MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign, consumers can avail upto 70% off on electronic products.
The refurbished sale that has gone live will allow consumers to shop amongst leading electronic brands such as Apple, Samsung, Sony, OnePlus until 4th August 2017.
eBay India director – marketing Shivani Suri said: “On witnessing growing consumer interest and basis consumer feedback, we have always felt the need to communicate and address consumers concerns that are still surrounding ‘refurbished’ products. Through our latest digital campaign, we aim to address the misconceptions regarding refurbished products. We urge more consumers to buy refurbished goods without any reservations as they are as good as new.”
Consumers can now buy 100% original, quality tested, fully functional products with zero defects and a valid warranty at unbelievable prices. They can get their hands on the products which they dreamt of but were not able to purchase because they were heavy on their pocket.
MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.
Sanam – a band comprising Sanam Puri (lead vocals), Samar Puri (lead guitar), Venky S (bass guitar), Keshav Dhanraj (drums) is India’s largest online music sensation and amongst India’s top 10 independent YouTube channels, will release a music video set against a backdrop, which highlights the harshest judgement faced by a daughter even before she is born.
The new campaign an extension of eBay’s earlier campaign #ThingsDontJudge is an endeavor to inform consumers that while they can shop for over 10 crore products on the online site, but the one product that is prohibited is ‘sex determination kits’.
To spread awareness for the new campaign, eBay India and the #Fab4, Sanam launched the music video on 20 July, 2017 across all digital platforms.
eBay India director – marketing Shivani Suri said, “We stand against the one thing that judges a girl even before she is born, by prohibiting availability of sex determination kits on our site. Through the campaign and our association with Sanam, we aim to drive awareness for this cause amongst the youth in the language (music) they understand best.”
Sanam said, “Music is an extremely powerful medium to send across a message and we believe that our latest attempt will strike the right chord with our loyal fan base.”
MUMBAI: As part of the anniversary celebrations, shoppers have been invited to participate in the online gaming contest ‘Kaun Banega Champion’.
www.ebay.in India’s leading online marketplace and shopping destination which lists over 10 crore products across categories will celebrate 12 years in India with launch of #ThrowbackEdition sale. The sale will offer consumers deals from the past decades with upto 65% off on products across segments.
In addition, interesting offers such as ‘Roz Ke Baarah’ (Top 12 Trending Deal of the Day) and ‘Jab Tak Hai Baraah’ (Special deals ending with 12) have also been curated for consumers. The discounts and offers will be available on ebay.in till 23 March, 2017.
1. Up to 57% Off on smartphones
2. Up to 60% Off on refurbished devices
3. Up to 60% off on apparels, perfumes, accessories, footwear, personal care, home décor and home furnishing
With an aim to allow consumers relive their memories, eBay has also introduced an online gaming contest ‘Kaun Banega Champion.’ Over 5.6 million consumers on ebay.in with eBay registered ID are entitled to participate in the contest and will stand a chance to win a car, an Apple iPhone 7 Plus and several exciting discount offers ranging upto 50% off.
eBay India director – marketing Shivani Suri said, “The #ThrowbackEdition sale will allow consumers to shop for their much-loved and desired products at unbelievable prices. Our consumer engagement initiative, ‘Kaun Banega Champion’ will not only present the consumers with a chance to win exciting prizes but will also bring back memories of Indian television’s most renowned game show”.
eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.
MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable discounts that is default of the season.
eBay India’s doing so by hosting the first ever Facebook live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola went live on October 25, from 4:00-5:00 pm on eBay India FB page, and was witnessed by over 7000 people live.
The concept of Dhanbola was simple: over 5.6 million consumers on ebay.in had gotten codes that entitled them to participate in live Dhanbola event, witth prizes such as MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker up for grabs.
“Our festive season in India, which started on 15 September and will continue till Diwali, is the most important time of the year for our business. These forty five days have been packed with multiple activities, be it exclusive launches, new products and attractive offers and discounts,” shared eBay India marketing director Shivani Suri.
This year, eBay is especially looking forward to the festive given a huge jump in their over all product selection on the platform. Compared to last year’s three crore products, this year the e-commerce player boasts of 10 crore products on the site.
Thus, unlike its usual presence on the digital platforms, this year eBay has launched a TVC campaign as well, with a shelf life of around six weeks.
The e-commerce player’s latest TVC campaign titled #ThingsDontJudge highlights the variety of products that eBay has to offer while also turning materialism on its head. The caption for the ad sums up the idea behind the advert. It states that “Don’t let the voices hold you back. eBay has products that don’t judge you for who you are or what you believe in. They say just one thing – Live and let live.”
