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Tag: Shisham Digital

  • Data privacy maze- Five key points for marketing compliance

    Data privacy maze- Five key points for marketing compliance

    Mumbai: While I was thinking about some of the most pressing topics globally, this subject struck a chord as one of the most globally talked and debated, specifically in the domain of marketing & advertising.

    In today’s digital age, where information is currency, data privacy has become a critical concern for consumers and businesses alike. Marketers find themselves at the crossroads of utilizing customer data for personalized experiences and respecting privacy regulations.

    Navigating this complex landscape requires a keen understanding of key issues and proactive strategies to ensure marketing compliance. Here are five crucial points for marketers to consider:

    1. Regulatory Landscape and Compliance Challenges

    The Challenge

    The global regulatory landscape for data privacy is rapidly evolving, with stringent laws such as GDPR in Europe, CCPA in the United States, and various other regional regulations. Navigating these diverse frameworks poses a significant challenge for marketers who operate on a global scale.

    With respect to India, the recent Digital Personal Data Protection Act, 2023 emerges as a historic milestone in digital rights after it was passed by the Lower House of Parliament (the Lok Sabha) and the Upper House of Parliament (the Rajya Sabha) followed by Presidential assent making it a law of the land. With privacy at its core, this landmark legislation would empower individuals, redefine business practices, and usher in a new era of responsible data handling. The Act regulates the governance of personal data collected by organisations, and aims at protecting the individual’s privacy by empowering them with rights over the manner in which their data is processed.

    Probable Solution

    Marketers need to invest time and resources in understanding the specific requirements of each region they operate in. Establishing a robust compliance framework that aligns with the strictest regulations ensures a universal standard. Regularly update privacy policies and ensure that marketing teams are well-versed in the nuances of compliance in different jurisdictions. With respect to India, I find the below key highlights bearing a powerful torch in the right direction.

       Data processing agreements mandatory before outsourcing activities to third parties

       Periodic Data Protection Impact Assessments made mandatory for Significant Data Fiduciary

       Lawful basis of processing consolidated to consent and certain legitimate uses

       Data localisation rules relaxed allowing transfers across jurisdictions unless specifically notified

    2. Consent Management and Transparency

    The Challenge

    Obtaining explicit and informed consent from users for collecting and using their data is a fundamental requirement. However, ensuring transparency and providing users with a clear understanding of how their data will be used can be challenging.

    Probable Solution

    Implement a transparent and user-friendly consent management system. Clearly communicate the purposes of data collection and usage through easily accessible privacy policies. Use plain language to articulate the terms of consent and offer users granular control over their preferences. Regularly review and update consent mechanisms to stay in line with evolving regulations and consumer expectations.

    3. Data Security and Breach Preparedness

    The Challenge

    Data breaches are a constant threat, and the repercussions can be severe, damaging both consumer trust and a brand’s reputation. Marketers must ensure that the data they collect is stored securely and take proactive measures to prevent unauthorized access.

    Probable Solution

    Invest in robust data security measures, including encryption, access controls, and regular security audits. Implement a comprehensive incident response plan to mitigate the impact of a potential breach. Transparently communicate with users in the event of a breach, detailing the steps taken to address the issue and protect their data.

    4. Adapting to Emerging Technologies

    The Challenge

    As marketing technologies evolve, the methods of data collection and processing become more sophisticated. Staying compliant with existing regulations while adopting innovative technologies, such as AI and machine learning, can be a delicate balancing act.

    Probable Solution

    Prioritize data protection by design when implementing new technologies. Conduct thorough impact assessments to identify and address potential privacy risks associated with emerging tools. Keep abreast of industry guidelines and collaborate with legal and compliance teams to ensure that innovative marketing strategies align with existing regulations.

    5. Cross-Border Data Transfers

    The Challenge

    In a globalized world, companies often transfer customer data across borders for various reasons, including processing and storage. However, doing so without violating data protection laws presents a complex challenge.

    Probable Solution

    Leverage legal mechanisms such as Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs) to legitimize cross-border data transfers. Assess the data protection laws of both the source and destination countries and ensure that the chosen mechanism complies with these regulations. Regularly review and update data transfer mechanisms to align with any changes in legislation.

    In conclusion, achieving data privacy and marketing compliance requires a proactive and adaptable approach. By understanding and addressing these key points, marketers can not only navigate the complexities of the current regulatory landscape but also build trust with consumers, fostering long-term relationships in an era where data privacy is paramount.

    The author of this article is Shisham Digital CMO Ankoor Dasguupta.

  • Navigating tomorrow -The rise of artificial intelligence in leadership

    Navigating tomorrow -The rise of artificial intelligence in leadership

    Mumbai: In an era marked by rapid technological advancements, the integration of artificial intelligence (AI) into various facets of our lives is becoming increasingly prevalent. One of the most intriguing and transformative areas where AI is making a significant impact is in the realm of leadership. As AI technologies continue to evolve, leaders are presented with both unprecedented opportunities and unique challenges in harnessing the potential of intelligent machines.

