ITV

Tag: Shiv Sethuraman

  • Cheil inks partnership with Sniper & Sooperfly for digital content

    Cheil inks partnership with Sniper & Sooperfly for digital content

    MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients.

     

    Speaking about the development, The 120 Media Collective founder & chief executive Roopak Saluja said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Cheil Worldwide South West Asia group president Shiv Sethuraman added, “Video content is the fastest growing area within the digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to video content. We believe they are the right partners and that the market is ripe for such an offering.”

  • Cheil India appoints Ogilvy Singapore’s Sonal Narain as chief strategy officer

    Cheil India appoints Ogilvy Singapore’s Sonal Narain as chief strategy officer

    MUMBAI: Integrated marketing solutions agency Cheil India has appointed Sonal Narain as its chief strategy officer.

     

    Narain comes to Cheil from Ogilvy Singapore, where she was head of planning. Additionally, she is also head of Ogilvy Change (the firm’s Behavioural Sciences practice).

     

    She will be based in Cheil’s Gurgaon office, which is the regional headquarters for South-West Asia.

     

    At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore.

     

    Cheil South-West Asia group president Shiv Sethuraman said, “Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India’s planning and strategy function. We’re aiming to transition into an agency that is ahead of the curve and Sonal will be a big part of that. She understands technology but at the core, it’s her understanding of human behaviour and her focus on effectiveness that set her apart.”

     

    Narain added, “The opportunity to marry human insight with technology and create fundamental change only comes along once in a while and few agencies are as well placed to take advantage of this as Cheil India is. As a dynamic and young organisation that’s shown steady growth in both size and reputation, Cheil seeks to up the ante and I’m hugely excited to be part of that.” 

  • Percept restructures; gets Shiv Sethuraman as CEO

    Percept restructures; gets Shiv Sethuraman as CEO

    MUMBAI: Percept has gone ahead to consolidate its diverse strategic business units to a single holistic entity called Percept One. The agency currently stands at having revenues of worth Rs 1,250 million. Along with this the agency has also appointed Shiv Sethuraman as CEO of Percept One, with effect from 14 July, 2014.

     

    He will be responsible for leading business development and integration of all marketing communication (marcom) services, creating opportunities for synergy within and across the marcom businesses of the Percept group, attaining profitability and revenue growth organically and inorganically, as also paving the roadmap for the overall marcom business of the Percept group. Sethuraman has a challenging mandate of driving a 30 per cent year-on-year growth with a target of achieving revenues worth Rs 2,750 million by 2017.

     

    Previously, the marketing communications services business of Percept spanned three separate verticals, namely creative services, media services and other marcom services. The creative services vertical encompassed advertising, brand marketing consultancy and communications, corporate identity, strategy, creative, design and packaging and integrated marketing communication consultancy services.

     

    The media services vertical spanned media planning and buying, out-of-home media, retail media, rural media and digital media. The third vertical included a host of services including experiential marketing, sports management and marketing, incentives, conferences and exhibitions management, event management and marketing, celebrity endorsements and talent management, entertainment branding and marketing, branded entertainment, brand activations and promotions, public and media relations and social media marketing.

     

    Sethuraman has had a remarkable two decade long career in the media and communications domain. He has handled dynamic portfolios spanning global brand development and business acquisition and served as country head in Europe and also in India.

     

    Prior to joining Percept, Sethuraman was associated with TBWA, India in the role of CEO and personally led the Nissan, Adidas and infrastructure/realty cluster within the agency. He kick-started his advertising career with Ogilvy where he cut his teeth on many of the key clients of the agency such as Cadbury, Castrol, Unilever and Shell amongst others. He moved to Ogilvy, Paris in 2001 as global business director and was later elevated to the position of MD, Ogilvy & Mather, Paris where he acquired large global and regional accounts such as Louis Vuitton, Coca Cola – Europe and Europcar and also managed several businesses including IBM, Unilever and Nestle. 

     

    Sethuraman said, “Percept has been a pioneer in the entertainment, media and communications space and has set many benchmarks over the decades. With the creation of Percept One we are now bringing together the very successful individual businesses to create an integrated entity. This entity is already 700 people strong and has over Rs 1250 million in revenue, making it one of the leading companies in its space. The mandate and the challenge is to use this size and scale to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that Percept One reaches its goals.”

     

    “We strongly believe that Shiv will be able to provide the leadership that Percept One needs to become a strong unified marcom service.  His global leadership experience and brand experience will help us achieve the scale and growth targets we have set for ourselves,” added Percept director Ajay Upadhyay.

  • TBWAIndia Group appoints Vinnet Bajpai as CEO

    TBWAIndia Group appoints Vinnet Bajpai as CEO

    MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.

     

    Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.

     

    Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.

     

    At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.

     

    In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.

     

    “We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”

     

    Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.

     

    Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.

     

    Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”

  • TBWA India is Cigna TTK Health Insurance’s creative agency

    TBWA India is Cigna TTK Health Insurance’s creative agency

    MUMBAI: TBWA India has been appointed by Cigna TTK Health Insurance – a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK Group – as its creative agency.

    TBWA India group CEO Shiv Sethuraman said: “This is a very significant win for us because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where Disruptive thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India”.

    On zeroing in on the agency, Cigna TTK Health Insurance chief marketing officer Gaurav Rajput said: “We were impressed with TBWA’s strategic thought and insightful creative work during the pitch. We’re confident that Cigna’s global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK’s brand journey in India.”

    Cigna operates internationally in 30 countries and jurisdictions with more than 80 million customer relationships worldwide.TTK functions across India with a reputation built across eight decades for quality consumer products and services, the three letters in ‘TTK’ represents the corporate philosophy of the group – trust, transparency and knowledge.
     

  • The Integer Group Asia appoints Ketan Desai as MD of India operations

    MUMBAI: Promotional, retail and shopper marketing agency The Integer Group has appointed Ketan Desai as managing director of The Integer Group India. Desai will be assuming his new role immediately.

    Desai will work alongside TBWAGroup India chief executive officer Shiv Sethuraman and The Integer Group Asia Pacific regional managing director Dan Paris. He will be responsible for managing the existing network client shopper marketing programmes and will help in to developing The Integer Group‘s clinet base in India.

    Before joining the Integer Group, Desai was with Grey Global Group for 14 years where he led major client relationships in India and Sri Lanka. He has worked with both global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK. He also has retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.

    Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency, and for me, it is the opportunity to develop winning solutions for world class brands at the point of purchase. Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry.”

    Sethuraman said “Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world. His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing.”

    Paris added, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”

  • TBWA is creative AoR for GVK-led Mumbai Airport

    TBWA is creative AoR for GVK-led Mumbai Airport

    MUMBAI: The GVK-led Mumbai International Airport has appointed TBWA as its creative AoR (agency of record) for the Chhatrapati Shivaji International Airport (CSIA).
     
    GVK is currently implementing a master plan for CSIA that involves building a new integrated terminal building called T2. This will be able to handle an annual traffic of 40 million passengers.
     
    TBWA won the account after a multi-agency pitch. The agency will also be handling the media duties for the account.
     
    Said TBWA India CEO Shiv Sethuraman, “This is a once-in-a-lifetime assignment for us. To be entrusted with the task to help create a vibrant and enduring CSIA brand is a matter of huge pride and responsibility. This win has been possible, thanks to the ideas, energy, and passion of the team at TBWA Mumbai.”