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Tag: Shikha Kapur

  • Shikha Kapur, Amit Chandra and Prabhat Choudhary announce “The Sourrce” 

    Shikha Kapur, Amit Chandra and Prabhat Choudhary announce “The Sourrce” 

    Mumbai: Shikha Kapur, Amit Chandra and Prabhat Choudhary launch “The Sourrce”, an industry first story library committed to harnessing original storytelling from India. It also collaborates with Ormax Media to offer insights and audience feedback to the development team by curating an appeal score to every story before it makes it to the library.

    It endeavours to put a structure to the process of harvesting ideas and concepts for story and screenplay development.

    Film director Rajkumar Hirani sources the first story and steps in as chief creative mentor.

    “The Sourrce” has cultivated a deeply entrenched, first of its kind network of story scouts across the diverse geography of India, spanning across 21 states. Scouts from Kashmir, North East, Hindi heartland, Punjab, Bengal, Maharashtra and Southern states send stories and ideas to the Sourrce’s development team in Mumbai daily.

    From true horror stories to folk tales, to rare human achievement stories and rich mythology, the development team at “The Sourrce” is processing an array of incredible story inputs from across the country daily. “The Sourrce” also has dedicated teams to tap into unexplored narratives in the medical, legal and business world.

    With this, Ormax Media will offer an industry-wide subscription for access to its library and will also curate stories specific to development briefs.

    Commenting on this partnership, Ormax Media founder and CEO Shailesh Kapoor said, “At Ormax Media, we have been testing scripts for films and series extensively over the last decade. But the association with “The Sourrce” is particularly special because it allows us to contribute to the development process right from the onset, from the insight or the idea to the story and then the screenplay. In a rapidly-evolving industry, the importance of audience insights cannot be undermined, and I’m glad that the leadership team at “The Sourrce” is committed to using audience inputs in their pursuit to develop great content for the Indian theatrical and streaming market.”

    Adding to it, filmmaker and chief creative mentor Rajkumar Hirani said: “This is a very powerful idea and something that our industry needs. The content pipeline has just exploded and as an industry we need more and more ideas. “The Sourrce” puts a structure to the process of finding creative ideas. While I wouldn’t be involved in the day to day functioning of the company I would be mentoring and guiding the creative team.”

  • Eros International Media appoints Shikha Kapur as COO, Studios

    Eros International Media appoints Shikha Kapur as COO, Studios

    MUMBAI: Eros International, a leading company in the global Indian film entertainment industry, today announced the appointment of Shikha Kapur as chief operating officer, Studios of its majority-owned subsidiary, Eros International Media. 

    As COO, Kapur will be responsible for leading the growth of the Studio Business at Eros. She will be responsible for feature films, Web-Originals, and other differentiated content in India along with managing marketing and revenues for the film slate. She will also lead talent and partner relationships.

    "Shikha has a leadership track record of bringing marketing innovation and business understanding that we believe is critical to lead our studios business. Her vast experience and enviable track record will benefit in driving the company's goals. I look forward to working closely with her in her new role as COO and wish her all the best," Eros International Media India CEO Pradeep Dwivedi said.

    Eros Group chief content officer Ridhima Lulla further added, "Shikha has the perfect blend of diligence and passion, and I welcome her to the Eros International family as she joins us in the new growth phase."

    In a career spanning two decades Shikha is considered as one of most innovative thinkers in the business, and has been the force behind Fox Star Studios most memorable campaigns like Neerja, M.S. Dhoni: The Untold Story, Prem Ratan Dhan Payo, Mission Mangal, Sanju and Chhichhore.

    In her last role as CMO and business head, Fox Star Studios had four films in the top ten films of 2019; Total Dhamaal, Mission Mangal, Chhichhore and Housefull 4, and two films amongst the top 10 Hindi film openings of all time – Sanju and Prem Ratan Dhan Payo. Prior to Fox Star Studios, Shikha was at Disney UTV where she played a pivotal role in reinventing film marketing by pioneering campaigns anchored in big ideas and innovation, paving the transformation of marketing in films.

    Shikha has also been featured in the book titled ‘Changemakers: Twenty Women Transforming Bollywood from Behind the Scenes’ by Gayatri Rangachari Shah and Mallika Kapur. The book outlines the journey of twenty incredible women who have revolutionized the way Hindi cinema is perceived and, in the process, created a new India.

