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Tag: Shibasish Sarkar

  • The Content Hub 2024 – Theatrical Bounces back, and how!

    The Content Hub 2024 – Theatrical Bounces back, and how!

    Mumbai: The eighth edition of The Content Hub Summit delved into the ever-changing world of content creation. With the consolidation of platforms, creators face new hurdles in gaining visibility, maximizing revenue, and maintaining creative freedom. The event explored the remarkable theatrical success of Indian cinema and unraveled the secrets behind its unprecedented profits, with a critical eye towards its sustainability.

    The esteemed panel of industry leaders have shared their expertise on adapting to the shifting landscape, tackling daily challenges, and envisioning the future of production.

    The session was moderated by film critic, journalist and author Mayank Shekhar along with panelists: Reliance Entertainment Studios CEO Shibasish Sarkar, Excel Entertainment producer Rucha Pathak and UFO Moviez CEO – Distribution & Film Services, Pankaj Jaysinh

    Shekhar probed the panelists on the inherent unpredictability of the film industry. Sarkar understood this volatility, noting the stark contrast between runaway hits and colossal flops, with little room for middle ground.

    Pathak highlighted the ascendancy of OTT platforms over traditional satellite and television mediums. She told that the convergence of content formats, wherein OTT offerings often mirror erstwhile TV content, potentially reshaping the market dynamics for cinematic releases.

    Jaysinh echoed this sentiment, pointing out the increasing reluctance among producers to bankroll high-budget extravaganzas. Instead, he lauded the success of smaller, niche-market productions with more modest budgets, citing examples like “Laapataa Ladies” and “Madgaon Express”.

    The session culminated on a note of reflection, encapsulating the complexities and opportunities inherent in the contemporary entertainment landscape.

  • Ficci Frames 2022: Experts discuss the evolving trends in M&E across segments

    Ficci Frames 2022: Experts discuss the evolving trends in M&E across segments

    Mumbai: The media and entertainment industries have evolved over the years, and post-pandemic growth has been shared across segments.

    In a recently organised session on ‘M&E Consumption: Evolving Trends Across Segments’ at Ficci Frames 2022 discussed how media has evolved and new emerging trends are helping or affecting business. The panel discussion was moderated by EY LLP media and entertainment advisory services partner Ashish Pherwani.

    The expert panellist included Viacom18 youth, music and English entertainment head Anshul Ailawadi, International Media Acq (IMAC) CEO Shibasish Sarkar, Indian music industry president & CEO Blaise Fernandes, Pocket Aces CEO & co-founder Aditi Shrivastava and Amazon Prime Video head & SVoD business head Sushant Sreeram. 

    Starting the discussion, Anshul Ailawadi shared insights on how MTV has reached every corner of the country and helped youth have an audiovisual experience. 

    “There are two specific needs: the discovery of the channel and an audio-visual experience, and we try to give them to the audience.” He also expressed that each platform has its unique role.

    Shibasish Sarkar shared, “We have seen a substantial amount of growth in digital consumption. This discussion happens whenever there is a new emerging medium, and will it end the cinema? But it has survived, and even after a pandemic, people are watching movies in theatres.” 

    He further added that in these two years, there has been a substantial level of quality content consumption that has happened by the audience across all video platforms.

    “Today, Hindi language consumers have been consuming the best of Korean, Tamil, Telugu, and Spanish language content, so the consumer’s expectation for good quality content is higher,” he said.

    “Storytelling does not necessarily always need to be expensive. He added that it has to be in touch with the audience with the thought, “What will the audience like?”

    Blaise Fernandes expressed that music is not regional anymore and any music can be consumed in any part of the world; creators just need to choose the right platform.

    When talking about user-generated content, Aditi expressed that “audience is a god, content is a king, and distribution is a queen.”

    Audiences are starting to understand the business of content. And that is opening up possibilities for creators and platforms.

    She said, “Earlier, audience creation was restricted to putting something out. They’re trying to become obsessed, and some of them are becoming influencers. Brands are ditching celebrities and collaborating with digital influencers and micro-influencers to promote the product.”

    “UGC is going to move in the direction where people will buy things and make money based on content,” she added.

