Tag: Shibani Gharat

Shibani Gharat completes thirtieth full marathon

MUMBAI: The attractive and erudite Shibani Gharat, anchor and associate executive producer at CNBC-TV18, has a dirty dark secret: she loves to run. Night or day, she loves the feel the pavement gives to her feet when her strides cover long distances on Mumbai’s streets. She recently completed her thirtieth full marathon at the Tata Mumbai Marathon (TMM). By finishing over 10 full marathons at the prestigious event, Gharat has earned the esteemed title of TMM Legend.

Gharat, who has over 11 years of experience in broadcast journalism, shared insights from her transformative running journey.

“Each marathon was a reminder that success is not always about speed or crossing the finish line first; it’s about persistence, patience, and growth in the face of challenge,” she noted.

Her key takeaways from marathon running include:
* Resilience: Progress is about continuing despite challenges.
* Consistency: Success stems from disciplined preparation.
* Celebrating Milestones: Small rewards during a race help maintain motivation.
* Community Support: The energy of fellow runners and spectators is invaluable.

Gharat’s career in journalism spans work on notable shows such as Storyboard, Tech Guru, and Lessons in Marketing Excellence. Her achievements in both professional media and endurance sports continue to inspire audiences.

The Tata Mumbai Marathon, one of India’s largest long-distance running events, celebrates dedication and endurance. Gharat’s accomplishment exemplifies the spirit of resilience central to the event.

February 1, 2025
Lets get comfortable with the ‘Grey’: an invitation to marketers in the age of AI – Inspire, innovate, integrate with MMA Impact’ 2024

Mumbai – MMA Global India’s IMPACT Mumbai event concluded recently, and it was a huge success. The event took place on 24 April in Mumbai and focused on the impact of AI on marketing. It delivered a series of groundbreaking insights that redefined AI-driven marketing strategies and expanded the horizons of traditional marketing frameworks through new partnerships and insightful discussions. The event received industry-wide accolades for the cutting-edge quality of content and the stellar line-up of speakers who provided valuable insights to the attendees.

Key Highlights from MMA IMPACT Mumbai:

. Kickstarting with an inspiring address by Prasanth Kumar, MMA India Co-Chair & CEO, South Asia, GroupM, this session also featured Tushar Vyas, Chief Strategy Officer, WPP India & President, GroupM South Asia, moderated by Shibani Gharat, Anchor, CNBC – TV18. They dissected the AI adoption lifecycle, providing a clear pathway for marketers to evolve with AI-driven capabilities.

. Parul Bajaj, Managing Director & Partner, Boston Consulting Group, delivered a compelling keynote session on AI-Powered Marketing and Commerce. The session dove deep into how CMOs are thinking about AI, the highest impact AI-led use cases and the most critical factors that will be needed to succeed in this journey.

. A panel featuring Senior Marketers from HDFC Bank, Marico, DSP Mutual Fund, moderated by Devika Sharma, MMA India Board Member; VP and GM – India, InMobi, explored beyond conventional AI applications, showcasing how AI fosters deeper consumer connections and smarter experiences.

. Vijay Iyer, MMA India Board Member; Director, Amazon Ads India, illuminated the shift to Retail Media 2.0, emphasizing its transformative impact on marketing funnels and consumer interaction.

. Rohit Bhasin, MMA India Board Member; President and CMO, Kotak Mahindra Bank, articulated the strategic integration of AI in business practices. “AI is not just a technological upgrade; it is a paradigm shift in understanding customer intricacies and delivering on their expectations with unprecedented precision,” commented Bhasin.

. Rajeev Raja, Founder and Soundsmith, BrandMusiq, began his address with enchanting tunes, going on to then delve into the emotional dimensions of AI in sonic branding and highlighting its profound impact on digital consumer engagements.

. Experts from Nielsen, ITC, and India Today tackled the evolving metrics of media measurement in a ‘crumbling’ cookieless world, outlining the next steps for data privacy and accuracy with a tinge of humor.

. The session with AI Advisory members from Netcore Cloud, Tata Consumer Products, Microsoft, and JioAds and ReBid broke down real-world AI applications, offering tangible examples that underscore AI’s versatility across market sectors.

. A pivotal discussion on ethical AI deployment featured Marketing Leaders from Glassbox Ventures, Mondelez, House of Masaba, and Publicis Production, moderated by Pratik Gupta, MMA India Board Member; Founding Partner, Zoo Media, emphasizing the much-debated responsible AI use within marketing frameworks.

. Sunita Bangard, MMA India Board Member; Group Head – Consumer Insights and Brand Development, Aditya Birla Group, and leaders from Federal Bank, TATA AIA, Beam Suntory, Raymond, and EY outlined why marketers have a “seat at the table” in the growth of AI. This session have a cutting-edge perspective on the AI-marketer relationship in India – shedding light on how “marketers are evolving to media companies”.

