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Tag: Shilpa Shetty Kundra

  • Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty

    Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty

    MUMBAI: Mamaearth, has launched a new campaign for its mosquito repellents, featuring cinema actress and brand ambassador Shilpa Shetty Kundra. The campaign underscores the importance of natural, toxin-free protection for children against mosquitoes, a major concern for parents.

    The campaign film, conceptualised by Steve Priya, captures a touching moment between a mother and child, portraying the everyday struggle of safeguarding little ones from mosquito bites. Showcasing Mamaearth’s mosquito repellent range, enriched with citronella oil, eucalyptus oil, and peppermint oil, the film highlights its 12-hour protection—a must-have for parents prioritising their child’s well-being.

    Shilpa, sharing her thoughts on the campaign, said, “As a mother, my children’s well-being is always my biggest priority. I have always been cautious about the products I use, ensuring they are free from harmful chemicals and completely safe. Mosquito bites are a constant worry, and it’s reassuring to have a natural, toxin-free solution like Mamaearth’s mosquito repellents. This campaign is close to my heart because it empowers parents with a safe and effective way to protect their little ones while allowing them to explore the world worry-free.”

    Honasa Consumer Ltd. EVP & chief marketing officer Anuja Mishra, added, “At Mamaearth, we recognise that mosquito protection is a major concern for parents, as it directly impacts their child’s health and well-being. With our mosquito repellent patches, we are not just offering a product but solving a larger problem by providing parents with a quick, easy, safe, and effective solution they can trust. Formulated with natural ingredients, our repellents ensure long-lasting protection while being gentle on delicate skin. Through this campaign, we aim to reinforce our commitment to baby-safe care by not only offering toxin-free products but also raising awareness about the importance of choosing natural solutions. Partnering with Shilpa, a mother who shares our philosophy, allows us to authentically connect with parents and empower them with a reliable way to protect their little ones.”

    Steve Priya chief creative officer Priya Pardiwalla commented, “Every evening, parents witness a familiar scene – children by the door, shoes on, eyes sparkling, hearts racing to run out and play. But outside, something else is waiting too. Mosquitoes. This quiet tug-of-war between joy and worry sparked the heart of our film. Because no parent should have to choose between protection and peace of mind. With Mamaearth mosquito repellents, parents have a way to guard playtime with 12-hour protection, made from nature, free from toxins. So children don’t have to wait to be children. Not even for a moment.” 
     

  • Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign

    Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign

    MUMBAI: The movie glow squad just got stronger! Mamaearth, India’s leading toxin-free personal care brand, has roped in Palak Tiwari as its newest brand ambassador, joining the ever-radiant Shilpa Shetty Kundra. The mother-daughter energy (well, almost!) shines through in the brand’s latest campaign, celebrating the age-old goodness of Ubtan for a sun-kissed glow minus the sun damage.

    The campaign, conceptualised by Havas Creative India, features a fun and relatable TVC where Palak realises her once-radiant skin has dulled due to pollution and tanning. Enter Shilpa Shetty Kundra, glowing (as always) and ready with a solution—Mamaearth’s Ubtan Face Wash. Infused with turmeric and saffron, the product taps into traditional skincare wisdom to bring back lost radiance. With the tagline ‘Tan Hataye, Glow Lautaye’, the campaign reinforces Mamaearth’s promise of blending nature’s goodness with science-backed skincare.

    Honasa Consumer Ltd EVP & chief marketing officer Anuja Mishra stated, “Ubtan has been an integral part of Indian skincare for generations, and our Ubtan Face Wash has become a favourite among consumers. Palak’s youthful energy and strong connect with Gen Z make her the perfect addition to the Mamaearth family alongside Shilpa, who has been a trusted face of the brand. Together, they create the ideal mix of experience and fresh appeal to reinforce our commitment to natural and effective skincare.”

    Palak Tiwari shared, “Mamaearth stands for Goodness Inside, not just in its products but also in its sustainability efforts. As someone who swears by natural skincare, being part of this journey is incredibly special especially alongside Shilpa Shetty Kundra, whose timeless glow is proof that nature always wins.”

    Shilpa Shetty Kundra added, “Mamaearth has been close to my heart for years. Their commitment to safe, natural, and effective skincare is why I love being a part of this journey. With Palak joining the family, we are making sure the power of Ubtan reaches every generation!”

    The campaign is now live across TV, digital, social media, and OOH platforms, ensuring Mamaearth’s glow goals reach audiences across the country.

