ITV

Tag: Shiva

  • Nickelodeon strengthens Sonic with ‘Shiva’; plans 70-80 hrs of original content

    Nickelodeon strengthens Sonic with ‘Shiva’; plans 70-80 hrs of original content

    MUMBAI: Viacom 18’s children’s network Nickelodeon has made a bold move by placing Nick’s iconic teen adventure program, Shiva as part of Sonic’s programming henceforth. The change is in line with Nickelodeon’s need for a strong second channel. “The idea is that in a couple of years Sonic grows to a market share that Viacom18 can boast of two strong kids channels within its network,” says Viacom18’s kids cluster EVP and business head Nina Elavia Jaipuria.

    Fresh episodes of the popular teen adventure comedy series that soared to fame immediately after its launch in December 2015 will now air on Sonic, Nickelodeon’s sister channel that caters to pre-teens, teens and young adults. When asked if the network has measured the set back this move may cost the show’s viewership,Jaipuria states,“Looking at it from the show’s perspective, we have grown Shiva to an extent that it has loyal viewers, whom we hope to take to Sonic.  Because we are not dependent on any one show, we are expecting Ninja Hatori, Shaun The Sheep, Oggy and the Cockroaches and Motu Patlu to take care of Nick. We are hopeful that in spite of Shiva, Nick will retain its position in the ratings chart.” “Shiva lovers who are used to seeing the show on Nick and want to watch new episodes will have to come on Sonic,” Jaipuria added.  

    To carry this bold move forward Nickelodeon has also planned for an aggressive mass media campaign that will not only span across Viacom 18’s own networks, but other broadcasting network as well. “Not just Viacom18 or Nick as a network but we are looking at Star India, Sab TV and Zee TV to take this news to as many households as possible. Its is important to create an awareness that Shiva has moved from  Nick to Sonic,” Jaipuria revealed while speaking on the marketing initiatives.

    In fact, in order to not dilute this communication, the Network is withholding from launching any new shows this summer, though more new and original characters are in making in the creative factory for the latter part of the year. However, the marketing initiative will also speak of the new episodes of the major shows that are to hit the screens this summer.

    After mass media, print and radio, the network will also look at heavy engagement outside of television, Jaipuria shares.  Nickelodeon has partnered with malls like Infiniti, Pantaloons, Funcity, etc., to expand its on ground footprint. Van activations are also in store in about 25 tier II and tier III towns and cities for a month. Marketing initiatives will also be present in cinemas during launches of Jagga Jasoos and Housefull 3 that are soon to release.  

    The programming timeline vacuum left by Shiva in Nickelodeon will be filled up by brand new episodes of Ninja Hattori, Motu Patlu, Oggy and the Cockroaches and Shaun The Sheep. Apart from this, the network also has plans to release the full length feature Motu Patlu In Double Trouble, the 10th movie in line after a nine movie marathon on digital. Nickelodeon plans to go all guns blazing in promoting the fresh content including innovative watch and win contests, which will also have a digital leg to it. Overall there will 70 to 80 hours of original content on Nickelodeon in its summer programming.

    With such a strong summer line up, Nickelodeon expects to sustain Nick’s number one position in the genre, while at the same time grow Sonic with Shiva. “We have always been a  very brave franchise. We have taken all the risks possible. We have started off by creating original shows in India without knowing if they will work or not. But we are risk takers and will go on to create new trends like that,” Jaipuria signs off as industry wonders if this disruptive strategy will work for Nickelodeon like past disruptions always have.

  • Nickelodeon strengthens Sonic with ‘Shiva’; plans 70-80 hrs of original content

    Nickelodeon strengthens Sonic with ‘Shiva’; plans 70-80 hrs of original content

    MUMBAI: Viacom 18’s children’s network Nickelodeon has made a bold move by placing Nick’s iconic teen adventure program, Shiva as part of Sonic’s programming henceforth. The change is in line with Nickelodeon’s need for a strong second channel. “The idea is that in a couple of years Sonic grows to a market share that Viacom18 can boast of two strong kids channels within its network,” says Viacom18’s kids cluster EVP and business head Nina Elavia Jaipuria.

