Tag: Shilpa Shetty

  • ‘The Tara Sharma Show’ gets set to discuss parenting on Star World

    ‘The Tara Sharma Show’ gets set to discuss parenting on Star World

    MUMBAI: While parenthood is a beautiful phase, it comes with its own set of challenges.  A new upcoming show, The Tara Sharma Show is set to discuss topical parenting issues with people from different walks of life. Sharma plays the role of a non-patronising moderator as she and her guests share experiences, discuss, debate, laughs and learn as they grow together as parents on the journey of bringing up kids. The show will air at 11 am on Sundays, starting on 30 November on Star World.

     

    There will be celebrity and non-celebrity guests on the show as well as tips from professionals like child psychologists, educationists, pediatricians etc, inspirational stories and personal anecdotes. Celebrity guests who will feature on the Sharma’s tete-a-tete with’ segment of the show include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi, Konkona Sen Sharma and Tisca Chopra, among others.

     

    The Tara Sharma Show creator, host and producer Tara Sharma Saluja commented, “Our show has been a great way for me to be with our kids and continue to work as being the creator, co-producer and host of the show a lot of my work happens from home and as it is centered on topics relevant to children, I can draw from real life experiences and research too. I am a big believer in each to their own, one should never judge another parent as each one’s situation is different, yet we can share and perhaps learn from each other.”

     

    The first episode will see actress and mother of two- Kajol, on the hot seat, as she opens up on the experience of becoming a mother, playing a parent to two young kids and balancing her home and work life. The episode will also have a discussion on stay-home mums, mompreneurs and work-from-home mums, by a group of articulate mums with differing views on the subject.

     

    Johnson and Johnson marketing director Ganesh Bangalore said, “Johnson’s Baby has been witness to the strong bond between mother and baby and has a heritage of over 125 years. This has been achieved, largely by identifying and meeting the needs of babies and the needs of mothers for their babies. This approach has helped us stay modern and contemporary, connected with the new generation mom.”

     

    “We’re delighted to partner again with Johnson’s Baby, who really understands in the most progressive manner, the value of content and creative integrity.  With Star World as our broadcast partner and an extensive digital presence including exclusive yearlong content on a premium YouTube partner channel, our objective of creating a truly multi-platform property has been achieved with content quality and audience engagement,” said The 120 Media Collective founder and CEO Roopak Saluja.

  • Shilpa Shetty partners with Homeshop 18 for new saree collection

    Shilpa Shetty partners with Homeshop 18 for new saree collection

    MUMBAI: Shilpa Shetty, known for her immaculate dressing sense, has added a new feather to her cap. She has now turned into a designer and has launched her fashion brand Shilpa Shetty Kundra (SSK).

     

    The collection has been exclusively announced in partnership with HomeShop 18 and was launched at a special event in the capital recently. Shetty also walked the ramp wearing a sari from her new collection.

     

    Talking about the launch, she tweeted, “Excited to launch SSK sarees with India’s fav shopping channel. My first sari from the SSK line for Home shop 18 will be available from the 11 october.”

     

    Shetty also added, “In this exclusive collaboration, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.”

     

    Sarees contribute to more than 25 per cent of the entire lifestyle range at HomeShop18 and the partnership with a film celebrity will further boost its brand presence.

     

    “We are adding to the festive cheer with our partnership with Shilpa Shetty Kundra for SSK line of designer sarees. It offers our customers a premium collection at affordable prices,” HomeShop18 CEO Sundeep Malhotra told PTI.

     

    Besides, the firm also aims to tap the growing interest for premium apparel from small cities like Dhanbad, Gulbarga, Gaya, Gorakhpur, etc.

     

    The firm launched India’s first 24 hour home shopping TV channel in 2008, while it ventured into online shopping in 2011 and introduced mobile shopping in 2013.

     

    Besides entering the fashion world, Shetty has also tried her hands in film production. She along with husband Raj Kundra co-produced the film Dhishkiyaoo in 2014.

