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Tag: Shivam Ranjan

  • Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    MUMBAI: Call it a smart move Motorola’s brand buzz just got a signal boost. In a bid to turbocharge its budget smartphone presence, Motorola teamed up with Flipkart Ads and global commerce media giant Criteo to launch a data-fuelled campaign that’s made noise for all the right reasons. Over a 13-month stretch, this retail media offsite strategy didn’t just work, it rang in results loud and clear.

    Using Flipkart’s Product Performance Ads and Criteo’s Retail Media Offsite Solution, the campaign reached 110 million unique users, clocked over 1.1 billion ad impressions, and achieved a remarkable 34 percent engagement rate. But more than just vanity metrics, it translated into business results: an 18 percent rise in Share of Voice (SOV) for Motorola on Flipkart’s product pages.

    The goal? To engage high-intent audiences not just on Flipkart, but across the wider internet and then lead them back to Flipkart’s app and website. With Criteo’s precision-targeting and Flipkart’s first-party data at play, the dynamic display ads served to 86 percent of the relevant audience base delivered a full-funnel marketing impact.

    According to Motorola, marketing head, APAC Shivam Ranjan, “The collaboration has helped Motorola forge direct connections with more than 110 million high-intent users. The campaign’s performance validates our commitment to data-led storytelling and customer engagement.”

    Flipkart Ads vice president and general manager Vijay Iyer highlighted the importance of the campaign’s closed-loop strategy: “Our Product Performance Ads helped Motorola scale up with high-impact re-engagement tactics using real-time performance data and audience intelligence.”

    Meanwhile Criteo India country head Medhavi Singh called it a demonstration of “cutting through the digital clutter” with hyper-personalised engagement. She added, “The real-time insights and tight integration with retail platforms allowed us to tailor the messaging, improving visibility and conversions across every touchpoint.”

    The partnership underscores a wider shift in digital commerce where data, not discounts, drive discovery. With the retail and e-commerce space becoming more crowded than ever, this campaign is a case study in how to get seen, heard, and remembered.

    The success story signals a new era for Indian e-commerce marketing, one where personalised, offsite display ads could just be the main character in a brand’s growth narrative.

  • Shivam Ranjan takes the global brand head role at Motorola Mobility

    Shivam Ranjan takes the global brand head role at Motorola Mobility

    MUMBAI:  Motorola Mobility, a Lenovo company, has announced the appointment of Shivam Ranjan as its new global head of brand, Motorola. Ranjan, expressing “immense gratitude and humility,” will now oversee worldwide brand strategy and end-to-end marketing communications for all Motorola products, software, and services.

    This promotion follows Ranjan’s significant contributions to Motorola Mobility’s growth in the Asia Pacific region, where he most recently served as head of marketing for two and a half years. During this period, he was responsible for marketing across key markets including India, Australia, Japan, Korea, and Indonesia.

    Prior to that, he spent five years and eight months as head of marketing for Motorola India, where he managed all aspects of marketing, public relations, brand management, and alliances for smartphones, tablets, consumer appliances, home audio, and televisions. His tenure saw him lead product marketing, digital and ATL communication, media planning, and CRM for numerous launches and campaigns.

    Ranjan acknowledged the instrumental guidance of his mentor and manager, Prashanth Mani, whose leadership in APAC he credited with shaping his professional journey. He also extended “heartfelt thanks” to Ruben Castano and Sergio Buniac for entrusting him with this global responsibility.

    With over 15 years of diverse experience spanning marketing, brand management, corporate communication, strategy, business development, project management, and IT, Ranjan brings a wealth of expertise to his new role.

    Before his nearly six-year stint at Motorola Mobility, he held senior marketing and brand roles at Airtel Payments Bank and Samsung Electronics, where he spearheaded 360-degree communication strategies for product launches and managed significant marketing budgets. His earlier career also includes roles in business strategy and IT. An MBA from a top global B-school, Ranjan’s appointment signals Motorola’s commitment to further strengthening its global brand presence.

  • Motorola dials up marketing game, appoints Gagandeep Bedi to lead India brand blitz

    Motorola dials up marketing game, appoints Gagandeep Bedi to lead India brand blitz

    MUMBAI: Motorola just hit the speed dial on its India playbook. On 4 March 2025, the company announced Gagandeep Bedi as its new head of marketing for Motorola Mobility India. And let’s just say, this hire isn’t a soft launch—it’s a statement.