. Leading practitioners of Generative AI from Affle, SAS, Haptik, and Accenture tackled frequently asked questions about GenAI. They provided clarity and actionable insights for marketers looking to adopt these tools, showcasing how AI will augment marketers rather than replace them.

Moneka Khurana, Country Head & BOD Member, MMA Global India, set a transformative agenda, encouraging the industry to get comfortable with the ‘grey’ .As she said in her opening remarks, “Let’s embrace the grey areas and ambiguity, as it is in these spaces where true innovation and wisdom lie. It might not be easy to do this alone, so the best way is to join hands and walk the path together, enabled through MMA communities and platforms like Impact. As we know, AI will continue to permeate our lives and be our co-pilot, with you being on the driver’s seat. At Impact, we debunk numerous myths, decode hard questions, and bolster confidence to navigate through uncertainties with collective intelligence. This allows us to see ambiguity as a growth opportunity, backed by a curated agenda to address deep-rooted aspects of how marketers can walk the talk and leverage it for business outcomes.”

AI is fundamentally reshaping the way we approach business. It’s not just enhancing our existing processes; it’s revolutionizing how we envision growth and success. With AI, we can make informed decisions that minimize costs and maximize efficiency. By integrating AI into our core strategies, we unlock unprecedented growth opportunities and move beyond traditional boundaries to discover new potentials in marketing and customer engagement.

As IMPACT Mumbai 2024 drew to a close, participants left not just with enhanced knowledge but with actionable strategies to harness AI within their marketing frameworks. The day-long conference cooled off with a lavish soiree with drinks, snacks and networking – an exclusive marketer-only gathering of C-suite execs.

April 29, 2024
CNBCTV18.com launches new series ‘Front Runners’

MUMBAI: CNBCTV18.com, India’s leading business website under Network18 Digital, introduces ‘Front Runners’, a new series that features some of India's top CXOs who reveal how they marshal their athletic self-discipline into assessing and resolving a raft of issues in the workplace. In addition to exploring their fitness mantras and regimes, the show will dive into their lives, allowing audiences an exclusive peek into how these industry stalwarts are able to strike the perfect balance between their professional and personal lives.

Frontrunners also uncovers how these corporate honchos discovered the joy of running that helped them impact and improve their businesses. The show features prominent names such as Rajat Khurana, Managing Director, ASICS INDIA; Karthik Raman, Chief Marketing Officer and Head – Strategy, and Products, IDBI Federal Life Insurance; Siddharth Banerjee, Global Sales Organisation, Facebook India; Avinash Pant, Director, Marketing, Red Bull India; Sudhanshu Vats, Group CEO, Viacom18; and Rashesh Shah, Chairman, and CEO, Edelweiss Financial Services.

All these corporate personalities embody success in their line of work. Their stories about leading disciplined lifestyles to stay efficient, and in turn, be more productive at work are proof that there is a co-relation between a physically-fit chief running a financially-fit company.

Timed to release prior to the Mumbai marathon, the show is hosted by Shibani Gharat, anchor and senior producer at CNBC-TV18, a fitness enthusiast herself who is an avid marathon runner.

CNBC-TV18 anchor and senior producer Shibani Gharat said, “Today’s CXOs must be ‘fit for purpose’, which increasingly means being fit. Besides keeping you fit, running is a great sanity saver. Whenever you step out to run, as you hit the road, you feel that it brings you mental clarity and leaves you energized through the day. Plus, it is one activity that you can manage anywhere; even with your erratic schedule and travel. Hence, we are seeing a spike in CXOs indulge in running marathons along with managing marathon meetings, and speaking about personal bests and quarterly figures in the same breath.”

CNBCTV18.com business head Ranjita Sehgal said, “Staying fit is an integral part of everyone’s lives. The stress of the boardroom needs to be balanced and relieved with health and fitness activities outdoors. We have chosen a few boardroom warriors who are regular athletes as well. Our newest series, Front Runners helps you see the balance between the relationship of business mantras and fitness rituals. The series is airing across all CNBC-TV18’s digital and social media platforms. ASICS, the partnering brand, will be taking the Joy of Running narrative to the influential and aspirational audience of CNBC-TV 18 across digital and television.”

In a bid to further promote the need to live a healthy and fit life, the show has partnered with ASICS India and features their initiative ‘Joy of Running’ that inspires people to run simply for the joy of it and inculcate a healthy lifestyle.

ASICS India marketing head Gautam Raheja comments, “In a bid to take our 10-year association with the Mumbai Marathon forward, we felt Front Runners was apt to demonstrate our commitment towards the sport of running. Showcasing stories of c-suite executives who run a successful business using running as a catalyst was an ideal fit for our brand's narrative. Choosing CNBCTV18.com was an obvious choice as it provides the right audience for our brand. ASICS strongly believes in the Joy of Running and this campaign encapsulated the message very well.”

January 20, 2020