     

  • Fox Traveller returns with an all new season of ‘Style & the City’

    Fox Traveller returns with an all new season of ‘Style & the City’

    MUMBAI: Fox Traveller is set to bring back one of its successful series – Style & The City – a fashion based travel show. Style & The City Season 2 will bring together fashion designers – Rocky S, Nikhil Thampi and Shantanu & Nikhil and Bollywood style icons like Shilpa Shetty, Kalki Koechlin, Harman Baweja, Richa Chadda, YamiGautam, to give fashion an all new definition. The new season is presented by Lawman Pg3 and powered by Lotus Mattegel.

    Talking about the new season of Style & The City, Fox International Channels  VP marketing Debarpita Banerjee said in a press statement: “At Fox Traveller we are constantly evolving our content and programming to bring alive the different facets of travel. With Style & the City, we are discovering fashion through travel. Season 2 promises to be bigger with more cities, bigger Bollywood celebrities and more importantly an interesting challenge for the ace designers of India – creating outfits inspired by a personal memento from the celebrity’s life. We are sure the new season will be a hit among travel and fashion enthusiasts alike.”

    The new season will feature designers on a fashion journey through the various cities of India, to create a unique outfit for a celebrity, inspired by a personal memento from their life. The show will air on Fox Traveller starting 16 April 2014, every Wednesday and Thursday and 10:00 pm.

    In this new season of Style And The City – the designers along with the show host – Kirat Bhattal will tour the cities of Kutch, Pune, Kohlapur, Goa, Sawantwadi, Hyderabad, Pochampoli, Chennai, Pondicherry and Kanchipuram to find inspiration for their designs. From hand-woven kunbi sarees of Goa, to the marbling technique on fabric in Pondicherry, to traditional saaj jewelry of Kolhapur, torare art form called ‘Rogan art’ of Kutch, and ancient card game called ‘Ganjifa’ of Sawantwadi – the designers will have a lot to pick from to add a zest of life in their outfits. The show will be an exciting mix of ‘tanga’ rides through the streets of Kolhapur, eating traditional sit-down South Indian meal on a banana leaf in Kanchipuram, riding the Harley Davidson through the White Runn of Bhuj and many such enthusing experiences.

    Talking about his second stint with Style and the City, Rocky S said in a statement; “This is my second season with Fox Traveller’s Style and the City and I had a blast all over again. New cities, new challenges, delving deep into markets, streets and artisans’ workshops has been yet another exhilarating and amazing experience.”

    Expressing his thoughts about the show, Nikhil Thampi added: “Being part of Style & the City has been a life changing experience! For someone who has never had a formal training or been to fashion school, this felt like it was my chance to catch up on all those missed opportunities. From travelling to new cities and exploring the local culture tovisiting bazaars, interacting with the locals, and understanding& incorporating their techniques, weaving fabric and treatments in my own creations, it’s been a fabulously exciting challenge.”

    Sharing their experience, Shantanu & Nikhil said: “The show, Style and the City on Fox Traveller is an amazing way for us to explore incredible places in India and use it as the background to create fashion.”

  • Dhishkiyaon: Dhishki..yawn

    Dhishkiyaon: Dhishki..yawn

    MUMBAI: Looking at Dhishkiyaon, it is more than obvious that the writer director of this film, Sanamjit Talwar has been fed on a diet of 1970s films of Mumbai underworld. The all-time classic Deewaar set a trend that many makers have tried to emulate. Everything about Dhishkiyaon is copybook: it’s set in the Mumbai underworld of the Koliwada beaches and deals mainly with smuggling and the role of the police. And, like in many filmy underworlds, there are layers to the operatives so that the fight can continue and the main don can be taken up in the end like the favourite food item reserved till last.

    Harman Baweja is a well-behaved kid being brought up by his father, having lost his mother at five. His father has little time for him but advises him to follow the Gandhian path. Harman is the victim of a school bully who beats him up and humiliates him every day. But he also has close friends in a girl and a boy. Fed up of the class bully, the child Harman decides to give supari to a local gangster, Prakash Narayanan, because he has been told that Prakash can handle anybody. Prakash takes a fancy to the kid and tells him that the only way to stop the bully is to give it back to him. Prakash and Harman are now inseparable and next thing you know, Harman has grown up and is a member of Prakash’s gang.

