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Tag: Shiprocket

  • Shadowfax files for IPO via confidential route, aims Rs 2,000-2,500 crore fundraise

    Shadowfax files for IPO via confidential route, aims Rs 2,000-2,500 crore fundraise

    MUMBAI: Bengaluru-based logistics firm Shadowfax Technologies Ltd has filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) through the confidential route, signalling its plans to go public. The move comes roughly three months after the company transitioned into a public entity.

    Shadowfax is aiming to raise between Rs 2,000 crore and Rs 2,500 crore through the initial public offering, which will comprise a fresh issue of shares and an offer for sale (OFS) by existing investors. Key backers including Flipkart, Eight Roads Ventures, and NGP Capital are expected to dilute part of their holdings through the OFS component.

    ICICI Securities, JM Financial, and Morgan Stanley are acting as lead advisors to the issue. The company is targeting a post-listing valuation in the range of Rs 5,500–6,000 crore, according to individuals familiar with the development. As per TheKredible, Shadowfax was last valued at approximately Rs 5,981 crore ($712 million) during the first tranche of its Series F funding round earlier this year.

    Founded in 2015 by Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya, Shadowfax operates in the last-mile logistics segment, serving e-commerce and hyperlocal categories such as grocery, food, and pharmaceuticals. The company claims a network of over 1.25 lakh monthly active delivery partners across India.

    To date, Shadowfax has raised around $246 million in equity funding. Eight Roads Ventures remains the largest external investor, followed by Flipkart, NewQuest Asia, and Nokia Growth Partners.

    Financially, the company reported revenues of Rs 1,885 crore in FY24, marking a 33.2 per cent year-on-year growth. It also significantly narrowed losses—from Rs 142 crore in FY23 to Rs 11.8 crore in FY24, representing a 91 per cent reduction.

    Shadowfax now joins a growing list of Indian startups eyeing public listings. Recent confidential DRHP filers include PhysicsWallah, boAt, Urban Company, Shiprocket, Groww, Pine Labs, Capillary Technologies, Wakefit, and Curefoods, underlining a renewed momentum in India’s startup IPO pipeline.

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  • Shiprocket gears up for Shiprocket SHIVIR 2024

    Shiprocket gears up for Shiprocket SHIVIR 2024

    Mumbai: Shiprocket has announced the 5th edition of their flagship event, Shiprocket SHIVIR 2024, an annual event aimed at transforming the eCommerce landscape through cutting-edge insights and strategies. This extensive summit will bring together MSMEs, emerging startups, and established eCommerce brands under one roof to discover the latest trends, engage with the newest technologies, and gather insights from seasoned industry professionals. The one-day event is scheduled to take place on 26 July 2024, at Hotel Pullman, Aerocity, New Delhi.

    Digital commerce in India has rapidly evolved driven by the rise of quick commerce, increasing consumer demands, and technological advancements. The need for innovative solutions and deep insights has become paramount for eCommerce businesses and MSMEs to drive business growth. Under the theme “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 is set to ignite innovation and growth by equipping MSMEs with the tools and insights they need to explore, identify, and navigate the roadmap for their future growth.

    In line with Shiprocket’s commitment to being MSMEs’ Unnati Ka Saathi, this edition will focus on the unique challenges and opportunities within Bharat’s eCommerce landscape.  Industry leaders and experts will share cutting-edge ideas and best practices through engaging panel discussions, innovative masterclasses, fireside chats, and invaluable networking opportunities. These sessions will equip attendees with actionable insights and innovative approaches to drive regional market growth, and leverage technology to enhance customer experiences.

    “We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India,” said Shiprocket MD & CEO Saahil Goel. “As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share the transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a  robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”

  • Shiprocket launches Aarambh 2024 to empower women-led SMEs

    Shiprocket launches Aarambh 2024 to empower women-led SMEs

    Mumbai: Shiprocket, an e-commerce enablement platform, announced the fifth edition of ‘Aarambh,’ its flagship initiative dedicated to empowering women entrepreneurs. Aligned with Shiprocket’s vision to redefine India’s e-commerce landscape, Aarambh 2024 seeks to empower aspiring women entrepreneurs by providing a platform to pitch their innovative business ideas to a distinguished panel of investors and venture capitalists.