  • IVAS launches Ghar Dhadakne Do campaign

    IVAS launches Ghar Dhadakne Do campaign

    Mumbai: Infra.Market, a construction materials company, is thrilled to announce the launch of the “Ghar Dhadakne Do” campaign by its direct-to-consumer (D2C) brand IVAS. Rooted in the essence of acknowledging the deep connection between homemakers and their homes, the campaign celebrates the fact that our homes breathe and live, just as we do. It is aimed at the idea of nurturing our homes with the same care and devotion we give to our beloved family members.

    IVAS reinforces that homemakers spend significant time of their lives at home, finding comfort and companionship in its corners. With a heart full of affection, they cherish their homes as their child, family member, or friends. Much like we all prepare themselves for special occasions, IVAS encourages the grooming and enhancement of our homes, acknowledging the emotional investment we put in them. Empowering homemakers, IVAS offers a complete range of home renovation products that encourage the creation of homes radiating comfort, beauty, and functionality, transforming homes into living beings, because ‘when you love your home, it loves you back.’

    IVAS has joined hands with renowned actresses Shilpa Shetty Kundra and Genelia Deshmukh to evoke this sentiment within every homemaker. This partnership emphasizes the significance of embracing our homes as integral family members.

    Emphasizing the campaign’s core message, ‘Ghar Dhadakne Do’, Infra.Market co-founder Aaditya Sharda said, “We believe that the idea of a home is not just a physical space but a reflection of one’s identity. Our campaign celebrates the emotional connection people build with their homes. It showcases how IVAS can be their trusted partner in building their dream abode.”

    Shilpa Shetty Kundra, known for her compelling screen presence, expressed her excitement about the campaign, “Building a home is a deeply personal experience. As someone who is House Proud, I value the importance of a well-designed home. I believe products from the brand IVAS offer the perfect blend of style and functionality, enabling homemakers to easily create their dream home. Together, let’s celebrate the love we have for our homes.”

    Genelia Deshmukh, known for her vibrant and aspirational personality, expressed her enthusiasm, “A home reflects one’s dreams and aspirations. IVAS understands the desires and challenges of young homemakers. Their innovative products empower them to transform their homes into a reflection of their personalities, making the process enjoyable and rewarding. When your home feels happy, it reflects on your personality.”

    The core philosophy of the ‘Ghar Dhadakne Do’ campaign stems from the consumer’s journey that allows them to create a home that is uniquely theirs. IVAS is revolutionizing the home building and renovation space by offering a comprehensive range of stylish products including Tiles, Bath Fittings, Sanitary ware, Fans, Lighting, Appliances, Modular Kitchen and Wardrobes, Designer Hardware and much more all under the same brand.

    The campaign designed by the leading global creative agency BBH, within the Publicis Group underscores the pivotal role that a HOME plays in the life of a HOMEMAKER. It encapsulates the essence of nurturing and caring for our homes, thereby recognizing its true significance in our lives.

  • Indian Police Force tops Prime Video’s first-week binge-watch charts

    Indian Police Force tops Prime Video’s first-week binge-watch charts

    Mumbai: Following its worldwide premiere, Amazon Original Indian Police Force has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch.  The action-packed series by Rohit Shetty has been lauded by the viewers, and it continues to win hearts across India and around the world. The high-octane action series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week.

    With its adrenaline-pumping action sequences, gripping narrative, larger-than-life visuals and stellar performances, the seven-episode series makes for a binge-worthy mass entertainer. Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe.

    “Amazon Original series Indian Police Force has set a new benchmark in the streaming space. The show has received immense love and appreciation for its thrilling action sequences, edge-of-the-seat storytelling, and brilliant performances,” said Prime Video, India country director Sushant Sreeram. “Embraced as a fast-paced, action-packed mass entertainer, showcasing Rohit Shetty’s signature style of filmmaking, the series has found love worldwide, trending in the Top 10 list of 65 countries. Our collective intent with the show was not only to entertain audiences but also pay an ode to the many men and women in uniform who have contributed to building our great nation. The success of the series is a testament that the show and its intended spirit has resonated with audiences in India and globally. We are thrilled with such an overwhelming response for Indian Police Force, which truly celebrates the patriotism and relentless spirit of our police officers.”