    Prakash, as Harman learns soon, is not the ultimate don. He answers to another don, Sumit Nijhwan. And then there is another don, Rajesh Vivek, who is liquidating all his assets and clearing out of the game, though he doesn’t explain why. Harman wants to steal his computer and through that the loot from Vivek’s assets. However, his plan is hijacked by Sumit. There has been a killing in the process of stealing the computer. Vivek’s accountant as well as Harman’s mentor, Prakash, is killed. Harman is made an offer to either take a bullet or take the rap for the killings. For Harman, it is necessary to stay alive to avenge Prakash’s death.

    Producers: Sunil Lulla, Shilpa Shetty.

    Director: SanamjitTalwar.

    Cast: Sunny Deol, Harman Baweja, Ayesha Khanna, Prashant Narayanan, Aditya Pancholi, Anand Tiwari, Rajit Kapoor, in item number Shilpa Shetty.

    While in jail, Harman meets Sunny Deol, a Haryanvi. Both while away their time playing snakes and ladders, which Sunny also uses to teach his philosophies of life and survival to Harman. Once out of jail, both team up and, under the guidance of Sunny, Harman plans his revenge on Sumit. Harman impresses Sumit and gains his confidence despite opposition from Sumit’s right hand man, Anand Tiwari. He also cultivates the policeman, Aditya Panscholi. With the screen so crowded, it is time to eliminate some people. Finally, it is between Harman, Tiwari and Sumit.

    The film starts with Harman narrating his life story to Sunny in first person with some flashbacks. This continues almost till interval. It is a poor use of the visual medium of film. There is no background to Sunny’s character. He is larger than life because of his public image as a toughie. Sadly, the same can’t be said of the villains who are unknown faces without any image and don’t help Harman’s character grow. The script is patchy and the scenes that inspired the writer have been thrown in piecemeal. Dialogue is good at places. Musically, one song is hummable. A little trimming would have helped.

    While Sunny and Aditya stay true to their style of acting, Harman is limited by his expressions. Prakash is very good. Sumit is okay. Tiwari grossly overacts.

    Dhishkiyaon is a lost cause and will find it tough to see through even the weekend.

    Youngistaan: No Politics Please

    Political stories either blended with family sagas or with romance, whichever way, don’t usually work in mainstream Hindi cinema except for the odd one, like the antiestablishment Inquilaab (1984) or South remake Nayak (2001), both of which barely managed to scrape through. The one which went on to become a classic is Aandhi (1975). Against this, the list of flops is long. Even rarer are political films about young people in politics. Before the recent Rajneeti (2010) the last film one remembers of a young man (Prosenjit) going into politics with an agenda was Aandhiyan (1990), with the only attraction of this film being the return of Mumtaz to Hindi cinema. While Nayak and Inquilaab with Anil Kapoor and Amitabh Bachchan, respectively, in the lead had some star power, Aandhiyan lacked on that count, a problem that Youngistaan suffers from to a great degree.

    Producer: Vashu Bhagnani.

    Director: Syed Ahmad Afzal.

    Cast: Jackky Bhagnani, Neha Sharma, Farooq Sheikh, Boman Irani, Kayoze Irani, Meeta Vasisht.

    Jackky Bhagnani is a young easygoing guy enjoying life with his steady girlfriend, Neha Sharma. His life is all about fun and games, parties and romance. That he is the son of the powerful PM of India, Boman Irani, hardly touches his life as he is gallivanting in far away Japan. That is until, one day suddenly, Boman is no more and Jackky is called upon to fill in his father’s shoes until the elections, which are due soon. At 28, he is the youngest PM of a vast country, straight from a life of luxury to no-frills political showmanship, from denims to kurtas.

    Now instead of his friends, he is surrounded by his political ‘friends’ of whom he is never sure. There is no life or privacy with his lady love anymore. In fact, his love life with a live-in girlfriend is out of sync with the political traditions; they are not supposed to do these things openly! He also has another problem. His partner, Neha, is not in favour of him taking up politics, least of all his father’s responsibilities. And there is, of course, the game of wits with other politicians.