    Commencing on 26 February 2024, Aarambh 2024 extends a warm invitation to women entrepreneurs nationwide, encouraging them to register and nominate themselves for an opportunity to present their ideas before the esteemed jury. In India, women constitute just 14 per cent of entrepreneurs, overseeing 20 per cent of MSMEs among 58.5 million enterprises. In line with this year’s theme of “Invest in women: Accelerate progress”, Shiprocket’s primary focus is to create a platform for women-led SMEs in India to showcase their entrepreneurial brilliance, catalyzing the growth of dynamic enterprises.

    Beyond the competitive aspect, Aarambh 2024 offers participants a unique chance to network with experienced professionals, investors, and potential business partners. In addition to coveted cash prizes, participants also have the opportunity to receive Shiprocket shipping credits, providing valuable support on their journey to business success.

    Shiprocket MD & CEO Saahil Goel expressed his enthusiasm, stating, “The Aarambh initiative has been a resounding success over the years, and it is heartening to witness the impactful contributions of women entrepreneurs to the growth of India’s commerce. Our nation’s women have extraordinary potential, and we are excited to see what new and disruptive ideas will be presented during Aarambh 2024.”

    Entries for the Aarambh 2024 edition are now open, and Indian shepreneurs can apply for the shortlisting process on the Shiprocket website the link is down below. Shortlisted pitches will have the opportunity to present their business ideas to the jury panel in a virtual event. The best business idea will have the opportunity to earn up to 2 lakh Shiprocket credits from a total pool of 4 lakh Shiprocket credits for winners along with additional benefits from Shiprocket and other sister concern companies. With Aarambh 2024, participants will also get an opportunity to network with industry leaders, access capital for building their businesses (opportunity to get flexible capital up to INR 5 Crores through Shiprocket Capital), and garner visibility for their brands through the Shiprocket platform. The jury for this year consists of three seasoned business leaders- Trisha Vaidya, Angel Investor & Ex-COO Dr Vaidya, Malika Sadani,  founder and CEO, of The Moms Co. and Divyanshi Chowdhary, Investment Professional, DeVC India.

    Last year’s winners were: Rashi Bahel Mehra, founder & CEO, Alanna, Oshi Kumari, COO, Inside FPV (1st Runner up),  and Nisha Ramasamy, Co-Founder, Ariro Toys (2nd Runner up)

    https://www.shiprocket.in/aarambh/ 

  • Shiprocket launches Shiprocket Amplify powered by One Impression

    Shiprocket launches Shiprocket Amplify powered by One Impression

    Mumbai: Shiprocket eCommerce enablement platform, has announced the launch of its new offering, Shiprocket Amplify, in partnership with One Impression, a leading Influencer Marketing platform. The partnership marks a significant shift in the eCommerce landscape, enabling merchants of all sizes to market their products on social media at par with larger brands and thereby democratising opportunities to scale for businesses of all sizes.

    The rapid growth of digital commerce in India has created a need for innovative solutions and insights to empower eCommerce businesses and MSMEs. With over 70 crore Indians using social media platforms on a regular basis,  and approx. $ 16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents a lucrative opportunity for brands to connect with their audiences on a larger scale. Despite the massive impact that influencers can have, access to quality creators continues to be a huge challenge. Additionally, with over three million influencers currently active in India, small businesses generally lack the knowledge and expertise to select the right creators and engage them at the right price point. Moreover, the challenges in content creation and lack of legal knowledge about standard legal contracts and content rights make it almost impossible for SMBs to partake in the Influencer Marketing phenomenon.  

    Shiprocket Amplify aims to solve this by providing SMBs with a seamless and integrated Influencer Marketing as a Service (IMAAS) tool. It will infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns. With plans starting at just 5,000 rupees, SMBs can now generate world-class content to fuel growth with the benefits of influencer marketing including cost-effectiveness, higher conversions and improved brand trust.

    Shiprocket co-founder and CEO Saahil Goel said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”

    One Impression founder and CEO Apaksh Gupta stated, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world-class content creators and furthering our own mission of helping brands scale in today’s digital ecosystem. We are thrilled to partner with Shiprocket and launch this first-of-its-kind IMaaS  (Influencer Marketing as a Service) product for their merchants.”

    Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard. The platform facilitates influencer marketing for businesses within the Shiprocket ecosystem by seamlessly integrating it into the Shiprocket platform and app.

  • Mobavenue to ride the growth in the D2C market

    Mobavenue to ride the growth in the D2C market

    Mumbai: Mobavenue, a high-performance user acquisition platform using its dynamic creative, programmatic advertising, and proprietary in-house AI-based media buying platform, is set to ride the growth in the D2C market, which is expected to rise from $12 billion in FY22 to $60 billion by FY27.

    The expansion of the start-up ecosystem as a whole, which has produced well-established firms in the payments, logistics, app development, and marketing industries, has also aided the D2C sector by giving rise to several enablers and decreasing entry barriers. Direct-to-consumer firms are upending the retail industry by eschewing established distribution channels and passing the cost savings to their clients.

    According to a recent analysis released by e-commerce enablement platform Shiprocket in cooperation with CII (The Confederation of Indian Industry) and Praxis Global Alliance, India’s D2C (direct-to-consumer) industry is expected to reach $60 billion by FY27. Many factors are working in favour of D2C industry expansion, including a youthful, active populace. Experts predict that by 2030, consumer spending will reach four trillion dollars. Speculation suggests that by 2030, spending on food, clothing, transportation, communication, and personal care will be doubled.

    It is essential for a D2C player to quickly capture market share in sectors where traditional enterprises with established distribution channels and sizable client bases compete. The quickest way to do this is through aggressive marketing.

    Mobavenue added that it has generated good traction in leading D2C companies with the help of its in-house products in programmatic acquisition, re-targeting, and growth management. With access to internal and external data management systems (DMP), Mobavenue generates user buckets that span different locations and strongly prefers D2C customers’ product offerings. Mobavenue’s in-house DMPs are the integrating systems that gather, organise, and activate first, second, and third-party audience data from various sources—allowing them to discover unique customer insights.

    Mobavenue, with its consolidated database, dynamic creative, programmatic advertising, and proprietary in-house AI-based media buying platform, offers an extra benefit for D2C businesses: it enables enterprises to develop connections with target consumers through continued interaction with their brand. The significant amount of first-party data that D2C companies gather at each stage of the customer journey is one of the driving forces behind direct-to-consumer marketing. Coupled with Mobavenue’s unique marketing solutions, D2C businesses get access to a marketing superpower with data included in a mobile in-app advertising strategy.

    Mobavenue Media co-founder Kunal Kothari said, “In one of our very effective marketing campaigns for a leading D2C fashion e-commerce client, we collaborated with the client to define the Ideal Customer Profile (ICP) and to find certain target populations who fit the specification. We observed that smaller towns, which up until now haven’t had access to fashion and lifestyle products suited to their requirements, make up a significant portion of the market for these D2C brands.”

    He added, “The Tier II, III, and IV cities are mostly responsible for the D2C growth since these areas have wealthy yet brand-starved consumers who are open to trying new items. With the help of regional and vernacular publishers, in addition to premium listings, we were able to scale into these markets and reach new consumers. Once our DMP recognised the persona of a general user, we extended the traffic and witnessed gradual growth in numbers.”

  • Shiprocket hires Amit Bhatia as vice president – marketing

    Shiprocket hires Amit Bhatia as vice president – marketing

    NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.  

    Bhatia’s mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth.   

    In a career spanning 15 years, he has also worked with Droom, Times Internet and Interactive Avenues.   

    Shiprocket CEO and co-founder Saahil Goel said, “Shiprocket is fiercely expanding its leadership team as more businesses in India continue to join the digital bandwagon. To scale our services and drive innovation as India’s leading post-order fulfilment platform, we are pleased to welcome Amit Bhatia as our new vice president for marketing. A young, motivated professional with rich experience in marketing and a proven track record, we are confident that his analytical and strategic style of working will elevate Shiprocket towards greater heights.”  

    Bhatia said, “I am thrilled to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket a few years down the line include scaling 5X, making it a default choice for e-commerce shipping for any d2c brand, and making it the most popular and used independent shipping platform. I look forward to working closely with the team to jointly achieve these goals.”