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Tag: Shirley Setia

  • Red FM celebrates 15 years of Red Raas in Ahmedabad

    Red FM celebrates 15 years of Red Raas in Ahmedabad

    Mumbai: 93.5 Red FM, a private radio and entertainment network, is to announce the 15th anniversary of its iconic event, Red Raas. The event has been beloved by the city for its extraordinary celebration of garba, culture, community, and spirit. This year, the event will take place from 3 October 2024 to 12 October 2024 at the Milan Party Plot in Ahmedabad.

    Since 2009, Red FM has been hosting the biggest Navratri celebration in Ahmedabad, and this year marks the 15th edition of the event. Event-goers are invited to immerse themselves in the spirit of Navratri with music, dance, and cultural grandeur. Keeping up with the tradition of introducing a garba special song every year, this year Red FM has launched “Vhalam Hun Kantadi Re,” an anthem that celebrates the strength, independence, and grace of today’s modern woman. Sung by the immensely talented Shirley Setia, the song is an ode to the new-age heroine—a woman who dances through life with confidence, compassion, and a heart full of joy. The music video, shot amidst the beautiful streets of Ahmedabad and set in a 200-year-old heritage haveli, captures the rich culture of Gujarat.

    The song has been created by some of the brightest minds in the industry, including Rajat Dholakia, known for his work in Firaaq and Delhi 6, and Saumya Joshi, the writer behind the National Award-winning film Hellaro. Composed by the duo Sumant and Aalap under the mentorship of Mr. Dholakia, “Vhalam Hun Kantadi Re” embodies the spirit of tradition with a modern beat, sure to resonate with today’s generation.

    Speaking on the announcement, “ Red FM & Magic FM COO and director, Nisha Narayanan said, “Red Raas has been our humble effort to celebrate tradition with a touch of contemporary music and vibes. Last year, we were overwhelmed with immense love for the 14th season of Red Raas, and more importantly, for the song Aave Jo Rasiya, which became an internet favourite during the last Garba season. As we celebrate Navratri, we aim to remind everyone that these nine days are beyond just dancing. It’s also about coming together as a community and uplifting each other – something we have strived to establish with Red Raas. On that note, we look forward to hosting you all and making this year exceptional.”

  • New Pokémon show “Pokémon Horizons: The Series” premieres on Hungama this 25 May

    New Pokémon show “Pokémon Horizons: The Series” premieres on Hungama this 25 May

    Mumbai: The Pokémon Company (TPC) has announced the launch of ‘Pokémon Horizons: The Series,’ a brand-new animated show set to premiere on Hungama on May 25th. For the first time in Pokémon’s history, the series features a female lead, Liko who alongside her partner Pokémon Myaoha will explore the exciting new world of Pokémon with another young trainer named Roy. At a press conference held today, TPC also unveiled the original opening and ending tracks composed by the music duo Vishal-Sheykhar and sung by Armaan Malik and Shirley Setia, created specially for Indian fans.

    For over two decades, Pokémon has consistently captured the imagination of kids and continues to be the preferred entertainment among fans today, solidifying Pokémon’s position as a pop-culture phenomenon. Hungama, the leading channel in the kids’ genre, has been home to the Pokémon series since 2014 and has engaged millions of fans through the years, generating 87 million views across Disney Kids Channel in India in the last year alone*.

    In addition to Liko and Roy, Pokémon Horizons: The Series also features other new characters, including interesting groups like Rising Volt Tacklers and the Explorers. There are many new Pokémon, each bringing unique abilities to the screen. Fans will see Captain Pikachu navigating the characters on daring voyages across the sea and sky.

    The Pokémon Company has also struck a one-of-its-kind collaboration with composer duo Vishal-Sheykhar to produce original opening and ending songs specifically for the series in India, bringing a local flavour to the series. This demonstrates Pokémon’s ongoing dedication to establishing a solid presence in the Indian market and fostering collaborations with local artists and enterprises.

    Sharing thoughts on the launch, Susumu Fukunaga, The Pokémon Company, remarked, “The new series comes with a brand-new storyline, new Pokémon and human characters, so there is a lot to look forward to. You will enjoy a fascinating adventure on an airship and see how secrets unfold due to the mysterious objects the main characters possess. All this is packed into a heartwarming story of friendship and self-discovery. We have also created original opening and ending tracks just for India for the very first time. This has been a challenging and interesting journey as we wanted to ensure that the music and lyrics align with Indian sensibilities. I think the songs capture the essence of Pokémon very nicely. We are also delighted to air our new series on the hugely popular Hungama channel. Their reach is bound to take our content to viewers across the entire country.”

    Disney Star business head – Kids and Infotainment,  Devika Prabhu said, “Hungama has established itself as a popular platform for Japanese anime and Pokémon, especially has been garnering immense love and appreciation over the years. With a devoted fan base of Pokémon enthusiasts in the country, our network has been their go-to destination when they want to immerse themselves in a world of captivating stories from the franchise. Through our dedicated localization efforts, we have customized the Pokémon viewing experience to align with the preferences of our audience, ensuring its continued relevance and appeal. The series and movies have consistently ranked among our top-performing content, and we are happy to introduce a new series as one of our key summer tentpoles on Hungama.”

    As the launch on 25 May approaches, Pokémon invites fans old and new to stay tuned for updates and embark on this thrilling adventure on Hungama.

    *Source: BARC | 2+ India Urban | Wk1 – Wk 52’23

  • One Digital Entertainment launches Nokia campaign

    One Digital Entertainment launches Nokia campaign

    MUMBAI: Nokia, a premier mobile brand , and One Digital Entertainment, India’s digital content network, have partnered to create a unique digital influencer campaign to revamp the brand’s iconic tune.

    ‘The Ultimate #NokiaTuneMashup’ features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune.

    The campaign witnessed the participation of Shirley Setia, DJ Chetas, Aditi Singh Sharma and Darshan Raval that attracted thousands of entries across the country. These entries were later put together by the famous Bollywood composer duo Ehsaan – Loy along with entries received by the general audience recreate the tune.

    Commenting on this partnership, One Digital Entertainment co-founder Gurpreet Singh Bhasin says, “The Ultimate #NokiaTuneMashup” is a great concept and since these talents are popular among the youth because of their relatable fresh and quirky content, the tune is sure to appeal to the masses. Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stays hidden. This is a win-win scenario for all – creators, consumers, and brands.”

    Composers Ehsaan and Loy said: “The Nokia tune Mashup was a very inspiring project to work on, and in its own way pretty difficult as well because it included taking a simple melody and interpreting it in so many ways. One Digital Entertainment is very in step with what’s going on in the digital world.”