    Commenting on her new role, Shikha Kapur said, “I am excited for the new journey ahead of me. The entertainment business is going through a radical transformation and I am looking forward to collaborating with the exceptional leadership team at Eros and leading the vision for a new era in storytelling. Together we envision to deliver a global entertainment brand immersed in creativity, powerful storytelling and innovation.” 

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • ‘Bombay Velvet’ song to premiere on Hotstar

    ‘Bombay Velvet’ song to premiere on Hotstar

    MUMBAI: One of the most anticipated releases of Bollywood this year, Anurag Kashyap’s Bombay Velvet starring Ranbir Kapoor and Anushka Sharma, will be premiering one of its song on Star India’s video on demand (VOD) platform hotstar.

     

    In what is seen as a first for cinema anywhere in the world, Fox Star Studios will premiere the song titled ‘Mohabbat Buri Bimari’ on hotstar during the Indian Premier League (IPL).

     

    The song will play out at 7.45 pm on 17 April on hotstar, just before the Pepsi IPL 2015 match between Mumbai Indians and Chennai Super Kings.

     

    With the increasing popularity of the hotstar platform, the song premiere is likely to attract a few million fans and give a dramatic fillip to one of Fox Star Studios’ biggest movie releases of 2015.

     

    With a million downloads in the first six days and nearly 15 million downloads since launch, hotstar has seen one of the fastest adoption of any digital service anywhere in the world.

     

    Fox Star Studios India chief marketing officer Shikha Kapur said, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. Bombay Velvet is a special film. And its song is being launched on a special platform, hotstar.”

  • Are you a Secret Keeper yet?

    Are you a Secret Keeper yet?

    MUMBAI: When you are passionate about something, success is inevitable. An initiative that was born out of such love and care, a movement that was long overdue in India – #StarMoviesSecretScreening. The reason for its success is testimony to the power and drive of its Secret Keepers – the elite community of movie lovers from across the country.

     

    The initiative began a few months ago and its first installment saw Star Movies launch the first ever #StarMoviesSecretScreening communication only on social media with one intention – celebrate good cinema with a great experience.

     

    The first #StarMoviesSecretScreening showcased ‘The Maze Runner’, two weeks before the international release starting off the cult movie movement. They repeated the experience again with another Hollywood masterpiece – ‘The Gone Girl’.

     

    Now in its third edition the secret was bigger than ever, the experience; grander than before. #StarMoviesSecretScreening along with Fox Studios treated the Secret Keepers to the cinematic brilliance of Ridley Scott’s EXODUS – a journey that set the screen ablaze on 3rd December 2014 in Mumbai, Delhi and Bangalore. This film is an interpretation of the exodus of the Hebrews from Egypt as led by Moses and related to the Old Testament Book of Exodus.

     

    The movie starring Christian Bale, Ben Kingsley and other mighty actors narrates the epic story of one man’s courage to take on the might of an empire. The Secret Keepers were thrilled to be a part of this journey and their love parted the twitter feeds as #StarMoviesSecretScreening was trending nationally.

     

    On the occasion, Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies we’ve always tried to create new and exciting experiences for our viewers. The Secret Screening was a result of great consumer insight meeting the perfect idea. We’ve had great response from our Secret Keepers and we are certain that this property will continue to intrigue and thrill audiences.”

     

    Shikha Kapur, CMO, Fox Star Studios India, added – “Exodus: Gods and Kings is as epic a movie as it gets. Mounted on a lavish scale with some stunning visual display, soldered with top notch performances from a solid cast, and with the solid reins in the hands of the master director Ridley Scott, this film has had audiences waiting for its release with peaking anticipation.

     

    #StarMoviesSecretScreening was just the right platform to debut this colossal movie experience with the legions of fans across cities. May the tribe of Secret Keepers flourish! We are confident that Fox Star Studios will be there at every secret screening, enthralling and exciting all, with our cinema.”

                                                                                                                                                                                              

    Secret Keepers rejoice. Our journey has just begun. Together, we shall and we will build our brotherhood, one secret at a time.

     

    #StarMoviesSecretScreening… Ssshhhh… it’s still the best kept secret!

     

  • Nazara Technologies launches ‘Bang Bang’ mobile game

    Nazara Technologies launches ‘Bang Bang’ mobile game

    MUMBAI: Nazara Technologies, one of the leading mobile game developer and publisher, has launched a game based on the much anticipated action romance of the year ‘Bang Bang’ releasing on 2 October. The game was officially launched by actor Hrithik Roshan in the presence of Nazara Technologies CEO Nitish Mittersain.