Tying the TVC’s message with the latest FB initiative Suri had earlier said “Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.”
Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with the stand-up comedian through several additional activities. Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time “Roast the Host.”
eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.
MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable discounts that is default of the season.
eBay India’s doing so by hosting the first ever Facebook live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola went live on October 25, from 4:00-5:00 pm on eBay India FB page, and was witnessed by over 7000 people live.
The concept of Dhanbola was simple: over 5.6 million consumers on ebay.in had gotten codes that entitled them to participate in live Dhanbola event, witth prizes such as MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker up for grabs.
“Our festive season in India, which started on 15 September and will continue till Diwali, is the most important time of the year for our business. These forty five days have been packed with multiple activities, be it exclusive launches, new products and attractive offers and discounts,” shared eBay India marketing director Shivani Suri.
This year, eBay is especially looking forward to the festive given a huge jump in their over all product selection on the platform. Compared to last year’s three crore products, this year the e-commerce player boasts of 10 crore products on the site.
Thus, unlike its usual presence on the digital platforms, this year eBay has launched a TVC campaign as well, with a shelf life of around six weeks.
The e-commerce player’s latest TVC campaign titled #ThingsDontJudge highlights the variety of products that eBay has to offer while also turning materialism on its head. The caption for the ad sums up the idea behind the advert. It states that “Don’t let the voices hold you back. eBay has products that don’t judge you for who you are or what you believe in. They say just one thing – Live and let live.”
Tying the TVC’s message with the latest FB initiative Suri had earlier said “Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.”
Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with the stand-up comedian through several additional activities. Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time “Roast the Host.”
eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.
MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.
Conceptualized by BBDO India, the film shows different situations where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may.
Watch the TVC here :
eBay India director-marketing Shivani Suri, said, “Online shopping is changing how we live. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibition.”
BBDO India chairman Josy Paul said, “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up. Something happened! We create greater desirability for the 10 crore products that are available on eBay.”
Hemant Shringy, BBDO India executive creative director, said, “After an amazingly explorative and collaborative process, we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging.”
The TV campaign will be seen across all major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada. Ten key markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore are being targeted.
The campaign will also be prominent on big ticket movie premiers, popular comedy and reality TV shows, sports events, news and blockbuster world television premiers. The campaign will also be extended across key digital and social platforms.
eBay India, a 100% subsidiary of eBay Inc., is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list.
BBDO India, a part of the BBDO Group worldwide, ‘Create Acts Not Ads’ — the only agency in India, Asia and the world to have won four inaugural awards at the Cannes Lions Festival.
MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.
Conceptualized by BBDO India, the film shows different situations where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may.
Watch the TVC here :
eBay India director-marketing Shivani Suri, said, “Online shopping is changing how we live. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibition.”
BBDO India chairman Josy Paul said, “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up. Something happened! We create greater desirability for the 10 crore products that are available on eBay.”
Hemant Shringy, BBDO India executive creative director, said, “After an amazingly explorative and collaborative process, we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging.”
The TV campaign will be seen across all major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada. Ten key markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore are being targeted.
The campaign will also be prominent on big ticket movie premiers, popular comedy and reality TV shows, sports events, news and blockbuster world television premiers. The campaign will also be extended across key digital and social platforms.
eBay India, a 100% subsidiary of eBay Inc., is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list.
BBDO India, a part of the BBDO Group worldwide, ‘Create Acts Not Ads’ — the only agency in India, Asia and the world to have won four inaugural awards at the Cannes Lions Festival.
MUMBAI: eBay India has launched a unique campaign titled #SheMeansBusiness in partnership with Yourstory.com.
The campaign invites all online women entrepreneurs to share their success stories, so that other women entrepreneurs are inspired to take advantage of the growth in ecommerce.
Online women entrepreneurs across platforms can send their stories in the form of a write-up, a video or an audio, which will be judged by a jury. Six shortlisted women entrepreneurs not only stand a chance to share their stories with the world through www.yourstory.com but also stand to benefit from free listings on www.ebay.in during the festival season from September-December 2015.
The campaign will be open to all online women entrepreneurs irrespective of the platform they currently trade on. Women entrepreneurs can share their stories starting today till 15 August, 2015.
“eBay India has been encouraging and supporting women entrepreneurs for over a decade now. We have over 5000 women sellers listed on ebay.in and through this campaign, we want to further encourage and support women entrepreneurs from across India to realize and fulfill their dreams and take their businesses to a global customer base,” said eBay India head of marketing Shivani Suri.