    “It has been absolutely wonderful to have joined forces with Prime Video and scripting a success story together with Indian Police Force. Embracing my digital directorial debut, the maiden collaboration truly gave wings to my creative vision in taking my passion project to a wide spectrum of audiences worldwide. My fans have loved my cop films over the years, and it gives me immense joy to transport my craft of storytelling and action filmography to the world of streaming through Indian Police Force. I’m thrilled with the love and appreciation that the show has garnered so far not only in India but also in several other countries around the globe on Prime Video. I am grateful to all my fans, the cast and crew for making this show super successful. Kudos to all!” said filmmaker Rohit Shetty.

    Directed by Rohit Shetty and Sushwanth Prakash, Indian Police Force features Sidharth Malhotra, Shilpa Shetty Kundra, and Vivek Oberoi in lead roles, along with Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, and Lalit Parimoo in pivotal roles. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.
     

  • Mamaearth rolls out new campaign “#IssWinterGlowNaturally” with Shilpa Shetty Kundra

    Mamaearth rolls out new campaign “#IssWinterGlowNaturally” with Shilpa Shetty Kundra

    Mumbai: Mamaearth has launched its latest integrated marketing campaign, “#IssWinterGlowNaturally,” featuring Shilpa Shetty Kundra.

    The campaign film was created by Mamaearth’s internal creative team and produced by Estoot.

    The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes into easy-to-use formats with the same goodness of natural ingredients without any toxins. What’s the most frequently used recipe in Indian households for dry and dull winter skin? Of course, it’s honey and malai.

    The film opens with Shilpa Shetty Kundra walking into her friend’s house and unfolding a scenario that leaves her intrigued and confused. To help her friend with a trusted natural solution without all this ‘chip chip’ and ‘jhanjhat’, Shilpa recommends Mamaearth Honey Malai Cold Cream. Crafted with the goodness of natural ingredients like ‘honey’ and ‘malai,’ the cold cream is toxin-free and made safe certified. She is positioning Mamaearth Honey Malai as an easier way of giving one’s skin the moisturization and nourishment it needs this winter.

    The film is a simple yet powerful representation of the brand’s philosophy and product proposition of “goodness inside.”

    Talking about the campaign, Mamaearth co-founder and chief information officer Ghazal Alagh said, “With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe. Mamaearth has been striving to bring together nature’s goodness with science and create a product portfolio inspired by our grandmother’s kitchen recipes and filled with goodness inside. Honey and malai are very common ingredients that we have seen at home for ages; hence, we decided to launch this range and present to our consumers a product that provides the goodness of these ingredients hassle-free. Through this film, we have tried to highlight the latest proposition and offering, and we are certain it will resonate with the millennials, and they will choose nature’s goodness with Mamaearth’s Honey Malai range.”

    “I have always strongly believed in traditional homemade tricks and age-old self-care hacks. One of the reasons for partnering with Mamaearth was their strong foundation in keeping the ethos of Ayurveda alive with ancient recipes innovating and catering to modern consumers today. With the Mamaearth Honey Malai Cold Cream, the brand reiterates its belief in the goodness of nature, not just in caring for your skin but also Mother Earth, and I hope the consumers relate to the film and choose Mamaearth goodness as I did,” says Shilpa Shetty Kundra.

    Estoot founder Navkiran Brar added, “This campaign showcases our shared creative ethos: simple stories that are clutter-breaking. By mixing humour with traditional wisdom – like Honey Malai for dry winter skin – we’ve created an honest communication piece that will resonate with viewers of all ages.”

  • Chicnutrix ropes in Shilpa Shetty Kundra as brand ambassador

    Chicnutrix ropes in Shilpa Shetty Kundra as brand ambassador

    Mumbai: Women’s wellness, nutrition and beauty brand Chicnutrix has roped in Bollywood actor Shilpa Shetty Kundra as its brand ambassador. This association also marks the launch of Chicnutrix’s new product, India’s first vegan, effervescent ‘Chicnutrix Plant-Based Collagen Builder.’

    With this association, Chicnutrix aims to cement its commitment to women’s wellness with pure, effective, and clinically proven best nutritional supplements for a healthy and happy lifestyle, said the statement. “Shilpa Shetty Kundra’s dedication to living a healthy, balanced lifestyle perfectly complements the brand’s values and products for achieving wellness and beauty from the inside out,” it added.

    While talking about the development, Chicnutrix CEO Shilpa Khanna Thakkar said, “with immense pleasure, we welcome Shilpa Shetty Kundra to our ‘Chic Tribe.’ She is an inspiration for women across categories. We at Chicnutrix being a brand made for women by women, aim to cater to all age groups and categories. Who better than the iconic wellness guru to endorse our values and core philosophy.”

