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Tag: Shilpa Shetty

  • Shreyas Iyer Bats for Balance with Bhagavad Gita

    Shreyas Iyer Bats for Balance with Bhagavad Gita

    MUMBAI: He’s known for finding the middle of the bat, now he’s finding the middle path. Indian cricketer Shreyas Iyer has teamed up with Bhagavad Gita for All (BGFA), a fast-growing faith-tech platform founded by entrepreneur Prithviraaj Shetty, to promote mindfulness, focus, and emotional balance through ancient wisdom reimagined for modern lives.

    The collaboration blends the calm of spirituality with the rush of sport, showing how centuries-old teachings can sharpen clarity and resilience under pressure. With the global wellness economy pegged at nearly 6.8 trillion dollars, BGFA is betting on a future where self-awareness and performance go hand in hand.

    Over the past ten months, the platform has seen remarkable growth, over 10,000 books sold and 1 lakh plus app users, as young professionals and students increasingly turn to reflective practices for structure and purpose.

    Speaking on the partnership, Iyer said, “The Bhagavad Gita for All is not just a book; it’s a companion that helps you reflect, stay balanced, and find purpose amidst challenges. It’s beautifully designed and so relevant for today’s generation.”

    The platform’s digital-first approach, including a video-based book, immersive mobile app, and AI companion My Krishna, makes the Gita’s timeless lessons accessible beyond religious boundaries, into leadership, performance, and emotional wellness.

    Founder Prithviraaj Shetty added, “Schools and workplaces teach knowledge and skills, but not wisdom. Shreyas personifies the Gita’s spirit, remaining calm, focused, and balanced through every challenge.”

    Having previously collaborated with Suniel Shetty, Shilpa Shetty, and Vidyut Jammwal, BGFA’s latest partnership positions it at the crossroads of culture, performance, and spirituality, where inner calm meets outer excellence.

  • Shilpa and Shamita Shetty light up Diwali with BGFA’s ‘gift of inner light’

    Shilpa and Shamita Shetty light up Diwali with BGFA’s ‘gift of inner light’

    MUMBAI:  Bhagavad Gita for All (BGFA) has unveiled its first festive campaign, “Gift of Inner Light,” starring sisters Shilpa Shetty and Shamita Shetty.

    Launched in Mumbai on 9 September, the campaign urges families to see the festival as more than a celebration of sparkle and sweets, inviting them instead to embrace the timeless wisdom of the Bhagavad Gita. The initiative positions the gita as a modern-day guidebook for peace, resilience and harmony at home, making it as essential as the lights that brighten Indian households during the festive season.

    Founder Prithviraaj Shetty said Shilpa was a natural fit for the campaign, describing her as someone who bridges tradition with modern wellness. “Her journey of balance mirrors what BGFA stands for: bringing the timeless wisdom of the gita into today’s homes in a way that feels both relevant and inspiring,” he added.

    Shilpa Shetty echoed the sentiment, noting, “Yoga connects us with our inner self, offering clarity and peace. The gita deepens that journey, showing us how to live with wisdom, balance and strength. This Diwali, I truly believe the most meaningful gift we can share with our loved ones is the Bhagavad Gita. To gift the gita is to gift light, harmony and inner strength.”

    Her sister Shamita highlighted how BGFA’s design and storytelling make the gita relatable for younger audiences, calling it “a gift of inspiration that transcends generations.”

     

  • WickedGüd and Shilpa Shetty serve satire with a side of healthy noodles

    WickedGüd and Shilpa Shetty serve satire with a side of healthy noodles

    MUMBAI: When was the last time a noodle ad sparked a nationwide identity crisis? WickedGüd’s latest campaign doesn’t just stir the pot, it flips the lid clean off. The better-for-you food brand, founded by Bhuman Dani in 2021 and backed by Shark Tank fame, has teamed up with actor-investor Shilpa Shetty for a satire-laced series that takes a not-so-subtle dig at celebrity endorsements, questionable ingredients, and the very idea of guilt-ridden comfort food.