    Inspired from the Telugu film Leader, Youngistan could have been a subject worth trying in a regional language but not in Hindi where, in politics, even those in 40s are considered young! Also, it is not as simple as taking over a kingdom. This makes the theme seem implausible and farfetched. Also, there is too much of real politics happening in the electronic media nowadays what with general elections around the corner. Direction is fair. Musically, the film has a couple of good numbers. Jackky manages a passable act. Neha is okay. The one worth watching the film for is Farooq Sheikh, this being the great artiste’s last film.

    Youngistan has had a poor opening with no audience-no show at many cinemas.

    O Teri: No Teri

    Jaane Bhi Do Yaaro is a cult classic meant to be enjoyed again and again, not to be blatantly copied; never. O Teri is just that, an attempt to present, what the makers think, is a contemporary version of the Kundan Shah classic. In the bargain, the producers also waste the goodwill earned with their last production, Bodyguard. It could have been better utilized.

    Pulkit Samrat and Bilal Amrohi are greenhorn TV news reporters working as a team as well as living under same roof in Delhi. They have no sense of newsworthiness and their boss, Sarah-Jane Dias, is exasperated with the duo. She wanted scams and other such big news. Finally, she sacks them. What is worse, Pulkit is besotted by Sarah. The film’s tempo is set with the murder of a police detective who has managed to expose a scandal by Anupam Kher and was about to go public with it. He has been shot and then run over by a speeding car. Strings are pulled to have it declared an accidental death. The killers, however, fail to dispose the cop’s corpse safely and dump it in Pulkit’s Fiat car.

    Producers: Alvira Agnihotri, Atul Agnihotri.

    Director: Umesh Bist.

    Cast: Pulkit Samrat, Bilal Amrohi, Sarah-Jane Dias, Anupam Kher, Mandira Bedi, Vijay Raaz, Manoj Pahwa and Salman Khan in a cameo.

    Excited, the duo informs Sarah, who asks them to bring the body to her studio. (That is the kind of film this is where a news editor expects a corpse ferried around town and delivered at her doorstep.) However, when Sarah comes along to the car park to see the body, it is missing. The duo gets an earful. As both argue over a foot over bridge, the bridge, newly built, starts coming apart. The scandal is at hand and happening with the duo being right in the middle of the happenings. Bilal puts his Handycam to use. But, these are blundering boys and never get anything right. When they go to Sarah to show her the live coverage of the collapsing bridge, the disc is corrupted!

    While the CD may not have copied the whole shoot, it does manage to shoot the stolen corpse of the cop buried under the bridge debris. The boys are back in action. The charade goes on ad nauseam as just about everybody is on the villains’ side and gangs up against the two. However, the makers’ don’t let up on the greed for a happy ending.

    There are good films at times and there are bad films most of the time but, O Teri vies for the slot of a very, very bad film. It has no script, no coherence, no logic and no appeal of any kind. The presence of any director is suspect. Songs are forced in to take the film to an acceptable length which adds to the viewers’ tedium. Dialogue is banal. As for its two lead men, while Pulkit fails, making an effort, Bilal can’t act to save his life. Sarah lacks presence. Vijay Raaz is getting more irritable with every film he does. Anupam Kher is a caricature while Manoj Pahwa is okay in an undefined role. Salman Khan’s cameo song in the end titles may see few if any still around in the hall to watch it.

    For a film with thanks to Salim Khan and Salman Khan among others in its credit titles, O Teri is an example of gross waste of resources, financial as well as personal relations.

  • Sunny Deol and Harman Baweja to star in Shilpa Shetty’s production

    Sunny Deol and Harman Baweja to star in Shilpa Shetty’s production

    Bollywood actress, entrepreneur and judge, Shilpa Shetty, is ready with her new move of a producer for her upcoming film Dishkiyaaoon.

     

    The film stars our very own Sunny paaji and Love story 2050 actor Harman Baweja. The two actors will be seen sharing the screen space for the first time.

     

    Shilpa Shetty tweeted a teaser poster of the film which shows Harman Baweja pointing a gun to his head in the backdrop of a snakes and ladder game.

     

    Shetty also has recorded two songs with a new music director Palash Muchchal. Surprisingly, the newbie is just 18 years old!

     

    It seems that, Shetty wants to introduce new talents in the film industry. New entrant Ayesha Khanna has been roped in to play the female lead.

