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Tag: Shilpa Shetty Kundra

  • Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Mumbai: After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves and strive for excellence. Undoubtedly, they are the real heroes who dedicate themselves in shaping other’s life and create role models that we look up to. Extending gratitude for their commitment to shaping lives, Sony YAY! celebrates Teacher’s Day with the fourth edition of their marquee initiative, Heroes Behind the Heroes, by honouring the change-makers from different walks of life for their valuable contribution to the society.

    Building on the success of its previous editions, the much-acclaimed initiative has celebrated and honoured champions in the likes of Sania Mirza, Kailash Satyarthi, Subhash Ghai, Anupam Kher, Pandit Birju Maharaj, Mahavir Singh Phogat amongst others.

    This year, the channel acknowledges most legendary icons of education, tech, space-science, sports and entertainment industries.

    1.    Sudha Murty – As the Chairperson of the Infosys Foundation, through her relentless efforts, has extended a helping hand to the under privileged in the areas of arts, culture, ritual development and hunger eradication

    2.    Dr Mylswamy Annadurai Dubbed as the "Moon Man of India", he is the former director of ISRO Satellite Centre and has also played key roles in some of the country’s most complex missions like Chandrayaan & Mangalyaan

    3.    Byju Raveendran – He is the founder of Byjus app and has revolutionized and reformed modern-day education with technology!

    4.    Sonu Sood – He is an actor who has won hearts with his unmatched generosity and has emerged as a pillar of support during the lockdown for many migrants across the country.

    5.    Shilpa Shetty Kundra – An actor, fitness enthusiast and entrepreneur, she has been instrumental in fostering the importance of leading a healthy lifestyle amongst young parents and children

    6.    Shafali Verma – She is the latest batting sensation in the Indian Women’s Cricket Team, who became the youngest Indian to score an international half-century – surpassing a 30-year-old record held by Sachin Tendulkar

    7.    Jwala Gutta – She is one of the country’s most decorated badminton players having won a Gold medal at the 2010 Commonwealth Games

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

    “Teachers play an important role in all of our lives, as they build the foundation of our future and support us in everything that we aspire to be! They are the real nation-builders with the multitude of roles they play in our lives. On this teacher’s day, we at Sony YAY! extend our tribute to these icons of our country”.

    Sudha Murty, Chairperson of Infosys Foundation

    “Thank you Sony YAY! for the award – Heroes Behind the Heroes. I am grateful and I am glad that I have been able to continue my philanthropic work through decades. There’s still much to be done and I look forward to it.”

    Dr Mylswamy Annadurai, Indian scientist

    "I am extremely happy to receive the award ‘Heroes Behind the Heroes’ conferred on me by Sony YAY! on the Eve of National Teacher’s day. If I am there in the school text books of Tamil Nadu, it's due to the seed implanted in my soul to be a worthy human by my teachers. If I am called Moon man of India, it is the outcome of that curiosity in outer planets imbibed by the teachers. In short, what I am is due to my teachers, who were the all-time heroes behind my success and boost to take me out of failures"

    Byju Raveendran, Founder of Byju’s

    “Thank you for this gesture team Sony YAY! . Our goal has always been to help kids fall in love with learning and to enable them to become life-long learners. This award is for every single member of the BYJU’S’ family.”

    Sonu Sood, Actor

    “All of my efforts over the past few months have been life-lessons that were imparted to me by my teachers and gurus. The reason thousands of migrants saw me take ownership of the situation was because of what my teachers taught me. I’m glad to have learnt the right things under their tutelage and made a change in society for the better. I thank Sony YAY! for this initiative that recognizes the role that teachers play in our lives. They truly are the God amongst us human beings.”

    Shilpa Shetty Kundra, Actor, Fitness Enthusiast, Entrepreneur

    "Thank you Sony YAY! for the ‘Heroes Behind the Heroes’ award. Teachers are the first people, apart from our family, who have the power to shape our personalities. The lockdown entailed virtual schooling, and getting down to teach my son amid this new normal has made me realize the value & importance of teachers. The values, discipline, & teachings that they have imparted have been instrumental in how I see life, and how my child will see life & make decisions. Today, if I can make a difference in any way to the society we live in, I humbly owe it to my gurus. They are the real heroes to me, and I want to say a big thank you to the entire team of Sony YAY! for this extremely beautiful & thoughtful gesture of recognizing their value & contribution. They say Acharya Devo Bhava; so, on that note, Happy Teacher’s Day.”

    Shafali Verma, Indian Cricketer

    “It gives me immense pleasure and I feel honored to receive this award from Sony YAY! I'd like to dedicate this award to my father for he has been the real Hero in my journey. I'd also like to dedicate this honor to my coaches who moulded and continue to shape my career."