    She believes 80 per cent of big influencers and 20 per cent of small influencers will be in the ratio. “You will see digital avatars are beginning to participate in metaverse concerts,” she said.

    Anshul, agreeing with Aditi, said, “New monetisation opportunities, new sorts of avenues, and new platforms will emerge in coming years.”

    Sushant Sreeram talked about content on Amazon Prime where he said, “We programme to an extremely heterogeneous customer expectation across languages, across accessibility, across price points, and across an infrastructure and streaming simplicity.”

    He further added, “We absolutely continue to explore all forms of collaboration. In our journey over the last six years, we have explored a variety of models to work with producers, studios, and theatres.”

    While discussing TV vs OTT, Aditi expressed that it’s important to define because TV is just a device now and its content is consumed on mobile phones as well. Anshul talked about how the audience has done demarcation between OTT, TV, social media, and their functions.

    Aditi further talked about how her company is focusing more on short formats and engagement with the audience rather than how many views they have got.

    “We would like to see content increase across platforms. We would like to be a content provider. Now we are working on engagement. Distribution is very important. But it’s also very expensive to build. The way we are building distribution is by having channels across platforms. We have put out content that our marketing spend and we believe in organic growth.”

    While talking about price and content, Shibasish expressed that the audience won’t pay if they don’t like the content. He believes that good content will make audiences pay irrespective of the medium, and that all mediums will co-exist if they serve good quality content.

    Sushant agreed with Shibasish and talked about how international content on Amazon Prime is consumed not only by the Indian diaspora but also by natives of those countries because of quality content.

    Sushant suggested three things to keep in mind: customer delivery, collaboration with creators, and empowering the creative economy. Aditi advised to drop the elitism when it comes to content, Shibasish asked creators to understand the audience, Blaise stressed that only subscriptions could help creators  while Anshul emphasised how audiences can hate or love but can’t ignore creators.

  • Producers Guild of India elects Shibasish Sarkar as president

    Producers Guild of India elects Shibasish Sarkar as president

    Mumbai: Shibasish Sarkar was unanimously elected as president of the Producers Guild of India at the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 68th annual general meeting on 21 September.

    Shibasish is currently the chairman and CEO of International Media Acquisition. His most recent position was as group CEO of Reliance Entertainment, which is part of the Reliance ADA group.

    President-elect Shibasish Sarkar said, “In his six years as guild president, Siddharth has been a tireless, passionate, and committed champion for our industry at a time of unprecedented challenges. I look forward to building on what he has accomplished and working alongside my colleagues to help address the challenges and build on the opportunities we have before us as an industry.”

    Shibasish Sarkar is a media and entertainment industry professional with over 29 years of corporate experience in multiple verticals such as films, television, animation, gaming content, and digital & new media platform operations.

    Welcoming the president-elect, the incumbent president Siddharth Roy Kapur said, “It has been a pleasure and an honour to serve the production fraternity and I am delighted to pass the baton on to the able hands of Shibasish. I am sure he will do a stellar job and add further lustre to the Guild’s reputation for spearheading the industry’s interests.”

    Shibasish was a member of the senior leadership team and served as a director and member of the board of several group companies.

    He has held senior positions at Viacom 18, UTV Disney, and Godrej Sara Lee prior to joining Reliance, with a focus on establishing a new business, scaling up operations, and driving sustainable growth through key alliances, managing stakeholders, talent partners, and cross-functional teams.

    His academic credentials include being a certified chartered accountant, a cost accountant, a company secretary, and an MBA with a marketing specialisation.

  • TV & Video People of 2019: Part III

    TV & Video People of 2019: Part III

    In the final installment of TV people who mattered in 2019, we take a look at executives who left an impact on the industry. As mentioned earlier, this is a representative list and by no means comprehensive. And it is in random order, with no order of importance in the listing. Read on and give us your feedback on our selection.

    Megha Tata

    Discovery India was reeling from a failed foray into the factual general entertainment genre; it’s India boss Karan Bajaj had parted, when it turned to media vet Megha Tata to come and stabilise what looked like a rocking boat. Motivation was at a low with teams unsure of the direction the network would take. Professionals who had been brought in for the GEC foray had to be pared, the existing team for factual programming had to be given the confidence that all was well and would be going forward.

