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Tag: Shisen Fox

  • Shisen Fox unveils summer’s hottest eyewear trends

    Shisen Fox unveils summer’s hottest eyewear trends

    Mumbai: Shisen Fox, a new-age premium unisex eyewear brand, launches its latest ‘Summer Metal collection’. With a focus on classic shapes and minimalist design, the collection introduces seven distinct models that exude quiet luxury and timeless elegance.

    Each piece in the collection embodies meticulous attention to detail and precision craftsmanship. From the iconic hexagon, square, and round bridge designs to the Windsor rim and simple temple, every aspect has been carefully crafted to offer a sophisticated, snatched yet understated aesthetic.

    The TORA shades, boast a timeless Panto Shape and exemplify the collection’s ethos with its elegant designs and intricate detailing. Featuring delicate filigree designs on the temple and hand-engraved logos, these sunglasses evoke the craftsmanship of fine jewelry, with each frame undergoing 160 to 180 operations to achieve perfection.

    For those seeking a modern edge, the OKITA sunglasses present hexagon-shaped features that effortlessly blend modern aesthetics with high-class luxury. The RAION shade, on the other hand, is rectangular-shaped and pays homage to classic vintage designs while infusing them with a bold, angular twist, appealing to fashion-forward individuals looking to make a statement.

    Other notable creations of the collection include the SHIKAKU, TOKYO, YAMATO, and FUJI shades, each offering a unique interpretation of timeless elegance and refined style. Whether it’s the clean lines of the SHIKAKU or the oversized geometric shape of the TOKYO, every pair of sunglasses in the collection is designed to elevate and enhance the wearer’s style and persona.

    In addition to their aesthetic appeal, the sunglasses prioritize comfort and durability, with skin-friendly materials and protective lenses ensuring a superior wearing experience. Whether you’re lounging by the pool or strolling along the beach, this collection of sunglasses is your ultimate companion, offering unparalleled style and protection under the sun. From casual outings to formal occasions, the versatility of the collection makes it a must-have accessory for the discerning individual.

    With its latest summer metal collection, Shisen Fox continues to redefine luxury eyewear, offering customers a harmonious blend of sophistication, precision, and timeless style.

  • Shisen Fox unveils its digital campaign ‘Holi Kab Hai?’

    Shisen Fox unveils its digital campaign ‘Holi Kab Hai?’

    Mumbai: Shisen Fox, a new-age premium unisex eyewear brand unveils its latest digital campaign, ‘Holi Kab Hai?’ focusing on the true spirit of Holi by making peoples’ faces colorful and joyous via sunglasses. The campaign is conceptualised by Glad U Came.

    While Holi is a festive occasion, many Holi colors contain harmful chemicals, posing significant risks to the eyes. Through this campaign, Shisen Fox advised consumers to be cautious. The digital ad starts with a montage of a group of friends wearing Shisen Fox sunglasses which is followed by splashes of colours on their faces leading up to the message: play Holi with precaution. From quirky colorful glares to vibrant sunglasses, Shisen Fox offers its customers to dive into the sphere with splash colors and celebrate Holi in style.

    Shisen Fox founder Salim Memon expressed, “At Shisen Fox, we believe in celebrating diversity and self-expression, and what better way to do so than through the prism of colors that Holi brings? It is a time of togetherness and celebration, and we wanted to capture that essence with our ‘Holi Kab Hai?’ campaign. Our collection features quirky glares and sunglasses perfect for the Holi season, allowing customers to express their unique style while embracing the festive spirit.”

    Shisen Fox’s colorful eyewear Holi campaign will be hosting virtual Holi-themed filters, events, and contests on its social media channels, inviting customers to participate and win exciting prizes. The ‘Holi Kab Hai?’ campaign also underscores Shisen Fox’s commitment to providing innovative eyewear solutions that seamlessly blend style, comfort, and functionality.

  • Shisen Fox: Star-studded affair elevates eyewear elegance

    Shisen Fox: Star-studded affair elevates eyewear elegance

    Mumbai: Shisen Fox is a new-age premium unisex eyewear brand engineered with Japanese precision. Skillfully crafted for Indian face shapes, it is a great choice for modern, digital, and active lifestyles. They pay special attention to configuring prescription eyeglasses, making it very comfortable for users to adjust and avoid any discomfort. Shisen Fox’s vision is to change eyecare solutions for its users for the better.

    Originating from the artisanal workshops of Japan, Shisen Fox is poised to be the discerning choice for those who seek unparalleled craftsmanship, timeless designs, and a level of comfort that transcends expectations.

    Already reaching heights in the luxury eyewear industry, Shisen Fox has garnered the admiration of notable personalities. Renowned faces like Imtiyaz Ali, Anupam Mittal, Sujata Biswas, Anoop Singh Thakur, Shahwar Ali, Harmilan Bains, and Masoom Minawala not only patronage the brand but actively elevate the brand’s identity to new heights. They have influenced many to experience the unmatched luxury and style that Shisen Fox has to offer. With celebrities at the forefront of its endorsement, the brand is set to become synonymous with a lifestyle that values the epitome of fashion, sophistication, and exclusivity. The brand’s collection boasts classic, timeless designs that transcend fleeting trends. Its commitment to enduring style ensures that each pair of eyewear is a statement piece, embodying sophistication, and refinement.

    Meticulously handcrafted by skilled artisans, the frames showcase the precision and dedication that define the brand’s commitment to excellence. The ergonomic designs ensure a perfect fit, allowing wearers to enjoy both style and ease, making Shisen Fox an ideal choice for those who appreciate luxury without compromising on comfort.