     

    The film which is slated to release on 10 January has completed its shooting schedule in Europe.

  • Revathi returns to Bollywood with 2 States

    Revathi returns to Bollywood with 2 States

    MUMBAI: Actress-director Revathi is set to make a comeback in Bollywood with 2 States.

     

    A screen adaptation of Chetan Bhagat‘s bestseller, 2 States is about a Punjabi boy who falls in love with a Tamil girl, which causes a regional-culture clash. Alia has been paired with Arjun Kapoor in the film. Seen in Hindi movies Love and Raat, Revathi is reportedly playing Alia‘s Tamilian mother.

     

    Revathi is quite happy and excited about the role. She will be seen in a prominent role in the movie and one schedule has already been shot.

     

    The 47-year-old had also directed critically acclaimed Hindi movie Phir Milenge with Shilpa Shetty, Salman Khan and Abhishek Bachchan in the lead roles.

     

    The film is being directed by Abhishek Verman and co-produced by Karan Johar and Sajid Nadiadwala under their respective banners Dharma Productions and Nadiadwala Grandson Entertainment.

  • Eros ties up with Shilpa Shetty for ‘Dishkiyaaoon’

    Eros ties up with Shilpa Shetty for ‘Dishkiyaaoon’

    NEW DELHI: Eros International Media Ltd has teamed up with Shilpa Shetty Kundra’s Essential Sports & Media Pvt Ltd (ESMPL) to present ‘Dishkiyaaoon’.

    The gangster action film will star Sanjay Dutt, Harman Baweja, Prashant Narayanan and Aditya Pancholi and will be directed by debutant Sanamjit Singh Talwar.

    Filmed in Mumbai, Dishkiyaaoon shows the Mumbai underworld in a completely new light and has real and contemporary characters.

    The film is an action thriller laced with black humour. It is being shot on real locations by the German Director of Photography Axel Fischer and has music by Ram Sampat.

    Announcing the deal, Eros MD Sunil Lulla said, “Eros is looking forward to this collaboration with Shilpa and Raj Kundra for their debut production. Dishkiyaaoon, as the title promises will be a fun action film and will be a treat for action loving movie buffs”.

    Actor-Producer Shilpa Shetty added, “We are very excited about our very first production. In keeping with our mission this is a splendid script that will reach out to the large mainstream audience and it‘s our pleasure to be associated with Eros and its global distribution network.”

  • P&G appoints Karisma Kapoor as brand ambassador for Olay

    P&G appoints Karisma Kapoor as brand ambassador for Olay

    MUMBAI: P&G has appointed Indian actress Karisma Kapoor as the new brand ambassador for its anti ageing skincare product, Olay Total Effects.

    Kapoor joins other actresses — Kajol, Shilpa Shetty, Tisca Chopra and Ira Dubey. 

    P&G Beauty head Sonali Dhawan said, “We welcome Karisma to the Olay Total Effects family, and are excited about having her on board as she exemplifies the Olay philosophy of challenge what’s possible.”

    Kapoor can be seen starring in a new television commercial for Olay Total Effects airing across major television channels.
     

  • ‘We have been profitable for the second year in succession’ Manoj Badale – Rajasthan Royals chairman and co-owner

    ‘We have been profitable for the second year in succession’ Manoj Badale – Rajasthan Royals chairman and co-owner

     It has been a mixed bag for the Indian Premier League (IPL) franchise Rajasthan Royals over the last couple of years. Having come out on top in the first year, the franchise failed to reach the semi-finals after the venue for the second edition shifted to South Africa.

     

    However, Rajasthan Royals made a profit for the second year in a row. It also got Shilpa Shetty and UK-based Raj Kundra to take 12 per cent stake in it for $16.8 million (Rs 820 million), valuing the franchise at around $140 million (Rs 6.83 billion), more than double the $67 million that the owners, Emerging Media, paid for it a little over a year ago.

     

    Rajasthan Royals has been aiming to create a differentiated brand with focus on innovation, youth, the team ethos and the ‘win from anywhere’ mantra.