    Tata – who changed her name from Monica to Megha a few years ago following guidance from her spiritual guru – has since done admirably. She has reallocated roles for senior managers, put in place her senior A team and Discovery Communications India looks set to be on a good growth path once again.

    With an advertising sales and management background, Megha has forged and strengthened relationships with major advertisers. This at a time when the industry has been going through a severe slowdown. Along with her team, she has been working on launching new language channels, apart from unveiling its streaming app.  Programming investments which were on a slow track are being ramped up.

    Megha’s management and growth efforts will begin to yield fruit in the coming months. But for now, she has earned respect from her peers on the path she has taken.

    Partho Dasgupta & Sunil Lulla

    He finally did it. Partho, the former Times group professional, put in his papers at the ratings agency Broadcast Audience Research Council (BARC), bidding adieu to an organisation he helped build from ground up.

    Said he at the time of his departure: “I have enjoyed my innings at BARC. Now it’s time to get some well-earned rest.”

    What he did not say is that he was constantly torn apart between the carping and cribbing of the various broadcasters, someone or the other of who suffered at the hands of the weekly Thursday ratings death knell.

    What happened at The Times group took place even at BARC. Sunil Lulla who replaced Dasgupta when he left The Times Network stepped into his shoes at BARC too. Sunil has his task cut of for him, he has to find solutions for diversifying the ratings firm into digital ratings, something which could not take off under Dasgupta as they could not get industry consenus.

    Kalli Purie 

    For long Arun Poorie was the face of the India Today group, but over the past couple of years, it is his daughter Kalli who has come to the forefront, driving it into new areas, apart from consolidating  existing properties. With her father as chairman, Kalli occupies the vice-chairperson’s position in a group which reaches a gargantuan 120 million plus visitors across all its properties every month.

    A clutch of 20 digital first multiplatform channels – News Tak, Sports Tak, Bharat Tak, UP Tak etc – and The Lallantiop are some of the properties which keep the millenials engaged on their handsets. News channel Aaj Tak continues to be the top news service in an ecosystem, even as its YouTube version has crossed more than 20 million subscribers.

    Then she runs the the print publications ranging from India Today to Reader’s Digest to Cosmopolitan to Harper’s Bazaar. Of course, there is the group’s globally well-known conclave which brings in business, political, art, scientific, leaders from all over the world, including India.

    Sources within the group say, this despite, Kalli, an Oxford graduate in politics, philosophy and economics, who began her career as a journalist, is just getting started. Forays into esports, gaming, are being studied.

    She was honoured with 'Outstanding Media & Entertainment Award' at the annual 21st Century Icon Awards in London two weeks before being awarded as a powerful woman in media in September 2019.

    Shibasish Sarkar

    For the Anil Ambani group which has been struggling and sunk to its lowest in terms of revenues, a company that has been a shining star is Reliance Entertainment. Leading it has been Shibasish Sarkar who was elevated as chief executive officer — content, digital and gaming at the beginning of 2019. Shibashish joined the company as group chief financial officer in 2007 and has held several positions such as chief financial officer (over eight years) and chief operating officer (three years) since then.

    He was instrumental behind changing the face of the company after setting up a joint venture business model with leading Bollywood filmmakers such as Rohit Shetty, Neeraj Pandey, Anurag Kashyap among others. The company has also been producing television shows through its division Big Synergy, animation shows for kids channels and digitial premium originals for channels as well as streamers such as Netflix.

    He has put in place professionals of the likes of former Discovery marketing head Rajiv Bakshi as CEO of the TV division, and Tejonidhi Bhandare for the animation unit to help him accelerate the growth of Reliance Entertainment. All eyes will be on the upcoming theatrical releases Love Aaj Kal and Kabir Khan’s 83 which is on India’s win in the 1983 cricket world cup.

    Karan Bedi

    If before last year, one were to ask industry professionals about Karan Bedi, the answer would be Karan, who! But it’s no longer so. The son of filmaker Bobby Bedi came into his own in 2019 with the successful rollout of the Times group’s MXPlayer. As CEO of the streamer, he leads a team of more than 300 professionals. MXPlayer has more than 175 million active users in India and it ended 2019 with more than 280 million monthly actives.