    Fresh episodes of the popular teen adventure comedy series that soared to fame immediately after its launch in December 2015 will now air on Sonic, Nickelodeon’s sister channel that caters to pre-teens, teens and young adults. When asked if the network has measured the set back this move may cost the show’s viewership,Jaipuria states,“Looking at it from the show’s perspective, we have grown Shiva to an extent that it has loyal viewers, whom we hope to take to Sonic.  Because we are not dependent on any one show, we are expecting Ninja Hatori, Shaun The Sheep, Oggy and the Cockroaches and Motu Patlu to take care of Nick. We are hopeful that in spite of Shiva, Nick will retain its position in the ratings chart.” “Shiva lovers who are used to seeing the show on Nick and want to watch new episodes will have to come on Sonic,” Jaipuria added.  

    To carry this bold move forward Nickelodeon has also planned for an aggressive mass media campaign that will not only span across Viacom 18’s own networks, but other broadcasting network as well. “Not just Viacom18 or Nick as a network but we are looking at Star India, Sab TV and Zee TV to take this news to as many households as possible. Its is important to create an awareness that Shiva has moved from  Nick to Sonic,” Jaipuria revealed while speaking on the marketing initiatives.

    In fact, in order to not dilute this communication, the Network is withholding from launching any new shows this summer, though more new and original characters are in making in the creative factory for the latter part of the year. However, the marketing initiative will also speak of the new episodes of the major shows that are to hit the screens this summer.

    After mass media, print and radio, the network will also look at heavy engagement outside of television, Jaipuria shares.  Nickelodeon has partnered with malls like Infiniti, Pantaloons, Funcity, etc., to expand its on ground footprint. Van activations are also in store in about 25 tier II and tier III towns and cities for a month. Marketing initiatives will also be present in cinemas during launches of Jagga Jasoos and Housefull 3 that are soon to release.  

    The programming timeline vacuum left by Shiva in Nickelodeon will be filled up by brand new episodes of Ninja Hattori, Motu Patlu, Oggy and the Cockroaches and Shaun The Sheep. Apart from this, the network also has plans to release the full length feature Motu Patlu In Double Trouble, the 10th movie in line after a nine movie marathon on digital. Nickelodeon plans to go all guns blazing in promoting the fresh content including innovative watch and win contests, which will also have a digital leg to it. Overall there will 70 to 80 hours of original content on Nickelodeon in its summer programming.

    With such a strong summer line up, Nickelodeon expects to sustain Nick’s number one position in the genre, while at the same time grow Sonic with Shiva. “We have always been a  very brave franchise. We have taken all the risks possible. We have started off by creating original shows in India without knowing if they will work or not. But we are risk takers and will go on to create new trends like that,” Jaipuria signs off as industry wonders if this disruptive strategy will work for Nickelodeon like past disruptions always have.

  • VOOT plans to launch separate app for kids

    VOOT plans to launch separate app for kids

    MUMBAI: Viacom 18’s latest offering, its OTT arm VOOT, is banking heavily on the network’s rich kids content. Not only that, it plans to go beyond the network’s flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large.

    The OTT player has already acquired digital rights to internationally acclaimed properties like Pokémon and Chhota Bheem for the platform that went live yesterday.

    “The idea is to bring together the top character shows under one digital platform to make the most of this booming market for kids content online with the aim being a market leader in the domain,” said Viacom 18 Digital Ventures COO Gaurav Gandhi.

    When quizzed about the possibility of VOOT launching a separate app for kids, Gandhi shared that they are considering it ‘within a year’s’ time. Currently the OTT platform has a separate section for kids’ content within the same app.

     

  • VOOT plans to launch separate app for kids

    VOOT plans to launch separate app for kids

    MUMBAI: Viacom 18’s latest offering, its OTT arm VOOT, is banking heavily on the network’s rich kids content. Not only that, it plans to go beyond the network’s flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large.

    The OTT player has already acquired digital rights to internationally acclaimed properties like Pokémon and Chhota Bheem for the platform that went live yesterday.

    “The idea is to bring together the top character shows under one digital platform to make the most of this booming market for kids content online with the aim being a market leader in the domain,” said Viacom 18 Digital Ventures COO Gaurav Gandhi.

    When quizzed about the possibility of VOOT launching a separate app for kids, Gandhi shared that they are considering it ‘within a year’s’ time. Currently the OTT platform has a separate section for kids’ content within the same app.

     

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • Nickelodeon’s ‘Shiva’ is highest rated kids show in India

    Nickelodeon’s ‘Shiva’ is highest rated kids show in India

    MUMBAI: It’s been a little over a month since its launch and Nickelodeon’s newest original kids show Shiva is already a leader in its genre. Topping the kids’ programming ranks for the last two consecutive weeks as per Broadcast Audience Research Council (BARC) India’s data, Shiva has claimed the title of the most watched kid show in India.