    The rise of AI in leadership

    The traditional image of a leader conjures visions of a person at the helm, making critical decisions based on experience, intuition, and emotional intelligence. However, the landscape is shifting as AI becomes an integral part of organizational structures. AI is not replacing leaders but augmenting their capabilities, providing data-driven insights and automating routine tasks to allow leaders to focus on more strategic aspects of their roles.

    Data-driven decision making

    One of the primary contributions of AI to leadership is its ability to process vast amounts of data quickly and accurately. Leaders can leverage AI algorithms to analyze market trends, consumer behaviour, and internal operations. This data-driven approach empowers leaders to make more informed decisions, identify opportunities, and mitigate risks more effectively. AI doesn’t replace human intuition but complements it by providing a robust foundation of evidence on which leaders can base their choices.

    Enhanced productivity and efficiency

    AI is adept at handling routine and repetitive tasks, freeing up valuable time for leaders to focus on tasks that require creativity, strategic thinking, and emotional intelligence. From automating administrative functions to streamlining complex workflows, AI can enhance overall productivity and efficiency within an organization. This allows leaders to dedicate more time to building relationships, fostering innovation, and crafting a compelling vision for the future.

    Leadership development through AI

    AI is not only a tool for current leaders but also a valuable resource in nurturing the leaders of tomorrow. Machine learning algorithms can analyze leadership styles, competencies, and behaviours, providing tailored insights for individual professional development. This personalized approach helps aspiring leaders understand their strengths and areas for improvement, fostering continuous learning and growth.

    Cultural transformation and inclusivity

    AI-driven analytics can also play a pivotal role in shaping organizational culture. By analyzing communication patterns, sentiment, and employee engagement data, AI can provide leaders with real-time insights into the pulse of the organization. This information enables proactive interventions to enhance employee well-being, address concerns, and foster a more inclusive workplace culture.

    Challenges and ethical considerations

    While the integration of AI in leadership brings about numerous benefits, it also presents ethical considerations and challenges. Issues related to bias in AI algorithms, transparency, and privacy must be carefully addressed. Leaders need to ensure that AI technologies are deployed ethically and align with the organization’s values. Additionally, there is the concern of job displacement as routine tasks become automated. Leaders must navigate these challenges with a keen awareness of the social and ethical implications of AI adoption.

    The human touch in AI-Augmented leadership

    Despite the increasing role of AI in leadership, the human touch remains irreplaceable. Emotional intelligence, empathy, and the ability to inspire and motivate are qualities that distinguish human leaders. AI can provide valuable insights and support decision-making, but the emotional and interpersonal aspects of leadership require the nuanced understanding that only humans can provide.

    Building trust in AI

    Building trust in AI systems is paramount for successful integration. Leaders must communicate transparently about the role of AI, its limitations, and the ethical frameworks in place. Establishing trust among employees, stakeholders, and the wider community is crucial for the acceptance and effective implementation of AI technologies.

    Preparing leaders for the future

    As the role of leaders continues to evolve in the age of AI, there is a growing need for leadership development programs that incorporate AI literacy. Leaders should understand how AI works, its potential applications, and the ethical considerations associated with its use. This knowledge equips leaders to make informed decisions about AI implementation and ensures they remain at the forefront of shaping the future of leadership.

    Conclusion: The synergy of human leadership and AI

    The rise of AI in leadership heralds a new era of possibilities, where human leaders and intelligent machines collaborate synergistically. The integration of AI empowers leaders with unprecedented access to data, insights, and efficiency. However, the essence of leadership—the ability to inspire, guide, and connect with people—remains distinctly human. Successful leaders in the AI-driven future will be those who adeptly balance the benefits of technology with the enduring qualities of leadership that make a lasting impact on individuals and organisations alike.

    The author of this article is Shisham Digital CMO Ankoor Dasguupta.

  • Guest Article: Navigating tomorrow – The rise of artificial intelligence in leadership

    Guest Article: Navigating tomorrow – The rise of artificial intelligence in leadership

    Mumbai: In an era marked by rapid technological advancements, the integration of artificial intelligence (AI) into various facets of our lives is becoming increasingly prevalent. One of the most intriguing and transformative areas where AI is making a significant impact is in the realm of leadership. As AI technologies continue to evolve, leaders are presented with both unprecedented opportunities and unique challenges in harnessing the potential of intelligent machines.

    The rise of AI in leadership

    The traditional image of a leader conjures visions of a person at the helm, making critical decisions based on experience, intuition, and emotional intelligence. However, the landscape is shifting as AI becomes an integral part of organisational structures. AI is not replacing leaders but augmenting their capabilities, providing data-driven insights and automating routine tasks to allow leaders to focus on more strategic aspects of their roles.

    Data-driven decision making

    One of the primary contributions of AI to leadership is its ability to process vast amounts of data quickly and accurately. Leaders can leverage AI algorithms to analyse market trends, consumer behaviour, and internal operations. This data-driven approach empowers leaders to make more informed decisions, identify opportunities, and mitigate risks more effectively. AI doesn’t replace human intuition but complements it by providing a robust foundation of evidence on which leaders can base their choices.

