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Tag: Shhailja Chopra

  • Wired for Gold Goldmine wins big in London for fiery APAR campaign

    Wired for Gold Goldmine wins big in London for fiery APAR campaign

    MUMBAI: This Diwali, the spark wasn’t just in the firecrackers, it was in APAR’s Fire Protekt campaign, which lit up the international stage and earned Goldmine Advertising a golden nod at the B2B Marketing Awards in London.

    India-based Goldmine Advertising, a member of the global E3 Network, scorched through stiff global competition to win Gold for Best Overall Creative Work and Silver for Overall B2B Marketing for its campaign promoting Anushakti Fire Protekt by APAR Cables, a cable that promises safety even in the heat of danger.

    What set this campaign ablaze wasn’t your standard insulation jargon. Instead, it cleverly tapped into festive emotion and human insight, a refreshing twist for the wire-and-cable industry typically powered by technical speak. The digital-first campaign married cultural nuance with cutting-edge technology highlighting APAR’s heat-resistant eBeam insulation and a bold 70-year performance promise.

    APAR Cable Solutions CEO Shashi Amin said, “APAR Fire Protekt represents a significant breakthrough in our safety-focused product line, as APAR continues to diversify its portfolio with solutions that provide both protection and peace of mind. As one of India’s top 5 manufacturers of cables and wires, our collaboration with Goldmine has produced innovative marketing campaigns that showcase this revolutionary product.”

    He further added, “I’m delighted to share that our planned campaign has been tremendously successful, even garnering international recognition. My sincere appreciation goes to the entire APAR Marketing & Goldmine team for their exceptional creativity and visionary ideas that helped bring this success to fruition.”

    APAR Cable Solutions General Manager for Marketing Shhailja Chopra,   said, “In the B2B space, digital campaigns must do more than inform, they must differentiate and connect. Our goal was to align messaging with our channel strategy while showcasing the power of our eBeam technology, which delivers heat-resistant insulation with a 70-year promise.”

    Goldmine Advertising CEO Pratik Singla added, “We’re proud to represent India on a global stage among 27 agencies from 20 countries. APAR is a phenomenal brand, and this recognition is a celebration of the power of bold, insight-led B2B creativity.”

    From copper cores to core emotions, this campaign proved that even the most grounded industries can go global when creativity is allowed to spark.

  • GreatWhite Electricals debuts ad film with Tiger Shroff & Malavika Mohanan

    GreatWhite Electricals debuts ad film with Tiger Shroff & Malavika Mohanan

    Mumbai: GreatWhite Electricals, a leading Indian home electricals brand, launched its latest ad campaign “Har Ghar Banega Beautiful Sight” showcasing ‘Captain Great’ featuring the dynamic duo Tiger Shroff & Malavika Mohanan.  In this campaign, they play the role of home inspector and talk about how GreatWhite is ‘Great Home Certified’ for their SecureX Wires & cables. The ad film will be promoted across television, digital and social media platforms.

    In their most recent ad film, GreatWhite makes a promise to deliver unprecedented quality and ensures utmost safety for every household at the same time educating them. The company is dedicated to safeguarding its consumers’ homes and providing them with a sense of security. The advertisement also showcases unique USPs like 99.97% pure copper and triple layer insulation and more. Collaborating with Malavika will enable the brand to connect with a broader female audience and expand its reach in the southern region. Additionally, two more commercials featuring different product lines are set to be released soon.

    Speaking about the brand’s leadership, GreatWhite Global Pvt. Ltd MD Hemang Shah said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs. Our mission is to equip homes with high-quality products that meet consumer expectations at competitive prices while producing exceptional results in terms of product range. Our goal in creating this advertisement film was to establish stronger bonds with both our current and potential consumers, particularly by simplifying product awareness to make it lucid for our audience.

    GreatWhite Global Pvt. Ltd general manager of marketing & brand communications Shhailja Chopra further added, “Through our latest ad campaign, ‘Captain Great,’ we aim to resonate with our consumers on a deeper level by emphasizing the importance of safety and quality in every household. By featuring Tiger Shroff and Malavika Mohanan, we not only bring star power but also authenticity to our message of reliability and trustworthiness. We believe this campaign will not only reinforce our brand’s commitment to excellence but also forge stronger connections with our consumers, particularly the younger demographic.”

  • GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

    Mumbai: GreatWhite Electricals, a leading Indian home electricals brand, launched its latest campaign #ShockinglyBright, featuring its groundbreaking product line of LumaPro LED range. As a part of this new launch, GreatWhite Electricals unveiled an ad film, across television, digital and social media platforms in eight languages. The brand film released as part of the #ShockinglyBright campaign is one of three ad films conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally bright LumaPro LED range.

    With ‘Lighting up the world, in a shocking manner’, as its core messaging, the ad film, featuring Varun Sharma, traces the journey of the LumaPro LED range of products, from discovery to end use case. The brand film created by TheSmallBigIdea redefines innovation, ensuring that even on mute, the film effectively conveys the essence of top-notch lighting solutions, making them a compelling choice for consumers. Setting the tone of the ad film is an old-school comedy vibe with retro music and different cinematic styles.

    Speaking about the brand’s leadership, GreatWhite Global Pvt. Ltd. MD Hemang Shah said, “At GreatWhite, we envision a safer and a brighter future for homes nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED range is a testament to our dedication to brilliance, both in design and functionality. We believe in providing innovative and reliable electrical solutions; it is about empowering homes with quality products consumers deserve, at economical pricing with a brilliant output in terms of delivering high lumens per watt. The brand films beautifully communicate the core features of this LED range. With the launch of our campaign #ShockinglyBright, we aim to illuminate not just spaces, but minds too, fostering a culture where brightness is not just a luxury but a necessity.”

    GreatWhite Global Pvt. Ltd. General Manager – Marketing & Brand Communications Shhailja Chopra further added, “Our campaign #ShockinglyBright revolutionizes our customer’s lighting experience with exceptional and superior quality LED lighting solutions. The campaign is reflective of our idea of Varun being the perfect fit for the #ShockinglyBright Range, since he is superb in terms of expression and has a strong audience pull. Our collaboration with TheSmallBigIdea was a fruitful experience. These extremely passionate bunch of people with a great sense of creativity knew exactly what we expected and delivered results par excellence. This campaign will definitely strike the right chord and build recall for a longer run.”

    Commenting on creating the brand films, TheSmallBigIdea COO & co-founder Manish Solanki said, “At TheSmallBigIdea, we take immense pride in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals in their mission to ‘Lighting up the world, in a shocking manner’. When tasked with creating the ad films for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the consumers feel the same emotion and who better than Varun Sharma. We had an incredible experience working with Varun Sharma, his humour and charm has added a comic essence that truly justifies the ad films.”