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Tag: Shiva Chinnasamy

  • Zee5 adopts common media application format

    Zee5 adopts common media application format

    Mumbai: Zee5 has successfully adopted the common media application format (CMAF) at a wider scale to transform content delivery and enhance viewer experience. The innovative move, implemented by the company’s technology & innovation centre based in Bengaluru, facilitates smoother video playback across devices and allows Zee5 users to experience good AV quality even in areas with low internet bandwidth.

    By optimising bandwidth consumption and reducing operational costs, Zee5 is expanding its reach to 100 million users, ensuring more viewers can have access to high-quality streaming. CMAF is a versatile and extensible standard designed to package segmented media, enabling seamless cross-device compatibility. By adopting CMAF, Zee5 is not only ensuring an uninterrupted viewing experience but also reducing latency, a critical factor in live streaming of sports, news and events.

    Reflecting on the impact of CMAF, Zee’s chief technology and product officer Shiva Chinnasamy said, “Our strategic focus is to provide best-in-class AV experience even in areas with low internet. CMAF allows us to serve content more efficiently, ensuring no data wastage while delivering high-quality immersive experiences to every viewer, no matter their bandwidth. Zee5 is focusing on building in-house capabilities to provide robust services and experience to their consumers and adoption of CMAF is a crucial step to achieve the same.”

    Zee5 India chief business officer Manish Kalra said, “At Zee5, we remain focused on enhancing viewer experience through cutting-edge technology. Adopting the Common Media Application Format (CMAF) is a step forward in Zee5’s vision to democratise access to quality entertainment. This ensures that even in regions with low internet connectivity, our users can enjoy seamless viewing experiences. This strategic move reflects our commitment to bring quality content to a broader audience, which also aligns with our goal of delivering immersive entertainment across multiple devices. CMAF represents a significant step in further refining how our viewers engage with content on our platform.”

    Commenting on the success of the format, Zee’s SVP & head of video engineering Suneel Khare said, “The implementation of CMAF is strategic. It allows us to streamline and improve our content delivery, enabling real-time low-latency streaming while significantly reducing data requirements. This enhancement ensures smoother playback even in regions with low bandwidth, expanding Zee5’s reach to a broader audience, including those with limited internet access.”

    Zee5’s successful implementation of CMAF has resulted in several key advantages, including:

    . Low-latency streaming: Essential for live events, CMAF ensures near real-time video delivery, minimizing delays and enhancing live event viewing.

    . Bandwidth optimization: The efficient CMAF packaging reduces data consumption, enhancing video quality in low-bandwidth environments.

    . Cross-device compatibility: CMAF supports both HLS (HTTP live streaming) and DASH (Dynamic Adaptive Streaming over HTTP) formats, ensuring consistent video playback across mobile devices, Smart TVs, and more.

    . Future-ready encryption: CMAF utilises Widevine CBCS technology, a standard for content protection that allows for seamless playback across both Apple & Android devices and ensures a seamless and secure streaming experience.

    Zee’s principal architect of video engineering Rahul Banerjee added, “With CMAF, the real-time improvements in video quality and reduced buffering have significantly enhanced viewer engagement. This upgrade ensures viewers enjoy higher-quality streams with minimal delays, even in regions with weaker internet connectivity.”

    CMAF has enhanced the viewer experience and provided operational benefits for Zee5. By optimising content packaging, it has reduced storage requirements by over 30 per cent while keeping CDN (content delivery network) costs stable despite increased demand for higher-resolution content. Additionally, CMAF’s scalability allows Zee5 to expand its global reach in over 12 languages, maintaining consistent performance during peak usage.

    With CMAF, Zee5 improves operational efficiency and strengthens its commitment to delivering quality content to a diverse audience. The platform’s approach to content packaging and delivery positions it well for the evolving OTT landscape.

  • Zee hires Shiva Chinnasamy as chief technology & product officer

    Zee hires Shiva Chinnasamy as chief technology & product officer

    Mumbai: Zee Entertainment has appointed Shiva Chinnasamy as its chief technology and product officer.

    In this new role, Shiva will be based at the company’s Technology & Innovation
    Centre (TIC) in Bengaluru, and will report into  Amit Goenka who holds the position of president – digital business, international linear business, enterprise technology and broadcast
    operations & engineering.

    Shiva will be responsible for the efforts being undertaken at the TIC across data, artificial intelligence (AI) & machine learning (ML) to enhance the consumer experience across platforms and further support Zee’s growth plans across its core business segments.

    “As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being  implemented to enhance the capabilities of the businesses,” said Goenka. “Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth. I look forward to working closely with Shiva and the team at TIC to complement Zee’s long-term growth trajectory”

    “I am honoured to join the journey of Zee at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetisation,” disclosed Chinnasamy. “I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation driven growth opportunities for Zee.”

    “The OTT and media segments are ripe for tech led disruption. And I couldn’t think of a more exciting place to be at now than at Zee, which has a track record of innovation in Indian media space.  And I think Zee TIC has one of the coolest offices in Bengaluru. And we are cooking some of the coolest apps out there,” he later posted on LinkedIn.

    Chinnasamy has over 20 years of work experience across technology, data science and analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across ad tech, eCommerce, omni channel retail, B2C fintech, B2B SaaS, platform engineering and mobile engineering.

    He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution. Previously, he was associated with Rippling as the India Site Lead, responsible for building a high performance, data driven collaborative culture. During his career, Shiva has also been associated with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.

  • ZEE appoints Shiva Chinnasamy as chief technology & product officer

    ZEE appoints Shiva Chinnasamy as chief technology & product officer

    Mumbai: Media & entertainment powerhouse Zee Entertainment Enterprises Ltd. (ZEE), has announced the appointment of Shiva Chinnasamy as the chief technology & product officer with effect from 2 September 2024. In this new role, Shiva will be based at the company’s technology & innovation centre (TIC) in Bengaluru and will report to Amit Goenka, president of digital business, international linear business, enterprise technology and broadcast operations & engineering.

    Shiva will be responsible for the efforts being undertaken at the TIC across Data, artificial intelligence (AI) & machine learning (ML) to enhance the consumer experience across platforms and further support the Company’s growth plans across its core business segments.

    Speaking on the appointment, ZEE Entertainment Enterprises Ltd president of digital business, international linear business, enterprise technology and broadcast operations & engineering Amit Goenka said, “As the Company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses. Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver a successful business outcome.

    Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the Company in its next phase of growth. I look forward to working closely with Shiva and the team at TIC to complement the long-term growth trajectory of the Company.” Commenting on his new role, ZEE Entertainment Enterprises Ltd. chief technology & product officer Shiva Chinnasamy added, “I am honoured to join the journey of ZEE at a pivotal intersection between content and technology, as the Company aims to fortify its capabilities in the realm of content distribution and monetization. I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation-driven growth opportunities for the Company.”

    Shiva comes with over 20 years of experience across technology, data science & analytics to provide large-scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans Ad tech, eCommerce, omni-channel retail, B2C FinTech, B2B SaaS, platform engineering and mobile engineering. He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution. Previously he was associated with Rippling as the India Site Lead, responsible for building a high-performance, data-driven collaborative culture. During his career, Shiva has also been associated with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.