     

    While priority is to play better cricket, the off-field focus is to reach out to its local and international fan base. Building a sustainable merchandising programme is also on the agenda.

     

    In an interview with Indiantelevision.com’s Ashwin Pinto, Rajasthan Royals chairman and co-owner Manoj Badale denies that he has picked up a majority in the franchise and talks about its growth plans.

     

    Excerpts:

    There have been reports that you have picked up a majority stake in Rajasthan Royals. Is this true?

    All these reports are inaccurate. There has been no change in the shareholding structure. We are fortunate to have investors based in the UK, India and Australia. This gives us a global perspective on the decisions we take as a company.

    Do you think the IPL in South Africa helped in exposing the brand globally?

    The move was a great opportunity for us as well as the IPL to expand the global audience and win a lot of new fans outside of India. We learnt a great deal about the international potential of ‘Brand Rajasthan Royals’. We successfully experimented with our merchandise and the ‘Royal Turban’ and the ‘Royal Mooch’ (moustache) became synonymous with Rajasthan Royals and its fans at all the games.

    Was it a logistic nightmare to shift base to a foreign land?

     

    The move to South Africa gave us as well as the organisers only about three weeks to put together everything from scratch. But the vast majority of the work was undertaken by the IPL and IMG teams. Our work for the Rajasthan Royals was far less than theirs, although our initiatives in creating practice matches against the 2008 South African champions added to a busy workload.

    The main challenges related to travel, merchandise and local marketing. We overcame these by working with local partners, and leveraging our sponsors wherever possible.

    Is it true that Rajasthan Royals made a Rs 250 million profit?

     

    We do not like to provide specific comments on our financials. However, we are happy to have been profitable for the second year in succession.

    Rajasthan Royals had earlier stated that its goal was to breakeven in three years. Are you on track to better this?

     

    Yes, we are! But we can’t rest on past performance.

    I am not sure that any country can replicate the IPL. Matching the IPL is not a realistic one. There are too many things that are unique to India that make the IPL the success that it has become

     

    What activities are you planning to keep the brand alive?

     

    We have already reached out to the UK. We played in front of 22,000 fans at Lord’s against the 2008 English 20:20 champions Middlesex. We are exploring other alliances and strategic partnerships in different geographies across the world.

    In India we do fan ‘meets’ and ‘greets’ as a regular exercise throughout the year. We also sponsor the Jaipur based T20 local league called the Royals Cup. The plan is to scale these into bigger events with more participation from sponsors and fans.

    Do you have any licensing and merchandising plans for this year or are you waiting for next year?

     

    Yes, we have many. We believe that licensing and merchandising is the most unexploited area for the team, and our focus is to continue to explore strong partnerships in this regard. We hope to create a long term and sustainable merchandising programme around the team.

     

    Our licensing and merchandising programme continues to grow and Shilpa’s presence is a huge benefit – with lots of great new ideas.

    What are the key elements one needs to keep in mind when designing this?

     

    It is important to pick a few categories that have potential in a developing market such as India. The temptation is always to do multiple deals. But we need to look for strategic partnerships with products and brands that share our brand values.

     

    It is also important to execute well, once we have identified our focus areas. My hope is that we will see exciting partnerships in the areas of retail, apparel and gaming this year.

    Shilpa Shetty and Raj Kundra have taken a 12 per cent equity stake in Rajasthan Royals. Will this help?

     

    Through this investment, we feel that we got dual benefits at the price of one. Raj contributes business acumen and is a great addition to our board. With Shilpa’s international status and media experience, we are gaining a real advocate for our team and enhancing RR’s global brand.

     

    It clearly expands the off-field options available to us. Overall our strategy will always be to prioritise the cricket. But off the field, we will expand our activities to reach out to our local and international fan base.

    Is it true that deals can’t solely rest on the on-field performance but also on the brand attributes?

     

    We think that our brand values are extremely differentiated. We focus on innovation, youth, the team ethos, and the ‘win from anywhere’ mantra.

     

    This is ‘Brand Rajasthan Royals’. Our sponsors and merchandising partners have a lot to gain with that type of association. The brand needs to be built holistically and not just around on-field; it should also represent what its stands for, off-field.

    How is Rajasthan Royals perceived as a brand?