     

    Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria shares that she was sure Shiva had the makings of a great show for kids, as the character resonates with millions in the target group.

     

    “For any show to work in the kids category, the character has to have all the right attributes, which the kids of today want and value. With Shiva, I think we got that perfect winner yet again. Before the launch of Shiva,we had syndicated an Ormax True Value (OTV) study with boys and girls across Delhi, Lucknow, Ahmedabad, Mumbai and Chennai. Shiva ranked highest on the OTV score in comparison to all competitive players. The testament of this character’s success lies in the ratings where Shiva has been leading the charts across the four weeks since its launch,” Jaipuria explains.

     

    Nickelodeon’s latest gift to their tiny tot audience across the country, Shiva has not just helped in maintaining the channel’s high ratings but has also taken it to a new level. If one was to take out the average of the channel’s weekday ratings for the time slots when the show airs in the last four weeks, Nick leads the category by a large margin.

     

    Shiva currently airs at 1:30 pm, 4 pm and 6:30 pm on weekdays. 

     

    Going by the time band of 1:30 pm, Nick’s ratings stand at 584 (Rat 000s), followed by Cartoon Network at 268 (Rat 000s), Pogo TV at 344 (Rat 000s), Hungama TV at 192 (Rat 000s) and Disney Channel at 298 (Rat 000s). Similar is the case with time bands starting at 4 pm and 6:30 pm with Shiva amassing ratings of 440 (Rat 000s) and 807 (Rat 000s) respectively.

     

    According to BARC India’s week 48 ratings, the show leads the top five kids program list with a rating of 691 (Rat 000s), followed by Nick’s Motu Patlu in Wonderland with a rating of 675 (Rat 000s) and Cartoon Network’s Chain Kulii Ki Main Kulii at third position with 662 (Rat 000s).

     

    Jaipuria says that Shiva commands 11 per cent of Nickelodeon’s ratings and contributes to eight per cent of the channel’s slots. “In week 48, seven out of the top 10 slots belong to Shiva. With my years of working in this category, there are only a few shows which get such a heartwarming opening. Shiva topped the charts in the first week of its launch itself and continues to lead its slots,” she adds.

     

    Given the show’s popularity, advertisers are naturally buoyed. “Nickelodeon has been on a strong growth trajectory and we have been clear leaders in the genre. We have seen a huge growth in our ad rates, with advertisers continuing to show great interest in us and our characters,” Jaipuria reveals.

     

    The growing popularity of the show has also made Shiva a viable character for merchandising. “In the coming financial year, you will see a host of Shiva merchandise in the market. Stating from apparel, bags to even watches and bicycles, we will be launching Shiva merchandise across multiple categories,” Jaipuria informs.

     

    With ample faith in their home grown content, the channel also plans to take Shiva international. “All our local productions are being syndicated internationally. We presented Shiva this year at MIPCOM and talks of international syndication for our new hero are underway,” she adds in parting.

  • Viacom18 to launch Nick HD+; readies third localised kids show ‘Shiva’

    Viacom18 to launch Nick HD+; readies third localised kids show ‘Shiva’

    MUMBAI: Viacom 18’s kids cluster is gearing up for some game changing moves. In a first for the Indian market, Nickelodeon will launch a kids channel in high definition called Nick HD+, which will showcase the best of local and international content.

     

    Nick HD+ will soon be available on all cable and direct to home (DTH) platforms in the country. Nick HD+ content will be curated from the best of Nick’s offerings across the board, which includes special ‘never seen before’ episodes of Dora The Explorer and Sponge-bob Squarepants. Some of the network’s international shows such as Marvin Marvin will also be introduced to India through Nick HD+.

     

    THIRD LOCALISED SERIES ‘SHIVA’

     

    Additionally, after tasting success with its two localised shows namely Motu Patlu and Pakdam Pakdai, Viacom18’s kids cluster Nickelodeon India will be launching its third localised series titled Shiva. Slated to launch on Nickelodeon during Diwali this year on either the afternoon or evening prime time slot, Shiva is expected to give competition to Pogo’s popular Indian animated series Chhota Bheem.

     

    Created by Maya Digital Studios under Suhas Kadav’s direction, Shiva comes as an answer to the channel’s requirement for a home grown show that caters fun and action to their young viewers.