    Jwala Gutta, Professional badminton player

    “I would like to thank Sony YAY! for giving me this award, I am humbled and overwhelmed by this honor. I hope I can live up to it as it brings more responsibility for me to continue on the right path. I hope that the kids get motivated and inspired by whatever I do even in the future. I wish Sony YAY! lots of luck and I hope that they keep inspiring all the kids to make our society a better place.”

  • Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

    Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

    MUMBAI: Known for its celebrity brand endorsements, Best Deal TV was recently lauded for going ‘people first’ with its notable campaign on women empowerment. Best Deal TV now seeks out women entrepreneurs with the #WeRespect campaign Devised to shout out its new policy that offers women consumers to exclusively become its Direct Channel Agents (DCA), the campaign has already garnered a positive response.
    A DCA’s role is simple. “Their job is to book orders for us from our mobile app or paper catalogue. For every successful order best deal pays a commission to the agent. We will also handle the advertising training for the fulfilment of the order,” informs Best Deal TV, CEO Raj Kundra.
    Elaborating on the concept, Kundra says, “The idea was to empower women who were keen to create an income working from home or as a second job for further financial stability.” Given that the channel’s 70 per cent target group are women, the campaign can also surge up the viewership, Kundra feels.

    When asked how being a DCA for the channel would empower women, Kundra explains that the system works on simple commission basis.  “We pay very good commissions on each successful order and a DCA can build her army of sales personnel under her wing, making a commission even on their sales. The idea is with minimum headache to give maximum benefits to the DCA agents to become financially independent selling our exclusive and innovative products,” he adds.
    Having his wife and company shareholder, actress turned entrepreneur Shilpa Shetty Kundra as the face of the campaign also benefits greatly, Kundra admits. “Home shopping as a business runs on trust and credibility so having Someone like Shilpa and Akshay as faces and co-owners in the company makes a huge difference. Cricket and Bollywood are two things that help sell everything in India, and if used properly can be a winning combination, which is the founding thought behind our channel,” says Kundra.
    So far, Best Deal TV has released a TVC starring Shilpa Shetty Kundra titled ‘Women Empowerment’ which has garnered many queries. “The ad was made in house and conceptualised by our channel’s head Manish Dubey and executed by Nazar Abbas.,” Kundra says.

    Further explaining the channel’s marketing strategy, Kundra shares, “We have also done some targeted SMS blasts to our TG and we are using celebrity social media handles to get the message out there. We have allocated a sizeable budget to advertise in the market and create this model.”
    Besides OOH advertising, the channel is also looking at ground activation. “We will look at on ground activation. We have recently ties up with sheroes.in, India’s first female placement agency and have received many leads from them. We do talks at colleges on female empowerment NGO’s,” Kundra elaborates.
    It is interesting to note that while the campaign addresses women, the DCA offer is not restricted to the fairer sex alone. “We are not restricted to just women agents and the idea is to create a battalion of over 10,000 DCA’s across the country. Even if each books one order a day that’s 10,000 orders. My dependency on carriage of my channel is reduced,” Says Kundra further shedding light on his marketing strategy with this new initiative.

    Founded by Bollywood actor Akshay Kumar and Raj Kundra, Best Deal TV is an Indian celebrity driven 24/7 Home shopping channel that specialises in the sale of consumer products via innovative and immersive on and off screen experiences. The home shopping channel has multiple platform presence via TV, mobile, online and retail.

  • Best Deal TV joins Sheroes.in to empower career-oriented women

    Best Deal TV joins Sheroes.in to empower career-oriented women

    NEW DELHI: The celebrity driven home shopping channel Best Deal TV, launched by Raj Kundra and Akshay Kumar, has associated with Sheroes.in to help connect women with their careers.

     

    The initiative was launched by Shilpa Shetty Kundra with an aim to support women wanting to earn money while working at their own convenience. The rapidly growing market has given women an opportunity to showcase their entrepreneurial skills.

     

    Under this programme, women aspiring to be financially independent can enrol in their Direct Channel Agents Programme. An aspiring entrant will be required to invest a minimum of Rs 10,000 and will be provided the catalogues and demo videos.

     

    Best Deal TV chairperson Shilpa Shetty Kundra said, “The initiative is extremely close to my heart as it aims at supporting every Indian woman who would like to be self-sufficient and their own boss. We are extremely delighted in associating with Sheroes as they closely work with the women of today who love to work on their own terms.”

     

    Best Deal TV co-founder Akshay Kumar added, “At Best Deal TV, we believe in creating equal opportunities for every woman who would like to hone her entrepreneurial skills. This initiative is all about appreciating the women who love to work at their own convenience and make some extra income. We hope to create jobs for thousands of ladies across India who look for financial independence or an additional source of income.”