    With a recent fund raise of $110 million in his coffers, Karan is charging into launching digital video originals. The streamer already has 15 of them on the platform, 10 of them exclusive, with a plan to launch a score or more premium shows in the next four months in Hindi, Tamil, Marathi, Punjabi, Bhojpuri and Bengali in partnership with some of the big industry players. 

    The young professional who has more than a decade’s experience as an entrepreneur and professional is also steering the service into music, gaming and international markets.

    Aditya Pittie

    Aditya is the dark horse whom TV is finally beginning to take note of. The six foot seven inch executive – probably the tallest entrepreneur  in the industry – reorganised his group in 2019 under the umbrella of In10 Media. It currently consists of EPIC TV – which many had written off – its OTT version EpicOn, free to air channel ShowBox, documentary app DocuBay, production house Juggernaut, and digital news portal Latestly.

    With a family background in real estate, Aditya was an absolute stranger to media, cutting his entrepreneurial teeth as a national distributor of Patanjali products. It was then that billionaire Anand Mahindra called on him to partner and run the ailing EPIC TV. A quick learner, Aditya cobbled together a team of professionals with better experience than him and since then there has been no looking back.

    He believes that the group is a work in progress and has just started on its road to growth.

    Deepak Dhar

    Deepak Dhar is among the rising stars in India’s production landscape. Since convincing Marco Bassetti to have him as his equal equity partner for Banijay Asia two years ago, Dhar has produced more than 600 hours of content, 14 shows on air with another eight currently under production.

    Amongst the shows: Hostages and Roar Of The Lion for Hotstar Specials, Parchhayee for Zee5, The Kapil Sharma Show for Sony TV, ARRived for YouTube, Nach Baliye 9 for StarPlus and Masters Of Taste With Gary Mehigan for FoxLife.

    This aside, Dhar has forged strategic partnerships with actor Salman Khan’s Salman Khan TV to create linear broadcast content and digital formats, as well as cricketer MS Dhoni’s production banner for premium content for multi-platform distribution in India and Southeast Asia. A deal with GroupM’s Motion Content Group has also been signed.

    The much experienced former Star India and Endemol Shine India executive, has his eyes on expanding into south east Asian countries like Singapore, Indonesia, Philippines, Thailand and Malaysia. He believes he can use India as a production hub, creating content in different Indian and Asia languages for the region.  

  • ATF 2019 to present its largest market to-date

    ATF 2019 to present its largest market to-date

    MUMBAI:  In its 20th edition, the Asia TV Forum & Market (ATF) announces its biggest market yet with a five percent growth in market size, compared to 2018.

    The expansion includes the presence of new brands such as Baidu Haokan, Google Play, GoPlay, Hoichoi, and Jio (see Annex for fuller list). 20% of buying professionals are new to ATF this year, and 40% more buyers have indicated interest to acquire digital rights.

    With attendees from 55 countries and regions, the diversity of content and partnership possibilities represented reflects Asia’s rising place in the media and entertainment space, as the industry faces exciting times with several high-profile launches of OTT video platforms and mergers & acquisitions.

    With speaking heavyweights revealing visions for the future, the ATF Leaders’ Summit 2019 will address how Asia aligns with the global strategies of new market powers. Industry luminaries delivering keynotes include Giorgio Stock, President of WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC, Gong Yu, Founder and CEO of iQIYI and Shibasish Sarkar, Group CEO of Reliance Entertainment.

    Glamour also descends on ATF 2019 as celebrities from Thailand, Turkey, the UK, Hong Kong, Singapore and Taiwan, will be present in various capacities. Magician Dynamo, of the eponymous programme “Dynamo: Magician Impossible”, will entertain the ATF crowd at the official Opening Party with an exclusive performance ahead of his new programme “Project 7”. Thai superstar James Jirayu will also make an appearance to launch a new film.

    “The 20th edition of ATF takes place during exciting times of a paradigm shift. With so much changes happening ahead, we expect the market to be dynamic this year, and discussions at conferences to be intense and insightful,” noted Yeow Hui Leng, Group Project Director of Reed Exhibitions, the Producer of ATF.