    Titled Unjunk India, One Kitchen at a Time, the digital campaign’s opening act sees Shetty dramatically refusing a bowl of instant noodles on health grounds, only to be dragged into a fictional media frenzy. What follows is a tongue-in-cheek explainer from the star herself, clarifying her ‘about-turn’ because, well, this brand ditches the maida and palm oil for whole wheat, oats, lentils, and chickpeas. The punchline? “It’s so good, it’s WickedGüd.”

    The message may be playful, but the strategy is sharp. With India’s instant noodles market projected to nearly double from 1.88 billion dollars in 2023 to 3.83 billion dollars by 2028, according to Mordor Intelligence, WickedGüd is clearly eyeing a big bite of the Rs 15,600 crore pie but with a side of health. The brand is placing its bets on Gen Z, mindful millennials, and especially young mothers seeking easy, yet nutritious, choices for their families.

    “Reinventing comfort food without the guilt has always been our mission,” said WickedGüd founder and CEO Dani. “This campaign reflects that philosophy. It’s about taste and health coexisting, not competing.” The brand’s product line boasts zero maida, no palm oil, and no added chemicals, promising an indulgent experience that doesn’t compromise on well-being.

    Shetty, who is both a brand ambassador and investor, doubles down on that thought. “I’ve always believed mindful eating and enjoyment can go hand in hand,” she says. “WickedGüd gets it and I’m proud to be the face of a brand that actually walks the talk.”

    The three-part series doesn’t rely on sappy montages or kitchen table nostalgia. Instead, it plays to a sharp, modern audience using irony, storytelling, and self-awareness as ingredients for a campaign that cuts through the ad clutter like a hot knife through cold ramen. With over-the-top news anchors, exaggerated reactions, and a healthy dash of meta-humour, it’s as much a commentary on adland as it is a pitch for healthier eating.

    And in a world where celebrity food endorsements are often called out for hypocrisy, WickedGüd isn’t running from the debate, it’s throwing it into the spotlight and seasoning it with satire. That’s not just bold. That’s branding with bite.

     

  • Alpino launches #KhaaneWaaleOats campaign

    Alpino launches #KhaaneWaaleOats campaign

    Mumbai: Alpino, a health-focused brand, has launched its #KhaaneWaaleOats campaign featuring Shilpa Shetty, promoting their protein-packed super oats as a tastier alternative to traditional powdered oats.

    The campaign humorously highlights the contrast between Alpino’s rich, chocolate-flavored oats and the often bland powdered oats that have dominated the market for years. The ad, set around the theme of ‘Choona Laga,’ hilariously portrays powdered oats as a scam in terms of both texture and taste. Alpino challenges the long-held notion that healthy breakfasts have to be bland and unappetising, positioning its new chocolate super oats as the perfect alternative for those tired of the mundane options currently available.

    We see the contrast when Shilpa Shetty humorously carries around a bowl of powdered oats, only to demonstrate how these oats are better suited for everything but eating. The message? “Powdered Oats se Choona Mat Lagao.” The ad showcases Shilpa in an avatar like never before – playful, witty, and fully committed to the cause of introducing a healthful alternative.

    “Before we launched Alpino Super Oats, the market was filled with the same bland, powdery oats offered in different packaging. They weren’t enjoyable, and consumers had no real options for a tasty, nutritious breakfast,” said Alpino CMO Hiren Sheta. “Our campaign, ‘Powdered Oats se Choona Mat Lagao,’ was born from this insight. We aim to bring fun to healthy eating, and our Chocolate Super Oats do just that by offering a flavorful, protein-packed breakfast solution.”

    Shilpa Shetty, a partner and fan of the brand, joins the campaign to encourage a shift in breakfast habits. The campaign humorously addresses the perception that healthy food lacks flavor. Made from 100 per cent real rolled oats, Alpino Chocolate Oats offers 22g of protein per serving without preservatives or additives. The goal is to show that healthy breakfasts can be both tasty and easy to prepare, balancing nutrition and flavor.

  • Shilpa Shetty joins Alpino as brand ambassador and key investor

    Shilpa Shetty joins Alpino as brand ambassador and key investor

    Mumbai: Alpino, the renowned healthy foods brand that rose to fame on Shark Tank India, has welcomed Shilpa Shetty as its brand ambassador and key investor. This partnership signifies a major milestone for Alpino, which also raised $1.2 million in its maiden funding round, with participation from Paresh Ghelani and other prominent angel investors from Aashar Capital.