    Further she added, “As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living. With this association, we aim to amplify brand awareness across urban and rural markets to create many more captivating stories fuelled by pure, clinically proven, clean and convenient nutrition.”

    Shilpa Shetty Kundra will be joining ace fashion designer and actor Masaba Gupta, who is the nutrition BFF and brand ambassador for Chicnutrix.

    Commenting on the association,  Shilpa Shetty Kundra said, “Nutrition is the core to well-being. Our lifestyle today is such that it is difficult to keep up with all the nutrients and essentials required by a woman on a daily basis for her hair, skin and general well-being. One brand that does that for me is Chicnutrix.”

    “I have been using their products for a while, especially Bounce and Glow and now, it’s an absolute delight to associate with them at a larger level. I have been fond of their communication and the fact that it is a brand by women for women, and I really like their approach to wellness and beauty through science-based nutrition. As a fitness enthusiast, I believe in the saying that you are what you eat and that wellness and beauty start from within. I am extremely excited to embark on this partnership,” she added.

  • Shilpa Shetty Kundra launches her own VFX studio – SVS Studio

    Shilpa Shetty Kundra launches her own VFX studio – SVS Studio

    Mumbai: Actor Shilpa Shetty has teamed up with VFX industry veteran Sandeep Mane to launch VFX company SVS Studio Pvt Ltd. Mane will lead the company as managing director.

    With a career spanning 15 years in the field of VFX, Sandeep Mane brings a vast amount of experience along with a very talented senior team under his umbrella. He has worked on blockbuster films such as “Baahubali 2,” “Bajirao Mastani,” “Padmaavat,” “Simmba,” “Dangal,” “Housefull 3,” “Golmaal Again” and many more. Before joining SVS, Mane has worked for companies such as Prime Focus, NY Vfxwaala, and Anibrain.

    “I am excited to venture into the VFX industry, being a part of the film industry, I understand the importance of good VFX. It can make or break a movie,” said founder-chairman Shilpa Shetty Kundra. “Our focus is on providing production houses in India and across the globe with world-class quality VFX.”

    SVS Studio is located in the heart of the film industry in Andheri West, Mumbai India.

    “The AVGC industry is booming. We plan to create more employment, train and develop skills and invest in new-age technology to stay ahead of the ever-evolving VFX industry providing production houses with end-to-end solutions,” said Sandeep Mane.

  • Mirchi announces new show ‘Shape of You’ with Shilpa Shetty

    Mirchi announces new show ‘Shape of You’ with Shilpa Shetty

    Mumbai: Music and entertainment company Mirchi has announced its new show “Shape of You” with Bollywood actor Shilpa Shetty as the host. The talk show on celebrity fitness will be available on Mirchi’s YouTube channel – Filmy Mirchi. 

    “Each episode of ‘Shape of You’ will feature Shetty in candid conversations with a B-town celebrity about their mental and physical transformation from the time they debuted till the present day. It will also reveal their workout routines, and fitness mantras. Through the show, fans will get a sneak-peak into the lives of their favourite celebrities and their secret tips and tricks to stay fit,” said the statement.

    The show will be a star-studded series featuring popular artists from the industry including John Abraham, Jacqueline Fernandes, Masaba Gupta, Badshah, Shehnaz Gill, among others, it added.

    “Shilpa’s knowledge, experience, and jovial personality form the baseline for the show; we couldn’t have found a better fit,” said Mirchi executive president Nandan Srinath. “We are keen on witnessing the response that the show receives and hope to set new records with its success. Also, we are glad to have Pintola as presenting sponsor for the first-ever season of ‘Shape of You’ and wish to have a fruitful relationship ahead.”

    “My journey with fitness and wellness started over 15 years ago, and my involvement in it grew post giving birth to my first child,” remarked Shipla Shetty Kundra. “Over time I have realised the importance of health and fitness in my life, and I want to play the role of a catalyst in people’s lives who are looking to embark on this journey. Through ‘Shape of You’ and through the ‘Simple Soulful App’, I want to reach out to more people who want to pay attention to themselves as well as their health and wellness.”

    The show is presented by Pintola Peanut Butter and co-powered by Sofit. “‘Shape of You’ is an attempt to make a healthy difference in the lives of many. We will continue encouraging everyone to adopt a healthy lifestyle through our 100 per cent natural, high in protein, and zero preservatives products,” stated Das Foodtech head of marketing Anand Patel.

