. Raghavendra Rao, Shobu Yarlagadda and Prasad Devineni under the banner Arka Media Works. 

     

    Baahubali’s Malayalam version stars Prabhas, Rana Daggubati, Anushka Shetty, Tamannaah, Ramya Krishnan and Sathyaraj.

  • ‘Bahubali’ being prepared for global release; creates box office records

    ‘Bahubali’ being prepared for global release; creates box office records

    NEW DELHI: Vincent Tabaillon, who is renowned for having edited many major Hollywood productions, has begun work on editing Bahubali: The Beginning to make it suitable for international release.

     

    Tabaillon’s earlier credits include Now You See Me, Taken 2 and The Incredible Hulk.

     

    The edited version will be completed by the end of August and will be shown to film festivals, sales agents and distributors with a view to a wide international release. It will be different from the version released on 10 July in India and Diaspora markets.

     

    Arguably India’s most expensive film, Bahubali cost $40 million to make together with its 2016 sequel Bahubali: The Conclusion, according to a report in Variety.com. 

     

    Since release, Bahubali has set new Indian box office records, setting new opening day and opening weekend numbers. The five-day gross worldwide now stands at $33.8 million. It had grossed $25.6 million in its opening weekend, smashing records in the process.

     

    Shobu Yarlagadda and Prasad Devineni’s Arka Media produced the film, directed by S.S. Rajamouli (Eega, Magadheera), and released it worldwide on some 4,650 screens in Telugu, Tamil, Hindi and Malayalam-language versions. 

     

    The website said the film is also the biggest Indian opener in the US, where it was released across 250 screens and took $4.4 million over the weekend. The film’s per screen average of $17,000 is second only to the mighty $27,000 achieved by Minions.

     

    The report said the opening day record for Shah Rukh Khan’s 2014 release Happy New Year had been $7.1 million, which Bahubali surpassed with $7.8 million.

     

    The record for Indian opening weekend was also held by Happy New Year with $17 million but Bahubali collected $22.8 million.

     

    The Aamir Khan starrer PK retains its record of $120 million for 2014 including strong China, South Korea and US numbers. 

     

    Bahubali will eventually see release in East Asian markets. The vfx-heavy story of brothers in medieval India in conflict over a rich kingdom is of a piece with Tsui Hark, John Woo and Zhang Yimou extravaganzas and should resonate with those audiences.