    Alpino, known for revolutionising the health food industry, offers a unique product range based entirely on peanuts. It stands as the world’s only peanut product company, making nutritious eating fun with its high-protein items like peanut butter, super rolled oats, super muesli, and the world’s first peanut protein isolate powder. The company plans to launch over 20 new products in the next two years.  

    As a long-time fan of Alpino’s peanut butter, Shilpa Shetty expressed her excitement, “I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly. Their natural peanut butter has been a staple in my home; my kids love it too. It’s a brand I’ve trusted and enjoyed, so when the opportunity arose to become a part of Alpino, it felt like a natural fit, just like their products.”

    Last year, Alpino faced a setback when a fire at its Surat warehouse caused losses exceeding Rs 2 crore, halting operations for six months. However, the brand rebounded with the launch of “Alpino 2.0,” achieving record-breaking revenues and demonstrating its resilience.

    The funds from this round will boost Alpino’s offline presence, support international expansion, and drive product innovation. With a growth rate exceeding 150 per cent this year, Alpino’s in-house production capabilities and global reach have established it as a market leader. The brand is a top seller on e-commerce platforms like Amazon and Flipkart, with products available at over 6,000 retail touchpoints across India, including major chains like Reliance, Metro Wholesale, and Godrej’s Nature’s Basket. Alpino also sells its products in over 10 countries worldwide.

    Founded in 2016 by six friends—Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani, and Mahatva Sheta—Alpino aims to become a Rs 500 crore brand within the next two years. Shilpa Shetty’s involvement strengthens this commitment and aligns with Alpino’s mission to make India a protein-rich nation without compromising on taste.

    “We are beyond thrilled to welcome Shilpa Shetty to Alpino,” said Alpino Health Foods, CEO & co-founder Chetan Kanani. “Shilpa’s dedication to transforming India’s approach to health and her genuine love for our products make her the ideal face for our brand. Her zestful, fun-loving nature and passion for fitness perfectly align with our brand positioning that healthy eating should be fun and not a burden. We are confident that Shilpa’s influence will inspire more people to embrace a protein-rich lifestyle.”

    XPRIZE Foundation’s board member Paresh Ghelani who also joins as a key investor and advisor, added, “As someone deeply committed to innovation and impact, I see Alpino as more than just a brand – it’s a movement towards healthier living. The founders’ passion for creating high-quality, accessible nutrition aligns perfectly with my vision of empowering individuals to lead better lives. I am excited to support Alpino in their journey to make healthy eating a fun, enjoyable, and integral part of daily life, not just in India but across the globe. Together, we can drive a significant shift in how people perceive and consume nutrition.”

    With Shilpa Shetty onboard, Alpino remains committed to making its protein-rich products a staple in every household, striving to make India protein-sufficient without compromising on taste or quality.

  • Neeta Lulla: 40 years in fashion industry hasn’t been a cakewalk, been quite a struggle

    Neeta Lulla: 40 years in fashion industry hasn’t been a cakewalk, been quite a struggle

    Mumbai: Neeta Lulla has recently celebrated a significant milestone – 40 years of relentless dedication to her craft. However, behind the glitz and glamour lies a tale of perseverance, challenges, and remarkable achievements.

    In a candid conversation, Lulla reflected on her journey, acknowledging the hurdles she faced along the way. “40 years in the industry has not been a cakewalk, it has been quite a struggle. Apart from being a fashion designer, I am also a costume designer, a housewife, and a mother. Being able to juggle these roles and seamlessly transition from one role to another was quite a task”.

    The designer, who has worked on over 300 films and has been designing wedding dresses since 1985, said that “ time management and good organisational skills can be an asset.”

    “Luckily for me, my workplace was my home in the beginning, and later on, it was closer to home, so it was a huge advantage, and it helped me manage both my roles at work and home,” added Lulla.

    Check out the video from Neeta Lulla’s 40 years in Fashion celebration party,

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Neeta Lulla (@neeta_lulla)

     

    The designer, who has been feted with the National Film Award for Best Costume Design in 2009 for ‘Jodhaa Akbar’ and 2012 for the Marathi language film ‘Balgandharva’, talked about being a female designer in the industry.

    Lulla said that “gender inclusivity has always been a norm in our industry.”