     

    The third-person action adventure game features both the lead actors and follows the storyline of the film, where the protagonists Rajveer (Hrithik Roshan) and Harleen (Katrina Kaif) fight the enemy to retain the Kohinoor, the world’s most expensive diamond, stolen by Rajveer. The game is available to download for free on the Google Play store and soon it will be available on all other major stores too.

     

    Mittersain said, “India has witnessed an unprecedented surge in subscribers using internet on mobiles with the number crossing 100 million last year. This clearly makes it one of the largest and most effective medium for brands to reach out to consumers, or fans in the case of movies.” He further added, “Hrithik Roshan and Katrina Kaif are undoubtedly among the top actors in the country today, in fact they have gone beyond being just actors and are brands in themselves. This initiative will allow fans to step into Hrithik and Katrina’s shoes, giving them an opportunity to get closer to their favourite stars.”

     

    Fox Star Studios chief marketing officer Shikha Kapur added, “Bang Bang is an action entertainer like no other. It’s replete with thrilling chases and audacious stunts that will be a first for Indian audiences. It gives us great pleasure to translate some of this action of the film to the mobile screen in the form of the Bang Bang mobile game. This is our endeavour to give users a taste of the thrill and adventure of the film through engaging gameplay and vibrant graphics. As a studio, we have always believed in the expansion of platforms so that our content reaches out to maximum users in varied ways, and bringing the Bang Bang game to the mobile screen, fits right into our strategy.”

     

    The mobile gaming industry is at an inflection point and according to a report by KPMG and FICCI, it is expected to touch Rs 19.6 billion by 2018 largely due to the growing smartphone market in India and the improved connectivity offered by telecom operators. The Indian film industry too has been growing at a phenomenal pace with multiple films breaking the Rs 100 crore barrier over the last couple of years. Given these two factors, movie-based mobile gaming should be an exciting space to watch out for.

     

  • Star Movies gives the country a new secret to keep!

    Star Movies gives the country a new secret to keep!

    MUMBAI: On a mysterious Friday evening of  5 August  a throng of excited and eager movie fans gathered at PVR Cinema outlets in Mumbai, Delhi and Bangalore to witness a never before seen initiative in India – The Star Movies Secret Screening.

     

    An exclusive invite only closed door movie screening that gives the participating ‘secret keepers’ a rare opportunity to watch some of the biggest Hollywood movies weeks before its actual international release.

     

    Everybody loves a secret, but how many can keep one? The experience began with Star Movies and a select few of their secret keepers. After Star Movies and their secret keepers popped the question to their followers, instant curiosity picked up and secret screening became the buzz word.

     

    The would-be secret keepers had to visit a URL and request for a secret knock code. And once they receive the code, they need to enter it on the website to generate an invite for the secret screening. The experience continued at the screening and finally Star Movies and Fox Star Studios together unveiled the mega secret – The Maze Runner – screening weeks before its worldwide release.

     

    The impact: Star Movies’ asked its viewers if they can keep a secret, they replied with an emphatic ‘YES’ that resulted in 30 million impressions and over 5000 mentions on Twitter. No wonder then, that #StarMoviesSecretScreening trended nationally.

     

    On the occasion, Star India English Cluster general manager Kevin Vaz said, “At Star Movies we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – Star Movies Secret Screening. A private screening of some special movies held only for a select few movie enthusiasts’ weeks before its worldwide release. We are happy with the overwhelming response and as always we will continue to constantly engage our audience with such immersive experiences.”

     

    Fox Star Studios chief marketing officer Shikha Kapur said, “The Maze Runner has been getting great reviews worldwide. When you have a strong product like this, it is important to create evangelists out of audiences and this activity was aimed at doing so. We were sure that audiences would love The Maze Runner and hence confident of screening the film 2 weeks prior to the Worldwide release. We at Fox Star Studios try and push the envelope of marketing with every film. I think we were hugely successful as it took social media by storm & are proud to have partnered with Star Movies for this initiative. Given the responses we have got from the screening, we are confident the film will be received very well in India, when it releases on 19th September.”

  • Fox Star India appoints Shikha Kapur as chief marketing officer

    Fox Star India appoints Shikha Kapur as chief marketing officer

    MUMBAI: Fox Star India has announced the appointment of Shikha Kapur as chief marketing officer, who will additionally head syndication as well.