     

    Sheroes.in founder and CEO Sairee Chahal said, “We are thrilled at joining hands with Best Deal TV. The working terms and opportunities they offer to their brand experts are exactly what our member community seeks. The role in question is not only flexible and adaptable to the needs of mothers and homemakers but is also challenging and rewarding, making it an ideal blend of what the driven and grounded woman professional of today desires.”

  • Shilpa Shetty says her first film as producer has taught her various lessons

    Shilpa Shetty says her first film as producer has taught her various lessons

    NEW DELHI: Bollywood actress turned producer Shilpa Shetty Kundra says: “I never thought that my first film will be an action-mystery. I always thought that if ever I make a film it would be a comedy or a love story. But I loved the script of Dishkiyaaoon so much that I wanted people to know the story “.

     

    Addressing a press meet here, she said “Harman Baweja and and Ayesha Khanna are both great actors and extremely good looking, so there is bound to be chemistry that shoots through the roof”.

     

    Releasing with the tagline “Aadmi bardha ho ya chhota, koi farak nahi pardhta bas uski kahani bardhi honi chahiye”, the film is about the story of two small men who are on their way to make it big in the world of crime. The story revolves around a gangster Viki Kartoos (Harman Baweja) and action man Lakwa (Sunny Deol).

     

    Actor Sunny Deol who is known for angry ‘avatars’ in Bollywood would be seen as a powerful man with a Haryanvi touch in the film. Harman Baweja would be seen as a gangster in the movie. Though from the first promos the movie looks like any other movie in the action crime genre, Deol’s ‘Haryanvi’ ‘avatar’ makes it different.

     

    Other cast includes Prashant Narayanan and Aditya Pancholi.  The film is directed by Sanamjit Singh Talwaar, the music is by Palash Muchhal. 

     

    Produced by Shilpa Shetty and Sunil Lulla, the film is slated for release on 28 March. The trailer of this Eros International and ESM film has already created a stir on the social media.

     

    Ayesha, stylist turned actress, was discovered by producer Shilpa Shetty Kundra and was initially very hesitant, but got a lot of encouragement from Harman. Ayesha said: “I would take a lot of advice from Harman. He was extremely sweet and patient with me and never once made me feel like I was a newcomer. It was great working with him and I did learn a lot from him and that shows on-screen”. Harman revealed that he had never felt Ayesha was a newcomer.

  • Rajasthan Royals collaborates with Provogue as ‘Official Fan Wear Partner’

    MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals announced the signing of leading fashion label Provogue as the team’s ‘Official Fan Wear Partner’ for the upcoming sixth season of the Indian Premier League (IPL).

    This is the franchise’s 16th partner. The earlier partner in this category was Puma and that was a four-year deal. The new deal is for a year. The franchise will also announce two more partners in the coming days. Rajasthan Royals and Provogue organised a fashion extravaganza to mark the association.

    Interestingly, one of the franchises co-owners Shilpa Shetty Kundra collaborated with the brand’s designers and has unveiled her creations for Provogue that are specially crafted for the franchises fan community. The collection aims to embody the best of suave and sophisticated yet youthful and fun dressing at the same time.

    Taking a break from their on-field performance, the entire Royals brigade including, Captain Rahul Dravid, Ajinkya Rahane, Shaun Tait, Brad Hogg and Kevon Cooper, walked the ramp displaying Provogue’s range of merchandise adding to the extant oomph factor.

    The high point of the evening for Provogue’s grand collection was Shetty sashaying down the ramp with panache in the fan wear designed by her. Provogue CEO Tim Eynon said, “We are very thrilled to be associated with a team like Rajasthan Royals as Official Fan Wear Partner for this season of the IPL. Tonight we‘ve showcased among the very best in our specially created Spring Summer 2013 collection and we’re sure fans will love the ensembles. Cricket and fashion on one grand stage in a one-of-a-kind event, we really can’t ask for more!”

    Rajasthan Royals CEO Raghu Iyer said, “Provogue saw that if the IPL was used at a price point there would be a business opportunity for a lifestyle brand like it. There will be a lot of on-the-ground activation in malls. The products will be available initially in Rajasthan, Mumbai, Delhi and Bangalore, and contests will be organised. Provogue’s activities will result in the Rajasthan Royals brand name being hyped. The deal involves a licensing fee as well as revenue sharing. Our aim is to create meaningful connect and excitement with our fans which is how our licensing and merchandising business will grow. Our fans are truly the brand ambassadors of Rajasthan Royals and carry the team’s spirit wherever they go.”

    Shetty said, “We are excited about this new venture with Provogue. Designing clothes has been a wonderful experience and I am delighted to have had a chance to do it for our fans. The collection is innovative, high quality, originally designed and priced to suit the taste and desires of our fan community.”