    “Back when I started working, we had many stalwarts, who were working in the films and the industry – and they were women. We had a good space in those times, where there were no restrictions to only men. At that point, many women were managing the creative aspect of costume and fashion design, for female actors.”

    For male actors, it was a male designer, said Lulla, who crafted an unforgettable pearl-encrusted lehenga for actress Aishwarya Rai Bachchan’s mehendi ceremony.

    “But today, there is a lot more room and inclusivity where male designers design for women and female designers design for men have gotten in the scene and it has always been a common aspect of the industry from that time,” she added.

    Over her 40 years run in the industry as a fashion stylist and a costume designer, Lulla has created the look for leading Bollywood personalities including Late star Sridevi, Juhi Chawla, Kareena Kapoor Khan, Shilpa Shetty, Deepika Padukone, Priyanka Chopra Jonas, Rajinikanth, Shah Rukh Khan and Hrithik Roshan.

    How is it working with the Indian film industry?

    “It has been a beautiful journey working with the Indian Film Industry. This year marks my 40th year in the fashion industry and in 2026, it will be my 40th year in films. This journey is filled with many joy rides, speed breakers, and challenges but if I had to do this all over again, I would happily do it,” said the 59-year-old designer.

    She describes the journey as “very fulfilling” and has helped her “evolve as a person and as a creative talent”.

    There’s no stopping her, as Lulla is currently working on five films.

    Without sharing much details, Lulla said: “As of now, my plate is filled with five films, a five-film project that is in the pipeline, and a musical in the works. And also, I am working on the new couture collection, which will be out soon.”

    As Neeta Lulla embarks on the next chapter of her illustrious career, her unwavering dedication to her craft serves as an inspiration to aspiring designers everywhere. With her remarkable talent, resilience, and visionary approach, she continues to leave an indelible mark on the fashion industry, shaping its future with her creative ingenuity and timeless elegance.

  • Bollywood celebs boost India’s first International Stand-Up Paddling Championship

    Bollywood celebs boost India’s first International Stand-Up Paddling Championship

    Mumbai: World’s best stand-up Paddlers, including the world number two Spanish duo of Fernando Perez (Men’s) and Esperanza Barreras (Women’s) along with Bianca Toncelli, reigning SUP Junior Champion, and reigning national champion Sekar Patchai are all set to showcase a thrilling competition at the country’s first-ever International Stand-Up Paddling event, India Paddle Festival.

    The three-day stand-up paddling extravaganza is sanctioned by The Association of PaddleSurf Professionals World Tour (APP) – the official professional world championship tour for the sport of stand-up paddling. The India Paddle Festival will be hosted at the pristine Sasihithulu beach in Mangalore from 8 to 10 March 2024 while India’s first international stand-up paddling competition is being organised by the Surfing Swami Foundation and is presented by Karnataka Government.

    Bollywood celebrities – Suniel Shetty, Shilpa Shetty and Pooja Hegde have come on board as the Ambassadors and Festival Hyper Booster for the India Paddle Festival. The event has also received strong support from the country’s top athletes like Indian cricketer KL Rahul and reigning world no.1 men’s doubles shuttler Chirag Shetty.

    The inaugural India Paddle Festival will see a total of 45 stand-up paddlers from across the world competing in four categories – Men’s Open, Women’s Open, Junior U-16 Boys, and Girls.

    The India Paddle Festival will be a mix of sports, cultural and entertainment, the details which were announced at a press conference held in the city on 8 March, which was attended by APP World Tour CEO Tristan Boxford, Surfing Swami Foundation chairman Dhananjaya Shetty.

    Ambassador of the event, Bollywood superstar Suniel Shetty said, “Big shout to Team Mantra (Mantra Surf Club), all the officials, and Goodwill Ambassador KL Rahul, and for bringing the fastest growing water sport to our shores. This is a great step, looking forward to many such events in Namma Mangaluru, the very best spot in the country for surfing and other water sports. Best wishes to all the athletes, participants, and organizers for making this event a great success.” – https://www.instagram.com/reel/C4LLW9bsUit/?igsh=cGl2enJhaXo4eG1o

    Event ambassador and Bollywood actress Shilpa Shetty said, “Congratulations to the Mantra team on hosting the first ever International Stand-Up Paddle Championship in India. This is the 1st step towards promoting the world’s fastest-growing water sport here in Namma Mangaluru, and it is a matter of great pride that it is happening in our city.”