    ATF is taking place from 3 to 6 December 2019 and is part of the Singapore Media Festival (SMF). For more information, please visit www.asiatvforum.com.

  • Reliance Entertainment names Shibasish Sarkar as group CEO-content, digital and gaming

    Reliance Entertainment names Shibasish Sarkar as group CEO-content, digital and gaming

    MUMBAI: Anil Ambani-owned Reliance Entertainment has announced the elevation of Shibasish Sarkar as group CEO – content, digital and gaming.

    Sarkar is a chartered accountant by training and entertainment industry professional with over 25 years of experience. He joined Reliance Entertainment in 2007 as CFO and thereafter took on a larger role as COO, developing tremendous operational and financial experience across films and TV production and distribution, digital content, gaming, etc.

    He has played a pivotal role in establishing and managing the company’s industry acknowledged joint venture business model with leading creative filmmakers, including Rohit Shetty, Imtiaz Ali, Neeraj Pandey, S Shashikant, Anurag Kashyap, Vikramaditya Motwane, and Madhu Mantena amongst others. In addition, he has led the company’s plans to address the growing demand for television, digital and animation content, delivering world-class originals to GEC and OTT platforms. 

    In 2018, he led the highly successful process on behalf of Reliance Entertainment for listing its UK-based gaming company, Codemasters, on the London Stock Exchange.

    Reliance Entertainment vice chairman Amitabh Jhunjhunwala said, “Shibasish has been the backbone of our leadership team for over a decade, and has demonstrated excellent organisational capabilities in establishing and scaling up new business operations. We are confident he will lead the company to new heights in the exciting entertainment landscape of the future.”

    Speaking about his elevation, Sarkar stated, “I am deeply honoured with the trust and confidence reposed in me, and I take this opportunity to thank my extraordinary team, and all partners and associates who have helped build a robust organisation. Our goal will continually be to bring entertainment and joy to global audiences across multiple platforms, thereby building great value for all stakeholders.”

  • Big Synergy appoints Rajiv Bakshi as CEO

    Big Synergy appoints Rajiv Bakshi as CEO

    MUMBAI: Reliance Entertainment's Big Synergy Media Ltd has appointed Rajiv Bakshi as its chief executive officer.

    At Big Synergy, Bakshi will take forward the mantle of enhancing multi-platform reach, driving strategic partnerships & developing the Original Content portfolio.

    Speaking about his new role, Bakshi said, “I am incredibly excited to join Big Synergy at this stage of the company's evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behaviour and will strive to create a competitive advantage and long-term value for the business and our esteemed clients.”

    On the development, Reliance Entertainment group COO Shibasish Sarkar said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”

    An alumnus of Harvard Business School, Bakshi comes with over two decades of experience and a proven track record across TV, internet, media, telecom and consumer durable industries. He has a deep understanding of broadcast media & OTT, digital, mobile and FMCG industries.

    Previously, Bakshi was the chief marketing officer at Intex Technologies where he led the brand strategy across 4 business verticals – smartphones, electronics, durables and accessories.

    Prior to Intex, he was at Discovery Networks Asia-Pacific as VP & Head products & marketing, India & South Asia where he steered strategic development and localisation initiatives for a multi-channel portfolio for Discovery Channel serving 100+ million Pay TV households.

  • Rohit Shetty Picturez and Reliance Animation to launch a new animation series – ‘Little Singham’ with Discovery Communications

    Rohit Shetty Picturez and Reliance Animation to launch a new animation series – ‘Little Singham’ with Discovery Communications

    MUMBAI: India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is inspired by the Ajay Devgn starring superhit franchise ‘Singham’.  ‘Little Singham,’ an original kid’s content series in India will be aired in 4 languages- English, Hindi, Tamil and Telugu.

    Targeted at kids belonging to the age-group of 4-8 years, the intro line of ‘Little Singham’ is – ‘Police ki wardi, Sher ka Damm, Naam hai mera – Little Singham!’ The animated show will make its debut on television in April 2018 on the completely revamped Discovery Kids channel. This is probably one of the largest deals in the animation industry with the first season to go on air with 156 episodes and 5 tele features. When asked about this collaboration, Rohit Shetty said, “Singham was hugely loved by the kids and a show like this will not only take the franchise ahead but will also become a source of entertainment for the kids and audiences who love Singham so dearly.”