  • Honasa Consumer launches Ayurveda-based skincare brand Ayuga

    Honasa Consumer launches Ayurveda-based skincare brand Ayuga

    Mumbai: Honasa Consumer, the parent company of Mamaearth and The Derma Co has launched an Ayurvedic skincare brand – Ayuga. The brand has collaborated with yoga and wellness ambassador Shilpa Shetty Kundra to craft the brand ideology.

    “Millennials lately have been experiencing a hectic imbalanced lifestyle that eventually takes a toll on their physical and mental health. Ayuga was founded to restore balance in the lives of millennials through recipes and rituals,” said the company in a statement on Thursday. 

    The brand has launched its first skincare range with Kumkumadi.

    “For the last two years, we have been trying to understand the mystery of why Ayurveda has not been able to capture the fancy of millennials the way Yoga has. That’s when we envisioned Ayuga which will bring the best of both worlds,” commented co-founder and CEO Varun Alagh. “Crafted on the philosophy of restoring balance to life, we have collaborated with Shilpa Shetty Kundra as she redefined yoga and wellness in India, and inspired millions of people to make yoga a way of their life.”

    “We are an organisation built on strong consumer centricity and direct-to-consumer format. Hence, we constantly research millennials’ concerns to create brands and products that serve them,” stated Honasa Consumer co-founder and chief innovation officer Ghazal Alagh. “Ayuga stands for the marriage of rituals of yoga and recipes of Ayurveda to deliver true secrets of skin, hair, and health to the world. Partnering with Shilpa Shetty Kundra for Ayuga extended the brand’s thought of restoring balance in life. We are confident that the partnership with Shilpa will help propagate our brand proposition across millennials.”

    “When I heard about Ayuga and the ideology behind the brand, it immediately resonated with me,” said Shilpa Shetty Kundra. “The thought of using traditional Ayurveda recipes and creating modern formats of skincare like serums and gels, without compromising on the authenticity of the ingredients is unique. I am sure the consumers would love the brand and its products; hence I urge them to restore balance in their lives through Ayuga recipes and rituals.”

  • Mamaearth unveils new campaign with Shilpa Shetty to promote baby care range

    Mamaearth unveils new campaign with Shilpa Shetty to promote baby care range

    Mumbai: FMCG brand Mamaearth has launched a national television advertisement on Milky Soft Baby Care range featuring Shilpa Shetty Kundra. The TVC film conceptualised by Korra Worldwide highlights the goodness of natural ingredients and the proof of safety in Milky Soft range of baby care products.

    The television commercial highlights the proof of safety of Mamaearth baby care range with no-toxins and safe proposition along with ‘Made Safe’ certification, the brand said in a statement.

    The film starts with the Bollywood actor playing with her baby when her friend comes to visit carrying a big hamper for the baby. Visibly upset at her friend’s delay, Shilpa enquires the reason for being late, when the friend shows her the basket of goodies as the cause for the delay which also contains Mamaearth Milky Soft range products. Shilpa asks the reason for choosing Mamaearth goodies for the baby, when the friends says that the products have no-toxins and have proof for being safe. She then cheekily shows that she has already been using Mamaearth Milky soft range which has the goodness of oats and milk proteins that provide the required nourishment to the baby’s skin, along with Made Safe certification ensuring that the products are safe.  

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Millennial parents are increasingly become conscious and aware of the ingredients the products they use on their babies. They are looking for products that have claims and proof for being free of chemicals and safe. Hence, Mamaearth Milky Soft range has the goodness of natural ingredients and toxin-free proposition along with Made Safe Certification, ensuring that the products are safe for their little ones. With the film, we have highlighted this exact proposition. We hope this thought resonates with the millennials and they come forward and choose natures goodness with us and our products.”

    The launch of the television commercial marks the launch of the Milky Soft range, reinstating the brands leadership with safe and toxin-free products for baby care. 

    Commenting on this, Korra CEO Gaurav Nabh said, “Only a mother knows what is best for her child and will ensure that the baby grows up in a toxin free world. Building on this insight we are delighted to showcase our latest work where Shilpa is seen as a mother using and endorsing Mamaearth baby care milky soft range. The film also showcases that Mamaearth products are also fast becoming the most recommended & gifted products when it comes to celebrating the arrival of a new member to a family. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”

    Korra chief creative officer Deepak Kumar said, “You don’t want anything bad ever to touch a baby. Even when you are buying or gifting one. So, we used the simple insight of thoughtful gifting for babies as a creative device in this light-hearted banter between two friends to showcase how choosing Mamaearth’s baby lotion is a no brainer for mothers as well as others. Mamaearth’s Made Safe certification helped reassure the no toxins promise.”