    Bollywood actress Pooja Hegde, festival hyper booster, said “I am very happy to say that India’s first international Stand-up Paddle Festival is happening in our city, my city Mangaluru. It is genuinely a matter of immense pride and honour. Good luck to all the contestants and I hope they enjoy the yummy Mangalorean food and the untouched beauties of Mangaluru that are our beaches.” –

    Speaking on the event, APP World Tour CEO Tristan Boxford said, “It’s amazing to be here at the India Paddle Festival in Mangalore, India’s first ever International Stand-up Paddling event. We already have established ourselves across Europe, Americas, Asia, the Pacific and Middle East, and now we are looking at India as the next big growth market for the sport. We have been discussing with Surfing Swami and Mantra Surf School for many years now about the opportunity to bring something here and finally we are embarking on this adventure together.”

    He further added, “Sasihisthilu is such a beautiful beach and a venue for Stand-up Paddling. And I hope to witness some intense competition over the weekend. We’ve got athletes from Denmark, Hungary, Spain, Korea, Indonesia, all over the world to Thailand. We also have some top-class athletes like, Christian Anderson (Denmark) and world no. 2, Fernando Perez from Spain while on the women’s side, world no. 2 Esperanza Barreras is one of the fastest women in the world.”

    Day one commenced with a Yoga session, followed by a Community/Pro SUP Paddle session. The main event on the same day will be the Juniors Race, scheduled for the evening. The crowd will be entertained with the screening of It Is This, In Search of the Storm and Powerstar, which is part of the film festival that will be conducted on all three days of the event. The heats and finals of the technical races for both men and women will be held on Day 2. The main attraction of the India Paddle Festival, the sprint races, will be held on the final day along with the finals of the community race.

    The Association of PaddleSurf Professionals World Tour (APP) announced its entry in India with the country’s first-ever International Stand-Up Paddling championship last month. The India Paddle Festival will be the first step in an exciting new development journey for the organization as a significant growth of the sport in the region over the coming years. Presented by Karnataka Tourism, organised by the Surfing Swami Foundation, the India Paddle Festival will welcome a selection of top athletes from the APP World Tour, as well as other aspiring professionals from the region.

     

  • Deltin Star Weekend concludes on a high note!

    Deltin Star Weekend concludes on a high note!

    Mumbai:  Asia’s premier offshore casino, Deltin Royale, recently concluded its highly anticipated three-day ‘Deltin Star Weekend’, leaving guests in awe with a remarkable experience of entertainment and gaming. From 9 to 11 February 2024, visitors were treated to an unforgettable blend of gaming, hospitality, and live performances, truly showcasing Deltin’s commitment to excellence.

    This star-studded event was made even more special with the presence of Bollywood celebrities like Shilpa Shetty and Tamannaah Bhatia, who added an extra touch of glamour to the festivities. Guests also enjoyed a captivating performance by the renowned music-composer duo, Salim-Sulaiman, who ensured everyone had a memorable time.

    The ‘Deltin Star Weekend’ was a testament to Deltin’s dedication to providing extraordinary experiences to its patrons. On the successful culmination of the event, Delta Corp COO Manoj Jain shared his thoughts, stating, “We are thrilled to have hosted such an extraordinary gathering at Deltin Royale. The presence of renowned celebrities added a unique charm to the event, making it an unforgettable experience for everyone in attendance. Deltin remains steadfast in its mission to be a beam of entertainment excellence and unparalleled hospitality offerings. Continuing the celebrations of 10 years of Deltin Royale, we are committed to offer even more unforgettable experiences to our guests from across the nation throughout this year.”

    Goa remains one of the favorite destinations for vacation in India. It’s known for its beautiful beaches, bohemian vibes and unique casino experience. The guests experienced a unique blend of luxury gaming, live entertainment and hospitality at the Deltin Star Weekend. The event demonstrated skills and exhibited a thriving competitive ambiance for players who won 60 lakhs worth of playing coupons, i-phones, gold coins, apple watches and a lots more at this signature event. The event seamlessly blended the thrill of gaming with the allure of celebrity appearances, creating an ambiance that resonated with excitement. 

  • Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Mumbai: Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.

    Directed by Shetty and Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

  • “Deltin has always been known as a brand which provides personalised experience to our guests”: Arindam Basu

    “Deltin has always been known as a brand which provides personalised experience to our guests”: Arindam Basu

    Mumbai: In the realm of hospitality and entertainment, few names shine as brightly as Deltin. Known for its commitment to luxury, impeccable service, and world-class gaming experiences, Deltin has carved a niche for itself as a leading brand in the industry.

    One of the key pillars of Deltin’s allure is its hospitality services and unique offerings. From lavish casino to suites and elegant rooms, every space is meticulously designed to exude comfort and style. Guests are enveloped in an atmosphere of indulgence, where every need is anticipated and catered to with utmost care.

    Continuing the celebrations of completing a decade of Deltin Royale, the brand organised a swanky event going by the name of “Deltin Star Weekend” from February 9thto 11th.

    For this event, Deltin rolled out tech-integrated campaign where personalised videos featuring Bollywood star – Tamannaah Bhatia were shared with their patrons in two phases; one video has been rolled out in wishing the patron a “Happy New Year” on New Years’ eve and second video which was rolled out in mid-January with the invitation and details about the event.

    For readers to know more about Deltin and the marketing strategies which have been incorporated into their campaign, Indiantelevision.com caught up with Mr. Arindam Basu, General Manager – Marketing, Delta Corp.

    Edited excerpts

    On the brief introduction of Deltin Royale

    Deltin as a brand, started in 2013, with our first flagship property called Deltin Royale in Goa. As we crossed 2023, Deltin Royale completed a decade ofthrill, excitement and entertainment. To celebrate that same, Deltin Royale hosted a month-long event with non-stop gaming, live entertainment and impeccable hospitality offerings. Not only that, the celebrations consisted of mega prices and celebrity visits from Bollywood celebs like Tejasswi Prakash, Hina Khan and Shamita Shetty. But as you know, Deltin is a place where celebrations never end. We party every day and the party is never going to end. So we aim to continue the ten-year celebration with such numerous event round the year.

    On the specialty of “Deltin Star Weekend” event

    The “Deltin Star Weekend” is one of ourIntellectual Property amongst the other events curated that are hosted in Deltin Royale and as the name suggests, it gives our guests a golden opportunity to mingle with the famous b-town faces. This time three day event kicks off from February 9th with Shilpa Shetty on board to add her charm. On the next day, we have a live performance of the Bollywood duo singers Salim-Sulaiman. On the last day, we have Tamannaah Bhatia coming in to add some lady luck along with meet and greet with the crowd. That’s not all, throughout the week, we are going to have lots of exciting entertainment options where guests can come and experience live performances from various local Goa bands and international dancers. Even the FnB part will be taken care of with meticulously crafted dishes of multiple Indian cuisines thereby catering the set of audiences coming on board to experience a mix of live entertainment and appetizing cuisine. Moreover, the event coincides with Goa carnival which has footfall from across the India and a lot of guests come in to experience the carnival. So this is going to be a jam packed weekend where people can come and have fun, mingle with the celebs, taste their favorite foods and beverages, try their hand in gaming, all at one destination in the middle of Mandovi river in Goa.

    On the role of AI and it’s integration in the campaign

    Deltin has always been known as a brand which provides a very customised and personalised experience to our guests. We always give this unrivaledservices to each of our guests, which they cherish forever. Levelling up the legacy of the Deltin offerings, we thought to make our guests feel even more special with personalised tech infused invitations. Hence leveraging AI we curated a customized video featuring Tamannaah Bhatia to roll out invitations for our signature event – Deltin Star Weekend!. We strategically rolled out the videos in two phases to create and sustain a chain of conversations and excitement for the event.

    Understanding the locality of a large set of our target group and that Tamannaah Bhatia being popular in Northern and Southern states of India, we were successful in creating a buzz around the event thereby receiving an array of queries and registrations.