     

    What people tell me is that we are the IPL’s most loved team. This is due to our brand of cricket, our team ethos, and our emphasis on youth. People like the underdogs, which seems to be a label that we are yet to shake. I think that we are also seen as a very internationally mobile franchise.

    In-stadium hospitality will be an important revenue source going forward. Has Rajasthan Royals firmed up plans in this area?

     

    We are constantly testing, and iterating our plans. There is lots of ‘best practice’ across the world from events across all sports.

     

    However, the right in-stadium experience has to be customised for the IPL, which has its own unique characteristics – the brevity of the match, the relatively short period of time that fans are in-stadia (but not watching the game); and the mix of demographics in different parts of the stadia. As is the case for much of our business, there is no single ‘silver bullet.’

    How successful has the Rajasthan Royals been thus far in exploiting new media?
    It is too early to talk about success, but we are pleased with our innovation and activity levels – the e-commerce platform works well. Our work on Facebook and Twitter has yielded positive results. Our mobile communities are also excellent.
    What are the plans to take the reality show Cricket Star to another level this year?
    We’re talking to Indian and international production houses. Our ambitions with Cricket Star remain big and we are enthusiastically pursuing various broadcasting platforms.
    While the objective of this show is to harness the power of raw talent concerns, have been expressed that budding cricketers will focus more on T20 as it is more lucrative and give short shrift to the other two formats. What is your take on this?
    The objective is simply to unearth new cricketers. The economic reality of focussing on T20 is a choice that individuals need to make. Personally, I think that Test cricket still has a healthy future, if managed properly by the administrators.
    What other entertainment-based sports formats is Emerging Media looking at?
    Currently we are focussing on popular sports like cricket and soccer as we believe the market is still some time away from justifying early stage investment in other sports. We are looking at a soccer-based TV show. We will be able to share more details on this later. However, prospects for golf and tennis are promising.

    The English Cricket board scrapped plans for P20. How difficult will it be for the other countries to do a league that is as financially successful as the IPL?

     

    I am not sure that any country can replicate the IPL – nor do I think they should be trying to. Each country has to look at what is best for its fan base, what parts can be exported to India, and what parts can be borrowed from other tournaments.

     

    Moreover, it is important to have realistic objectives – and matching the IPL is not a realistic one. There are too many things that are unique to India that make the IPL the success that it has become.

    Emerging Media and the other IPL franchisee owners are looking to register their trademark in different countries to protect their IPR. What is your strategy in this regard?

     

    This is part of the framework for our IP protection. If we, as part of the IPL, have global ambitions, then we need to protect our identity, even before we reach out to foreign markets.

     

    All teams and the IPL are globally recognised brands. We are just ensuring that we’re legally protected as well.

  • Actress Shilpa Shetty to feature on CNN’s ‘Talk Asia’

    MUMBAI: Indian actress Shilpa Shetty will feature on CNN’s chat show Talk Asia on 12 May at 8:30 pm and on 13 May at 6:30 pm. She reveals why she is unrepentant about her public kiss with actor Richard Gere, what she learnt from her time in the Big Brother household, thoughts on her love life, film career and more.

    Reaction to Gere’s prolonged kiss ranged from amusement to outrage, but Shetty is admant that the extreme reactions from some do not reflect her country: “I would describe the ‘some’ as a lunatic fringe. And that is so not the sensibility of the majority of India”.

    The star also explains why she is relaxed at the thought of a potential six year jail sentence in the wake of the controversy before venting her frustration as to why effigies of Gere have been burned: “I don’t know if Richard is going to come back to the country, the losers…it’s us again as he was only trying to help us out.” As to those pursuing the litigations, she asks: “I want to actually ask them what they’ve done for us, what have they done for this country?”

    Shetty also talks about her time in the UK’s Big Brother household, where she reached “The lowest point in my life”. Despite this, she is convinced that to have walked out “Would be such a loser thing to do, to give up” and that her final victory “Was a huge victory as an Indian to have won something abroad”.

    Satinder also asks Shetty about her success in relationships, quizzing her on boyfriends, what dating her would entail and why she ultimately wants “A happy marriage and whatever it takes to achieve that”