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Tag: Shivam Soni

  • Beyoung launches Urban Xclusive collection with Bhuvan Bam

    Beyoung launches Urban Xclusive collection with Bhuvan Bam

    Mumbai: Everyday fashion brand Beyoung has collaborated with YouTube star Bhuvan Bam of BB Ki Vines fame and his hilarious character Titu Mama. The campaign combines Beyoung’s trendy clothing with Bhuvan Bam’s humour. The new video showcases Beyoung’s latest collection, Urban Xclusive collection #AspirationalBhiAffordableBhi. The aim of this campaign is to bring Beyoung’s core message of the coexistence of Aspiration and Affordability across to the audiences in the most entertaining way possible.

    In the video collaboration, Bhuvan Bam gives Titu Mama a stunning makeover using Beyoung’s Urban Xclusive collection. When Titu Mama asks Bhuvan who his stylist is, Bhuvan surprises him by revealing that it’s Beyoung.in! Titu Mama is amazed by the incredible benefits Beyoung offers. With an engaging storyline and relatable humor, this video not only entertains but also highlights Beyoung’s brand message – ‘Aspirational Bhi, Affordable Bhi’.

    “We couldn’t be more excited about teaming up with Bhuvan Bam and Titu Mama. This collaboration perfectly captures Beyoung’s spirit of being stylish, relatable, and fun. Bhuvan’s ability to connect with his audience is incredible, and we believe this partnership will create memorable experiences for our customers,” said Beyoung founder and CEO Shivam Soni.

    “Partnering with Beyoung is super exciting for me! I connect with their principles of making fashion accessible to everyone. Bringing Titu Mama into this adds that extra bit of humour and relatability, which I think our audience will really enjoy,” said Bhuvan Bam, who has been the face of Beyoung since October 2023.

    Bhuvan Bam’s close connection with the audiences and immense digital appeal makes him incredibly relatable, especially among the youth. Beyoung’s target audience also relates to the boy-next-door aura that Bhuvan Bam has. This partnership lets Beyoung stay connected with audiences of all age groups, making fashion fun and approachable for everyone. You can watch the collaborative video here:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bhuvan Bam (@bhuvan.bam22)

     

    In its efforts to stay relevant to its customers in tier two, three and four cities, Beyoung is leveraging advanced tech tools. Having an ARR of Rs 200 crore in 2023-24, Beyoung is aiming to achieve Rs 650 crore turnover by 2027. Beyoung has already launched stores in cities like Udaipur, Bhilwara, and Kota. It is aiming to launch 30 stores by the end of 2024. It plans to open 300 stores by 2027.

  • Abu Dhabi Royals invest in Beyoung for global expansion

    Abu Dhabi Royals invest in Beyoung for global expansion

    Mumbai: Beyoung, an Indian D2C fashion brand, has announced receiving a strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

    The Royal family has made significant investments in the global start-up ecosystem with sectors spanning across Real-estate, retail, genomics and deeptech.

    This strategic investment marks a pivotal moment in Beyoung’s trajectory, signalling not just an injection of financial support, but a testament to the startup’s global potential and enhancing its omnichannel presence worldwide with ambitious plans to launch over 300 stores globally in the next three years.

    “We recognise the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The Strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung’s potential to not only excel in the domestic market but also emerge as a global fashion leader,” stated Zulfiquar Ghadiyali, executive director of private office Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

    In response, Young founder & CEO of Beyoung, Shivam Soni, expressed gratitude for the strategic Investment and stated “Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC & MENA regions but also paves the way for a global expansion strategy. This Investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale.”

    Beyoung co-founders Shivani Soni & Sakshi Soni asserted in a statement, “We look forward to a future of innovation, expansion in offline stores, and continued success with the invaluable belief of the Abu Dhabi royal family.”

    Being active in the East African region Hussain Gheewala and Yatish Shrimali stated, “We are thrilled by this partnership as he has seen the great potential of the African market and its capabilities and are very keen to develop business there. This partnership will lead Beyoung to new heights globally, positioning it as a formidable contender in the global fashion industry.”

    With this Strategic Investment, Beyoung aims to strengthen its market position, drive innovation in the fashion industry and continue to deliver high-quality affordable clothing to its Beyoungsters. It serves as a testament to the Royal Office’s unwavering confidence in Beyoung’s visionary approach, poised to redefine the global apparel landscape.