    Reporting to Motorola Asia Pacific head of marketing Shivam Ranjan, Bedi will lead the brand’s marketing orchestra across the Indian terrain—where the smartphone war isn’t fought with specs alone, but with story, swagger and smart strategy.

    “I am thrilled to join Motorola at such an exciting time in its growth journey. Motorola is an iconic brand with a strong legacy of innovation, and I look forward to leveraging my experience to further strengthen its market presence in India,” said Bedi. “With a rapidly evolving consumer landscape, I am eager to drive impactful marketing strategies, enhance brand engagement, and contribute to the brand’s continued success in the country.”

    Bedi comes equipped with a 17-year track record across top-tier names—Infinix, Tecno, Beetel, Reliance Jio, Samsung and Bharti Retail—where he’s launched and scaled brands, cracked GTM strategies, and helmed show-stopping product rollouts. From telcos to tech, his marketing toolkit’s seen more action than a flagship launch day.

    “As we continue to expand our presence in India, I am excited to welcome Gagandeep Bedi to the team,” said Ranjan. “India is a key growth market for us in Asia Pacific and we are committed to grow aspiration and desire for our brand in the market.”

    And it’s not just corporate optimism talking. Over the past two years, Motorola has seen double-digit premium-to-market growth and triple-digit YoY growth over the last three quarters. That’s not just momentum—it’s a market mood swing.

    As Motorola revs up its innovation engine and sharpens its brand voice, Bedi’s entry could be the high-impact, high-decibel move the brand needs to dominate India’s hyper-competitive smartphone space.

  • Motorola teams up with Shantanu & Nikhil for the Peach Muse collection

    Motorola teams up with Shantanu & Nikhil for the Peach Muse collection

    Mumbai: Motorola, a global leader in smartphone design and innovation has partnered with renowned Indian fashion designers Shantanu & Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in PANTONE Color of the Year 2024- Peach Fuzz. Motorola is the first and only smartphone brand to have a multi-year exclusive collaboration with PANTONE™, in line with its commitment to differentiate with design & colours while enriching people’s lives through meaningful innovation A velvety gentle peach hue, Peach Fuzz has a cosy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all.

    Shantanu and Nikhil, known for their impeccable craftsmanship and visionary aesthetics, have lent their creative genius to curate five exclusive ensembles in the mesmerizing Peach Fuzz colour palette, perfectly complementing the allure of the edge 40 neo. Additionally, India’s leading influencers like Abhinav Mehta and Juhi Godambe have enthusiastically embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a captivating video that encapsulates the essence of Fashion meets Tech. The campaign conceptualized and executed by Barcode Entertainment has already captured the imagination of millions, garnering an impressive 2M likes and sparking 4.4K comments from engaged viewers. This unprecedented level of engagement underscores the resonance of the Motorola Edge 40 Neo and its embodiment of sophistication and contemporary flair.

    Being the world’s lightest 5G phone with IP68 underwater protection, the motorola edge 40 neo is a device that puts colour at the centre of the design. The smartphone’s Peach Fuzz version inspired Shantanu and Nikhil to introduce the ‘Motorola Peach Muse’ collection. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story.

    Commenting on the partnership, Motorola Asia Pacific head of marketing Shivam Ranjan said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. This partnership demonstrates our commitment to pushing the boundaries of style and originality, not just in our products but also in our marketing strategies. We are thrilled with the positive response from the audience for our ‘Motorola Peach Muse’ campaign, which has set a new benchmark in the landscape of mobile technology and fashion.”

    Sharing their views, Shantanu and Nikhil, said, “In collaborating with Motorola, we embarked on a journey of innovation, weaving the essence of the Pantone Color of the Year in our design and colour palette. The motorola edge smartphone Peach Fuzz Edition not only captures the vibrancy of this hue but also embraces the characteristics of peach fuzz – soft, subtle, yet invigorating. This unique blend of colour with technology resonates with users on a personal and style level.”

    “This collaboration epitomizes the seamless fusion of technology and fashion,” expressed Ajay Kulkarni, Director of Growth at Barcode Entertainment. “The overwhelming response to Motorola Muse highlights its innovative approach, marrying cutting-edge technology with contemporary elegance. Partnering with Shantanu and Nikhil has enabled us to create something truly extraordinary.” This Peach Fuzz edition of the motorola edge40 neo is a true head-turner, epitomising sophistication, functionality, and unparalleled design. Offering users, a device that reinforces the importance of human connection.