     

    In her new role, Kapur will be marketing the entire studio portfolio across Hollywood, Bollywood and Tamil. She will be reporting to Fox Star Studios CEO Vijay Singh and will join on 15 May. 

     

    With more than a decade of experience in having marketed over 100 films and winning multiple awards, Kapur has conceptualised the marketing campaigns for Chennai Express, Rowdy Rathore, Barfi!, Raajneeti,  Rang De Basanti and many more.

     

    She has also been responsible for the campaigns of movies like Dev.D, No one Killed Jessica, Kai Po Che, ABCD, Delhi Belly, Peepli Live, Fashion and Kaminey.  One of the main architects behind the creation of the UTV Motion Pictures brand, Kapur has created a niche for herself in the Hindi film industry. 

     

    Prior to joining Fox Star India, Kapur was heading marketing for studios, broadcasting and the interactive business at Disney India and served as the vice president of the company.

     

    Commenting on her appointment, Fox Star Studios, India CEO Vijay Singh said, “Shikha has proven herself to be the best marketing professional in the film business  in India. A remarkable strategist, innovator and an effective team leader, she has played a critical role in driving a series of successful marketing campaigns that have set new trends in the industry. Her depth of experience along with her relationship in the industry combine wonderfully well with the vision we have of making Fox Star Studios a premiere studio in India. Shikha will be working closely with me and the senior management as we embark on this exciting journey.”

  • ‘B for Change’ is Bindass’ way to transform youth

    ‘B for Change’ is Bindass’ way to transform youth

    MUMBAI: Change is good, it’s said. Playing along the age-old adage is the youth entertainment channel – Bindass that has launched a new brand film – ‘B for Change’, that in one minute 56 seconds, captures the sentiments of today’s youth who wants to explore but at the same time don’t hesitate in going forward to bring about a change.

     

    So if the film showcases two guys who love partying but become heroes on social media after exposing a traffic police constable accepting bribe, it also shows a cool chick – uninterested in studies – making a mark as a tattoo artist.   

     

    The film, which captures multiple stories of the sort, is an effort from the channel to make its ‘Restless’ youth audience, an ‘Enabler of Purposive Action’. The new campaign is a progression from its previous ‘Restless’ concept.

     

    The film directed by Prashant Madan along with Bindass Creative Services (OAP Team) with inputs from the Disney UTV channel network, was also launched on YouTube and has garnered close to 11,000 views within a week.

     

    “The ad film is not preachy and yet fresh. It doesn’t force the youth to do anything and yet instills that feeling of doing something,” says Disney UTV VP, head of marketing Shikha Kapur and adds that the film stands for the change that the youth wants to see around them. “The message is simple, you can change, if you want to and Bindass can be the enabler of that. We are not an institution to push you to change, but we are a channel that is with you to incept the change in you,” she remarks.

     

    Interestingly, the ad film is not all, multiple activities are being planned under the campaign, ‘B for Change’. The channel will take the thought forward with other initiatives that would also include the inculcation of the idea in its programming. The channel plans to launch new shows around the concept.

     

    Quiz Kapur if the channel has shifted its positioning and she says, “Restless by nature, conscience and heart is a step before change. It is a step before taking an action. So this was a natural progression into restless becoming far more significant, as it now has become the ‘Enabler of change’. I don’t see this as a shift or change in positioning. It is a natural progression of a brand from being restless to getting into action.”

     

    A lot of research has been put by the channel to come out with the tagline. “It took us almost three to four months to finalise this. The entire process and journey has been thought through,” remarks Kapur.

     

    The film, which has been created by the in-house creative team of the channel, touches on all aspects of the youth’s life. Kapur says that the youth has a dual personality. “The youth of the country is not just about change, it is also about fun, attitude and partying.”

     

    While currently the ad campaign is being promoted through Disney UTV network, the channel will use other media vehicles as well in the coming weeks for an inclusive 360-degree campaign. “We will be looking at doing print, outdoor, in-theatre and radio campaign,” informs Kapur.

     

    The campaign targets the youth – both urban and in small town as the channel doesn’t want to distinguish. “The campaign doesn’t talk about the kind of people or the demographic it is relevant to. We want to reach out to maximum number of youth,” affirms Kapur.  

     

    To augment the campaign’s penetration, a website – www.bforchange.com has also been launched. “The website will help people to look for the options they have to bring about the change. 50-60 NGOs have partnered with us and from different fields. People visiting the website have the chance to volunteer for any of these,” concludes Kapur.

     

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