     

    “As per last year’s Oremax Small Wonder study from a sample of 1800 kids between the age of six to 14 years, we were missing one of the key drivers that led viewership and kids engagement, among all of our shows. We needed a high octane action comedy series that completed our portfolio and Shiva is just what we needed,” points out Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria.

     

    Unlike their other shows, which range from 15-20 minutes, each episode of Shiva will be 22 minutes long.

     

    Aimed at kids between the age of 8 to 11, Shiva tells the story of the nine year old brave, fearless and intelligent boy who stays in Vedas city with his maternal grandparents. Every story in the show starts with an incident that threatens Vedas City. A true hero, Shiva along with his gang of friends sets out to save the day with the help some cool gadgets like the super bike developed by him.

     

    Developed after over a year of careful research, planning, and conceptualising, Shiva is being touted as one of the expensive projects by the channel. “Any animated series episode costs four times than that of a live action series,” shares Jaipuria. 

     

    While an episode of a show like Chhota Bheem costs anywhere between Rs 26 – 27 lakh, Jaipuria, pegs the cost of Shiva’s episode anything above Rs 20 lakh.

     

    With high hopes riding on the new show, Nickelodeon will be leaving no stones unturned to promote the show through a 360 degree marketing campaign, making the most of the approaching festive season.

     

    To start with, the channel has put out teaser promos of the show through their home network channels. As the festive season nears, Nickelodeon will expand marketing and promotion measures through retail, van activities, OOH, digital and more.

     

    “We plan to go below the line to put out the word through channels in other networks like a Sab TV or a Zee Cinema, which we know gets traction from kids. We will also be looking at utilising some of the movie releases, which are targeted at kids, thereby creating awareness in theatres. For the festive season of Dussehra and Deepavali everyone is out at the malls, so we will be undertaking a lot of on-ground mall activities happening through partnerships. We will also use radio as a reminder medium,” she lists out, adding that the channel will also use social media and the digital platform to spread the word around on their new offering.

     

    SONIC

     

    Nickelodeon India has also devised a strong growth plan for its other kids channel – Sonic, which is all set to up the entertainment quotient for kids this season. Further fortifying the high decibel Sonic line-up, the series Oggy & The Cockroaches will now shift from Nick to Sonic. With shows like Oggy and Pakdam Pakdai, Sonic is being pitched as the ultimate comic-chase destination.

     

    Although admitting that moving a successful show like Oggy & The Cockroaches from Nick to Sonic is risky, Jaipuria is hopeful that the show will help strengthen Sonic’s line up. Shedding more light on the reason behind this move, Jaipuria explains, “It is a combination of a couple of drivers that seem to be working for each character under Nick’s banner, whether it’s Dora, Oggy or Motu Patlu. We realised that if we focus on only action in Sonic, we will only cater to a very small section of audience. Therefore this move is also about expanding Sonic’s reach by adding a flavour of comedy with Oggy & The Cockroaches.”

     

    She added that the channel’s reach has gone up after a similar move they made earlier with Pakdam Pakdai.

     

    The network will try to drive traction to Sonic through Nickelodeon by urging loyal fans Oggy & The Cockroaches to follow it on Sonic. This will be followed by a full fledged promotion activity for Sonic through the month of October.

     

    When asked to comment on these new developments on the network’s kid cluster section, Jaipuria said, “Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives. Keeping kids at the core of everything that we do, endearing characters, path breaking content and pioneering initiatives have scripted Nickelodeon’s leadership and success story. The launch of Shiva and Nick HD+ are significant milestones in the category and are sure to be game changers, further fortifying our leadership position.”

  • Chandigarh exempts Akkad Bakkad Bam Be Bo of entertainment tax

    Chandigarh exempts Akkad Bakkad Bam Be Bo of entertainment tax

    MUMBAI: The Chandigarh administration has exempted writer, producer and director Dweep Raj Kochhar’s maiden venture Akkad Bakkad Bam Be Bo from entertainment tax for a period of three months from 31 March.

    Akkad Bakkad Bam Be Bo, based on Pak terrorism, has been found educative by the authorities. The decision from the administration was because the film is based on children‘s bravery and motivation.

    The film stars Mukesh Khanna, Dr.Ved Thapar, Rakesh Bedi, Shiva, Nimai Bali, Vijoo Khote, Avtar Gill, Soneka Gill, Raju Kher and introduces Sween Sharma.

    The film released all over on 16 March.