Tag: Shifa Maitra

  • Life is much more than mad rush: Smile India’s Shifa Maitra

    Life is much more than mad rush: Smile India’s Shifa Maitra

    NEW DELHI: The novel coronavirus pandemic has left the whole world in a lurch with people going through a tough time. Quarantined in homes, there is a lot of regular hustle that the working class is missing these days but according to Shifa Maitra, the creator of ‘Smile India’ podcast for IVM, what these days of social distancing are rightfully teaching the world is that life is much more than being in mad rush all the time. 

    Currently working from home, Maitra feels it is a welcome change to not rush to work through maddening city traffic. However, she makes sure that she is well dressed and works regularly and takes brisk walk during the breaks. 

    She is looking at the brighter side as she does with her podcast. Speaking about the same, Maitra told us, “The idea behind the podcast was that as Indians we put a lot of premium on goodness and values. But somewhere across all the media, be it newspapers or television, or social media, we are only hearing the negatives. We are only discussing what is going wrong. But there are many things that are happening right as well. I thought there is a need to highlight that.”

    She reveals that listening to podcasts like hers and watching meaningful and educational content, which many creators are working on for these times, one can look at things differently and relax a bit. 

    She also lauded the efforts that medical practitioners and several other people are making to contain the virus. “When you are sitting and cribbing about the fact that you can’t go to  movie hall, there are a lot of people who are leaving their families behind and are working in hospitals.”

    Maitra concluded that people should use this time productively and not let their spirits go down.

  • IVM Podcast Celebrates Its 5th Anniversary – 100 Shows Launched

    IVM Podcast Celebrates Its 5th Anniversary – 100 Shows Launched

    MUMBAI: IVM Podcasts, India’s largest podcast network celebrates its 5th anniversary on 8th March 2020 by announcing the addition of 5 new shows to their catalogue and crossing 100 shows on the platform. The premiere player in the Indian podcasting space, IVM has witnessed a huge rise in its listener numbers, making it one of the most widely followed platforms serving all kinds of podcasts to its listeners – from comedy, politics, advertising to business.

    IVM is changing the way India is listening and plans to launch 5 exciting new podcasts this month; while some are in regional Indian languages, others offer in-depth conversations about a host of offbeat subjects. Each show hinges on the subject matter experts that are the hallmark of IVM Podcasts.

    Some of the shows that listeners can look forward to are:

    ‘Uncle Please Sit’ hosted by two former journalists: editor and creative producer Joel Pereira and writer and stand-up comedian Tushar Abhichandani. The first episode will air in March, with new episodes every Monday.

    ‘Absolutely Write’ hosted by Aditi Surana, Graphologist and High Performance Coach, will begin airing from March 11th 2020.

    ‘Begin The Journey’ will air from 2nd March 2020, and is hosted by Ashish Vidyarthi, Film Actor and Motivational Speaker,

    ‘Yuddha- The Indian Military History Podcast’ hosted by Anirudh Kanisetti and Aditya Ramanathan,

    ‘Smile India’ hosted by Shifa Maitra with new episodes every Monday and Thursday.

    IVM podcasts with its exciting, quirky and fun shows offers many options to engage all kinds of audiences. Some of its most successful shows include, Cyrus Says hosted by Cyrus Broacha, The Habit Coach hosted by Ashdin Doctor, Ponniyin Selvan hosted by Kavitha Jeeva, Paisa Vaisa hosted by Anupam Gupta and The Edges and Sledges – a cricket podcast whose hosts are ordinary Indian cricket fans based in Singapore, London and Cincinnati.

    Commenting on the 5th anniversary celebration, Amit Doshi, Founder of IVM Podcasts says, “It has been an amazing journey for us and I can’t believe we are celebrating our 5th anniversary. It's exciting to have 100 shows hosted on IVM, as the goal was to bring podcasts to India at scale. Even though we have just begun we are humbled and happy to see such a great response.”

    Kavita Rajwade, Co-founder of IVM Podcasts says, “It feels surreal to see what we have achieved. Our constant effort has been to bring forth all types of podcasts to the audience and we have tried to cater to a wide spectrum of preferences. With our 5 new shows we take this ideology forward continuing pushing this medium. We are overwhelmed by the responses of the audience and it only makes us more dedicated to deliver our best”.

    Podcasts are a rising form of digital entertainment and IVM is the helm of India’s podcast revolution.