    Enhanced productivity and efficiency

    AI is adept at handling routine and repetitive tasks, freeing up valuable time for leaders to focus on tasks that require creativity, strategic thinking, and emotional intelligence. From automating administrative functions to streamlining complex workflows, AI can enhance overall productivity and efficiency within an organisation. This allows leaders to dedicate more time to building relationships, fostering innovation, and crafting a compelling vision for the future.

    Leadership development through AI

    AI is not only a tool for current leaders but also a valuable resource in nurturing the leaders of tomorrow. Machine learning algorithms can analyse leadership styles, competencies, and behaviours, providing tailored insights for individual professional development. This personalised approach helps aspiring leaders understand their strengths and areas for improvement, fostering continuous learning and growth.

    Cultural transformation and inclusivity

    AI-driven analytics can also play a pivotal role in shaping organisational culture. By analysing communication patterns, sentiment, and employee engagement data, AI can provide leaders with real-time insights into the pulse of the organisation. This information enables proactive interventions to enhance employee well-being, address concerns, and foster a more inclusive workplace culture.

    Challenges and ethical considerations

    While the integration of AI in leadership brings about numerous benefits, it also presents ethical considerations and challenges. Issues related to bias in AI algorithms, transparency, and privacy must be carefully addressed. Leaders need to ensure that AI technologies are deployed ethically and align with the organisation’s values. Additionally, there is the concern of job displacement as routine tasks become automated. Leaders must navigate these challenges with a keen awareness of the social and ethical implications of AI adoption.

    The human touch in AI-augmented leadership

    Despite the increasing role of AI in leadership, the human touch remains irreplaceable. Emotional intelligence, empathy, and the ability to inspire and motivate are qualities that distinguish human leaders. AI can provide valuable insights and support decision-making, but the emotional and interpersonal aspects of leadership require the nuanced understanding that only humans can provide.

    Building trust in AI

    Building trust in AI systems is paramount for successful integration. Leaders must communicate transparently about the role of AI, its limitations, and the ethical frameworks in place. Establishing trust among employees, stakeholders, and the wider community is crucial for the acceptance and effective implementation of AI technologies.

    Preparing leaders for the future

    As the role of leaders continues to evolve in the age of AI, there is a growing need for leadership development programs that incorporate AI literacy. Leaders should understand how AI works, its potential applications, and the ethical considerations associated with its use. This knowledge equips leaders to make informed decisions about AI implementation and ensures they remain at the forefront of shaping the future of leadership.

    Conclusion: The synergy of human leadership and AI

    The rise of AI in leadership heralds a new era of possibilities, where human leaders and intelligent machines collaborate synergistically. The integration of AI empowers leaders with unprecedented access to data, insights, and efficiency. However, the essence of leadership—the ability to inspire, guide, and connect with people—remains distinctly human. Successful leaders in the AI-driven future will be those who adeptly balance the benefits of technology with the enduring qualities of leadership that make a lasting impact on individuals and organisations alike.

    This article has been authored by Shisham Digital CMO Ankoor Dasguupta.

  • Shisham Digital onboards Ankoor Dasguupta as their chief marketing officer

    Shisham Digital onboards Ankoor Dasguupta as their chief marketing officer

    Mumbai: A marketing & communications practitioner, storyteller, an advocate of social impact and driven by kaizen, Ankoor believes in the power of Energy and energise while bringing to the table a pedigree of 23 years with a rare combination of experience across the spectrum of marketing, advertising & media – print, digital, mobile, event productions & successful pilot projects. Worked across functions – ad operations, business operations & strategy, content, brand strategy, sales, events, media planning & buying and spearheading P&L, Ankoor has been part of six Sigma projects and also worked in cross-functional roles with – MNCs, media conglomerates and start-ups. A member of the CMO Council, Ankoor is part of multiple reputed Jury and screening council members at national and international forums, an avid writer with more than 50 published works and an established speaker at events and B-Schools.  Ankoor is trained by Dale Carnegie in Mentoring to Develop Talent and is also on the Advisory Board of the Marketing Department, at ISBR Business School.

    “Ankoor is joining Shisham Digital at a pivotal moment where our vision and solutions are at a stage to build deeper connections with our international audience with his expertise in marketing, strategy and processes. Shisham has been solving nuanced aspects of performance marketing with its audience intelligence technology and its exclusive owned and operated channels.” – said Shashi Bhushan Singh, the founder & CEO. Shashi added – we are now stepping into our next stage of growth and I am extremely happy to have Ankoor join us with his immense experience.

    “I am excited to create more visibility for Shisham, primarily in the international market with a more cohesive approach, by creating experiences for our customers to bring our solutions in all relevant moments while being the brand architect for Shisham, strengthening our positioning in the international market and to scale. We are building the next level growth story keeping in mind our customers as our centripetal force. For me, demonstrating values, and purpose, and inspiring people to understand the depth of what inspires them, everything tying up to positive impact by joining functional and emotional aspects of marketing has always been at the core. My ‘why’ has always been Kaizen, said Dasguupta.” To add, Ankoor said – “During my multiple discussions with Shashi, what struck the chord is his distinctive vision that I deeply resonate with and his passion which I found both intense, deep, challenging and exciting.”