    Motorola edge40 neo is available in Pantone Color of the year – Peach Fuzz in the below link:

    To check out the association videos:

    Shantanu & Nikhil with Juhi Godambe –

    Shantanu & Nikhil with Abhinav Mathur –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Abhinav Mathur (@_abix_)

     

  • Motorola unveils “Flip into the Future” campaign

    Motorola unveils “Flip into the Future” campaign

    Mumbai: Motorola presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the stylish Pantone® Colour of the Year 2024- Peach Fuzz.

    This digital marketing campaign by any smartphone brand that uniquely blends hyper-realistic CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature. Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays the role of an enabler to look into the future.

    Conceptualised and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three captivating CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow. These hyper-realistic environments, blending technology and imagination, spark curiosity about the limitless potential that lies ahead, infused with the warmth of the Peach Fuzz color.

    In a strategic move, Motorola India embraces the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.

    Sharing his views, Motorola APAC marketing head Shivam Ranjan, said, “At Motorola, innovation is an integral part of our brand, whether in terms of colour, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone® color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience.

    We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”he added.

    Barcode Entertainment echoes director growth Ajay Kulkarni said, “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience.

    Barcode Entertainment director influencer content Sonia Sarashetti said, ‘co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,”

    The “Flip into the Future” campaign reinforces Motorola India’s dedication to staying at the forefront of innovation, challenging traditional marketing norms, and embracing new-age strategies to captivate and connect with its audience.

    Exemplifying a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new colour of the year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and makes technology more accessible for all. Additionally, the new motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals stand out from the crowd. With its iconic flappable design, the razr40 ultra boasts the larger external 3.6-inch pOLED display with its fastest 144Hz refresh rate, with 1100nits peak brightness. This flip phone is super slim when folded and has a gapless design, owing to its industry’s 1st dual axis teardrop hinge design thus ensuring the phone is also infinitely flexible at multiple flex angles.

    When opened, the phone has a nearly creaseless 6.9” pOLED display with up to 165Hz refresh rate and 1400nits of Peak brightness. This flip phone is equipped with a powerful Snapdragon® 8+ Gen 1 SoC, ensuring a seamless experience. The motorola razr40 ultra transcends generations and demands attention, exemplifying the harmonious Pantone Color of the Year 2024.

    For CGI videos around motorola razr40 ultra, checkout the following links:

    Flip around Bandra Worli sea link – 
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Motorola India (@motorolain)

    Appearing from India Gate – 
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Motorola India (@motorolain)

    Topples down the Amer Fort – 
     

    For more details around the campaign, check out the motorola Instagram handle – instagram.com/motorolain/

    For more details around the Motorola in Pantone Color of the year 2024 – www.motorola.in/pantone

  • Motorola Mobility appoints Shivam Ranjan as head of marketing for India

    Motorola Mobility appoints Shivam Ranjan as head of marketing for India

    MUMBAI: Lenovo Mobile Business Group has announced the appointment of Shivam Ranjan as the head of marketing for Motorola Mobility India Pvt Limited. In this role, he will be responsible for overall brand building, marketing and PR for Motorola.

    Ranjan has over twelve years of experience in marketing strategy, communication, and brand management and has been credited for catalysing growth at multiple organisations. Before joining Motorola, he was heading brand & marketing for Airtel Payments Bank. Prior to Airtel, Ranjan was leading various large product and brand marketing initiatives at Samsung India Electronics.

    Commenting on his appointment as head of marketing with Motorola, Shivam Ranjan said, “I am honoured to head the marketing for Motorola Mobility, the pioneers of mobile technology in the world. With a lineup of innovative products and a strong brand legacy, I am excited and look forward to contribute to Motorola’s growth story through disruptive marketing initiatives”.

    “Shivam will be responsible for sales and marketing efforts and his experience in building brands makes him a perfect fit for Motorola. Along with experience, he brings with him new age thinking and a challenger mindset. We are positive that he will help us grow in the right direction and be a key internal stakeholder for Motorola as we move towards our goal,” said Lenovo MBG, managing director and country head Prashanth Mani.