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Tag: Shobhit Mathur

  • Srikanth Subramanian joins Angel One Wealth Ltd as co-founder & CEO

    Srikanth Subramanian joins Angel One Wealth Ltd as co-founder & CEO

    Mumbai: A group of seasoned wealth managers, collaborate with Angel One as co-founders to lead its private wealth management foray. Srikanth Subramanian has joined as co-founder & CEO of Angel One Wealth Ltd; he comes with more than twenty years of experience in investment and wealth management business. He joins from Kotak Cherry, the digital wealth management arm run by Kotak Mahindra Bank. Other co-founders include Shobhit Mathur and Dharmendra Jain. Shobhit will lead the wealth-tech and customer excellence teams and Dharmendra will bring his strategic expertise in investment solutions and products. The new business leaders will collaborate with Angel One in tapping opportunities in the wealth management space, catering to the growing needs of emerging HNIs and Ultra HNIs.

    Angel One Ltd chairman and MD Dinesh Thakkar said, “The wealth management business has witnessed significant growth over the last decade with rising affluents in our country. We believe this space is ripe for a digital disruption. With the addition of such accomplished leaders to our team, we aim to not only accelerate this growth but also enhance our presence in the full-stack financial services space. The expertise of Srikanth and his team aligns seamlessly with this vision of ours. As we navigate the dynamic financial landscape, their strategic contributions will be pivotal in propelling Angel One to new heights.”

    Angel One Wealth Ltd co-founder & CEO Srikanth Subramanian said, “I am thrilled to be a part of the Angel One Group and build a tech-led omnichannel wealth management business. The innovative digital approach and established market position perfectly complements our goal of providing comprehensive financial solutions that cater to the evolving landscape of India. We are primed to democratize access to wealth management.”

    Angel One Wealth Ltd has an experienced founding team comprising seasoned wealth managers and domain experts in technology, advisory and client engagement. Leveraging our expertise in technology, our platform aims to enhance decision-making on investments. With each of the co-founders having a domain expertise of about two decades and a strong foundation in technology, having built a platform catering to millions of users, the company aims to grow in the wealthtech space.

  • Hakuhodo Percept creates a TVC to launch Sony’s Sonic laptops

    Hakuhodo Percept creates a TVC to launch Sony’s Sonic laptops

    MUMBAI: As the old forms of communication give way to the new innovative machines, Hakuhodo Percept has launched Sony‘s new range of Sonic laptops with in-built subwoofers through a TVC for the Indian market. The film went on air on July 2.

    British musician Shlomo and his vocal project ‘Shlomo and the Lip Factory‘ have been used in this TVC. They are seen performing on ‘Moves like Jagger‘ by Maroon 5. Different shots of the group are shown through the Sonic range of laptops. This was done keeping in mind the taste and culture of the current generation. The brand has also initiated what is billed as India‘s first online ‘Beatboxing competition‘ where contestants need to share links of their beatboxing videos on Sony‘s Youtube channel to win a Vaio laptop from the Sonic series.

    Commenting on the TVC, Hakuhodo Percept executive creative directors, Shobhit Mathur and Sabuj Sen Gupta said, “Typically, laptops don‘t give you great sound forcing you to use additional speakers for better sound experience. But all that is about to change as Sony Vaio brings to you a laptop with an in-built subwoofer! Not only will you be able to hear great bass and thump, you will also be able to hear every sound with great clarity and distinction. It‘s a yet another first from Vaio. For us, it all started here. So to corroborate this brief, we devised a campaign with a fusion of A cappella and beat boxing.”

    “Our aim was to own the domain of voice & sound. Hence we tied-up with an internationally acclaimed human beat boxer, Shlomo and his latest vocal project ‘Shlomo and the Lip Factory‘ to perform the chartbuster ‘Moves like Jagger‘. We got seven beat boxers, including Shlomo, to recreate the song using only their voices. What‘s interesting is that each one of them has performed their part through a different Vaio thereby creating a never-heard-before orchestra of laptops”, they added.

    On the TVC, Sony India, marketing communication head, Ryusuke Fukushima said, “The new television commercial for Vaio aims to highlight the in-built subwoofers of the new Vaio series. After doing our research, we realised that users mostly complain about the quality of sound in their laptops and to redress this issue, Sony announced its new Vaio series with enhanced listening experience.” He added, “To bring out the sound proposition clearly in the TVC, we tied up with internationally acclaimed human beatboxer, Shlomo and his latest vocal project ‘Shlomo and the Lip Factory‘. As part of the campaign, we will also be rolling out print and online advertisements, outdoor and shop-front enhancement and PR activities.”

  • Hakuhodo Percept creates new campaign for Xperia Z

    MUMBAI: Sony India has launched a new campaign, ‘Experience the Best of Sony in a Smartphone‘, for its brand new product ‘Xperia Z‘ this March.

    The ad film has been created by Hakuhodo Percept.

    The challenge for Hakuhodo Percept was to make the communication sound as impressive, as grand and as incredible as the product. The Katrina Kaif ad showcases how the features of Xperia Z add life to every moment she lives.

    The commercial is directed by Ben Hartenstein.

    Hakuhodo Percept ECDs Sabuj Sengupta and Shobhit Mathur said , “The aim was to creatively and effectively highlight, that this Smartphone has the most amazing sound, the most awesome camera and the most incredible display one has ever experienced.”

    Sony India head marketing communication Ryusuke Fukushima said, “This is our biggest launch of the year. We wanted to create a buzz in the market and make sure people get excited about the smartphone that brings together the best of Sony.”

    The ad aims to create a stir in the competitive market of smartphones and establish Sony‘s ‘Xperia Z‘ as the best of three worlds – display, sound and pictures.