    Reliance Entertainment, Shibasish Sarkar said “Little Singham will set a completely new benchmark for animation in India. With Rohit also mentoring the animated series, we are confident of taking the Singham franchise to newer heights.”

    Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Little Singham, the original make in India super hero series is a very bold and at scale attempt by Discovery Kids. We are delighted that Rohit Shetty is personally involved in promoting Little Singham, this will help us reach out to kids across the country.”

    Rohit Shetty presents in collaboration with Discovery Kids, Reliance Animation & Rohit Shetty Picturez, ‘Little Singham’ will air on television in April 2018.

  • Discovery India ties-up with Reliance Animation to produce kids IP

    Discovery India ties-up with Reliance Animation to produce kids IP

    MUMBAI: Discovery Communications India has commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham, an animation series inspired by the movie Singham. Targeted at kids in the age-group 4-8 years old, Little Singham will make its debut on television in April 2018 on the completely revamped Discovery Kids channel.

    Little Singham will be aired in four languages– English, Hindi, Tamil and Telugu. This is the biggest investment made by Discovery Communications India till date in the kid’s original content segment in India. The official release, however, did not mention the numbers.

    Discovery Communications India SVP and GM-South Asia Karan Bajaj said, “The scale of investment and the efforts behind Little Singham is symbolic of our intent to be the leader in the kids’ genre in India. The Little Singham IP, undoubtedly our biggest bet till date in the kids’ segment in India, has been shortlisted on the basis of positive feedback in the consumer research. We are confident that along with a world-class animation partner like Reliance Animation we will be able to produce masala faceted series rooted in action, adventure and comedy that will attract the attention of kids in India. In addition, concerted efforts are underway to milk the full business potential of the IP in the most impactful manner.”

    Reliance Entertainment COO Shibasish Sarkar said, “Little Singham will set a completely new benchmark for animation in India.  Reliance Animation, led by COO Tejonidhi Bhandare, has currently engaged as many as 250 animation artists on this project and our expectation is that this number will grow further as we get closer to the launch. We are confident about the commitment and approach of our partners, Discovery Communications, and together we will not leave any stone unturned to make this IP successful.”

    Also Read:

    Discovery Jeet signs content deal with Netflix

    Discovery Jeet gears up for Feb 12 launch

  • Reliance Entertainment re-launches Bigflix in nine languages

    MUMBAI: Anil D. Ambani led Reliance Entertainment’s pioneering movie platform, Bigflix, is now a global personal blockbuster for Indians in India and audiences across the world. Reliance Entertainment today announced the launch of Bigflix in a nine-language, multilingual avatar for India and global markets. With the re-launch, the country’s first video-on-demand brand is back with a contemporary positioning and a bigger reach in and outside of India.

    The new Bigflix will have 2000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali. The indigenously developed technology of Bigflix will deliver a personalised theatre experience to users who can stream and download movies advertisement-free, on any Internet-connected device including personal computers, tablets, smartphones, smart TVs and game consoles.

    Bigflix technology will allow a multi-screen experience to users who will be able to switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also allow a clean and smooth film experience.

    Said Reliance Entertainment chief operating officer Shibasish Sarkar, “Indians are moving to digital entertainment in a big way with consumption growing on daily basis. Notably, Bigflix will fill in the void created by the decline of the home video market by digitally delivering movies.”

    With 3.9 million registrations, Bigflix is already amongst the leading SVOD (Subscription Video On Demand) provider. It offers video content in categories such as feature films, short films, devotional, and movie trailers.

    Reliance Entertainment-Digital CEO Amit Khanduja said, “Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. Bigflix will provide high quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others.”

    In its revamped avatar, Bigflix will also serve the latent demand of the Indian expatriates across the world. With its multi lingual library of 2000+ HD films, including latest films, Bigflix aims to put an end to piracy and poor quality film viewing.

    Bigflix is one of the world’s largest SVOD provider with over 3.9 million registered users. Launching with an aggressive pricing of Rs 50 for unlimited viewing per month, Bigflix is set to provide quality entertainment without breaking the bank across genres, languages and platforms.