    On analysing the segmentation of customer databases

    We have our customers segmented into various types.Though Deltin is primarily into casino business, it is not that only gamers who is our audience.We get customers from areas with various demographics and goals.Apart from the gaming enthusiast, we have a segment of customers coming in to experience the realm of casinos, the live entertainment along side lip-smacking food.We have yet another set of audience coming in to just a have leisure time with their friends and family while cherishing a unique blend gaming thrill, live entertainment and hospitality. Hence our campaigns and communications are carefully curated understanding the consumers preferences so as to meet the desired results and conversions. I think that has created a very distinguished bond of getting with the customer, which has helped us in keeping getting the eating position, the top of the mind portion of customers.

    On technology shaping the advertising and marketing industry in India

    Technology has been with us for last 10-20 years. However, recently the technology has been changing continuously and adding layers to it. With technology coming in, things are becoming more precise to where you can reach out to your customer base. One such advancement is that you can precisely target your audience. Second advancement is you can accurately measure your ROI for each and every undertaken task. With these technological advancements, we have been able to decode the data thereby understanding consumer pain points and preferences and with the help of this knowledge we have been successfully curating the campaigns thereby staying ahead of the curve in such a cluttered industry.

    Yet another gift of technology is digital marketing in almost every sector which I believe is disrupting the marketing scenarios in almost all sectors across the globe.Previously all these mainline mediums of marketing were not very precise in targeting the desired set of audiences, but in digital marketing with geographical, behavioral and intent based segmentationone can precisely reach out to the consumer and customer as well.

    The third revolution, which has happened with technology, is automation. Now over the years marketing communication strategy has been automated. Throughout the customer journey right from a customer is introduced to the brand till the purchase is made and even post that the brand can track their journey to automation and can issue precise communication so that the customer is intended to move up in the conversion funnel not just once but multiple times.This automation has helped a lot not only to Deltin but to the entire industry.

    Yet another blessing that we have is CRM.Whenthe CRM mechanism in place wherethe customers preferences are comprehended, highly effective strategy can be devised. With the advent of technology, the brand is able to let the audience can physically experience everything with the entire world being accessible at your fingertips.

    Last but not least, AI has proven to be a breakthrough in the marketing ecosystem. Though AI has been here for quite some time, the conversations around the same manifolded post the launch of OpenAI in November 2022. Within a week’s time, they got a million customers and billion users coming in.

    Generative AI is a category of AI that understands human languages, the way a human talks and it responds accordingly. Hence this tool, is quite beneficiary in the field of marketing where quite a concrete and precise communication strategy can be curated.

    On the current landscape of marketing in India’s hospitality sector and its growth trajectory

    It’s absolutely on the rise and all the data points are suggesting that; owing to multiple reasons.To my opinion, the travel restrictions born due to pandemic that stretched for over a couple of years, the urge to travel and spend quality time with friends and family has significantly surged. This has led to a spike in domestic and international tourists across the nation.

    Moreover, with the corporate eco-system adapting to hybrid and work from home working models, the business travel has also witnessed a surge in bleisure travel. This shift in the perception of travel has resulted in the change in customer expectations. People prefer to seek distinct experiences, ready to pay more for quality,look for an eco-friendly travel options and also has a quest for a personalised travel experience.

    In addition to the same, the government initiatives in hosting a large scale national and international event such G20 summit, National Games, sports tournaments, India Energy Week, etc across the locations in India has shoot up international tourism in India. Henceforth, I believe, this industry holds an immense potential.

    On other strategic campaigns that Deltin has lined up throughout 2024

    Goa is a vacation destination for a large chunk of people across the nation. Hence round the clock we have tourists coming in Goa to seek various experiences, be it night life, beach life or casino experiences. Therefore, we at Deltin, ensure to have an array of unique events round the year to provide our guests with an unparalleled experience – seamless blend of non-stop gaming, live entertainment and hospitality. With such events, we have been able to live up to the expectations of our patrons to be Asia’s largest offshore casino destination. Moreover, at Deltin, we have been leveraging performance marketing, SEO, SEM and social media marketing. Not only that, on a regular basis we collaborate with content creators to widen our reach.

    All in all, at Deltin, we are geared to continue ten-year celebrations throughout the year ultimately sparking a chain of conversations around Deltin and Deltin Royale. We would be, like I earlier mentioned, utilising a 360 degree marketing and communications approach to reach out to our customers and consumers.